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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Digital Strategy Digital CommunicationsDigital Communications Planning 13:34
Search Engine Optimization (SEO) Digital ChannelsSEO 02:08
Digital Management & Leadership GDPRData Protections Impact Assessments 01:38
E-Commerce Applied E-commerceAffiliate Marketing 02:25
Social Media Marketing FacebookMessenger 06:06
Digital Management & Leadership Persuading and InfluencingBasic Persuasion Skills 05:14
Display & Video Advertising YouTube and Social VideoTen Creative Fundamentals 04:19
Email Marketing Marketing AutomationSales Enablement 04:01
Digital Management & Leadership Building Effective TeamsGetting the Best Results 05:59
E-Commerce E-commerce StrategyData Privacy Policies 00:59
Digital Management & Leadership Digital LeadershipMetrics Management 09:30
Digital Management & Leadership Digital LeadershipCharacteristics of Digital Leadership 05:26

Digital Strategy View All →

Digital Strategy Social Customer ServiceChanging Customer Behavior 00:43
Digital Strategy Digital CommunicationsDigital PR and Social Media 07:57
Digital Strategy Digital ChannelsDigital and Traditional Marketing 08:29
Digital Strategy Digital CommunicationsDigital Communications Planning 13:34
Digital Strategy Social Customer ServiceImplementation Plan 08:56
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
Digital Strategy Social Customer ServiceImproving Social Customer Service 00:28
Digital Strategy Digital CommunicationsSituational Analysis 05:48
Digital Strategy Strategy Formulation PlanSMART Criteria 14:17
Digital Strategy Social Customer ServiceSocial Customer Service Playbook 02:56
Digital Strategy Social Customer ServiceContributor Incentivizing 02:16
Digital Strategy Digital Marketing StrategyA Media Plan 02:21

Content Marketing View All →

Content Marketing Content MarketingContent Marketing 01:34
Content Marketing Content MarketingImportance of Content Marketing Strategy 04:38
Content Marketing Content CreationContent Strategy Formation 05:41
Content Marketing Content MarketingDeveloping a Brief 01:57
Content Marketing Content OutreachMeasurement and Tracking 01:43
Content Marketing Graphic Design Essentials for MarketersBuilding Effective Brand Guidelines 05:17
Content Marketing Content OutreachPaid Promotion 22:21
Content Marketing Content MarketingCompetitor Analysis 05:11
Content Marketing Content MarketingDefining Your Personality 04:20
Content Marketing Content CreationPaid and Fixed Social Buying 05:23
Content Marketing Graphic Design Essentials for MarketersUnderstanding Your Design Goals 04:31
Content Marketing Graphic Design Essentials for MarketersGetting Started: Setting Up Your Image 03:18

Email Marketing View All →

Email Marketing Marketing AutomationBenefits of Marketing Automation 18:14
Email Marketing Email MarketingCampaign Delivery Management 04:19
Email Marketing Email Marketing StrategyLocal Junk Filters 04:11
Email Marketing Email Marketing StrategyBounced Emails 00:31
Email Marketing Email Marketing StrategyOutbound Email Marketing 04:36
Email Marketing Applied Email MarketingEmail Subject Lines 00:58
Email Marketing Email MarketingContact Database 05:36
Email Marketing Applied Email MarketingProfessional Email Design 04:15
Email Marketing Email MarketingInbound Email Marketing 02:12
Email Marketing Applied Email MarketingEmail Links 05:01
Email Marketing Marketing AutomationInstant Notifications 03:47
Email Marketing Digital ChannelsEmail Marketing 04:28

Social Media Marketing View All →

Social Media Marketing LinkedInTargeting 07:46
Social Media Marketing FacebookThe Value to Marketers 01:09
Social Media Marketing Instagram and SnapchatCampaign Setup 02:44
Social Media Marketing Social ResearchIntroduction to Social 03:32
Social Media Marketing Social MediaKey Concepts and Features of Social Media 00:55
Social Media Marketing TwitterCampaign Setup 02:43
Social Media Marketing Instagram and SnapchatInstagram Analysis 01:05
Social Media Marketing Strategy and PlanningMedia Buying 08:12
Social Media Marketing Social ResearchEstablishing Brand Capabilities and Goals 03:12
Social Media Marketing FacebookPublisher Features Overview 00:35
Social Media Marketing FacebookFacebook Live 04:14
Social Media Marketing FacebookFacebook Ads 05:32

Social Selling View All →

Social Selling Attracting CustomersMatching Content with Channels 00:49
Social Selling Increasing EngagementAdding Insight for Buyers 00:55
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 00:50
Social Selling Finding and Targeting ProspectsResearching to Refine Personas 00:54
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Social Selling Closing and RetainingEncouraging Direct Engagement 00:51
Social Selling Increasing EngagementUnderstanding your Buyer 01:02
Social Selling Finding and Targeting ProspectsPreparing for Engagement 00:54
Social Selling Closing and RetainingStrengthening Buyer Relationships 00:33
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 00:58
Social Selling Attracting CustomersCreating and Curating Content 00:55
Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 00:52

E-Commerce View All →

E-Commerce Applied E-commerceSales Tactics and E-Commerce 13:58
E-Commerce Applied E-commerceRemarketing 07:07
E-Commerce E-commerce StrategyDistribution Logistics 08:00
E-Commerce Applied E-commerceOff-Site Content 03:07
E-Commerce Applied E-commerceE-Commerce Pages 08:26
E-Commerce E-commerce StrategyE-Commerce Overview 01:35
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
E-Commerce Applied E-commerceAffiliate Marketing 02:25
E-Commerce E-commerce StrategyConversion Rate Optimization 03:23
E-Commerce Applied E-commerceOmni-Channel Retailing 04:59
E-Commerce E-commerce StrategyConverting E-Commerce Customers 00:44

Data and Analytics View All →

Data & Analytics Big Data and AnalyticsData Collection 07:18
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics AnalyticsBasics of Big Data 06:16
Data & Analytics Big Data and AnalyticsData-Driven Decision Making 16:06
Data & Analytics Analytics with Google AnalyticsIntroduction to Analytics 04:26
Data & Analytics Big Data and AnalyticsData Processing 08:27
Data & Analytics Big Data and AnalyticsData Types 09:01
Data & Analytics IntroductionWeb Analytics Basics 01:30
Data & Analytics AnalyticsLegal Situation 01:52
Data & Analytics Big Data and AnalyticsData Reporting and Data Protection 03:26
Data & Analytics Analytics with Google AnalyticsBenefits and Limitations 03:13
Data & Analytics Analytics with Google AnalyticsEvents Report 04:00

Customer Experience View All →

Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49

Digital Management and Leadership View All →

Digital Management & Leadership Building Effective TeamsProviding Positive Feedback 02:37
Digital Management & Leadership Digital LeadershipBuilding Support For Your Strategy 06:12
Digital Management & Leadership Creativity SkillsApproaching Problems in the Workplace 04:10
Digital Management & Leadership Thinking StrategicallyRecruiting and Retaining Top Talent 07:06
Digital Management & Leadership Dealing With Conflicts and CrisesTurning Arguments Into Discussions 06:49
Digital Management & Leadership Project PlanningIntroduction to Project Management 01:45
Digital Management & Leadership Persuading and InfluencingPersuading an Audience 03:41
Digital Management & Leadership Creativity SkillsSkills for Effective Problem Solving 06:15
Digital Management & Leadership Persuading and InfluencingBasic Persuasion Skills 05:14
Digital Management & Leadership Personal SkillsCultivating an Adaptable Mind-set 03:46
Digital Management & Leadership Creativity SkillsPreparing to Make a Presentation 04:32
Digital Management & Leadership Web and EmailThe Importance of Online Presence 00:59

Digital Marketing View All →

Digital Marketing Traditional CommunicationsEmploy an Omni-Channel Approach 03:50
Digital Marketing Introduction to Digital MarketingConcepts 11:30
Digital Marketing Budget and ResourcingTraditional Media Budgets 04:00
Digital Marketing Budget and ResourcingThe Marketing Plan 12:22
Digital Marketing Budget and ResourcingBudgeting Overview 08:27
Digital Marketing Budget and ResourcingSet Objectives 04:56
Digital Marketing Introduction to Digital MarketingCase Study: Cartier 03:57
Digital Marketing IntroductionTraditional Communications 10:39
Digital Marketing IntroductionDMI 3i Principles 06:18
Digital Marketing Introduction to Digital MarketingCase Study: SMART 03:01
Digital Marketing IntroductionDigital Leadership 05:27
Digital Marketing IntroductionValue Proposition 04:05

Display and Video Advertising View All →

Display & Video Advertising Display AdvertisingAudience Targeting 05:59
Display & Video Advertising Display AdvertisingBidding 06:39
Display & Video Advertising Display and Video AdvertisingTargeting 00:49
Display & Video Advertising Display and Video AdvertisingCampaign Optimization 01:23
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Display & Video Advertising Display AdvertisingDisplay Platforms 03:32
Display & Video Advertising Display AdvertisingTargeting 01:56
Display & Video Advertising Display and Video AdvertisingAudience Targeting 05:23
Display & Video Advertising Display AdvertisingPlanning 04:15
Display & Video Advertising Display AdvertisingAd Creation 01:44
Display & Video Advertising Display and Video AdvertisingGoogle Display Network 01:46
Display & Video Advertising YouTube and Social VideoBuilding an Audience 02:11

PPC and Paid Search View All →

PPC & Paid Search Paid SearchLanding Pages 03:00
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
PPC & Paid Search Strategy and PlanningStrategy Develpment 01:29
PPC & Paid Search Paid SearchGoogle Shopping and Google Merchant Center 05:08
PPC & Paid Search Paid Search (PPC) with Google AdsGoogle Ads 05:37
PPC & Paid Search Paid SearchCampaign Optimization 03:24
PPC & Paid Search Paid Search (PPC) with Google AdsBenefits of Paid Search 06:22
PPC & Paid Search Paid SearchPaid Search Metrics 03:47
PPC & Paid Search Paid SearchAccount Setup 04:48
PPC & Paid Search Paid SearchGoogle Ads Experiments 02:26
PPC & Paid Search Paid Search (PPC) with Google AdsKeyword Research 06:10
PPC & Paid Search Strategy and PlanningResources 03:44

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEOSEO Action Plan 08:44
Search Engine Optimization (SEO) SEO WorkshopSite Speed 03:52
Search Engine Optimization (SEO) SEOTurning Research into Content 02:05
Search Engine Optimization (SEO) SEO ContentReporting Deadlines 02:37
Search Engine Optimization (SEO) SEO SetupSite Architecutre 02:24
Search Engine Optimization (SEO) SEO ContentEditorial Calendar Building 06:06
Search Engine Optimization (SEO) SEO ContentContent Variety 02:51
Search Engine Optimization (SEO) SEO ContentResearch Tools 07:24
Search Engine Optimization (SEO) SEO ContentContent Repurposing 11:40
Search Engine Optimization (SEO) SEO WorkshopKeyword Research 11:12
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Search Engine Optimization (SEO) Strategy and PlanningSEO Strategy 08:31

Web Design, CRO and UX View All →

Web Design, CRO & UX UX DesignPrototyping 01:38
Web Design, CRO & UX UX ResearchCase Study 08:03
Web Design, CRO & UX UXThe Principles of UX Design Summary 02:18
Web Design, CRO & UX UX ResearchCognitive Bias 02:08
Web Design, CRO & UX UX ResearchAssumptions in UX Research 01:46
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Web Design, CRO & UX UX DesignTree Testing 01:58
Web Design, CRO & UX UXImportance of User Experience 01:47
Web Design, CRO & UX UX ResearchSharing the UX Plan 02:27
Web Design, CRO & UX UX ResearchBusiness Models 05:03
Web Design, CRO & UX Website OptimizationUX versus UI 02:03
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27