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The ultimate all-in-one marketing glossary
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Z
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A/B testing
↑
account
↑
acquisition
↑
action plan
↑
active client
↑
activity rate by channel
↑
ad
↑
ad click
↑
ad extension (Google Ads)
↑
ad impression
↑
ad impression arrival
↑
ad network
↑
ad space
↑
ad unique user
↑
ad unit
↑
Adobe Analytics
↑
advertiser
↑
affiliate marketing
↑
affiliate publisher
↑
aggregated posting
↑
Ahrefs (tool)
↑
Alphabet
↑
alt text
↑
analytics
↑
analytics tool
↑
anchor text
↑
app
↑
app monetization
↑
attribution
↑
audience attitude
↑
audience behavior
↑
audience levels of understanding
↑
audience research
↑
average deal size by lead source
↑
average order value (AOV)
↑
average position
↑
average visit duration
↑
B2B content
↑
B2C content
↑
banner ad
↑
behind the scenes (BTS)
↑
benchmarking
↑
BERT
↑
best case
↑
bid
↑
Bing
↑
black hat SEO
↑
blog
↑
blogging
↑
boolean search
↑
bottom of funnel (BOFU)
↑
bottom of the funnel customers
↑
bounce rate (BR)
↑
brand affinity
↑
brand ambassador
↑
Budget, Authority, Need and Timeframe (BANT) criteria
↑
business-to-business (B2B)
↑
business-to-consumer (B2C)
↑
business value proposition (BVP)
↑
buyer persona
↑
buyer's journey
↑
buying signal
↑
calendar sharing
↑
call to action (CTA)
↑
campaign
↑
campaign and ad groups
↑
canvas application
↑
carousel ad
↑
cart abandonment email
↑
cascading style sheets (CSS)
↑
catalog (facebook)
↑
channel
↑
Chief Executive Officer (CEO)
↑
Chief Information Officer (CIO)
↑
Chief Marketing Officer (CMO)
↑
Chief Operating Officer (COO)
↑
Chief Security Officer (CSO)
↑
Chief Technology Officer (CTO)
↑
churn rate
↑
click
↑
click-to-call
↑
clickthrough rate (CTR)
↑
client lifecycle
↑
close plan
↑
commit
↑
community density
↑
community of interest
↑
competitive landscape
↑
competitive research
↑
completed download
↑
connection
↑
content calendar
↑
content curation
↑
content distribution
↑
content management
↑
content marketing
↑
content optimization system (COS)
↑
content seeding
↑
content strategy
↑
conversion
↑
conversion rate
↑
conversion rate optimization (CRO)
↑
conversion tracking
↑
cookie
↑
COPE
↑
cost per acquisition (CPA)
↑
cost per action (CPA)
↑
cost per click (CPC)
↑
cost per conversion (CPC)
↑
cost per download (CPD)
↑
cost per engagement (CPE)
↑
cost per lead (CPL)
↑
cost per mille (CPM)
↑
cost per view (CPV)
↑
CRM dashboard
↑
cross-linking
↑
crossing the chasm
↑
cultural trend research
↑
customer acquisition cost (CAC)
↑
customer detail
↑
customer lifetime value (CLV or CLTV)
↑
customer persona
↑
customer relationship management (CRM)
↑
dayparting
↑
deal review
↑
demand waterfall
↑
digital brand management
↑
digital channels
↑
digital crisis management
↑
digital cross-selling
↑
digital display advertising
↑
digital engagement
↑
digital marketing plan
↑
digital research
↑
digital sales forecasting
↑
digital sales leadership
↑
digital sales messaging
↑
digital sales strategy
↑
digital selling
↑
digital territory analysis
↑
digital upselling
↑
direct mail or message (DM)
↑
direct marketing
↑
Display partner
↑
domain name system (DNS)
↑
dwell time
↑
dynamic content
↑
ecommerce revenue
↑
ecommerce transactions
↑
email marketing
↑
email service provider (ESP)
↑
employee advocacy
↑
empowered customers
↑
enablement
↑
engagement
↑
engagement rate
↑
entry page
↑
event tracking
↑
evergreen content
↑
executive profile
↑
executive sponsor
↑
exit page
↑
expanded text ad (ETA)
↑
Expertise, Authority, Trust (E-A-T)
↑
explicit lead scoring metric
↑
Facebook
↑
Facebook Business Manager
↑
Facebook Creative Hub
↑
feature creep
↑
file transfer protocol (FTP)
↑
filter
↑
first response time
↑
Flash impressions
↑
followers
↑
forecast
↑
forum
↑
friends
↑
funnels
↑
Gantt chart
↑
geofencing
↑
geographic analytics
↑
geographical IP analysis
↑
Google
↑
Google Ads
↑
Google Ads Reach Planner
↑
Google Adsense
↑
Google Analytics (GA)
↑
Google Merchant Center
↑
Google Performance Planner
↑
Google Search Console
↑
Google Tag Manager (GTM)
↑
Googlebot
↑
GROW
↑
hashtag
↑
heat map
↑
htaccess
↑
Hummingbird
↑
hypertext markup language 5 (HTML5)
↑
hypertext markup language (HTML)
↑
implicit lead scoring metric
↑
impression
↑
in-app ad
↑
inactive client
↑
inbound link
↑
inbound marketing
↑
indexed page
↑
industry influencers
↑
industry trend research
↑
influenced customers
↑
influencers
↑
Initiate (DMI) principle
↑
InMail
↑
insights tool
↑
Instagram
↑
instant message
↑
Integrate (DMI) principle
↑
integrated marketing communication (IMC)
↑
internet protocol address (IP address)
↑
interstitial ad
↑
inventory
↑
IP tracking
↑
Iterate (DMI) principle
↑
JavaScript
↑
key performance indicator (KPI)
↑
key phrase
↑
keyword
↑
keyword cannibalization
↑
keyword density
↑
keyword research
↑
keyword spam
↑
keyword stuffing
↑
knowledge graph
↑
landing page
↑
lead builder
↑
lead nurturing
↑
lead nurturing funnel
↑
lead response time
↑
lead scoring
↑
link building
↑
link popularity
↑
LinkedIn Sales Navigator
↑
listening
↑
location-based advertising
↑
lost client
↑
machine learning
↑
mail merge
↑
marketing automation
↑
marketing automation workflow
↑
marketing qualified lead (MQL)
↑
Maslow’s Hierarchy of Needs
↑
measurement
↑
media brief
↑
metatag
↑
metrics management
↑
middle of the funnel customer
↑
mobile ad server
↑
mobile-friendly
↑
mobile marketing
↑
Mobilegeddon
↑
MOFU
↑
Moz
↑
multi-threading
↑
multimedia message (MMS)
↑
narrowing statement
↑
native ads
↑
natural search results
↑
near-field communication (NFC)
↑
netiquette
↑
network
↑
% new visits
↑
nofollow
↑
nurture stream
↑
nurturing prospects
↑
off-ramp
↑
omni channel marketing
↑
on-boarding client
↑
onlyness
↑
open opportunity rate
↑
opportunities
↑
opportunity by lead source
↑
opportunity methodologies
↑
organizational flow
↑
organizational maturity
↑
outbound marketing
↑
outreach
↑
page application
↑
page impression
↑
page views
↑
page views (PV)
↑
PageRank
↑
pages per visit
↑
paid search
↑
pay per click (PPC)
↑
peer-to-peer (P2P)
↑
percentage of new visits
↑
permission-based marketing
↑
personal brand
↑
pipeline
↑
plan of action
↑
platform
↑
PointDrive
↑
political mapping
↑
predictive analytics
↑
PRISM funnel
↑
programmatic display
↑
propensity model
↑
psychographics
↑
quality metrics
↑
Quality Rater Guidelines
↑
quality score
↑
RankBrain
↑
real-time bidding
↑
Really Simple Syndication (RSS)
↑
reciprocal link
↑
referral
↑
remarketing
↑
remnant inventory
↑
reports
↑
repurpose
↑
return on investment (ROI)
↑
return on marketing investment (ROMI)
↑
revenue by lead source
↑
RFM analysis
↑
rich media
↑
robots.txt
↑
sales accepted lead (SAL)
↑
sales enablement
↑
sales funnel
↑
sales method
↑
sales qualified lead (SQL)
↑
scheduling
↑
search engine advertising (SEA)
↑
search engine index
↑
search engine marketing (SEM)
↑
search engine optimization (SEO)
↑
search engine results page (SERP)
↑
search query
↑
segmentation
↑
SEMrush
↑
sentiment analysis
↑
share of wallet (SOW)
↑
Shopify
↑
shopping ads
↑
short message service (SMS)
↑
showcase ads (Google Ads)
↑
site map
↑
site speed
↑
situation analysis
↑
slumped contacts
↑
SMART goals
↑
smartphone
↑
Snapchat
↑
social account management (SAM)
↑
social account management tools
↑
social account plan
↑
social bookmark
↑
social collaboration
↑
social content
↑
social CRM
↑
social intelligence
↑
social listening
↑
social media
↑
social media marketing
↑
social media marketing (SMM)
↑
social monitoring
↑
social network
↑
social selling
↑
social selling index (SSI)
↑
Software as a Service (SaaS)
↑
spam
↑
storyboarding
↑
strategic statement
↑
strategic writing
↑
strategy
↑
style guide
↑
sweet spot
↑
SWOT analysis
↑
tactics
↑
target persona
↑
targeting
↑
team link
↑
technical SEO
↑
territory
↑
text link
↑
The Snorkel/Scuba Method
↑
TikTok
↑
TIMITI
↑
TOFU
↑
total order value (TOV)
↑
touchpoint
↑
tracking
↑
tracking pixel
↑
tribe
↑
trigger event
↑
TrueView (YouTube)
↑
tweet
↑
Twitter
↑
uniform resource locator (URL)
↑
unique selling point (USP)
↑
unique user
↑
unique user duration
↑
unique visitor (UV)
↑
unique visitors
↑
uplift modelling
↑
upselling
↑
user experience (UX)
↑
user-generated content (UGC)
↑
user satisfaction
↑
vanity metrics
↑
video interstitial
↑
video on demand (VOD)
↑
virality
↑
virtual desktop infrastructure (VDI)
↑
visit
↑
warm introduction
↑
What You See Is What You Get (WYSIWYG)
↑
white hat SEO
↑
word of mouth (WOM)
↑
work in progress (WIP)
↑
XML product feed
↑
XML sitemap
↑
Yahoo
↑
YouTube
↑
zero moment of truth (ZMOT)
Free Video Lessons
SEO Setup
Mobile Friendliness
LinkedIn
Dynamic Ads
Paid Search
Benefits of Paid Search
Instagram and Snapchat
Instagram Analysis
Creativity Skills
Creating and Structuring a Presentation
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