Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Digital Strategy Digital CommunicationsCritical Path Method 04:37
Search Engine Optimization (SEO) SEOPaid Versus Organic Search 04:08
Search Engine Optimization (SEO) SEOSEO Action Plan 08:44
Search Engine Optimization (SEO) SEO SetupSEO Measurement 03:38
Customer Experience (CX) CXAssessing CX 01:14
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Versus Organic Search 07:37
Search Engine Optimization (SEO) SEO ContentContent Maintenance 11:42
Social Selling Finding and Targeting ProspectsPreparing for Engagement 0:54
Content Marketing Content OutreachInfluencer Marketing 12:44
Digital Strategy Digital ChannelsDigital and Traditional Marketing 08:29
Content Marketing Content CreationPaid and Fixed Social Buying 05:23
PPC & Paid Search Strategy and PlanningAdapting to Change 00:42

Digital Strategy View All →

Digital Strategy Digital Marketing StrategyReviews 01:35
Digital Strategy Digital Marketing StrategyA Media Plan 02:21
Digital Strategy Digital Marketing StrategyBudgeting 13:53
Digital Strategy Digital Marketing StrategyChannel Specifications for a Launch Plan 00:54
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Strategy Strategy Formulation PlanSMART Criteria 14:17
Digital Strategy Digital ChannelsDigital and Traditional Marketing 08:29
Digital Strategy Digital CommunicationsConsumer Trends and Insights 03:42
Digital Strategy Digital Marketing StrategyResearch Activities 01:51
Digital Strategy Digital CommunicationsBudget and Resourcing 13:28
Digital Strategy Social Customer ServiceSocial Customer Service Models 07:10
Digital Strategy Strategy Formulation PlanEvaluating Tactics 06:20

Content Marketing View All →

Content Marketing Content MarketingContent Personalization 04:20
Content Marketing Content CreationVideo 25:48
Content Marketing Graphic Design Essentials for MarketersUnderstanding Your Design Goals 04:31
Content Marketing Content OutreachPaid Promotion 22:21
Content Marketing Content CreationImages 04:33
Content Marketing Content MarketingContent Scheduling 03:16
Content Marketing Graphic Design Essentials for MarketersWhy Graphic Design is a Critical Skill 04:01
Content Marketing Content MarketingContent Topics 04:04
Content Marketing Content CreationSocial Media Platforms 01:41
Content Marketing Content CreationContent Types 12:53
Content Marketing Content MarketingContent Creation Tools 06:18
Content Marketing Content MarketingPurpose of Brand Storytelling 01:39

Email Marketing View All →

Email Marketing Email Marketing StrategySpam Email 03:32
Email Marketing Email MarketingAudience 03:53
Email Marketing Applied Email MarketingEmail CTAs 02:09
Email Marketing Email MarketingData Capture 04:58
Email Marketing Applied Email MarketingEffective Email Marketing 04:22
Email Marketing Email Marketing StrategyEmail Data Capture 09:04
Email Marketing Applied Email MarketingImages in Email 03:28
Email Marketing Email Marketing StrategySubscriber Lists 05:28
Email Marketing Applied Email MarketingEmail Templates 04:26
Email Marketing Email MarketingKey Concepts 08:46
Email Marketing Email MarketingContact Database 05:36
Email Marketing Email MarketingMinimizing Bounces and Unsubscribes 03:27

Social Media Marketing View All →

Social Media Marketing Strategy and PlanningKey Success Outcomes 03:30
Social Media Marketing Instagram and SnapchatInstagram Live 03:04
Social Media Marketing LinkedInAdvertising Strategy 05:25
Social Media Marketing Digital CommunicationsInfluencers 03:17
Social Media Marketing TwitterCampaign Setup 02:43
Social Media Marketing FacebookBuying Channels and Ad Auctions 04:54
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Social Media Marketing Strategy and PlanningKey Performance Indicators 07:29
Social Media Marketing FacebookTargeting 04:08
Social Media Marketing LinkedInSponsored Content Ads 05:26
Social Media Marketing FacebookPage Posts 05:51
Social Media Marketing LinkedInFeatures and Functions 02:17

Social Selling View All →

Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 0:52
Social Selling Closing and RetainingEncouraging Direct Engagement 0:51
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 0:58
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 1:00
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 0:54
Social Selling Attracting CustomersMatching Content with Channels 0:49
Social Selling Increasing EngagementSharing Content to Build Engagement 0:51
Social Selling Finding and Targeting ProspectsResearching to Refine Personas 0:54
Social Selling Finding and Targeting ProspectsPreparing for Engagement 0:54
Social Selling Attracting CustomersBuilding and Engaging your Network 0:52
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 1:15
Social Selling Increasing EngagementUnderstanding your Buyer 1:02

E-Commerce View All →

E-Commerce Applied E-commerceAffiliate Marketing 02:25
E-Commerce Applied E-commerceSales Tactics and E-Commerce 13:58
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce E-commerce StrategyCustomer Service Management 01:34
E-Commerce E-commerce StrategyE-Commerce Payment Methods 04:14
E-Commerce Applied E-commerceE-Commerce Pages 08:26
E-Commerce E-commerce StrategyCross-Border E-Commerce 04:11
E-Commerce Applied E-commerceHome Page 07:39
E-Commerce Applied E-commercePR and E-Commerce 03:21
E-Commerce Applied E-commerceShopping Comparison Engines 03:09
E-Commerce E-commerce StrategyWarehousing 01:00
E-Commerce E-commerce StrategyConverting E-Commerce Customers 00:44

Data and Analytics View All →

Data & Analytics AnalyticsData Basics 05:49
Data & Analytics IntroductionApplied Analytics 04:36
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics AnalyticsReporting Templates and Dashboards 02:07
Data & Analytics Analytics with Google AnalyticsIntroduction to Analytics 04:26
Data & Analytics AnalyticsInternet of Things 01:26
Data & Analytics Analytics with Google AnalyticsLegal Situation 01:39
Data & Analytics Analytics with Google AnalyticsIntroducing Goals 01:48
Data & Analytics Analytics with Google AnalyticsThe Key Reports 02:36
Data & Analytics IntroductionWeb Analytics Basics 01:30
Data & Analytics Big Data and AnalyticsData Types 09:01
Data & Analytics AnalyticsAI vs. Human 01:14

Customer Experience View All →

Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXDesigning CX 04:23

Digital Management and Leadership View All →

Digital Management & Leadership Project PlanningBenefits of Agile Thinking 02:45
Digital Management & Leadership GDPRImplementing a GDPR Project 01:48
Digital Management & Leadership Building Effective TeamsProviding Negative Feedback 05:04
Digital Management & Leadership Thinking StrategicallyThinking with A Global Perspective 03:59
Digital Management & Leadership Creativity SkillsPreparing to Make a Presentation 04:32
Digital Management & Leadership Building Effective TeamsBenefits of Coaching and Mentoring 03:01
Digital Management & Leadership Creativity SkillsCreating and Structuring a Presentation 06:41
Digital Management & Leadership Personal SkillsIntroduction to Time Management 03:35
Digital Management & Leadership Dealing With Conflicts and CrisesIdentifying Conflict Triggers 07:10
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Working With OthersBenefits of Team Collaboration 03:37
Digital Management & Leadership Personal SkillsAccepting and Responding to Setbacks 04:58

Digital Marketing View All →

Digital Marketing Introduction to Digital MarketingIntegrating Traditional and Digital Marketing 05:25
Digital Marketing Budget and ResourcingThe Marketing Plan 12:22
Digital Marketing IntroductionDigital Channels 08:06
Digital Marketing Traditional CommunicationsEmploy an Omni-Channel Approach 03:50
Digital Marketing Traditional CommunicationsTechnology and Consumer Behavior 07:38
Digital Marketing Budget and ResourcingSet Objectives 04:56
Digital Marketing IntroductionDigital Leadership 05:27
Digital Marketing IntroductionBusiness Strategy 05:56
Digital Marketing Introduction to Digital MarketingAudience Research 06:40
Digital Marketing Introduction to Digital MarketingConcepts 11:30
Digital Marketing Introduction to Digital MarketingTools for Digital Marketing 08:50
Digital Marketing IntroductionDMI 3i Principles 06:18

Display and Video Advertising View All →

Display & Video Advertising YouTube and Social VideoLead Generation 00:36
Display & Video Advertising Display and Video AdvertisingCampaign Optimization 01:23
Display & Video Advertising Display AdvertisingCampaign Creation 03:01
Display & Video Advertising Display AdvertisingAdvanced Targeting 01:32
Display & Video Advertising Display AdvertisingMedia Plan 02:00
Display & Video Advertising Display and Video AdvertisingGoogle Display Network 01:46
Display & Video Advertising YouTube and Social VideoYouTube Analytics 03:17
Display & Video Advertising YouTube and Social VideoMisconceptions and Benefits 01:58
Display & Video Advertising Display AdvertisingTargeting 01:56
Display & Video Advertising YouTube and Social VideoSocial Video Types 08:07
Display & Video Advertising Display and Video AdvertisingMetrics 01:25
Display & Video Advertising Display AdvertisingAd Formats 08:42

PPC and Paid Search View All →

PPC & Paid Search Paid SearchBidding Best Practices 08:32
PPC & Paid Search Paid SearchCreating and Optimizing Shopping Campaigns 04:14
PPC & Paid Search IntroductionCampaign and Ad Groups 02:22
PPC & Paid Search Strategy and PlanningContent Strategy 05:02
PPC & Paid Search Paid SearchBudget Management 07:56
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Search KPIs and Conversion Tracking 18:50
PPC & Paid Search Strategy and PlanningPerformance Measurement 00:45
PPC & Paid Search Paid SearchConversion Optimization 05:06
PPC & Paid Search Paid SearchKey Performance Indicators 02:50
PPC & Paid Search Paid Search (PPC) with Google AdsBenefits of Paid Search 06:22
PPC & Paid Search Paid SearchGoogle Shopping and Google Merchant Center 05:08

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEO SetupKeyword Research 00:43
Search Engine Optimization (SEO) SEO WorkshopKeyword Evaluation 06:32
Search Engine Optimization (SEO) SEO WorkshopRanking Factors 03:26
Search Engine Optimization (SEO) SEO SetupHow Search Engines Work 02:34
Search Engine Optimization (SEO) SEOTypes of Keywords 07:10
Search Engine Optimization (SEO) SEO SetupOn-page Optimization 07:26
Search Engine Optimization (SEO) SEO WorkshopKeyword Cannibalization 02:54
Search Engine Optimization (SEO) SEOTechnical Optimization 14:36
Search Engine Optimization (SEO) SEO WorkshopGoogle Search Console 06:01
Search Engine Optimization (SEO) SEO ContentSEO Content Personas 07:04
Search Engine Optimization (SEO) SEO SetupWebsite Objectives 00:54
Search Engine Optimization (SEO) SEO ContentResearch Tools 07:24

Web Design, CRO and UX View All →

Web Design, CRO & UX UX DesignPrototyping 01:38
Web Design, CRO & UX UX ResearchUser Behavior 03:00
Web Design, CRO & UX UX DesignUsability Testing 08:11
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Web Design, CRO & UX Website OptimizationDesign Principles 07:46
Web Design, CRO & UX UX ResearchValue Exchange 01:55
Web Design, CRO & UX UX DesignHomepage Design 08:08
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Web Design, CRO & UX UX ResearchBusiness Models 05:03
Web Design, CRO & UX UXVisual Design: Best Practices 02:21
Web Design, CRO & UX UXUX Patterns for Web Design Summary 02:24