Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

View Lesson →
Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

Trending

Display & Video Advertising Display AdvertisingAdvanced Targeting 01:32
Digital Marketing Traditional CommunicationsStrengths of Traditional Communications 16:54
Data & Analytics AnalyticsPractical Algorithms 01:25
Data & Analytics Big Data and AnalyticsMachine Learning 03:21
Content Marketing Content CreationContent by Audience 02:39
Digital Management & Leadership Creativity SkillsApproaching Problems in the Workplace 04:10
Search Engine Optimization (SEO) SEO SetupKeyword Research 00:43
Digital Marketing Introduction to Digital MarketingAudience Research 06:40
Digital Strategy Social Customer ServiceImplementation Plan 08:56
Search Engine Optimization (SEO) SEO SetupRobots.txt Files 01:40
Email Marketing Email MarketingA/B Testing 03:30
Web Design, CRO & UX UX DesignHomepage Design 08:08

Digital Strategy View All →

Digital Strategy Digital Marketing StrategyChannel Specifications for a Launch Plan 00:54
Digital Strategy Digital Marketing StrategyThinking Critically about Research 00:31
Digital Strategy Social Customer ServiceSocial Customer Service Models 07:10
Digital Strategy Digital ChannelsInbound and Outbound Marketing 04:47
Digital Strategy Digital Marketing StrategyCommunicating your Results 02:36
Digital Strategy Digital Marketing StrategyA Media Plan 02:21
Digital Strategy Social Customer ServiceAgent Training 02:10
Digital Strategy Digital Marketing StrategyBudgeting 13:53
Digital Strategy Digital CommunicationsCritical Path Method 04:37
Digital Strategy Social Customer ServiceSocial Customer Service Playbook 02:56
Digital Strategy Digital CommunicationsConsumer Trends and Insights 03:42
Digital Strategy Social Customer ServiceSocial Customer Service 09:35

Content Marketing View All →

Content Marketing Graphic Design Essentials for MarketersUnderstanding Your Design Goals 04:31
Content Marketing Content MarketingCompetitor Analysis 05:11
Content Marketing Content CreationSocial Media Platforms 01:41
Content Marketing Content MarketingBrand Storytelling 08:06
Content Marketing Content MarketingPurpose of Content Marketing 02:13
Content Marketing Content CreationContent Creation Tools 06:01
Content Marketing Content CreationContent Types 12:53
Content Marketing Graphic Design Essentials for MarketersWhy Graphic Design is a Critical Skill 04:01
Content Marketing Content MarketingCampaign Metrics 02:21
Content Marketing Content MarketingContent Personalization 04:20
Content Marketing Content MarketingContent Management Systems 03:33
Content Marketing Content MarketingContent Creation 02:49

Email Marketing View All →

Email Marketing Email Marketing StrategyOutbound Email Marketing 04:36
Email Marketing Applied Email MarketingEffective Email Marketing 04:22
Email Marketing Email Marketing StrategySpam Email 03:32
Email Marketing Email Marketing StrategyInbound Email Marketing 03:50
Email Marketing Email Marketing StrategyEmail Data Capture 09:04
Email Marketing Applied Email MarketingOptimizing Marketing Email 06:25
Email Marketing Email Marketing StrategyEmail Open Rates 11:41
Email Marketing Email Marketing StrategySubscriber Lists 05:28
Email Marketing Marketing AutomationData-driven Marketing Campaigns 04:55
Email Marketing Email MarketingContact Database 05:36
Email Marketing Applied Email MarketingEmail Testing 02:26
Email Marketing Web and EmailEmail Marketing and the Customer Journey 00:52

Social Media Marketing View All →

Social Media Marketing Strategy and PlanningContent Strategy 05:29
Social Media Marketing FacebookThe Value to Marketers 01:09
Social Media Marketing Social ResearchIntroduction to Social 03:32
Social Media Marketing Instagram and SnapchatInstagram Live 03:04
Social Media Marketing Digital CommunicationsInfluencers 03:17
Social Media Marketing Social MediaThe Role of Social Media within the Wider Business 01:07
Social Media Marketing LinkedInAdvertising Strategy 05:25
Social Media Marketing Instagram and Snapchat3V Advertising 00:33
Social Media Marketing FacebookFacebook Live 04:14
Social Media Marketing LinkedInDynamic Ads 01:10
Social Media Marketing Strategy and PlanningMedia Planning 02:10
Social Media Marketing FacebookIntroduction to Facebook 01:38

Social Selling View All →

Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Social Selling Attracting CustomersCreating and Curating Content 00:55
Social Selling Increasing EngagementAdding Insight for Buyers 00:55
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 00:58
Social Selling Attracting CustomersBuilding and Engaging your Network 00:52
Social Selling Closing and RetainingStrengthening Buyer Relationships 00:33
Social Selling Attracting CustomersMatching Content with Channels 00:49
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 01:15
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 01:00
Social Selling Increasing EngagementAcquiring the Right Content 01:13
Social Selling Closing and RetainingUpselling and Cross-selling 01:00

E-Commerce View All →

E-Commerce E-commerce StrategyDistribution Logistics 08:00
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce E-commerce StrategyPlanning E-Commerce Sites 08:20
E-Commerce E-commerce StrategyWarehousing 01:00
E-Commerce Applied E-commerceE-Commerce Pages 08:26
E-Commerce Applied E-commercePR and E-Commerce 03:21
E-Commerce Applied E-commerceAffiliate Marketing 02:25
E-Commerce E-commerce StrategyTokenized Payments 02:50
E-Commerce Applied E-commerceShopping Cart 04:04
E-Commerce Applied E-commerceShopping Comparison Engines 03:09
E-Commerce Applied E-commerceM-Commerce Services 04:13
E-Commerce E-commerce StrategyConversion Rate Optimization 03:23

Data and Analytics View All →

Data & Analytics AnalyticsSingle Source of Truth 02:14
Data & Analytics Analytics with Google AnalyticsIntroduction to Analytics 04:26
Data & Analytics Analytics with Google AnalyticsThe Key Reports 02:36
Data & Analytics Analytics with Google AnalyticsThe Key Reports 02:36
Data & Analytics Analytics with Google AnalyticsEvents Report 04:00
Data & Analytics AnalyticsAI Features 03:17
Data & Analytics Big Data and AnalyticsArtificial Intelligence 08:50
Data & Analytics AnalyticsData Basics 05:49
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics AnalyticsData Visualization 03:02
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06

Customer Experience View All →

Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXIncreasing Performance with CX 00:55

Digital Management and Leadership View All →

Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Digital Management & Leadership Thinking StrategicallyThe Difference Between Managing and Leading 06:06
Digital Management & Leadership Project PlanningUsing the ‘Test and Learn’ Approach 05:17
Digital Management & Leadership Thinking StrategicallyDeveloping a Leadership Mindset 06:30
Digital Management & Leadership Building Effective TeamsProviding Positive Feedback 02:37
Digital Management & Leadership Digital MindsetIntegrating Digital into Individual Roles 01:16
Digital Management & Leadership Creativity SkillsApproaching Problems in the Workplace 04:10
Digital Management & Leadership Personal SkillsBenefits of Effective Time Management 01:30
Digital Management & Leadership Personal SkillsTurning Setbacks Into Opportunities 04:42
Digital Management & Leadership Thinking StrategicallyThinking with A Global Perspective 03:59
Digital Management & Leadership Working With OthersDifferent Types of Communication 05:19
Digital Management & Leadership Creativity SkillsCreating and Structuring a Presentation 06:41

Digital Marketing View All →

Digital Marketing Introduction to Digital MarketingCase Study: Cartier 03:57
Digital Marketing Introduction to Digital Marketing3i Principles 06:21
Digital Marketing Budget and ResourcingDigital Media Pricing 13:00
Digital Marketing Traditional CommunicationsEmbed Your Company’s Purpose 04:13
Digital Marketing Introduction to Digital MarketingIntegrating Traditional and Digital Marketing 05:25
Digital Marketing Introduction to Digital MarketingCase Study: SMART 03:01
Digital Marketing Budget and ResourcingChannel Integrations and Attribution 11:00
Digital Marketing Budget and ResourcingBudgeting Overview 08:27
Digital Marketing Budget and ResourcingThe Marketing Plan 12:22
Digital Marketing Traditional CommunicationsTechnology and Consumer Behavior 07:38
Digital Marketing Traditional CommunicationsPerformance Measurement 08:58
Digital Marketing IntroductionBudget and Resourcing 10:48

Display and Video Advertising View All →

Display & Video Advertising Digital ChannelsDigital Display Tactics 04:57
Display & Video Advertising YouTube and Social VideoChannel Updates 04:50
Display & Video Advertising Display AdvertisingContent (Contextual) Targeting 05:42
Display & Video Advertising YouTube and Social VideoPlatform Features 08:45
Display & Video Advertising Display and Video AdvertisingVideo Management 01:49
Display & Video Advertising Display and Video AdvertisingYouTube Channel Setup 01:42
Display & Video Advertising Display AdvertisingDisplay Advertising Metrics 01:10
Display & Video Advertising Display and Video AdvertisingAudience Targeting 05:23
Display & Video Advertising Display and Video AdvertisingAdvertising Buying Mechanisms 01:22
Display & Video Advertising YouTube and Social VideoYouTube Native Formats 02:27
Display & Video Advertising Display AdvertisingBidding 06:39
Display & Video Advertising Display AdvertisingExclusion Targeting 02:39

PPC and Paid Search View All →

PPC & Paid Search Paid Search (PPC) with Google AdsKeyword Research 06:10
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
PPC & Paid Search Paid SearchBudget Management 07:56
PPC & Paid Search Paid Search (PPC) with Google AdsGoogle Ads 05:37
PPC & Paid Search IntroductionPPC 01:24
PPC & Paid Search Strategy and PlanningMeasurement 04:48
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00
PPC & Paid Search Paid Search (PPC) with Google AdsBenefits of Paid Search 06:22
PPC & Paid Search Strategy and PlanningSearch Objectives 02:12
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
PPC & Paid Search Paid Search (PPC) with Google AdsAdvanced Measurement 06:59
PPC & Paid Search Strategy and PlanningSituation Analysis 06:51

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEOTypes of Keywords 07:10
Search Engine Optimization (SEO) SEO SetupBusiness Objectives 01:28
Search Engine Optimization (SEO) SEO WorkshopAbsence of Backlinks 01:37
Search Engine Optimization (SEO) SEO WorkshopKeyword Evaluation 06:32
Search Engine Optimization (SEO) SEO SetupSERPS 01:44
Search Engine Optimization (SEO) SEO WorkshopPre-click Optimization 07:05
Search Engine Optimization (SEO) SEOTurning Research into Content 02:05
Search Engine Optimization (SEO) SEO SetupHow Search Engines Work 02:34
Search Engine Optimization (SEO) SEO ContentIntroduction to Content Marketing 01:59
Search Engine Optimization (SEO) SEO SetupSocial Media Profiles 00:54
Search Engine Optimization (SEO) SEO WorkshopSearch Engine Algorithms 02:09
Search Engine Optimization (SEO) SEO WorkshopKeyword Research 11:12

Web Design, CRO and UX View All →

Web Design, CRO & UX UX DesignWireframes 00:49
Web Design, CRO & UX UX DesignPrototyping 01:38
Web Design, CRO & UX Website OptimizationUX versus UI 02:03
Web Design, CRO & UX UX DesignUsability Testing 08:11
Web Design, CRO & UX UX ResearchSharing the UX Plan 02:27
Web Design, CRO & UX UX ResearchUsability 03:24
Web Design, CRO & UX UX ResearchUX and Innovation 02:03
Web Design, CRO & UX UX DesignAdopting the Right Mindset 04:20
Web Design, CRO & UX UX DesignElements of User Experience 07:22
Web Design, CRO & UX UX ResearchCognitive Bias 02:08
Web Design, CRO & UX Website OptimizationWebsite Metrics 04:01
Web Design, CRO & UX UX ResearchUX Benchmarking 02:16