Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Content Marketing Content CreationContent Marketing 00:52
Content Marketing Content MarketingPurpose of Content Marketing 02:13
Search Engine Optimization (SEO) SEOTypes of SEO Objectives 04:45
Content Marketing Content MarketingContent Platforms 01:40
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Marketing Budget and ResourcingSet Objectives 04:56
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Content Marketing Content OutreachAudience Segmentation 05:32
Social Media Marketing Strategy and PlanningSocial Strategy 03:09
E-Commerce Applied E-commerceCheckout Styles 06:05
PPC & Paid Search Paid SearchLanding Pages 03:00
Web Design, CRO & UX UX ResearchUser Personas 04:01

Digital Strategy View All →

Digital Strategy Digital Marketing StrategyThinking Critically about Research 00:31
Digital Strategy Digital CommunicationsBudget and Resourcing 13:28
Digital Strategy Social Customer ServiceSocial Customer Service Metrics 01:21
Digital Strategy Digital Marketing StrategyChannel Specifications for a Launch Plan 00:54
Digital Strategy Strategy Formulation PlanSMART Criteria 14:17
Digital Strategy Digital CommunicationsSituational Analysis 05:48
Digital Strategy Digital CommunicationsDigital Media Mix 14:00
Digital Strategy Digital Marketing StrategyReviews 01:35
Digital Strategy Digital Marketing StrategySetting Objectives 04:36
Digital Strategy Digital Marketing StrategyDigital Audit 08:20
Digital Strategy Digital Marketing StrategyA Media Plan 02:21
Digital Strategy Digital ChannelsDigital Channel Mix 06:09

Content Marketing View All →

Content Marketing Content MarketingDeveloping a Brief 01:57
Content Marketing Content MarketingTypes of Keywords 02:16
Content Marketing Content CreationContent Marketing 00:52
Content Marketing Content OutreachEarned Promotion 05:58
Content Marketing Content OutreachPaid Promotion 22:21
Content Marketing Content MarketingTelling Your Brand Story 01:43
Content Marketing Content CreationVideo 25:48
Content Marketing Content MarketingContent Management Systems 03:33
Content Marketing Content MarketingContent Creation 02:49
Content Marketing Content MarketingCommunity Management 02:15
Content Marketing Content MarketingContent Personalization 04:20
Content Marketing Content CreationContent by Audience 02:39

Email Marketing View All →

Email Marketing Applied Email MarketingEffective Email Marketing 04:22
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Email Marketing Digital ChannelsMarketing Automation 03:04
Email Marketing Email MarketingCampaign Delivery Management 04:19
Email Marketing Email Marketing StrategyBulk Email 03:46
Email Marketing Email Marketing StrategyEmail Lists 01:37
Email Marketing Applied Email MarketingEmail Subject Lines 00:58
Email Marketing Email MarketingA/B Testing 03:30
Email Marketing Email Marketing StrategyInbound Email Marketing 03:50
Email Marketing Email Marketing StrategyLocal Junk Filters 04:11
Email Marketing Web and EmailEmail Marketing and the Customer Journey 00:52
Email Marketing Email Marketing StrategySpam Email 03:32

Social Media Marketing View All →

Social Media Marketing Social ResearchCompetitive Research Components 03:41
Social Media Marketing Strategy and PlanningReporting 06:30
Social Media Marketing Strategy and PlanningKey Performance Indicators 07:29
Social Media Marketing Strategy and PlanningOwned Research 02:39
Social Media Marketing Instagram and SnapchatAd Buying 01:46
Social Media Marketing Strategy and PlanningChannel Refinement 05:28
Social Media Marketing Strategy and PlanningKey Success Outcomes 03:30
Social Media Marketing Strategy and PlanningSocial Listening 03:02
Social Media Marketing FacebookPublisher Features Overview 00:35
Social Media Marketing TwitterAnalysis and Reporting 07:42
Social Media Marketing TwitterAd Formats 03:17
Social Media Marketing Instagram and SnapchatAudience Development 04:21

Social Selling View All →

Social Selling Increasing EngagementAcquiring the Right Content 1:13
Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 1:12
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 1:00
Social Selling Finding and Targeting ProspectsResearching to Refine Personas 0:54
Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 0:52
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 0:50
Social Selling Attracting CustomersMatching Content with Channels 0:49
Social Selling Attracting CustomersCreating and Curating Content 0:55
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 0:58
Social Selling Increasing EngagementUnderstanding your Buyer 1:02
Social Selling Attracting CustomersBuilding and Engaging your Network 0:52
Social Selling Increasing EngagementAdding Insight for Buyers 0:55

E-Commerce View All →

E-Commerce Applied E-commerceShopping Cart 04:04
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
E-Commerce Applied E-commerceRemarketing 07:07
E-Commerce E-commerce StrategyCross-Border E-Commerce 04:11
E-Commerce E-commerce StrategyE-Commerce Revenue Models 05:46
E-Commerce Applied E-commerceOmni-Channel Retailing 04:59
E-Commerce E-commerce StrategyPlanning E-Commerce Sites 08:20
E-Commerce E-commerce StrategyCustomer Service Management 01:34
E-Commerce Applied E-commerceAnalytics Platforms 02:18
E-Commerce Applied E-commerceSales Tactics and E-Commerce 13:58
E-Commerce Applied E-commerceCheckout Styles 06:05
E-Commerce Applied E-commerceRepeat Purchase Strategies 04:04

Data and Analytics View All →

Data & Analytics AnalyticsLegal Situation 01:52
Data & Analytics Analytics with Google AnalyticsIntroducing Goals 01:48
Data & Analytics Big Data and AnalyticsBig Data 10:07
Data & Analytics Digital CommunicationsAnalytics 11:44
Data & Analytics Big Data and AnalyticsUnderstanding Your Data 13:42
Data & Analytics AnalyticsReporting Templates and Dashboards 02:07
Data & Analytics Analytics with Google AnalyticsBenefits and Limitations 03:13
Data & Analytics Strategy Formulation PlanUsing Analytics 08:46
Data & Analytics Analytics with Google AnalyticsIntroduction to Analytics 04:26
Data & Analytics AnalyticsAI Considerations 03:42
Data & Analytics AnalyticsInternet of Things 01:26
Data & Analytics AnalyticsSingle Source of Truth 02:14

Customer Experience View All →

Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXAssessing CX 01:14

Digital Management and Leadership View All →

Digital Management & Leadership Digital LeadershipMetrics Management 09:30
Digital Management & Leadership Challenges and RisksManaging the Risks with Digital 01:25
Digital Management & Leadership Persuading and InfluencingUnderstanding Your Boss’s Perspective 06:58
Digital Management & Leadership Persuading and InfluencingIgniting Self-Motivation 06:21
Digital Management & Leadership Persuading and InfluencingPersuading an Audience 03:41
Digital Management & Leadership Project PlanningRole of the Project Manager 09:01
Digital Management & Leadership Creativity SkillsGenerating New Ideas 05:04
Digital Management & Leadership Digital LeadershipCharacteristics of Digital Leadership 05:26
Digital Management & Leadership Digital MindsetA Digital First Approach 01:37
Digital Management & Leadership Thinking StrategicallyRecruiting and Retaining Top Talent 07:06
Digital Management & Leadership Digital LeadershipBuilding Digital Teams 08:00
Digital Management & Leadership Dealing With Conflicts and CrisesIdentifying Conflict Triggers 07:10

Digital Marketing View All →

Digital Marketing Introduction to Digital MarketingCase Study: Cartier 03:57
Digital Marketing Introduction to Digital MarketingAudience Research 06:40
Digital Marketing Traditional CommunicationsTechnology and Consumer Behavior 07:38
Digital Marketing Budget and ResourcingThe Marketing Plan 12:22
Digital Marketing Introduction to Digital MarketingTools for Digital Marketing 08:50
Digital Marketing Budget and ResourcingPersonnel Planning 19:27
Digital Marketing Introduction to Digital MarketingCase Study: SMART 03:01
Digital Marketing Traditional CommunicationsStrengths of Traditional Communications 16:54
Digital Marketing Traditional CommunicationsThe Four Parameters of Marketing 02:27
Digital Marketing Introduction to Digital MarketingIntegrating Traditional and Digital Marketing 05:25
Digital Marketing Budget and ResourcingCRM and Software 08:05
Digital Marketing Traditional CommunicationsPerformance Measurement 08:58

Display and Video Advertising View All →

Display & Video Advertising YouTube and Social VideoTen Creative Fundamentals 04:19
Display & Video Advertising Display and Video AdvertisingAdvertising Buying Mechanisms 01:22
Display & Video Advertising Display AdvertisingDisplay Advertising Metrics 01:10
Display & Video Advertising Display AdvertisingContent (Contextual) Targeting 05:42
Display & Video Advertising YouTube and Social VideoAdvertising Fundamentals 03:54
Display & Video Advertising Display and Video AdvertisingTargeting 00:49
Display & Video Advertising Display AdvertisingAd Formats 08:42
Display & Video Advertising Display AdvertisingCampaign Optimization 03:48
Display & Video Advertising Display and Video AdvertisingMetrics 01:25
Display & Video Advertising Display and Video AdvertisingBidding 02:33
Display & Video Advertising YouTube and Social VideoYouTube Analytics 03:17
Display & Video Advertising Display AdvertisingMedia Plan 02:00

PPC and Paid Search View All →

PPC & Paid Search Strategy and PlanningContent Strategy 05:02
PPC & Paid Search Paid SearchConversion Tracking 04:56
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00
PPC & Paid Search Paid SearchAccount Structure 07:47
PPC & Paid Search Paid SearchPaid vs. Organic Search 03:26
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Search KPIs and Conversion Tracking 18:50
PPC & Paid Search Paid SearchKey Performance Indicators 02:50
PPC & Paid Search Paid SearchAd Copy and Ad Extensions 08:03
PPC & Paid Search Strategy and PlanningBudgets 07:22
PPC & Paid Search Strategy and PlanningReporting 04:50
PPC & Paid Search Paid Search (PPC) with Google AdsBenefits of Paid Search 06:22
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) Strategy and PlanningSEO Strategy 08:31
Search Engine Optimization (SEO) SEO WorkshopKeyword Research 11:12
Search Engine Optimization (SEO) SEO SetupSEO Reporting 01:38
Search Engine Optimization (SEO) SEO SetupLocal SEO 02:08
Search Engine Optimization (SEO) SEO ContentMeasuring your Goals 08:56
Search Engine Optimization (SEO) SEOTraffic Sources 01:23
Search Engine Optimization (SEO) IntroductionTechnical SEO 02:38
Search Engine Optimization (SEO) SEO ContentSEO Content Personas 07:04
Search Engine Optimization (SEO) Digital ChannelsSEO 02:08
Search Engine Optimization (SEO) SEO ContentContent Types 03:49
Search Engine Optimization (SEO) SEO WorkshopPaid Links 00:24
Search Engine Optimization (SEO) SEOTypes of Research 07:10

Web Design, CRO and UX View All →

Web Design, CRO & UX Website OptimizationWebsite Hosting Options 01:59
Web Design, CRO & UX UX DesignUsability Testing 08:11
Web Design, CRO & UX UX DesignUser Journeys 00:56
Web Design, CRO & UX UX ResearchUser Personas 04:01
Web Design, CRO & UX UX ResearchValue Exchange 01:55
Web Design, CRO & UX UX ResearchCognitive Bias 02:08
Web Design, CRO & UX Website OptimizationWebsite Optimization 02:51
Web Design, CRO & UX UX DesignWireframes 00:49
Web Design, CRO & UX UX ResearchUser Behavior Change 04:24
Web Design, CRO & UX UX ResearchCase Study 08:03
Web Design, CRO & UX UX DesignAdopting the Right Mindset 04:20
Web Design, CRO & UX UXUX Patterns for Web Design Summary 02:24