The ultimate all-in-one marketing glossary

↑A/B testing ↑account ↑acquisition ↑action plan ↑active client ↑activity rate by channel ↑ad ↑ad click ↑ad extension (Google Ads) ↑ad impression ↑ad impression arrival ↑ad network ↑ad space ↑ad unique user ↑ad unit ↑Adobe Analytics ↑advertiser ↑affiliate marketing ↑affiliate publisher ↑aggregated posting ↑Ahrefs (tool) ↑Alphabet ↑alt text ↑analytics ↑analytics tool ↑anchor text ↑app ↑app monetization ↑attribution ↑audience attitude ↑audience behavior ↑audience levels of understanding ↑audience research ↑average deal size by lead source ↑average order value (AOV) ↑average position ↑average visit duration ↑B2B content ↑B2C content ↑banner ad ↑behind the scenes (BTS) ↑benchmarking ↑BERT ↑best case ↑bid ↑Bing ↑black hat SEO ↑blog ↑blogging ↑boolean search ↑bottom of funnel (BOFU) ↑bottom of the funnel customers ↑bounce rate (BR) ↑brand affinity ↑brand ambassador ↑Budget, Authority, Need and Timeframe (BANT) criteria ↑business-to-business (B2B) ↑business-to-consumer (B2C) ↑business value proposition (BVP) ↑buyer persona ↑buyer's journey ↑buying signal ↑calendar sharing ↑call to action (CTA) ↑campaign ↑campaign and ad groups ↑canvas application ↑carousel ad ↑cart abandonment email ↑cascading style sheets (CSS) ↑catalog (facebook) ↑channel ↑Chief Executive Officer (CEO) ↑Chief Information Officer (CIO) ↑Chief Marketing Officer (CMO) ↑Chief Operating Officer (COO) ↑Chief Security Officer (CSO) ↑Chief Technology Officer (CTO) ↑churn rate ↑click ↑click-to-call ↑clickthrough rate (CTR) ↑client lifecycle ↑close plan ↑commit ↑community density ↑community of interest ↑competitive landscape ↑competitive research ↑completed download ↑connection ↑content calendar ↑content curation ↑content distribution ↑content management ↑content marketing ↑content optimization system (COS) ↑content seeding ↑content strategy ↑conversion ↑conversion rate ↑conversion rate optimization (CRO) ↑conversion tracking ↑cookie ↑COPE ↑cost per acquisition (CPA) ↑cost per action (CPA) ↑cost per click (CPC) ↑cost per conversion (CPC) ↑cost per download (CPD) ↑cost per engagement (CPE) ↑cost per lead (CPL) ↑cost per mille (CPM) ↑cost per view (CPV) ↑CRM dashboard ↑cross-linking ↑crossing the chasm ↑cultural trend research ↑customer acquisition cost (CAC) ↑customer detail ↑customer lifetime value (CLV or CLTV) ↑customer persona ↑customer relationship management (CRM) ↑dayparting ↑deal review ↑demand waterfall ↑digital brand management ↑digital channels ↑digital crisis management ↑digital cross-selling ↑digital display advertising ↑digital engagement ↑digital marketing plan ↑digital research ↑digital sales forecasting ↑digital sales leadership ↑digital sales messaging ↑digital sales strategy ↑digital selling ↑digital territory analysis ↑digital upselling ↑direct mail or message (DM) ↑direct marketing ↑Display partner ↑domain name system (DNS) ↑dwell time ↑dynamic content ↑ecommerce revenue ↑ecommerce transactions ↑email marketing ↑email service provider (ESP) ↑employee advocacy ↑empowered customers ↑enablement ↑engagement ↑engagement rate ↑entry page ↑event tracking ↑evergreen content ↑executive profile ↑executive sponsor ↑exit page ↑expanded text ad (ETA) ↑Expertise, Authority, Trust (E-A-T) ↑explicit lead scoring metric ↑Facebook ↑Facebook Business Manager ↑Facebook Creative Hub ↑feature creep ↑file transfer protocol (FTP) ↑filter ↑first response time ↑Flash impressions ↑followers ↑forecast ↑forum ↑friends ↑funnels ↑Gantt chart ↑geofencing ↑geographic analytics ↑geographical IP analysis ↑Google ↑Google Ads ↑Google Ads Reach Planner ↑Google Adsense ↑Google Analytics (GA) ↑Google Merchant Center ↑Google Performance Planner ↑Google Search Console ↑Google Tag Manager (GTM) ↑Googlebot ↑GROW ↑hashtag ↑heat map ↑htaccess ↑Hummingbird ↑hypertext markup language 5 (HTML5) ↑hypertext markup language (HTML) ↑implicit lead scoring metric ↑impression ↑in-app ad ↑inactive client ↑inbound link ↑inbound marketing ↑indexed page ↑industry influencers ↑industry trend research ↑influenced customers ↑influencers ↑Initiate (DMI) principle ↑InMail ↑insights tool ↑Instagram ↑instant message ↑Integrate (DMI) principle ↑integrated marketing communication (IMC) ↑internet protocol address (IP address) ↑interstitial ad ↑inventory ↑IP tracking ↑Iterate (DMI) principle ↑JavaScript ↑key performance indicator (KPI) ↑key phrase ↑keyword ↑keyword cannibalization ↑keyword density ↑keyword research ↑keyword spam ↑keyword stuffing ↑knowledge graph ↑landing page ↑lead builder ↑lead nurturing ↑lead nurturing funnel ↑lead response time ↑lead scoring ↑link building ↑link popularity ↑LinkedIn Sales Navigator ↑listening ↑location-based advertising ↑lost client ↑machine learning ↑mail merge ↑marketing automation ↑marketing automation workflow ↑marketing qualified lead (MQL) ↑Maslow’s Hierarchy of Needs ↑measurement ↑media brief ↑metatag ↑metrics management ↑middle of the funnel customer ↑mobile ad server ↑mobile-friendly ↑mobile marketing ↑Mobilegeddon ↑MOFU ↑Moz ↑multi-threading ↑multimedia message (MMS) ↑narrowing statement ↑native ads ↑natural search results ↑near-field communication (NFC) ↑netiquette ↑network ↑% new visits ↑nofollow ↑nurture stream ↑nurturing prospects ↑off-ramp ↑omni channel marketing ↑on-boarding client ↑onlyness ↑open opportunity rate ↑opportunities ↑opportunity by lead source ↑opportunity methodologies ↑organizational flow ↑organizational maturity ↑outbound marketing ↑outreach ↑page application ↑page impression ↑page views ↑page views (PV) ↑PageRank ↑pages per visit ↑paid search ↑pay per click (PPC) ↑peer-to-peer (P2P) ↑percentage of new visits ↑permission-based marketing ↑personal brand ↑pipeline ↑plan of action ↑platform ↑PointDrive ↑political mapping ↑predictive analytics ↑PRISM funnel ↑programmatic display ↑propensity model ↑psychographics ↑quality metrics ↑Quality Rater Guidelines ↑quality score ↑RankBrain ↑real-time bidding ↑Really Simple Syndication (RSS) ↑reciprocal link ↑referral ↑remarketing ↑remnant inventory ↑reports ↑repurpose ↑return on investment (ROI) ↑return on marketing investment (ROMI) ↑revenue by lead source ↑RFM analysis ↑rich media ↑robots.txt ↑sales accepted lead (SAL) ↑sales enablement ↑sales funnel ↑sales method ↑sales qualified lead (SQL) ↑scheduling ↑search engine advertising (SEA) ↑search engine index ↑search engine marketing (SEM) ↑search engine optimization (SEO) ↑search engine results page (SERP) ↑search query ↑segmentation ↑SEMrush ↑sentiment analysis ↑share of wallet (SOW) ↑Shopify ↑shopping ads ↑short message service (SMS) ↑showcase ads (Google Ads) ↑site map ↑site speed ↑situation analysis ↑slumped contacts ↑SMART goals ↑smartphone ↑Snapchat ↑social account management (SAM) ↑social account management tools ↑social account plan ↑social bookmark ↑social collaboration ↑social content ↑social CRM ↑social intelligence ↑social listening ↑social media ↑social media marketing ↑social media marketing (SMM) ↑social monitoring ↑social network ↑social selling ↑social selling index (SSI) ↑Software as a Service (SaaS) ↑spam ↑storyboarding ↑strategic statement ↑strategic writing ↑strategy ↑style guide ↑sweet spot ↑SWOT analysis ↑tactics ↑target persona ↑targeting ↑team link ↑technical SEO ↑territory ↑text link ↑The Snorkel/Scuba Method ↑TikTok ↑TIMITI ↑TOFU ↑total order value (TOV) ↑touchpoint ↑tracking ↑tracking pixel ↑tribe ↑trigger event ↑TrueView (YouTube) ↑tweet ↑Twitter ↑uniform resource locator (URL) ↑unique selling point (USP) ↑unique user ↑unique user duration ↑unique visitor (UV) ↑unique visitors ↑uplift modelling ↑upselling ↑user experience (UX) ↑user-generated content (UGC) ↑user satisfaction ↑vanity metrics ↑video interstitial ↑video on demand (VOD) ↑virality ↑virtual desktop infrastructure (VDI) ↑visit ↑warm introduction ↑What You See Is What You Get (WYSIWYG) ↑white hat SEO ↑word of mouth (WOM) ↑work in progress (WIP) ↑XML product feed ↑XML sitemap ↑Yahoo ↑YouTube ↑zero moment of truth (ZMOT)