Certified Digital Marketing Leader
Gain a high level of understanding in digital marketing to stay relevant, integrate new concepts and develop strategic and customer focused campaigns.
The Certified Digital Marketing Leader is perfect for traditional or digital marketers looking to make the transition to a more senior role and validate their leadership skills. It will explore the intricacies of key digital marketing specialisms along with tools and techniques to help you build brand awareness, improve ROI and plan and implement complex digital strategies.Become a certified expert by learning from experts.
Gain two free masters level short courses when you enroll for this course/class
Join over 32,500 members in over 100 countries!
DURATION
32 Weeks
SKILL LEVEL
Postgraduate
DELIVERY
Online
PRICE
Validated by the Global Industry Advisory Council (GIAC) Members Include:
Program learning outcomes and content
Become a Certified Digital Marketing Leader to gain a high level of understanding in digital marketing to stay relevant, integrate new concepts and develop strategic and customer focused campaigns.
Certified Digital Marketing Leader
What You Will Learn
Our advanced certification will help you to strategically drive and deliver successful digital marketing campaigns that satisfy the most relentless of boardroom analysis - as well as your appetite for success. Dive into a wide range of digital specialisms, from communications and consumer processes, social media marketing to search marketing, our Certified Digital Marketing Leader will strengthen your existing digital knowledge and differentiate you from your professional competition.
— Read LessCommunications & Consumer
Implement a well-considered process of selecting and developing the best digital strategy. Learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting.
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Topics
- Management Reporting
- C-level Reporting
- Strategy Improvement
- Strategy Objectives
Social Media Marketing
Learn how to be part of the social conversation and positively influence it to build brand credibility and growth. Understand how to monitor, analyze, manage and evaluate social media marketing efforts.
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Topics
- Social Research
- Content Creation
- Social Apps
- Social Video
- Marketing Automation
Search Marketing
Gain all the skills you need to build effective search marketing campaigns. Develop an intricate knowledge of all search disciplines from SEO to PPC advertising and analytics.
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Topics
- Search Engine Optimization
- PPC Advertising
- Analytics
- Strategy and Planning
Mobile Marketing
Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.
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Topics
- Mobile Foundation
- Apps & Games
- Mobile Messaging
- Mobile Advertising
Ecommerce & Email
The General stream includes the following modules: Digital Display Advertising, E-Commerce, Email Marketing and User focused web design.
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Topics
- Sales Tactics
- Inventory Management
- Email Data Management
- Conversion Rate Optimization
Digital Strategy & Planning
Plan, budget and resource digital marketing campaigns. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service.
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Topics
- Budget Forecasting
- Data Visualization
- Benchmarking
- SWOT Analysis
- KPIs and Analytics
Become a Certified Digital Marketing Leader
For marketers looking to move onto a leadership role, become a digital marketing expert or to excel in the industry, our Certified Digital Marketing Leader program is ideal.
Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.
Our students succeed
88%
of our graduates are working in senior roles or at management level
Admission Requirements
To become a Certified Digital Marketing Leader, you must meet the minimum admission requirements:
You must hold a Bachelor's degree (minimum second class honors)
OR
Significant and relevant work experience (minimum 2 years)
Spread the cost! Ask us about our new payment plans...
Stay Connected & Relevant with Membership
An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.
- Constantly updated and relevant practical and thought leading content
- High-quality templates to boost your employability
- A career zone with access to the latest industry news
- A Continuous Professional Development (CPD) area for certified graduates
Frequently asked questions
Why should I take this Digital Marketing Leader course?
What is a Certified Digital Marketing Leader how can I benefit from this certification?
Obtain this advanced level Digital Marketing qualification without the same financial or time commitments of a full Masters program:
- Change your career or kick-start a career in digital marketing
- Gain specialist knowledge, allowing you to progress to a Certified Digital Marketing Master qualification
- Improve your digital marketing career prospects and increase your earning potential
- gives you the opportunity to impress prospective employers with a recognized and respected award
- Over 80% of our Digital Marketing Leader students have realized their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more
How much does the Digital Marketing Leader cost?
Certified Digital Marketing Leader costs to study online.
The fee includes all of the Digital Marketing Leader course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.
Do I need to have a digital marketing background?
Not necessarily. The Certified Digital Marketing Leader focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
- Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization
What are the Certified Digital Marketing Leader admission requirements?
Do I need to be a qualified digital or traditional marketer to enroll on the Certified Digital Marketing Leader course? No but there are a number of admission requirements for our certification:
- You must hold a Bachelors degree in either business/marketing (minimum GPA of 2.0) or
- You must have significant and relevant work experience (minimum 2 years)
All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you may be required to show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement.
How do I apply for the Digital Marketing Leader qualification?
To apply for this Digital Marketing Leader certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the postgraduate diploma program.
Please note: Your place is only confirmed once your application has been approved.
Where will my Digital Marketing Leader qualification be recognized?
Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your Certified Digital Marketing Leader with you, no matter where your exciting new digital career may take you.
How is the Certified Digital Marketing Leader assessed?
The Certified Digital Marketing Leader requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).
These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.
