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DMI PG Dip

Postgraduate Diploma in Digital Marketing

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Application Deadline November 30th

Transform your marketing career with BPP’s Postgraduate Diploma in Digital Marketing, a programme that blends rigorous academic insights with practical, real-world applications. Designed for professionals at various stages, from Marketing Executives to CEOs, this programme offers cutting-edge digital marketing skills, strategic insights, and the latest industry best practices.


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Why DMI?

  • âś“ Industry expertise & practical skills
  • âś“ €11k salary increase on average*
  • âś“ 79% got a promotion*

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Google Review Stars

How can a DMI Certification fast-track your career?

€11k

Get Rewarded

Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**

87%

Be More Employable

of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*

44%

Get Promoted

of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**

DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**

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By the Industry, For the Industry  

DMI PG Dip is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules. 

Expert Photo

Mia Mora

Director, GTM Strategy and Operations

Google

Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.

Expert Photo

Courtney Sembler

Senior Manager

Hubspot

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.

Expert Photo

Neil Patel

Founder

Neil Patel Digital

Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.

Expert Photo

Brian Corish

CEO & Founder

Elemental

Former MD of Accenture Song

With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.

Expert Photo

Barry Thomas

Senior Global Thought Leader
Kantar

Former Head of Customer & Future of E-Commerce CocaCola

After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.

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Program learning outcomes and content

What will I learn?

This course is designed to build advanced skills in Digital Marketing, whilst developing leadership and strategy skills to advance your career. You will understand how to make data-driven decisions, devise and implement a successful digital strategy and use innovative marketing strategies to drive business growth. * Subject to course validation

Professional & Digital Skills

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Social Media Marketing

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Search Marketing & Demand Generation

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Analytics and Planning

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Business Strategy and Management

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Professional & Digital Skills

Module Info & Overview

Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.

  • Managing Marketing Activities
  • Communications Fundamentals
  • Digital Marketing & Customer Experience
  • Data Privacy, Protection & GDPR
  • Designing & Optimising Customer Experience
  • Social Research and Consumer Behaviour
  • Content Marketing
  • Graphic Design Essentials
  • Website Optimisation
  • Digital Channels
  • Project Planning & Strategic Thinking
  • Creativity & Problem-Solving Skills
  • Personal Skills for Marketing Practitioners
  • Data, visualisation, reporting, and presentation
  • User Experience Research

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Pricing

BPP University Postgraduate Diploma in Digital Marketing

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Join 300k DMI members from companies like these.

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300,000+ members trust DMI to power up their careers

DMI SPECIALIST

McKenzie Mullany

âś“

Marketing Director

Helped Drive Results

My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...

DMI EXPERT

Gavin O’Leary

âś“

Social Media Specialist

Internationally Recognized

After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...

DMI AI TRACK

Kara Skehan

âś“

That Was Invaluable

There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...

DMI LEADERSHIP TRACK

Charlie Cantwell

âś“

Marketing Communications Manager

Useful Real-world Examples

The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...

DMI PRO

Davin Kelly

âś“

Marketing Operations Specialist

Obvious Choice For Me

The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...

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Who's this for?

The Postgraduate Diploma in Digital Marketing is suitable for

  • Marketing Executives, Marketing Managers and Digital Marketing Managers who want to take their career to the next level.
  • Directors and senior leaders who want to shape the digital marketing strategy and create an integrated approach to digital across the organisation.
  • Career switchers who want to get into Digital Marketing.
  • IT Managers, Product Managers, Sales Managers etc who are looking to broaden their skills and work more collaboratively to accelerate digital transformation in their organisation.
  • CEOs and entrepreneurs who want to grow their business online.
  • Students who want advanced skills in Digital Marketing to fast track their career.

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Admission Requirements

*This course requires a Bachelor’s degree (minimum 2nd class honours) or relevant work experience (minimum of 3 years).

If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.

About BPP University

At BPP University, our teaching is entirely focused on developing the professional skills and knowledge graduates need for a successful career. We blend academically rigorous study content with practical delivery methods using the latest learning technologies, creating graduates ready to apply their new skills in the workplace straight away.  Our outstanding employability statistics validate our approach, and we rank fourth* for the number of UK postgraduate students in highly skilled employment.

* Graduates Outcomes survey 2019/20

  • Comprises four schools across business, law, nursing and technology
  • 21,000 students across eight locations across England and online around the world
  • 98% of BPP University graduates* in employment were in highly skilled occupations 15 months after graduating

What's included?

Practical Skills, Premium Resources, and Industry Network

6 months FREE with all courses.

Instant Access to Your Course

Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.

A Globally Recognized Certification

Earn a globally recognised certification valued by employers that will help advance your digital marketing career.

DMI Professional Membership

Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.

Connect with the Industry

Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.

Continuous Professional Development (CPD) 

Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.

Skills Test & Practice Exams

Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.

The DMI Student Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.

Frequently Asked Questions

How long is the Postgraduate Diploma in Digital Marketing?

This Postgraduate Diploma in Digital Marketing is a part time program which will run over a period of 4 terms, and each term consists of 15 weeks.You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts. (The total duration of the program is 16 months, divided into 4 terms.)

How is the Postgraduate Diploma in Digital Marketing assessed?

At the end of each module, there will be assessments such as recorded presentations and written assignments e.g. a case study response and digital marketing plan.

How will the courses be delivered?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

Where will my qualifications be recognised?

You will be awarded a Postgraduate Diploma in Digital Marketing which is the level 7 diploma qualification as per the Framework for Higher Education Qualifications (FHEQ). Level 7 qualifications are categorised as postgraduate level and include qualifications such as Master's degrees, Postgraduate Diplomas, and Postgraduate Certificates.

This means that your degree will be recognised at this level in the UK and as level 7 in Europe (EQF), level 9 in Ireland (NFQ), level 11 in Scotland (SCQF), and beyond.

What will my learning outcomes be?

Upon completion of the postgraduate program, you will be able to:

  • Demonstrate a systematic understanding of concepts and theories underpinning contemporary digital marketing

  • Critically analyse internal and external influences on the practice of digital marketing including ethical and risk dimension

  • Select relevant tools and techniques to inform decision making based on marketing and management information

  • Critically evaluate interdependencies within an organisation’s internal and external environment leading to management decision

  • Critically analyse complex situations to inform management decision-making on digital marketing in the current business environment

  • Formulate a critical awareness of contemporary issues in digital marketing and communications

  • Professionally communicate complex ideas and arguments, using a range of tools and techniques, to advise or influence internal and external stakeholders

  • Exercise professional judgement in complex situations in order to make effective decisions

  • Apply critical thinking to practical and theoretical problems by generating insights using analytical tools

  • Critically reflect on learning and experiences to contribute towards their ongoing professional development now and in the future

  • Utilise a wide range of resources relevant to a professional in digital marketing to direct their own learning experience

Can I earn credits for a Digital Marketing Masters?

Yes, the program comprises 120 credits.

What if I don’t meet the entry requirements?

Applicants must meet the minimum requirements for entry which are:

A Bachelor’s degree (minimum 2nd class honours) or relevant work experience ( minimum of 3 years). If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.

If you do not meet these requirements our learning advisors can recommend the best course to suit your level and skills.

When can I enrol in the Postgraduate Diploma in digital marketing?

The course commences on the 1st of May, 1st of September and 1st of January.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over interest free installments.

How do I apply?

To apply for this diploma, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. 

All applications and supporting documentation are reviewed by BPP University’s Admissions Board, prior to places being offered on the postgraduate diploma programme.

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