Certified Digital Marketing Leader

Dramatically increase ROI and career performance, confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level.

The Certified Digital Marketing Leader is perfect for both digital or traditional marketers looking to validate their skills with a globally recognized certification. This practitioner-led program is delivered by high-caliber digital marketing experts equipped with the most up-to-date tools, trends, and practical insights within the industry.

Upon successful completion of this course, you will become a Certified Digital Marketing Leader and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.

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Postgraduate Diploma in Digital Marketing

Did you know that 88% of our graduates are working in senior roles or at management level?


Course commences March 2019. Application deadline for enrollment is February 27th

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Module Overview

Become a certified digital marketing leader

Become a Certified Digital Marketing Leader

For marketers looking to move onto a leadership role, become an expert in digital marketing or to excel in the industry, our Certified Digital Marketing Leader certification is ideal.

Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

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The most comprehensive, sophisticated and flexible programme in the market.

Jacqueline McCouat, Huawei Read More

My career is already progressing thanks to my level of knowledge, and ability to implement new digital marketing approaches. Last year I was even offered a promotion, so things could not be going better!

Raquel Guarany, Acute Care Therapies Read More

I didn’t want to be a digital dinosaur. The digital landscape is constantly changing, but now I have the basic knowledge and skills to keep up and understand both offline and online touch points in marketing.

Anna Ahrenberg, Japan Tobacco International Read More

Admission Requirements

To become a Certified Digital Marketing Leader, you must meet the minimum admission requirements:

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requirements icon

Bachelor’s Degree in either business or marketing.


Significant and relevant work experience (minimum 2 years)

All applicants must demonstrate an interest in and aptitude for digital marketing and may be subject to interview. If English is not your first language, you may be required to show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement.

Please note these are minimum requirements and are not an automatic entry to the program. Admission is at the discretion of the Digital Marketing Institute.

Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
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Got questions?

Why should I take this Digital Marketing Leader course?

What is a Certified Digital Marketing Leader how can I benefit from this certification?

Obtain this advanced level Digital Marketing qualification without the same financial or time commitments of a full Masters program:

  • Change your career or kick-start a career in digital marketing
  • Gain specialist knowledge, allowing you to progress to a Certified Digital Marketing Master qualification
  • Improve your digital marketing career prospects and increase your earning potential
  • gives you the opportunity to impress prospective employers with a recognized and respected award
  • Over 80% of our Digital Marketing Leader students have realized their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more
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How much does the Digital Marketing Leader cost?

Certified Digital Marketing Leader costs to study online.

The fee includes all of the Digital Marketing Leader course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

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Do I need to have a digital marketing background?

Not necessarily. The Certified Digital Marketing Leader focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:

  • Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
  • Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
  • Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
  • CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization
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What are the Certified Digital Marketing Leader admission requirements?

Do I need to be a qualified digital or traditional marketer to enroll on the Certified Digital Marketing Leader course? No but there are a number of admission requirements for our certification:

  • You must hold a recognized third level honours degree (minimum second class honors) in either business/commerce/marketing or
  • You must have significant and relevant work experience (minimum 2 years)

All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.

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How do I apply for the Digital Marketing Leader qualification?

To apply for this Digital Marketing Leader certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the postgraduate diploma program. 

Please note: Your place is only confirmed once your application has been approved.

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Where will my Digital Marketing Leader qualification be recognized?

Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your Certified Digital Marketing Leader with you, no matter where your exciting new digital career may take you.

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How is the Certified Digital Marketing Leader assessed?

The Certified Digital Marketing Leader requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).

These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.

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