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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Web Design, CRO & UX UX ResearchBusiness Models 05:03
Digital Management & Leadership Thinking StrategicallyCharacteristics of Strategic Thinking 02:20
Customer Experience (CX) CXThe Basics of CX 01:01
Web Design, CRO & UX UX DesignAdopting the Right Mindset 04:20
Search Engine Optimization (SEO) SEO SetupBusiness Objectives 01:28
Social Media Marketing Social MediaPersonal Branding 00:52
PPC & Paid Search Strategy and PlanningPaid Search Strategy 09:18
Search Engine Optimization (SEO) SEO WorkshopKeyword Research 11:12
Search Engine Optimization (SEO) SEO ContentReporting Deadlines 02:37
PPC & Paid Search Paid Search (PPC) with Google AdsGoogle Ads 05:37
Digital Strategy Social Customer ServiceSocial Customer Service Strategy 07:32
Social Selling Closing and RetainingEncouraging Direct Engagement 00:51

Digital Strategy View All →

Digital Strategy Social Customer ServiceSocial Customer Service Models 07:10
Digital Strategy Digital Marketing StrategyChannel Specifications for a Launch Plan 00:54
Digital Strategy Digital Marketing StrategyStrategy Fundamentals 10:19
Digital Strategy Social Customer ServiceContributor Incentivizing 02:16
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
Digital Strategy Strategy Formulation PlanEvaluating Tactics 06:20
Digital Strategy Digital Marketing StrategyDigital Audit 08:20
Digital Strategy Strategy Formulation PlanSMART Criteria 14:17
Digital Strategy Social Customer ServiceAdvantages of Social Customer Service 01:05
Digital Strategy Strategy Formulation PlanStrategic Outsourcing 11:19
Digital Strategy Social Customer ServiceSocial Media Management System 08:38
Digital Strategy Digital CommunicationsSituational Analysis 05:48

Content Marketing View All →

Content Marketing Graphic Design Essentials for MarketersUnderstanding Your Design Goals 04:31
Content Marketing Content MarketingContent Personalization 04:20
Content Marketing Content MarketingDeveloping a Brief 01:57
Content Marketing Content OutreachSetting Objectives 02:54
Content Marketing Content CreationContent Marketing 00:52
Content Marketing Content CreationContent Creation Tools 06:01
Content Marketing Content MarketingContent Creation Tools 06:18
Content Marketing Content OutreachEarned Promotion 05:58
Content Marketing Content MarketingPurpose of Brand Storytelling 01:39
Content Marketing Content MarketingContent Topics 04:04
Content Marketing Content MarketingImportance of Content Marketing Strategy 04:38
Content Marketing Content MarketingContent Marketing KPI Measurement 01:33

Email Marketing View All →

Email Marketing Email Marketing StrategyOutbound Email Marketing 04:36
Email Marketing Applied Email MarketingImages in Email 03:28
Email Marketing Email Marketing StrategyLocal Junk Filters 04:11
Email Marketing Email Marketing StrategyEmail Service Providers 09:02
Email Marketing Email Marketing StrategyOpt-In Email 03:34
Email Marketing Applied Email MarketingOptimizing Marketing Email 06:25
Email Marketing Email Marketing StrategyEmail Open Rates 11:41
Email Marketing Applied Email MarketingEmail Subject Lines 00:58
Email Marketing Email MarketingAudience 03:53
Email Marketing Email Marketing StrategyEmail Lists 01:37
Email Marketing Email Marketing StrategyInbound Email Marketing 03:50
Email Marketing Marketing AutomationMarketing Automation and CRM 07:27

Social Media Marketing View All →

Social Media Marketing FacebookMessenger 06:06
Social Media Marketing Strategy and PlanningKey Success Outcomes 03:30
Social Media Marketing FacebookBusiness Manager 02:13
Social Media Marketing Strategy and PlanningMedia Buying 08:12
Social Media Marketing LinkedInLinkedIn Groups 06:31
Social Media Marketing Instagram and SnapchatInstagram Analysis 01:05
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Social Media Marketing LinkedInTargeting 07:46
Social Media Marketing Instagram and SnapchatBasic Features 14:36
Social Media Marketing FacebookPublisher Features Overview 00:35
Social Media Marketing FacebookFacebook Ads 05:32
Social Media Marketing FacebookBuying Channels and Ad Auctions 04:54

Social Selling View All →

Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 01:15
Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 01:12
Social Selling Closing and RetainingEncouraging Direct Engagement 00:51
Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 00:52
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 00:50
Social Selling Increasing EngagementUnderstanding your Buyer 01:02
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57
Social Selling Attracting CustomersMatching Content with Channels 00:49
Social Selling Increasing EngagementAcquiring the Right Content 01:13
Social Selling Closing and RetainingStrengthening Buyer Relationships 00:33
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 01:00
Social Selling Finding and Targeting ProspectsResearching to Refine Personas 00:54

E-Commerce View All →

E-Commerce Applied E-commerceAffiliate Marketing 02:25
E-Commerce Applied E-commerceShopping Cart 04:04
E-Commerce Applied E-commerceOff-Site Content 03:07
E-Commerce E-commerce StrategyWarehousing 01:00
E-Commerce E-commerce StrategyCustomer Service Management 01:34
E-Commerce Applied E-commerceE-Commerce Pages 08:26
E-Commerce E-commerce StrategyE-Commerce Revenue Models 05:46
E-Commerce Applied E-commerceCheckout Styles 06:05
E-Commerce E-commerce StrategyConversion Rate Optimization 03:23
E-Commerce Applied E-commerceM-Commerce Services 04:13
E-Commerce E-commerce StrategyMoving to E-Commerce 03:15
E-Commerce Applied E-commerceRemarketing 07:07

Data and Analytics View All →

Data & Analytics AnalyticsAI vs. Human 01:14
Data & Analytics AnalyticsData Mining and Scraping 01:56
Data & Analytics AnalyticsData Collection 08:08
Data & Analytics Analytics with Google AnalyticsIntroduction to Analytics 04:26
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Data & Analytics Big Data and AnalyticsData Processing 08:27
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Data & Analytics AnalyticsSingle Source of Truth 02:14
Data & Analytics AnalyticsManagement Reporting 03:02
Data & Analytics Analytics with Google AnalyticsThe Key Reports 02:36
Data & Analytics Big Data and AnalyticsData Collection 07:18
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59

Customer Experience View All →

Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Digital Management and Leadership View All →

Digital Management & Leadership Digital LeadershipMetrics Management 09:30
Digital Management & Leadership Digital MindsetA Digital First Approach 01:37
Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Management & Leadership Working With OthersBenefits of Team Collaboration 03:37
Digital Management & Leadership Persuading and InfluencingIgniting Self-Motivation 06:21
Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
Digital Management & Leadership Thinking StrategicallyRecruiting and Retaining Top Talent 07:06
Digital Management & Leadership Personal SkillsSaving and Creating Time 06:10
Digital Management & Leadership Building Effective TeamsGetting the Best Results 05:59
Digital Management & Leadership Building Effective TeamsBuilding Team Members’ Confidence and Skills 05:11
Digital Management & Leadership Dealing With Conflicts and CrisesDefusing Anger 05:31
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49

Digital Marketing View All →

Digital Marketing IntroductionBusiness Strategy 05:56
Digital Marketing Introduction to Digital MarketingIntegrating Traditional and Digital Marketing 05:25
Digital Marketing Introduction to Digital MarketingCase Study: SMART 03:01
Digital Marketing Budget and ResourcingChannel Integrations and Attribution 11:00
Digital Marketing Budget and ResourcingDigital Media Pricing 13:00
Digital Marketing IntroductionDigital Channels 08:06
Digital Marketing Introduction to Digital MarketingTools for Digital Marketing 08:50
Digital Marketing Budget and ResourcingPersonnel Planning 19:27
Digital Marketing IntroductionDigital Leadership 05:27
Digital Marketing Budget and ResourcingBudgeting Overview 08:27
Digital Marketing Traditional CommunicationsThe Four Parameters of Marketing 02:27
Digital Marketing IntroductionBudget and Resourcing 10:48

Display and Video Advertising View All →

Display & Video Advertising Display AdvertisingCampaign Creation 03:01
Display & Video Advertising Display and Video AdvertisingBidding 02:33
Display & Video Advertising Display AdvertisingTargeting 01:56
Display & Video Advertising Digital ChannelsDisplay Advertising 01:58
Display & Video Advertising Display AdvertisingGoogle Display Network 04:55
Display & Video Advertising YouTube and Social VideoYouTube Analytics 03:17
Display & Video Advertising Display AdvertisingCampaign Optimization 03:48
Display & Video Advertising Display and Video AdvertisingVideo Management 01:49
Display & Video Advertising Display AdvertisingDisplay Platforms 03:32
Display & Video Advertising Display AdvertisingAdvanced Targeting 01:32
Display & Video Advertising Display and Video AdvertisingVideo Ad Formats 01:24
Display & Video Advertising YouTube and Social VideoAdvertising Fundamentals 03:54

PPC and Paid Search View All →

PPC & Paid Search Strategy and PlanningStrategy Develpment 01:29
PPC & Paid Search Paid Search (PPC) with Google AdsAdvanced Measurement 06:59
PPC & Paid Search Paid SearchBidding Best Practices 08:32
PPC & Paid Search Paid SearchBenefits of Paid Search 04:18
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00
PPC & Paid Search Paid SearchBudget Management 07:56
PPC & Paid Search Strategy and PlanningContent Strategy 05:02
PPC & Paid Search IntroductionCampaign and Ad Groups 02:22
PPC & Paid Search Strategy and PlanningCompetitor Research 05:09
PPC & Paid Search IntroductionPPC 01:24
PPC & Paid Search Paid SearchLanding Pages 03:00
PPC & Paid Search Strategy and PlanningReporting 04:50

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) IntroductionCommon Misconceptions 03:44
Search Engine Optimization (SEO) SEO SetupHow Search Engines Work 02:34
Search Engine Optimization (SEO) SEOTurning Research into Content 02:05
Search Engine Optimization (SEO) SEO ContentTackling Writer’s Block 01:42
Search Engine Optimization (SEO) SEO ContentSEO Content Personas 07:04
Search Engine Optimization (SEO) SEO SetupBacklink Analysis 01:00
Search Engine Optimization (SEO) SEOSERPs 05:39
Search Engine Optimization (SEO) SEO SetupSite Architecutre 02:24
Search Engine Optimization (SEO) SEO SetupSERPS 01:44
Search Engine Optimization (SEO) SEO WorkshopPre-click Optimization 07:05
Search Engine Optimization (SEO) SEO SetupSEO Measurement 03:38
Search Engine Optimization (SEO) Digital ChannelsSEO 02:08

Web Design, CRO and UX View All →

Web Design, CRO & UX UX DesignAdopting the Right Mindset 04:20
Web Design, CRO & UX Digital ChannelsConversion Rate Optimization 01:35
Web Design, CRO & UX UXUX Patterns for Web Design Summary 02:24
Web Design, CRO & UX UX ResearchUX and Innovation 02:03
Web Design, CRO & UX Website OptimizationMonitor and Report 04:33
Web Design, CRO & UX UXUX Patterns for Web Design 01:17
Web Design, CRO & UX UX ResearchUsability 03:24
Web Design, CRO & UX UX DesignCategory and Landing Pages 03:08
Web Design, CRO & UX UX DesignHomepage Design 08:08
Web Design, CRO & UX UX DesignUsability Testing 08:11
Web Design, CRO & UX UX DesignProduct Page and Checkout Design 05:39
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55