Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 01:15
Digital Strategy Social Customer ServiceSocial Customer Service Metrics 01:21
Data & Analytics Big Data and AnalyticsData Processing 08:27
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Digital Marketing IntroductionTraditional Communications 10:39
Digital Management & Leadership Persuading and InfluencingBasic Persuasion Skills 05:14
Data & Analytics AnalyticsData Basics 05:49
PPC & Paid Search IntroductionSearch Engines 04:21
Digital Management & Leadership Working With OthersPersonal Skills for Successful Collaboration 04:38
PPC & Paid Search Strategy and PlanningPerformance Measurement 00:45
Social Media Marketing Instagram and SnapchatBasic Features 15:32
Search Engine Optimization (SEO) SEO SetupHow Search Engines Work 02:34

Digital Strategy View All →

Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
Digital Strategy Social Customer ServiceSocial Customer Service Models 07:10
Digital Strategy Digital Marketing StrategyA Media Plan 02:21
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Digital Strategy Digital Marketing StrategyBudgeting 13:53
Digital Strategy Strategy Formulation PlanStrategic Outsourcing 11:19
Digital Strategy Strategy Formulation PlanEvaluating Tactics 06:20
Digital Strategy Digital Marketing StrategyDeveloping a Brief 01:21
Digital Strategy Strategy Formulation PlanSMART Criteria 14:17
Digital Strategy Digital ChannelsInbound and Outbound Marketing 04:47
Digital Strategy Social Customer ServiceImplementation Plan 08:56
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56

Content Marketing View All →

Content Marketing Content MarketingTypes of Keywords 02:16
Content Marketing Content MarketingContent Topics 04:04
Content Marketing Content MarketingPurpose of Brand Storytelling 01:39
Content Marketing Content MarketingContent Scheduling 03:16
Content Marketing Graphic Design Essentials for MarketersGetting Started: Setting Up Your Image 03:18
Content Marketing Graphic Design Essentials for MarketersWhy Graphic Design is a Critical Skill 04:01
Content Marketing Content OutreachEarned Promotion 05:58
Content Marketing Content CreationScheduling Content 03:48
Content Marketing Content OutreachPaid Promotion 22:21
Content Marketing Content MarketingContent Management Systems 03:33
Content Marketing Content OutreachInfluencer Marketing 12:44
Content Marketing Content MarketingContent Repurposing 01:42

Email Marketing View All →

Email Marketing Web and EmailEmail Marketing and the Customer Journey 00:52
Email Marketing Marketing AutomationSales Enablement 04:01
Email Marketing Applied Email MarketingProfessional Email Design 04:15
Email Marketing Applied Email MarketingImages in Email 03:28
Email Marketing Marketing AutomationMarketing Automation Fundamentals 08:36
Email Marketing Digital ChannelsEmail Marketing 04:28
Email Marketing Marketing AutomationData-driven Marketing Campaigns 04:55
Email Marketing Email MarketingMinimizing Bounces and Unsubscribes 03:27
Email Marketing Email MarketingCampaign Performance 02:59
Email Marketing Email Marketing StrategyEmail Lists 01:37
Email Marketing Applied Email MarketingEmail Content 09:32
Email Marketing Marketing AutomationMarketing Automation and CRM 07:27

Social Media Marketing View All →

Social Media Marketing Instagram and SnapchatAudience Development 04:21
Social Media Marketing Strategy and PlanningAudience Research 05:24
Social Media Marketing Instagram and SnapchatSnaps 02:33
Social Media Marketing Instagram and SnapchatBasic Features 15:32
Social Media Marketing TwitterCampaign Setup 02:43
Social Media Marketing Social Media MarketingUsing Twitter to Engage an Audience 04:09
Social Media Marketing Instagram and SnapchatGeofilters 08:33
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Social Media Marketing Social Media MarketingSetting up a Social Media Experience for a Business 02:21
Social Media Marketing TwitterPlatform Features 07:26
Social Media Marketing Social MediaThe Role of Social Media within the Wider Business 01:07
Social Media Marketing FacebookFacebook Ads 05:32

Social Selling View All →

Social Selling Closing and RetainingStrengthening Buyer Relationships 00:33
Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 01:12
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 00:58
Social Selling Increasing EngagementAcquiring the Right Content 01:13
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Social Selling Attracting CustomersMatching Content with Channels 00:49
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 00:50
Social Selling Finding and Targeting ProspectsPreparing for Engagement 00:54
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57
Social Selling Attracting CustomersCreating and Curating Content 00:55
Social Selling Closing and RetainingEncouraging Direct Engagement 00:51
Social Selling Increasing EngagementAdding Insight for Buyers 00:55

E-Commerce View All →

E-Commerce E-commerce StrategyData Privacy Policies 00:59
E-Commerce Applied E-commerceAffiliate Marketing 02:25
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce E-commerce StrategyConversion Rate Optimization 03:23
E-Commerce E-commerce StrategyE-Commerce Payment Methods 04:14
E-Commerce E-commerce StrategyPlanning E-Commerce Sites 08:20
E-Commerce E-commerce StrategyMoving to E-Commerce 03:15
E-Commerce Applied E-commerceRepeat Purchase Strategies 04:04
E-Commerce E-commerce StrategyWarehousing 01:00
E-Commerce Applied E-commerceShopping Cart 04:04
E-Commerce Applied E-commerceOff-Site Content 03:07
E-Commerce Applied E-commerceSales Tactics and E-Commerce 13:58

Data and Analytics View All →

Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Data & Analytics AnalyticsBasics of Big Data 06:16
Data & Analytics Analytics with Google AnalyticsLegal Situation 01:39
Data & Analytics AnalyticsInternet of Things 01:26
Data & Analytics AnalyticsLegal Situation 01:52
Data & Analytics AnalyticsData Visualization 03:02
Data & Analytics Strategy Formulation PlanUsing Analytics 08:46
Data & Analytics AnalyticsManagement Reporting 03:02
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics Analytics with Google AnalyticsThe Key Reports 02:36
Data & Analytics Analytics with Google AnalyticsThe Key Reports 02:36

Customer Experience View All →

Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXOngoing Data Insight 00:42

Digital Management and Leadership View All →

Digital Management & Leadership GDPROngoing GDPR Compliance 01:47
Digital Management & Leadership Building Effective TeamsKey Components of Emotional Intelligence 09:03
Digital Management & Leadership Digital LeadershipCharacteristics of Digital Leadership 05:26
Digital Management & Leadership Persuading and InfluencingOvercoming Objections 04:02
Digital Management & Leadership Personal SkillsAccepting and Responding to Setbacks 04:58
Digital Management & Leadership Digital LeadershipDigital Transformation 12:03
Digital Management & Leadership Creativity SkillsSkills for Effective Problem Solving 06:15
Digital Management & Leadership Dealing With Conflicts and CrisesBuilding Agreement 03:12
Digital Management & Leadership Creativity SkillsRemoving Barriers to Creativity 05:52
Digital Management & Leadership Thinking StrategicallyCharacteristics of Strategic Thinking 02:20
Digital Management & Leadership Personal SkillsIntroduction to Time Management 03:35
Digital Management & Leadership Building Effective TeamsProviding Positive Feedback 02:37

Digital Marketing View All →

Digital Marketing IntroductionTraditional Communications 10:39
Digital Marketing Introduction to Digital MarketingConcepts 11:30
Digital Marketing Introduction to Digital MarketingThe Buyer’s Journey Introduction 02:03
Digital Marketing IntroductionDigital Leadership 05:27
Digital Marketing IntroductionBusiness Strategy 05:56
Digital Marketing Budget and ResourcingSet Objectives 04:56
Digital Marketing Traditional CommunicationsTechnology and Consumer Behavior 07:38
Digital Marketing Traditional CommunicationsEmbed Your Company’s Purpose 04:13
Digital Marketing Budget and ResourcingDigital Media Pricing 13:00
Digital Marketing Introduction to Digital MarketingCase Study: Cartier 03:57
Digital Marketing IntroductionStrategic Management 03:50
Digital Marketing Budget and ResourcingBudget Process 12:39

Display and Video Advertising View All →

Display & Video Advertising YouTube and Social VideoMisconceptions and Benefits 01:58
Display & Video Advertising Display and Video AdvertisingAdvertising Buying Mechanisms 01:22
Display & Video Advertising Display AdvertisingAudience Targeting 05:59
Display & Video Advertising Display AdvertisingExclusion Targeting 02:39
Display & Video Advertising Display AdvertisingDisplay Platforms 03:32
Display & Video Advertising Display AdvertisingContent (Contextual) Targeting 05:42
Display & Video Advertising Display AdvertisingDisplay Advertising 06:14
Display & Video Advertising Display AdvertisingMedia Plan 02:00
Display & Video Advertising Display AdvertisingGoogle Display Network 04:55
Display & Video Advertising YouTube and Social VideoChannel Updates 04:50
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Display & Video Advertising Display and Video AdvertisingRemarketing 04:13

PPC and Paid Search View All →

PPC & Paid Search IntroductionPPC 01:24
PPC & Paid Search Paid SearchConversion Attribution 03:10
PPC & Paid Search Paid SearchAccount Setup 04:48
PPC & Paid Search Paid SearchGoogle Ads Experiments 02:26
PPC & Paid Search Paid Search (PPC) with Google AdsKeyword Research 06:10
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00
PPC & Paid Search Paid SearchEnhance Google Ads Reporting 02:17
PPC & Paid Search Paid SearchAd Copy and Ad Extensions 08:03
PPC & Paid Search Paid Search (PPC) with Google AdsGoogle Ads 05:37
PPC & Paid Search Paid SearchBid Management Software 04:14
PPC & Paid Search Strategy and PlanningSearch Objectives 02:12

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEO WorkshopContent Marketing for SEO 08:15
Search Engine Optimization (SEO) IntroductionCommon Misconceptions 03:44
Search Engine Optimization (SEO) SEOTechnical Optimization 14:36
Search Engine Optimization (SEO) SEO WorkshopIndexing Issues 01:50
Search Engine Optimization (SEO) SEO ContentSEO Content 03:12
Search Engine Optimization (SEO) SEOTraffic Sources 01:23
Search Engine Optimization (SEO) SEOSEO Action Plan 08:44
Search Engine Optimization (SEO) SEO SetupWebsite Objectives 00:54
Search Engine Optimization (SEO) SEOTechnical Optimization 14:36
Search Engine Optimization (SEO) SEOTypes of Keywords 07:10
Search Engine Optimization (SEO) SEOPaid Versus Organic Search 04:08
Search Engine Optimization (SEO) SEO ContentContent Types 03:49

Web Design, CRO and UX View All →

Web Design, CRO & UX UXThe Principles of UX Design Summary 02:18
Web Design, CRO & UX UX DesignWireframes 00:49
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Web Design, CRO & UX Website OptimizationWebsite Hosting Options 01:59
Web Design, CRO & UX Website OptimizationUX versus UI 02:03
Web Design, CRO & UX UX DesignUsability Testing 08:11
Web Design, CRO & UX UX ResearchUser Behavior 03:00
Web Design, CRO & UX Website OptimizationWebsite Metrics 04:01
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Web Design, CRO & UX Website OptimizationDesign Principles 07:46
Web Design, CRO & UX UX ResearchCase Study 08:03