DMI Expert
Gain a Postgraduate
Certification in Digital Marketing
Flexible Online Learning 
$4989.5 
Enrollment Deadline
Save 15% on your course enrollment and schedule your start date for January 2022. Get the expert knowledge, insights and skills to lead your business or career forward. This postgraduate certification provides a deep knowledge of Digital Marketing that gives you the latest thinking in Digital Strategy, CX, Search Marketing, Social Media, Leadership & Management and much more. Develop true Digital Marketing expertise with DMI Expert and stay on top of the digital marketing game.
Get the Expert knowledge to lead. Enrollment Deadline: , Just left.
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NEW 2021
Get world class, knowledge and insight.
Develop true Social Media expertise with DMI Expert. Get the most up to date and comprehensive social media marketing learning anywhere. Learn social strategy, research and content from Industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat.
Learn every aspect of Social Media Marketing across 10 modules of interactive learning to give you a highly relevant and deep knowledge of social media marketing, all wrapped up with the world’s most recognized digital marketing certification on completion.
What's New?
✓ 9 NEW Social Media modules - new/revised syllabus, new video, new interactive content, new walkthroughs
✓ New practical toolkits - for just-in-time learning and upskilling
✓ New content formats: embedded tools, text articles and quizzes
✓ More emphases on practical skills, deeper specialist knowledge, and B2B examples
✓ Many more bite-sized walkthroughs covering more topics and more social apps
✓ Improved videos with animated explainers
✓ 100% new and improved audio quality
Program learning outcomes and content What will I learn?
We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines.
Social Media MarketingStrategy and PlanningCX, eCommerce and CROSearch and Digital ChannelsDigital SellingEssential SkillsLeadership and Management
Social Media Marketing
Module Info & Overview
NEW Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
Social Research Social Content Facebook, Instagram, Pinterest Twitter LinkedIn Youtube & Social Video Social Apps Social Commerce & Affiliate Marketing Social Customer Service Social Strategy
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Strategy and Planning
Module Info & Overview
Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.
Digital Communications v Traditional Communications Marketing Automation Budget and Resourcing Big Data & Analytics Strategy Formulation and Plan Digital Communications & Channels
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CX, eCommerce and CRO
Module Info & Overview
Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.
Website Optimization UX Research & Design E-Commerce Strategy Applied E-Commerce Graphic Design Essentials for Marketers CX Essentials
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Search and Digital Channels
Module Info & Overview
Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.
SEO Setup & Content SEO Workshop Paid Search & Display Advertising Measurement with Google Analytics Email Marketing Strategy Applied Email Marketing
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Digital Selling
Module Info & Overview
Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates
Fundamentals of Social Selling Finding & Targeting Prospects Attracting Customers Closing & Retaining Increasing Engagement
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Essential Skills
Module Info & Overview
Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.
Project Planning Creativity Skills Personal Skills Working With Others
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Leadership and Management
Module Info & Overview
Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
Thinking Strategically Building Effective Teams Dealing with Conflicts and Crises Persuading and Influencing
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