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API (Application Programming Interface)
A set of tools and protocols used for building, developing and interlinking software and programmes.
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A/B testing
↑
Abandonment-Rate
↑
Above The Fold
↑
Accelerated Mobile Page (AMP)
↑
account
↑
acquisition
↑
action plan
↑
Actions
↑
active client
↑
Active media
↑
activity rate by channel
↑
ad
↑
Ad Auction
↑
Ad blockers
↑
ad click
↑
Ad Exchange
↑
ad extension (Google Ads)
↑
Ad Extensions
↑
Ad formats
↑
Ad Groups
↑
ad impression
↑
ad impression arrival
↑
ad network
↑
Ad Platform
↑
Ad Rank
↑
Ad saturation
↑
Ad Scheduling
↑
ad space
↑
ad unique user
↑
ad unit
↑
Adaptive Web Design
↑
Adobe Analytics
↑
AdRoll
↑
Ads Manager
↑
advertiser
↑
Advertising tag line
↑
Advocates
↑
affiliate marketing
↑
affiliate publisher
↑
Affinity audience
↑
Affinity content
↑
Aggregated curation
↑
aggregated posting
↑
Ahrefs (tool)
↑
Algorithms
↑
Alphabet
↑
alt text
↑
analytics
↑
analytics tool
↑
anchor text
↑
Annotations
↑
API (Application Programming Interface)
↑
app
↑
app monetization
↑
App Store Optimization (ASO):
↑
attribution
↑
Auction buy
↑
audience attitude
↑
audience behavior
↑
Audience engagement
↑
Audience Insights
↑
audience levels of understanding
↑
Audience listening
↑
Audience reach
↑
audience research
↑
Audience segments
↑
Audience targeting
↑
Audiences
↑
Automatic bid
↑
Automation
↑
average deal size by lead source
↑
average order value (AOV)
↑
average position
↑
average visit duration
↑
Awareness
↑
B2B content
↑
B2C content
↑
Backlink
↑
banner ad
↑
Barriers to entry
↑
Behavioral analytics
↑
Behavioral data
↑
behind the scenes (BTS)
↑
benchmarking
↑
BERT
↑
best case
↑
bid
↑
Bid auction
↑
Bid Modifiers
↑
Bing
↑
Bing Webmaster Tools
↑
black hat SEO
↑
Blocking
↑
blog
↑
blogging
↑
Board
↑
Body content
↑
boolean search
↑
bottom of funnel (BOFU)
↑
bottom of the funnel customers
↑
bounce rate (BR)
↑
Brand
↑
Brand advocates
↑
brand affinity
↑
brand ambassador
↑
Brand awareness
↑
Brand channels
↑
Brand content
↑
Brand engagement
↑
Brand identity
↑
Brand personality
↑
Brand Positioning
↑
Brand purpose
↑
Brand sentiment
↑
Brand story
↑
Brand storytelling
↑
Brand values
↑
Brand visibility
↑
Breadcrumb
↑
Broad Match
↑
Broadcast
↑
Budget
↑
Budget, Authority, Need and Timeframe (BANT) criteria
↑
Bumper ad
↑
Business goals
↑
Business Listing
↑
Business objectives
↑
business-to-business (B2B)
↑
business-to-consumer (B2C)
↑
business value proposition (BVP)
↑
buyer persona
↑
buyer's journey
↑
Buying cycle
↑
buying signal
↑
calendar sharing
↑
Call Ads
↑
call to action (CTA)
↑
Call Tracking Number (CTN):
↑
campaign
↑
campaign and ad groups
↑
CAN-SPAM Act
↑
Canonical
↑
canvas application
↑
Carousel
↑
carousel ad
↑
cart abandonment email
↑
cascading style sheets (CSS)
↑
Case studies
↑
CASL
↑
catalog (facebook)
↑
CCPA
↑
channel
↑
Chatbot
↑
Chief Executive Officer (CEO)
↑
Chief Information Officer (CIO)
↑
Chief Marketing Officer (CMO)
↑
Chief Operating Officer (COO)
↑
Chief Security Officer (CSO)
↑
Chief Technology Officer (CTO)
↑
Chronological curation
↑
churn rate
↑
click
↑
Click Share
↑
click-to-call
↑
clickthrough rate (CTR)
↑
client lifecycle
↑
Cloaking
↑
close plan
↑
commit
↑
Communication style
↑
community density
↑
Community management
↑
community of interest
↑
Company page
↑
Company Page Analytics
↑
Competitive insights
↑
competitive landscape
↑
competitive research
↑
Competitor analysis
↑
Competitor monitoring
↑
completed download
↑
connection
↑
Consideration
↑
Consumer Barometer
↑
Consumer insights
↑
Container Tag
↑
Content
↑
Content audit
↑
content calendar
↑
Content creation
↑
content curation
↑
Content discovery
↑
content distribution
↑
Content exclusions
↑
content management
↑
Content Management System (CMS)
↑
content marketing
↑
content optimization system (COS)
↑
Content personalization
↑
Content repurposing
↑
content seeding
↑
content strategy
↑
Content targeting
↑
conversion
↑
Conversion metrics
↑
Conversion objective
↑
conversion rate
↑
conversion rate optimization (CRO)
↑
conversion tracking
↑
cookie
↑
Cookie and privacy policy
↑
Cookie tracking
↑
COPE
↑
Core Web Vitals
↑
cost per acquisition (CPA)
↑
cost per action (CPA)
↑
cost per click (CPC)
↑
cost per conversion (CPC)
↑
cost per download (CPD)
↑
cost per engagement (CPE)
↑
cost per lead (CPL)
↑
cost per mille (CPM)
↑
cost per view (CPV)
↑
Crawler
↑
Crawling
↑
Creative brief
↑
Creative strategy
↑
Creator Marketplace
↑
Criteo
↑
CRM dashboard
↑
cross-linking
↑
Cross-posting
↑
crossing the chasm
↑
cultural trend research
↑
customer acquisition cost (CAC)
↑
customer detail
↑
Customer engagements
↑
Customer experience
↑
Customer Journey
↑
customer lifetime value (CLV or CLTV)
↑
customer persona
↑
customer relationship management (CRM)
↑
Customer testimonials
↑
Dashboards
↑
Data
↑
dayparting
↑
Deadlines
↑
deal review
↑
Defined audience targeting
↑
Delivery rate
↑
demand waterfall
↑
Demographics
↑
Description
↑
Desk research
↑
Devices
↑
Digital Advertising
↑
Digital Advertising Audit
↑
Digital audit
↑
digital brand management
↑
digital channels
↑
digital crisis management
↑
digital cross-selling
↑
Digital data
↑
digital display advertising
↑
digital engagement
↑
Digital formats
↑
Digital insights
↑
Digital marketing
↑
digital marketing plan
↑
Digital media
↑
Digital messaging
↑
digital research
↑
digital sales forecasting
↑
digital sales leadership
↑
digital sales messaging
↑
digital sales strategy
↑
digital selling
↑
Digital strategy
↑
digital territory analysis
↑
digital upselling
↑
Dimensions
↑
direct mail or message (DM)
↑
direct marketing
↑
Direct traffic
↑
Discovery
↑
Display Ads
↑
Display Network
↑
Display partner
↑
Disruptive app
↑
Distilled curation
↑
DMP (Data Management Platform)
↑
Domain Authority/Domain Rating
↑
Domain Name
↑
domain name system (DNS)
↑
Double opt-in
↑
Drive product recall
↑
DSP (Demand-Side Platform)
↑
Dual screening
↑
Duplicate Content
↑
dwell time
↑
Dynamic ads
↑
dynamic content
↑
E-A-T, Expertise, Authoritativeness, & Trustworthiness
↑
Earned media
↑
ecommerce revenue
↑
ecommerce transactions
↑
Email and automation marketing
↑
Email deliverability
↑
Email Filtering
↑
email marketing
↑
email service provider (ESP)
↑
Email subscriptions
↑
Emotional intelligence
↑
Emotional response
↑
employee advocacy
↑
empowered customers
↑
enablement
↑
engagement
↑
Engagement metrics
↑
engagement rate
↑
entry page
↑
Ephemeral content
↑
ESP
↑
Event
↑
Event posts
↑
event tracking
↑
evergreen content
↑
Exact Match
↑
executive profile
↑
executive sponsor
↑
exit page
↑
expanded text ad (ETA)
↑
Expertise, Authority, Trust (E-A-T)
↑
explicit lead scoring metric
↑
Facebook
↑
Facebook ads
↑
Facebook Business Manager
↑
Facebook carousel
↑
Facebook Creative Hub
↑
Facebook Creator Studio
↑
Facebook Event
↑
Facebook Live
↑
Facebook Messenger
↑
Facebook pages
↑
Facebook pixel
↑
Facebook profile
↑
Facebook Watch
↑
feature creep
↑
Featured Snippet
↑
file transfer protocol (FTP)
↑
filter
↑
First-Party Data
↑
first response time
↑
Flash impressions
↑
Follower
↑
Follower growth
↑
followers
↑
forecast
↑
forum
↑
404-error
↑
Framework
↑
Frequency
↑
Friction points
↑
friends
↑
funnels
↑
Gantt chart
↑
GDPR
↑
Geo-tagging
↑
Geo-Targeting
↑
geofencing
↑
geographic analytics
↑
geographical IP analysis
↑
Goals
↑
Google
↑
Google Ads
↑
Google Ads Reach Planner
↑
Google Adsense
↑
Google Alerts
↑
Google Analytics 4 (GA4)
↑
Google Analytics (GA)
↑
Google Display Network
↑
Google Hummingbird
↑
Google Keyword Planner
↑
Google Merchant Center
↑
Google My Business
↑
Google Performance Planner
↑
Google Search Console
↑
Google Tag Assist
↑
Google Tag Manager (GTM)
↑
Googlebot
↑
Group boards
↑
Group experience
↑
GROW
↑
Handle
↑
Hard bounce
↑
hashtag
↑
Hashtag integration
↑
Headers
↑
Headings
↑
heat map
↑
Hero image
↑
Highlights
↑
Hits
↑
Homepage
↑
HostName
↑
Hreflang
↑
htaccess
↑
Https
↑
Hummingbird
↑
Hyperlink
↑
hypertext markup language 5 (HTML5)
↑
hypertext markup language (HTML)
↑
Hypertext Transfer Protocol (HTTP)
↑
implicit lead scoring metric
↑
impression
↑
Impression Share
↑
Impression To Conversion Rate (Imp Cvr)
↑
Impressions
↑
in-app ad
↑
In-market audiences
↑
inactive client
↑
inbound link
↑
inbound marketing
↑
Inbound strategy
↑
index
↑
indexed page
↑
Indexing
↑
Individual experience
↑
industry influencers
↑
industry trend research
↑
influenced customers
↑
influencers
↑
Infographics
↑
Information architecture (IA)
↑
Informational keyword
↑
Initiate (DMI) principle
↑
InMail
↑
insights tool
↑
Instagram
↑
Instagram feed
↑
Instagram live
↑
Instant Experience
↑
instant message
↑
Instream pre-rolls
↑
Integrate (DMI) principle
↑
integrated marketing communication (IMC)
↑
Interest
↑
Internal Link
↑
internet protocol address (IP address)
↑
interstitial ad
↑
inventory
↑
IP tracking
↑
Iterate (DMI) principle
↑
JavaScript
↑
key performance indicator (KPI)
↑
key phrase
↑
keyword
↑
keyword cannibalization
↑
keyword density
↑
keyword research
↑
keyword spam
↑
keyword stuffing
↑
knowledge graph
↑
Knowledge Panel
↑
landing page
↑
Latent Semantic Indexing (LSI)
↑
Lead
↑
lead builder
↑
Lead generation
↑
Lead magnet
↑
lead nurturing
↑
lead nurturing funnel
↑
lead response time
↑
lead scoring
↑
Like
↑
link building
↑
Link clicks
↑
Link Juice
↑
link popularity
↑
Link posts
↑
LinkedIn connection
↑
LinkedIn group
↑
LinkedIn Sales Navigator
↑
listening
↑
Local Search
↑
Local SEO
↑
Local Service Ads
↑
location-based advertising
↑
Location targeting
↑
Long-tail keywords
↑
Lookalike Audience
↑
lost client
↑
LTV Or Lifetime Value
↑
machine learning
↑
mail merge
↑
Mailchimp
↑
Market gaps
↑
Market Research
↑
Market share
↑
Market trends
↑
Marketing-360
↑
marketing automation
↑
marketing automation workflow
↑
marketing qualified lead (MQL)
↑
Mashup curation
↑
Maslow’s Hierarchy of Needs
↑
Match Type
↑
Maximum bids
↑
Measurable
↑
measurement
↑
media brief
↑
Media strategy
↑
Medium report
↑
Meme
↑
Mention
↑
Messaging
↑
Meta description tag
↑
metatag
↑
Methodology
↑
Metrics
↑
metrics management
↑
Mid position unit (MPU)
↑
middle of the funnel customer
↑
Milestones
↑
Mindmap
↑
mobile ad server
↑
Mobile banner
↑
Mobile First Indexing
↑
mobile-friendly
↑
Mobile-friendly website
↑
mobile marketing
↑
Mobilegeddon
↑
MOFU
↑
Monitoring tools
↑
Moz
↑
multi-threading
↑
multimedia message (MMS)
↑
Mute words
↑
narrowing statement
↑
native ads
↑
Native AdvertisIng
↑
Native scheduling
↑
natural search results
↑
Navigational keyword
↑
near-field communication (NFC)
↑
Negative keywords
↑
Negative match types
↑
netiquette
↑
network
↑
Percentage (%) new visits
↑
Newsfeed
↑
nofollow
↑
nurture stream
↑
nurturing prospects
↑
Objective
↑
Off-page optimization
↑
off-ramp
↑
Offer posts
↑
omni channel marketing
↑
on-boarding client
↑
On-page optimization
↑
One-to-many
↑
One-to-one
↑
Online display
↑
Online survey platforms
↑
onlyness
↑
open opportunity rate
↑
Open rate
↑
opportunities
↑
opportunity by lead source
↑
opportunity methodologies
↑
Optimization Score
↑
Organic Listing
↑
Organic search
↑
Organic traffic
↑
Organically
↑
organizational flow
↑
organizational maturity
↑
outbound marketing
↑
Outdoor
↑
outreach
↑
Overarching strategy
↑
Overlapping
↑
Owned media
↑
Owned research
↑
page application
↑
Page Authority/URL Rating
↑
Page Experience Signals
↑
Page heading
↑
page impression
↑
Page Speed
↑
Page title
↑
page views
↑
page views (PV)
↑
PageRank
↑
pages per visit
↑
Paid Ads
↑
Paid media
↑
paid search
↑
Pareto Principle
↑
Passive audience
↑
Path
↑
pay per click (PPC)
↑
Payment gateway
↑
peer-to-peer (P2P)
↑
percentage of new visits
↑
Periscope
↑
permission-based marketing
↑
personal brand
↑
Personal channels
↑
Personalization
↑
Personally identifiable information (PII)
↑
Phone-Through Rate (PTR)
↑
Photo posts
↑
Pin
↑
Pin it
↑
Pinterest browser button
↑
pipeline
↑
Pixel
↑
Placement targeting
↑
plan of action
↑
platform
↑
Point of contact
↑
PointDrive
↑
political mapping
↑
Porter's Five Forces
↑
Position Zero
↑
Positioning
↑
Posting calendar
↑
Predictive analysis
↑
predictive analytics
↑
Premium account
↑
Premium buy
↑
Premium network buy
↑
Primary channels
↑
Primary data
↑
Primary focus
↑
Print
↑
PRISM funnel
↑
Pristine Spam trap
↑
Processes
↑
Product development
↑
Programmatic advertising
↑
programmatic display
↑
Progressive Web Apps
↑
Project brief
↑
Project manager
↑
Promoted pins
↑
propensity model
↑
psychographics
↑
Qualified visitor
↑
quality metrics
↑
Quality Rater Guidelines
↑
quality score
↑
Quote tweet
↑
RankBrain
↑
Ranking
↑
Ranking Factors
↑
Reach
↑
real-time bidding
↑
Really Simple Syndication (RSS)
↑
Recall
↑
reciprocal link
↑
Recycled Spam trap
↑
Redirect
↑
referral
↑
Referral traffic
↑
Refinement
↑
remarketing
↑
remnant inventory
↑
reports
↑
Reposts
↑
repurpose
↑
Resource map
↑
Resource planning
↑
Responsive Web Design
↑
Responsive website
↑
Retention stage
↑
return on investment (ROI)
↑
return on marketing investment (ROMI)
↑
Retweet
↑
revenue by lead source
↑
RFM analysis
↑
rich media
↑
Rich Pin
↑
Rich Results
↑
Rich snippets
↑
ROAS or Return on Ad Spend
↑
robots.txt
↑
RTB (Real-Time Bidding)
↑
sales accepted lead (SAL)
↑
sales enablement
↑
sales funnel
↑
sales method
↑
sales qualified lead (SQL)
↑
scheduling
↑
Schema Markup
↑
Search
↑
Search and Explore
↑
search engine advertising (SEA)
↑
Search Engine Algorithm
↑
search engine index
↑
search engine marketing (SEM)
↑
search engine optimization (SEO)
↑
search engine results page (SERP)
↑
Search engines
↑
Search Intent
↑
search query
↑
Second Price Auction
↑
Secondary data
↑
segmentation
↑
SEMrush
↑
sentiment analysis
↑
SEO Audit
↑
Session Duration
↑
Sessions
↑
share of wallet (SOW)
↑
Shares
↑
Shopify
↑
shopping ads
↑
short message service (SMS)
↑
Short-tail keywords
↑
showcase ads (Google Ads)
↑
Similar Audiences
↑
Single opt-in
↑
site map
↑
site speed
↑
Site traffic
↑
situation analysis
↑
Skyscraper
↑
SlideShare
↑
Slideshow
↑
Slug
↑
slumped contacts
↑
Smart campaign
↑
SMART goals
↑
smartphone
↑
Snapchat
↑
social account management (SAM)
↑
social account management tools
↑
social account plan
↑
Social assets
↑
social bookmark
↑
Social channels
↑
social collaboration
↑
social content
↑
social CRM
↑
Social engagement
↑
social intelligence
↑
Social links
↑
social listening
↑
social media
↑
Social media community
↑
Social media conversations
↑
social media marketing
↑
social media marketing (SMM)
↑
Social Media Optimization (SMO)
↑
Social media tracking
↑
social monitoring
↑
social network
↑
social selling
↑
social selling index (SSI)
↑
Social sharing
↑
Socio-economic data
↑
Soft bounce
↑
Software as a Service (SaaS)
↑
Source
↑
Source report
↑
spam
↑
Spam complaint
↑
Sponsored content
↑
SSL Certificate
↑
Stakeholder
↑
Story
↑
storyboarding
↑
strategic statement
↑
strategic writing
↑
strategy
↑
Structured Data
↑
style guide
↑
Subscribe
↑
Subscribed audience
↑
sweet spot
↑
SWOT analysis
↑
tactics
↑
Tag
↑
Tangible assets
↑
Target bids
↑
target persona
↑
targeting
↑
TBT
↑
team link
↑
technical SEO
↑
territory
↑
Testing
↑
text link
↑
The Snorkel/Scuba Method
↑
Third-Party Data
↑
Third-party data analysis
↑
Thumbnail
↑
TikTok
↑
Time management
↑
Timeline
↑
Timelines
↑
TIMITI
↑
Title tag
↑
Title Tags
↑
TOFU
↑
Tone of voice
↑
Topic targeting
↑
Topical content
↑
Topics
↑
total order value (TOV)
↑
touchpoint
↑
tracking
↑
tracking pixel
↑
Traditional marketing
↑
Traffic
↑
Traffic spikes
↑
Trans-Time Mapping
↑
Transactional keyword
↑
Trend
↑
tribe
↑
trigger event
↑
TrueView for Shopping
↑
TrueView In-stream
↑
TrueView Video Discovery
↑
TrueView (YouTube)
↑
Trust signals
↑
tweet
↑
Twitter
↑
Twitter card
↑
Twitter Moments
↑
Twitter trend
↑
Typo Spam trap
↑
uniform resource locator (URL)
↑
unique selling point (USP)
↑
unique user
↑
unique user duration
↑
unique visitor (UV)
↑
unique visitors
↑
Universal Analytics
↑
Universal App Campaign
↑
Unsubscribe rate
↑
uplift modelling
↑
upselling
↑
URL
↑
URL Parameter
↑
UsabilIty Testing
↑
user experience (UX)
↑
user-generated content (UGC)
↑
User intent
↑
User interface (UI)
↑
User journey
↑
user satisfaction
↑
Username
↑
USP
↑
UTM
↑
Valuable actions
↑
vanity metrics
↑
Version Control
↑
Video aspect ratio
↑
video interstitial
↑
video on demand (VOD)
↑
Video posts
↑
Video thumbnail
↑
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Viral
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virality
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virtual desktop infrastructure (VDI)
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visit
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Vlog
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warm introduction
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Webinar
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Website optimization
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What You See Is What You Get (WYSIWYG)
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white hat SEO
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White paper
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Whitelisting
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Wide Skyscraper
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WireFrame
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word of mouth (WOM)
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work in progress (WIP)
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XML product feed
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XML sitemap
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Yahoo
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YMYL
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Yoast
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YouTube
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YouTube cards
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YouTube channel
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YouTube Masthead
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zero moment of truth (ZMOT)
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