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Video is quickly taking over the web. Facebook, Snapchat, Instagram, and musical.ly, are some of the most popular platforms being used today.
‘Will It Blend?’ is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the powerful Total Blender.
Every time a new, hot tech product launched, they used the high interest to make a video where they would prove the product’s durability and power. Videos are done in a very DIY way and at low cost. Blendtec has been making these kinds of videos for over 7 years, has amassed almost a million YouTube followers, and over 250 million views.
Home Depot is a home improvement supplies superstore that sells tools, construction products, and services. It has used online video effectively by using it to teach and help customers with their home projects. The campaign is very effective for a few reasons:
Carlos Pacheco is the Vice President of Audience Development at Boat Rocker Media. Managing a team dedicated to online audience growth, Carlos has grown YouTube channels to have millions of subscribers and billions of views. Follow Carlos on Twitter on @carlospache_co for great social media tips.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.
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