Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

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Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

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Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Trending

Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Social Media Marketing Strategy and PlanningAudience Research 05:24
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Customer Experience (CX) CXThe Basics of CX 01:01
Email Marketing Email MarketingImages 06:40
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Email Marketing Email MarketingAudience 03:53
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
Content Marketing Content OutreachMeasurement and Tracking 01:43
Customer Experience (CX) CXIncreasing Performance with CX 00:55