DMI Postgraduate Diploma in Digital Marketing NEW & IMPROVED

Gain a high level of understanding in digital marketing to stay relevant, integrate new concepts and develop strategic and customer focused campaigns.

The DMI Postgraduate Diploma in Digital Marketing is perfect for traditional or digital marketers looking to make the transition to a more senior role and validate their leadership skills. It will explore the intricacies of key digital marketing specialisms along with tools and techniques to help you build brand awareness, improve ROI and plan and implement complex digital strategies.

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Join over 41,000 members in over 135 countries!

 Expert led learning from Industry & Academia
 80+ walk-throughs and a new recommended study plan included
• New bite-sized modules now including 'Soft Skills, Graphic Design and Web Optimization' 
 FREE 12 month membership: access digital tool kits, 150+ practical resources, quizzes & our ever-popular webinar series 

Spread the cost! Ask us about our new financing options.


44 Weeks






Validated by the Global Industry Advisory Council (GIAC) Members Include:

Industry Validation

Course learning outcomes and content

The DMI Postgraduate Diploma in Digital Marketing aims at a high level of understanding in digital marketing to stay relevant, integrate new concepts and develop strategic and customer focused campaigns.

DMI Postgraduate Diploma in Digital Marketing

What You Will Learn

Our advanced certification will help you to strategically drive and deliver successful digital marketing campaigns that satisfy the most relentless of boardroom analysis - as well as your appetite for success. Dive into a wide range of digital specialisms, from communications and consumer processes, social media marketing to search marketing, our DMI Postgraduate Diploma in Digital Marketing will strengthen your existing digital knowledge and differentiate you from your professional competition.

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Social Media Marketing

Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
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  • Social Research
  • Content Creation & Outreach
  • Facebook, Twitter, LinkedIn
  • Instagram & Snapchat
  • YouTube & Social Video
  • Social Customer Service
  • Strategy & Planning

Strategy and Planning

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.
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  • Traditional Communications
  • Digital Communications & Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data & Analytics
  • Strategy Formulation and Plan

CX, E-commerce and CRO

Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.
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  • Website Optimization
  • UX Research & Design
  • E-Commerce Strategy
  • Applied E-Commerce
  • Graphic Design Essentials for Marketers
  • CX Essentials

Search and Digital Channels

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.
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  • SEO Setup & Content
  • SEO Workshop
  • Paid Search & Display Advertising
  • Analytics with Google Analytics
  • Email Marketing Strategy
  • Applied Email Marketing

Digital Selling

Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates
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  • Fundamentals of Social Selling
  • Finding & Targeting Prospects
  • Attracting Customers
  • Increasing Engagement
  • Closing & Retaining

Essential Skills

Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.
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  • Project Planning
  • Creativity Skills
  • Personal Skills
  • Working With Others

Leadership and Management

Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
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  • Thinking Strategically
  • Building Effective Teams
  • Dealing with Conflicts and Crises
  • Persuading and Influencing
Become a certified digital marketing leader

DMI Postgraduate Diploma in Digital Marketing

For marketers looking to move onto a leadership role, become a digital marketing expert or to excel in the industry, our Postgraduate Diploma is the ideal certification.

Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

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Our students succeed


of our graduates are working in senior roles or at management level

The most comprehensive, sophisticated and flexible program on the market.

Jacqueline McCouat, Huawei Read More

My career is already progressing thanks to my level of knowledge, and ability to implement new digital marketing approaches. Last year I was even offered a promotion, so things could not be going better!

Raquel Guarany, Acute Care Therapies Read More

I didn’t want to be a digital dinosaur. The digital landscape is constantly changing, but now I have the basic knowledge and skills to keep up and understand both offline and online touch points in marketing.

Anna Ahrenberg, CCV Switzerland Read More

Entry Requirements

To enroll on the DMI Postgraduate Diploma in Digital Marketing, you must meet the minimum entry requirements:

You must hold a Bachelor's degree (minimum second class honors)


Significant and relevant work experience (minimum 2 years)

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Spread the cost! Ask us about our new payment plans...

Stay Connected & Relevant with Membership

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • Constantly updated and relevant practical and thought leading content 
  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
Continuous Professional Development Area

Frequently asked questions

Why should I take this DMI Postgraduate Diploma course?

What is a DMI Postgraduate Diploma how can I benefit from this certification?

Obtain this advanced level DMI's postgraduate qualification without the same financial or time commitments of a full Masters program:

  • Change your career or kick-start a career in digital marketing
  • Gain specialist knowledge, allowing you to progress to a Masters in Digital Marketing qualification
  • Improve your digital marketing career prospects and increase your earning potential
  • gives you the opportunity to impress prospective employers with a recognized and respected award
  • Over 80% of the DMI's Postgraduate Diploma in Digital Marketing students have realized their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more

How much does the DMI Postgraduate Diploma cost?

DMI's Postgraduate Diploma in Digital Marketing costs to study online.

The fee includes all of the DMI Postgraduate Diploma course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

Do I need to have a digital marketing background?

Not necessarily. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:

  • Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
  • Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
  • Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
  • CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization

What are the The DMI Postgraduate Diploma in Digital Marketing entry requirements?

Do I need to be a qualified digital or traditional marketer to enroll on the The DMI Postgraduate Diploma in Digital Marketing course? No but there are a number of entry requirements for our certification:

  • You must hold a Bachelors degree in either business/marketing (minimum GPA of 2.0) or
  • You must have significant and relevant work experience (minimum 2 years)

All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you may be required to show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement.

How do I apply for the DMI Postgraduate Diploma qualification?

To apply for this DMI postgraduate certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the postgraduate diploma program.

Please note: Your place is only confirmed once your application has been approved.

Where will my DMI Postgraduate Qualification be recognized?

Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your DMI Postgraduate Diploma in Digital Marketing with you, no matter where your exciting new digital career may take you.

How is the DMI Postgraduate Diploma in Digital Marketing assessed?

The DMI Postgraduate Diploma requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).

These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.