The ultimate all-in-one marketing glossary

A/B testing account acquisition action plan active client activity rate by channel ad ad click ad extension (Google Ads) ad impression ad impression arrival ad network ad space ad unique user ad unit Adobe Analytics advertiser affiliate marketing affiliate publisher aggregated posting Ahrefs (tool) Alphabet alt text analytics analytics tool anchor text app app monetization attribution audience attitude audience behavior audience levels of understanding audience research average deal size by lead source average order value (AOV) average position average visit duration B2B content B2C content banner ad behind the scenes (BTS) benchmarking BERT best case bid Bing black hat SEO blog blogging boolean search bottom of funnel (BOFU) bottom of the funnel customers bounce rate (BR) brand affinity brand ambassador Budget, Authority, Need and Timeframe (BANT) criteria business-to-business (B2B) business-to-consumer (B2C) business value proposition (BVP) buyer persona buyer's journey buying signal calendar sharing call to action (CTA) campaign campaign and ad groups canvas application carousel ad cart abandonment email cascading style sheets (CSS) catalog (facebook) channel Chief Executive Officer (CEO) Chief Information Officer (CIO) Chief Marketing Officer (CMO) Chief Operating Officer (COO) Chief Security Officer (CSO) Chief Technology Officer (CTO) churn rate click click-to-call clickthrough rate (CTR) client lifecycle close plan commit community density community of interest competitive landscape competitive research completed download connection content calendar content curation content distribution content management content marketing content optimization system (COS) content seeding content strategy conversion conversion rate conversion rate optimization (CRO) conversion tracking cookie COPE cost per acquisition (CPA) cost per action (CPA) cost per click (CPC) cost per conversion (CPC) cost per download (CPD) cost per engagement (CPE) cost per lead (CPL) cost per mille (CPM) cost per view (CPV) CRM dashboard cross-linking crossing the chasm cultural trend research customer acquisition cost (CAC) customer detail customer lifetime value (CLV or CLTV) customer persona customer relationship management (CRM) dayparting deal review demand waterfall digital brand management digital channels digital crisis management digital cross-selling digital display advertising digital engagement digital marketing plan digital research digital sales forecasting digital sales leadership digital sales messaging digital sales strategy digital selling digital territory analysis digital upselling direct mail or message (DM) direct marketing Display partner domain name system (DNS) dwell time dynamic content ecommerce revenue ecommerce transactions email marketing email service provider (ESP) employee advocacy empowered customers enablement engagement engagement rate entry page event tracking evergreen content executive profile executive sponsor exit page expanded text ad (ETA) Expertise, Authority, Trust (E-A-T) explicit lead scoring metric Facebook Facebook Business Manager Facebook Creative Hub feature creep file transfer protocol (FTP) filter first response time Flash impressions followers forecast forum friends funnels Gantt chart geofencing geographic analytics geographical IP analysis Google Google Ads Google Ads Reach Planner Google Adsense Google Analytics (GA) Google Merchant Center Google Performance Planner Google Search Console Google Tag Manager (GTM) Googlebot GROW hashtag heat map htaccess Hummingbird hypertext markup language 5 (HTML5) hypertext markup language (HTML) implicit lead scoring metric impression in-app ad inactive client inbound link inbound marketing indexed page industry influencers industry trend research influenced customers influencers Initiate (DMI) principle InMail insights tool Instagram instant message Integrate (DMI) principle integrated marketing communication (IMC) internet protocol address (IP address) interstitial ad inventory IP tracking Iterate (DMI) principle JavaScript key performance indicator (KPI) key phrase keyword keyword cannibalization keyword density keyword research keyword spam keyword stuffing knowledge graph landing page lead builder lead nurturing lead nurturing funnel lead response time lead scoring link building link popularity LinkedIn Sales Navigator listening location-based advertising lost client machine learning mail merge marketing automation marketing automation workflow marketing qualified lead (MQL) Maslow’s Hierarchy of Needs measurement media brief metatag metrics management middle of the funnel customer mobile ad server mobile-friendly mobile marketing Mobilegeddon MOFU Moz multi-threading multimedia message (MMS) narrowing statement native ads natural search results near-field communication (NFC) netiquette network % new visits nofollow nurture stream nurturing prospects off-ramp omni channel marketing on-boarding client onlyness open opportunity rate opportunities opportunity by lead source opportunity methodologies organizational flow organizational maturity outbound marketing outreach page application page impression page views page views (PV) PageRank pages per visit paid search pay per click (PPC) peer-to-peer (P2P) percentage of new visits permission-based marketing personal brand pipeline plan of action platform PointDrive political mapping predictive analytics PRISM funnel programmatic display propensity model psychographics quality metrics Quality Rater Guidelines quality score RankBrain real-time bidding Really Simple Syndication (RSS) reciprocal link referral remarketing remnant inventory reports repurpose return on investment (ROI) return on marketing investment (ROMI) revenue by lead source RFM analysis rich media robots.txt sales accepted lead (SAL) sales enablement sales funnel sales method sales qualified lead (SQL) scheduling search engine advertising (SEA) search engine index search engine marketing (SEM) search engine optimization (SEO) search engine results page (SERP) search query segmentation SEMrush sentiment analysis share of wallet (SOW) Shopify shopping ads short message service (SMS) showcase ads (Google Ads) site map site speed situation analysis slumped contacts SMART goals smartphone Snapchat social account management (SAM) social account management tools social account plan social bookmark social collaboration social content social CRM social intelligence social listening social media social media marketing social media marketing (SMM) social monitoring social network social selling social selling index (SSI) Software as a Service (SaaS) spam storyboarding strategic statement strategic writing strategy style guide sweet spot SWOT analysis tactics target persona targeting team link technical SEO territory text link The Snorkel/Scuba Method TikTok TIMITI TOFU total order value (TOV) touchpoint tracking tracking pixel tribe trigger event TrueView (YouTube) tweet Twitter uniform resource locator (URL) unique selling point (USP) unique user unique user duration unique visitor (UV) unique visitors uplift modelling upselling user experience (UX) user-generated content (UGC) user satisfaction vanity metrics video interstitial video on demand (VOD) virality virtual desktop infrastructure (VDI) visit warm introduction What You See Is What You Get (WYSIWYG) white hat SEO word of mouth (WOM) work in progress (WIP) XML product feed XML sitemap Yahoo YouTube zero moment of truth (ZMOT)