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Postgraduate Diploma in Digital Marketing

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Enrollment Deadline Feb 29th

Transform your marketing career with BPP’s Postgraduate Diploma in Digital Marketing, a programme that blends rigorous academic insights with practical, real-world applications. Designed for professionals at various stages, from Marketing Executives to CEOs, this programme offers cutting-edge digital marketing skills, strategic insights, and the latest industry best practices.

All courses have a Free AI Short Course worth [price:TRACK_AIFDM-std].

Why DMI?

  • Globally recognised certification
  • Join 300k+ members worldwide
  • Payment Plans Available

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Program learning outcomes and content

What will I learn?

This course is designed to build advanced skills in Digital Marketing, whilst developing leadership and strategy skills to advance your career. You will understand how to make data-driven decisions, devise and implement a successful digital strategy and use innovative marketing strategies to drive business growth. * Subject to course validation

Professional & Digital Skills

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Social Media Marketing

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Search Marketing & Demand Generation

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Analytics and Planning

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Business Strategy and Management

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Professional & Digital Skills

Module Info & Overview

Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.

  • Managing Marketing Activities
  • Communications Fundamentals
  • Digital Marketing & Customer Experience
  • Data Privacy, Protection & GDPR
  • Designing & Optimising Customer Experience
  • Social Research and Consumer Behaviour
  • Content Marketing
  • Graphic Design Essentials
  • Website Optimisation
  • Digital Channels
  • Project Planning & Strategic Thinking
  • Creativity & Problem-Solving Skills
  • Personal Skills for Marketing Practitioners
  • Data, visualisation, reporting, and presentation
  • User Experience Research

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What's Included

Free AI Short Course Worth

[price:TRACK_AIFDM-std].

This course is designed to equip marketers with the tools needed to stay ahead in a rapidly evolving digital landscape. The program combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

  • Understanding AI in Digital Marketing: Grasp the fundamentals of AI and how it's transforming digital marketing strategies.

  • Hands-On Experience with AI Tools: Gain practical skills in using AI tools for data analysis, content creation, and customer engagement.

  • Data-Driven Decision Making: Learn to interpret and utilize AI-generated insights for informed marketing decisions.

  • Personalization and Targeting Techniques: Explore AI's role in creating personalized customer experiences and targeted marketing campaigns.

  • AI in Social Media and SEO: Understand the application of AI in optimizing social media strategies and search engine optimization.

  • Ethical Use of AI in Marketing: Address ethical considerations and best practices in deploying AI technologies.

  • Measuring AI Effectiveness: Learn methods for evaluating the impact and ROI of AI-driven marketing initiatives.

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Pricing

BPP University Postgraduate Diploma in Digital Marketing

Sign up today with your preferred payment plan to start your course

Pay in Full

[price:PG-DIP-base]

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3 installments

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Who's this for?

The Postgraduate Diploma in Digital Marketing is suitable for

  • Marketing Executives, Marketing Managers and Digital Marketing Managers who want to take their career to the next level.
  • Directors and senior leaders who want to shape the digital marketing strategy and create an integrated approach to digital across the organisation.
  • Career switchers who want to get into Digital Marketing.
  • IT Managers, Product Managers, Sales Managers etc who are looking to broaden their skills and work more collaboratively to accelerate digital transformation in their organisation.
  • CEOs and entrepreneurs who want to grow their business online.
  • Students who want advanced skills in Digital Marketing to fast track their career.

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ADMISSION REQUIREMENTS

*This course requires a Bachelor’s degree (minimum 2nd class honours) or relevant work experience (minimum of 3 years).

If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.

About BPP University

At BPP University, our teaching is entirely focused on developing the professional skills and knowledge graduates need for a successful career. We blend academically rigorous study content with practical delivery methods using the latest learning technologies, creating graduates ready to apply their new skills in the workplace straight away.  Our outstanding employability statistics validate our approach, and we rank fourth* for the number of UK postgraduate students in highly skilled employment.

* Graduates Outcomes survey 2019/20

  • Comprises four schools across business, law, nursing and technology
  • 21,000 students across eight locations across England and online around the world
  • 98% of BPP University graduates* in employment were in highly skilled occupations 15 months after graduating

DMI Membership

WE GET YOU IN THE GAME AND KEEP YOU THERE

In addition to certification, we give you the tools you need to build and maintain your career. Throughout this program you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.

More details on DMI Membership can be found here

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Globally Recognised Digital Marketing Certification

Over 300,000+ Members
Globally Trust DMI to progress their career

79%

of DMI graduates say the course helped them get a promotion.

65%

say certification was a reason for their salary increase

38%

got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

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I was plugging away in a job I hated… DMI allowed me to completely shift gears and try something new.

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THE DMI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.

FREQUENTLY ASKED QUESTIONS

How long is the Postgraduate Diploma in Digital Marketing?

This Postgraduate Diploma in Digital Marketing is a part time program which will run over a period of 4 terms, and each term consists of 15 weeks.You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts. (The total duration of the program is 16 months, divided into 4 terms.)

How is the Postgraduate Diploma in Digital Marketing assessed?

At the end of each module, there will be assessments such as recorded presentations and written assignments e.g. a case study response and digital marketing plan.

How will the courses be delivered?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

Where will my qualifications be recognised?

You will be awarded a Postgraduate Diploma in Digital Marketing which is the level 7 diploma qualification as per the Framework for Higher Education Qualifications (FHEQ). Level 7 qualifications are categorised as postgraduate level and include qualifications such as Master's degrees, Postgraduate Diplomas, and Postgraduate Certificates.

This means that your degree will be recognised at this level in the UK and as level 7 in Europe (EQF), level 9 in Ireland (NFQ), level 11 in Scotland (SCQF), and beyond.

What will my learning outcomes be?

Upon completion of the postgraduate program, you will be able to:

  • Demonstrate a systematic understanding of concepts and theories underpinning contemporary digital marketing

  • Critically analyse internal and external influences on the practice of digital marketing including ethical and risk dimension

  • Select relevant tools and techniques to inform decision making based on marketing and management information

  • Critically evaluate interdependencies within an organisation’s internal and external environment leading to management decision

  • Critically analyse complex situations to inform management decision-making on digital marketing in the current business environment

  • Formulate a critical awareness of contemporary issues in digital marketing and communications

  • Professionally communicate complex ideas and arguments, using a range of tools and techniques, to advise or influence internal and external stakeholders

  • Exercise professional judgement in complex situations in order to make effective decisions

  • Apply critical thinking to practical and theoretical problems by generating insights using analytical tools

  • Critically reflect on learning and experiences to contribute towards their ongoing professional development now and in the future

  • Utilise a wide range of resources relevant to a professional in digital marketing to direct their own learning experience

Can I earn credits for a Digital Marketing Masters?

Yes, the program comprises 120 credits.

What if I don’t meet the entry requirements?

Applicants must meet the minimum requirements for entry which are:

A Bachelor’s degree (minimum 2nd class honours) or relevant work experience ( minimum of 3 years). If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.

If you do not meet these requirements our learning advisors can recommend the best course to suit your level and skills.

When can I enrol in the Postgraduate Diploma in digital marketing?

Enrolment dates from 2024 are: 1st May, 1st July, 1st September, 1st November 

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over interest free installments.

How do I apply?

To apply for this diploma, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. 

All applications and supporting documentation are reviewed by BPP University’s Admissions Board, prior to places being offered on the postgraduate diploma programme.

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