Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Content Marketing Content MarketingBrand Storytelling 08:06
Email Marketing Digital ChannelsEmail Marketing 04:28
Search Engine Optimization (SEO) SEO ContentKeyword Research 10:45
Social Media Marketing Social MediaPersonal Branding 00:52
Display & Video Advertising Display AdvertisingGoogle Ads Reporting 01:56
Email Marketing Applied Email MarketingEmail Links 05:01
Email Marketing Applied Email MarketingEmail Content 09:32
Data & Analytics Big Data and AnalyticsData Types 09:01
Digital Strategy Digital Marketing StrategyReviews 01:35
Web Design, CRO & UX UX DesignProduct Page and Checkout Design 05:39
Web Design, CRO & UX UX ResearchWhy UX Research Matters 03:00
Social Media Marketing TwitterTwitter Concepts 07:12

Digital Strategy View All →

Digital Strategy Strategy Formulation PlanEvaluating Tactics 06:20
Digital Strategy Digital Marketing StrategyCommunicating your Results 02:36
Digital Strategy Social Customer ServiceSocial Customer Service Metrics 01:21
Digital Strategy Digital Marketing StrategyChannel Specifications for a Launch Plan 00:54
Digital Strategy Social Customer ServiceDigital Tools to Support Customers 01:00
Digital Strategy Digital Marketing StrategyDeveloping a Brief 01:21
Digital Strategy Digital Marketing StrategyReviews 01:35
Digital Strategy Strategy Formulation PlanStrategic Outsourcing 11:19
Digital Strategy Digital Marketing StrategyDigital Audit 08:20
Digital Strategy Digital Marketing StrategyThinking Critically about Research 00:31
Digital Strategy Digital CommunicationsDigital Media Mix 14:00
Digital Strategy Digital Marketing StrategyBudgeting 13:53

Content Marketing View All →

Content Marketing Content OutreachSetting Objectives 02:54
Content Marketing Content MarketingTypes of Keywords 02:16
Content Marketing Content OutreachResourcing 14:55
Content Marketing Content CreationContent Strategy Formation 05:41
Content Marketing Content MarketingContent Management Systems 03:33
Content Marketing Content CreationContent Marketing 00:52
Content Marketing Content MarketingContent Creation 04:01
Content Marketing Content CreationVideo 25:48
Content Marketing Content MarketingContent Marketing ROI 04:29
Content Marketing Content OutreachPaid Promotion 22:21
Content Marketing Content MarketingPurpose of Content Marketing 02:13
Content Marketing Graphic Design Essentials for MarketersDesign Fundamentals: Color Theory 05:52

Email Marketing View All →

Email Marketing Email MarketingEmail Campaign Creation 07:51
Email Marketing Marketing AutomationSales Enablement 04:01
Email Marketing Email MarketingImages 06:40
Email Marketing Email Marketing StrategyLocal Junk Filters 04:11
Email Marketing Marketing AutomationBenefits of Marketing Automation 18:14
Email Marketing Email Marketing StrategySegmenting Subscribers 09:34
Email Marketing Email Marketing StrategyEmail Open Rates 11:41
Email Marketing Applied Email MarketingEmail Testing 02:26
Email Marketing Digital ChannelsMarketing Automation 03:04
Email Marketing Email Marketing StrategyInbound Email Marketing 03:50
Email Marketing Email Marketing StrategyBounced Emails 00:31
Email Marketing Applied Email MarketingEmail Links 05:01

Social Media Marketing View All →

Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Social Media Marketing FacebookThe Value to Marketers 01:09
Social Media Marketing Social ResearchAudience Research Tools 03:53
Social Media Marketing Social Media MarketingThe Value of Building a Social Media Community 10:07
Social Media Marketing FacebookBusiness Manager 02:13
Social Media Marketing LinkedInLinkedIn Analytics 06:16
Social Media Marketing Instagram and SnapchatBasic Features 15:32
Social Media Marketing TwitterAd Formats 03:17
Social Media Marketing Instagram and SnapchatInstagram Analysis 01:05
Social Media Marketing Strategy and PlanningSocial Strategy 03:09
Social Media Marketing Strategy and PlanningChannel Refinement 05:28
Social Media Marketing TwitterPeriscope 06:39

Social Selling View All →

Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 1:12
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 1:15
Social Selling Closing and RetainingEncouraging Direct Engagement 0:51
Social Selling Finding and Targeting ProspectsPreparing for Engagement 0:54
Social Selling Attracting CustomersCreating and Curating Content 0:55
Social Selling Increasing EngagementAdding Insight for Buyers 0:55
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 0:54
Social Selling Attracting CustomersMatching Content with Channels 0:49
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 0:50
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 0:58
Social Selling Increasing EngagementAcquiring the Right Content 1:13
Social Selling Closing and RetainingStrengthening Buyer Relationships 0:33

E-Commerce View All →

E-Commerce E-commerce StrategyTokenized Payments 02:50
E-Commerce E-commerce StrategyConverting E-Commerce Customers 00:44
E-Commerce Applied E-commerceShopping Cart 04:04
E-Commerce Applied E-commerceOrganic Search 13:48
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
E-Commerce E-commerce StrategyWarehousing 01:00
E-Commerce Applied E-commercePR and E-Commerce 03:21
E-Commerce Applied E-commerceOmni-Channel Retailing 04:59
E-Commerce Applied E-commerceHome Page 07:39
E-Commerce E-commerce StrategyData Privacy Policies 00:59
E-Commerce Applied E-commerceM-Commerce Services 04:13
E-Commerce E-commerce StrategyMoving to E-Commerce 03:15

Data and Analytics View All →

Data & Analytics Big Data and AnalyticsData Processing 08:27
Data & Analytics Big Data and AnalyticsData-Driven Decision Making 16:06
Data & Analytics Big Data and AnalyticsData Collection 07:18
Data & Analytics Big Data and AnalyticsMachine Learning 03:21
Data & Analytics Big Data and AnalyticsData Types 09:01
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics Big Data and AnalyticsArtificial Intelligence 08:50
Data & Analytics IntroductionApplied Analytics 04:36
Data & Analytics AnalyticsAI vs. Human 01:14
Data & Analytics AnalyticsSingle Source of Truth 02:14
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Data & Analytics Analytics with Google AnalyticsBenefits and Limitations 03:13

Customer Experience View All →

Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXDesigning CX 04:23

Digital Management and Leadership View All →

Digital Management & Leadership Dealing With Conflicts and CrisesBuilding Agreement 03:12
Digital Management & Leadership Personal SkillsFinding Alternative Solutions to Problems 05:24
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Digital Management & Leadership Digital LeadershipBuilding Support For Your Strategy 06:12
Digital Management & Leadership Creativity SkillsRemoving Barriers to Creativity 05:52
Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
Digital Management & Leadership Thinking StrategicallyRecruiting and Retaining Top Talent 07:06
Digital Management & Leadership Building Effective TeamsBenefits of Coaching and Mentoring 03:01
Digital Management & Leadership Project PlanningUsing the ‘Test and Learn’ Approach 05:17
Digital Management & Leadership GDPROngoing GDPR Compliance 01:47
Digital Management & Leadership Persuading and InfluencingPersuading an Audience 03:41
Digital Management & Leadership Working With OthersDifferent Types of Communication 05:19

Digital Marketing View All →

Digital Marketing Traditional CommunicationsCreative Planning 04:28
Digital Marketing Introduction to Digital MarketingThe Buyer’s Journey Introduction 02:03
Digital Marketing IntroductionDMI 3i Principles 06:18
Digital Marketing Introduction to Digital MarketingConcepts 11:30
Digital Marketing IntroductionDigital Channels 08:06
Digital Marketing Traditional CommunicationsThe Four Parameters of Marketing 02:27
Digital Marketing Budget and ResourcingBudgeting Overview 08:27
Digital Marketing IntroductionDigital Leadership 05:27
Digital Marketing IntroductionValue Proposition 04:05
Digital Marketing IntroductionBusiness Strategy 05:56
Digital Marketing Budget and ResourcingDigital Media Pricing 13:00
Digital Marketing Budget and ResourcingTraditional Media Budgets 04:00

Display and Video Advertising View All →

Display & Video Advertising Display and Video AdvertisingTargeting 00:49
Display & Video Advertising YouTube and Social VideoSocial Video Types 08:07
Display & Video Advertising Digital ChannelsDigital Display Creative Brief 02:13
Display & Video Advertising Display AdvertisingPlanning 04:15
Display & Video Advertising Display AdvertisingExclusion Targeting 02:39
Display & Video Advertising Display and Video AdvertisingMetrics 01:25
Display & Video Advertising YouTube and Social VideoTen Creative Fundamentals 04:19
Display & Video Advertising Display AdvertisingAd Formats 08:42
Display & Video Advertising Display and Video AdvertisingVideo Management 01:49
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Display & Video Advertising Digital ChannelsDisplay Advertising 01:58
Display & Video Advertising Display and Video AdvertisingAudience Targeting 05:23

PPC and Paid Search View All →

PPC & Paid Search Strategy and PlanningPaid Search Strategy 09:18
PPC & Paid Search Strategy and PlanningSearch Audit 01:00
PPC & Paid Search Paid SearchBid Management Software 04:14
PPC & Paid Search Paid SearchPaid vs. Organic Search 03:26
PPC & Paid Search Paid Search (PPC) with Google AdsAdvanced Measurement 06:59
PPC & Paid Search Strategy and PlanningContent Strategy 05:02
PPC & Paid Search Paid SearchConversion Tracking 04:56
PPC & Paid Search Strategy and PlanningReporting 04:50
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
PPC & Paid Search Paid SearchCampaign Creation 05:19
PPC & Paid Search Strategy and PlanningSituation Analysis 06:51
PPC & Paid Search Paid Search (PPC) with Google AdsBenefits of Paid Search 06:22

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEOSEO Action Plan 08:44
Search Engine Optimization (SEO) Digital ChannelsSEO 02:08
Search Engine Optimization (SEO) SEOTypes of Keywords 07:10
Search Engine Optimization (SEO) SEO WorkshopPaid Links 00:24
Search Engine Optimization (SEO) SEO SetupSERPS 01:44
Search Engine Optimization (SEO) SEO ContentIntroduction to Content Marketing 01:59
Search Engine Optimization (SEO) SEO SetupSite Architecutre 02:24
Search Engine Optimization (SEO) SEOTraffic Sources 01:23
Search Engine Optimization (SEO) SEO SetupSEO Measurement 03:38
Search Engine Optimization (SEO) SEO WorkshopBacklink Profile 07:00
Search Engine Optimization (SEO) SEO ContentContent Types 03:49
Search Engine Optimization (SEO) SEOTurning Research into Content 02:05

Web Design, CRO and UX View All →

Web Design, CRO & UX Website OptimizationWebsite Optimization 02:51
Web Design, CRO & UX UX ResearchUX and Innovation 02:03
Web Design, CRO & UX Website OptimizationWebsite Optimization 02:51
Web Design, CRO & UX Digital ChannelsMobile Marketing 05:43
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Web Design, CRO & UX UX ResearchAffinity Mapping 01:02
Web Design, CRO & UX UX ResearchUX Concepts 04:54
Web Design, CRO & UX UX DesignAdopting the Right Mindset 04:20
Web Design, CRO & UX UXUX Patterns for Web Design 01:17
Web Design, CRO & UX UX DesignProduct Page and Checkout Design 05:39
Web Design, CRO & UX UXUX Patterns for Web Design Summary 02:24
Web Design, CRO & UX UX DesignUsability Testing 08:11