Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

Trending

Digital Management & Leadership Building Effective TeamsProviding Positive Feedback 02:37
Search Engine Optimization (SEO) SEO ContentKeyword Research 10:45
Search Engine Optimization (SEO) SEOTurning Research into Content 02:05
Web Design, CRO & UX UXVisual Design: Best Practices 02:21
Web Design, CRO & UX UX ResearchUX Concepts 04:54
Social Media Marketing FacebookAds Manager 03:25
Search Engine Optimization (SEO) SEO WorkshopBuilding Backlinks 06:32
Search Engine Optimization (SEO) SEOTypes of SEO Objectives 04:45
Content Marketing Graphic Design Essentials for MarketersGetting Started: Setting Up Your Image 03:18
Display & Video Advertising Display AdvertisingContent (Contextual) Targeting 05:42
Digital Strategy Social Customer ServiceSocial Customer Service Metrics 01:21
Content Marketing Content CreationImages 04:33

Digital Strategy View All →

Digital Strategy Digital CommunicationsConsumer Trends and Insights 03:42
Digital Strategy Social Customer ServiceSocial Media Management System 08:38
Digital Strategy Social Customer ServiceSocial Customer Service Playbook 02:56
Digital Strategy Digital Marketing StrategyIdentifying Channels for your Campaign 06:01
Digital Strategy Digital Marketing StrategyResearch Activities 01:51
Digital Strategy Strategy Formulation PlanEvaluating Tactics 06:20
Digital Strategy Digital ChannelsDigital and Traditional Marketing 08:29
Digital Strategy Digital Marketing StrategySetting Objectives 04:36
Digital Strategy Social Customer ServiceAgent Training 02:10
Digital Strategy Digital CommunicationsSituational Analysis 05:48
Digital Strategy Social Customer ServiceImplementation Plan 08:56
Digital Strategy Digital Marketing StrategyCreative Strategy 05:55

Content Marketing View All →

Content Marketing Content MarketingContent Creation 02:49
Content Marketing Content MarketingContent Creation Tools 06:18
Content Marketing Content OutreachAudience Segmentation 05:32
Content Marketing Content CreationContent Marketing 00:52
Content Marketing Content MarketingContent Personalization 04:20
Content Marketing Content MarketingTypes of Keywords 02:16
Content Marketing Content OutreachResourcing 14:55
Content Marketing Content OutreachPaid Promotion 22:21
Content Marketing Content MarketingContent Marketing ROI 04:29
Content Marketing Content OutreachSetting Objectives 02:54
Content Marketing Content MarketingContent Marketing Goals 02:25
Content Marketing Content CreationPaid and Fixed Social Buying 05:23

Email Marketing View All →

Email Marketing Email MarketingCampaign Delivery Management 04:19
Email Marketing Email Marketing StrategyOpt-In Email 03:34
Email Marketing Email MarketingMinimizing Bounces and Unsubscribes 03:27
Email Marketing Applied Email MarketingEmail Templates 04:26
Email Marketing Email Marketing StrategySubscriber Lists 05:28
Email Marketing Digital ChannelsMarketing Automation 03:04
Email Marketing Email MarketingCampaign Performance 02:59
Email Marketing Email Marketing StrategyEmail Types 04:54
Email Marketing Applied Email MarketingEmail Content 09:32
Email Marketing Applied Email MarketingEffective Email Marketing 04:22
Email Marketing Marketing AutomationMarketing Automation and CRM 07:27
Email Marketing Applied Email MarketingOptimizing Marketing Email 06:25

Social Media Marketing View All →

Social Media Marketing FacebookBusiness Manager 02:13
Social Media Marketing Strategy and PlanningReporting 06:30
Social Media Marketing Strategy and PlanningSocial Listening 03:02
Social Media Marketing Instagram and SnapchatInstagram Account Overview 03:17
Social Media Marketing Digital ChannelsSocial Media 04:15
Social Media Marketing TwitterTargeting 03:37
Social Media Marketing Social Media MarketingThe Value of Building a Social Media Community 10:07
Social Media Marketing FacebookBuying Channels and Ad Auctions 04:54
Social Media Marketing LinkedInCompany Page 14:12
Social Media Marketing LinkedInSponsored Message Ads/InMails 05:17
Social Media Marketing Strategy and PlanningResources 04:36
Social Media Marketing LinkedInDynamic Ads 01:10

Social Selling View All →

Social Selling Closing and RetainingUpselling and Cross-selling 1:00
Social Selling Closing and RetainingEncouraging Direct Engagement 0:51
Social Selling Attracting CustomersCreating and Curating Content 0:55
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 0:54
Social Selling Finding and Targeting ProspectsPreparing for Engagement 0:54
Social Selling Increasing EngagementSharing Content to Build Engagement 0:51
Social Selling Fundamentals of Social SellingThe Changed Buying Process 0:57
Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 0:52
Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 1:12
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 0:50
Social Selling Finding and Targeting ProspectsResearching to Refine Personas 0:54
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 1:15

E-Commerce View All →

E-Commerce E-commerce StrategyData Privacy Policies 00:59
E-Commerce E-commerce StrategyConversion Rate Optimization 03:23
E-Commerce E-commerce StrategyCross-Border E-Commerce 04:11
E-Commerce Applied E-commercePR and E-Commerce 03:21
E-Commerce Applied E-commerceShopping Cart 04:04
E-Commerce E-commerce StrategyCustomer Service Management 01:34
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
E-Commerce Applied E-commerceM-Commerce Services 04:13
E-Commerce E-commerce StrategyDistribution Logistics 08:00
E-Commerce E-commerce StrategyE-Commerce Payment Methods 04:14
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce Applied E-commerceAnalytics Platforms 02:18

Data and Analytics View All →

Data & Analytics AnalyticsAI vs. Human 01:14
Data & Analytics Big Data and AnalyticsData Processing 08:27
Data & Analytics AnalyticsReporting Templates and Dashboards 02:07
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Data & Analytics AnalyticsSingle Source of Truth 02:14
Data & Analytics AnalyticsAI Considerations 03:42
Data & Analytics AnalyticsBasics of Big Data 06:16
Data & Analytics Big Data and AnalyticsBig Data 10:07
Data & Analytics AnalyticsData Basics 05:49
Data & Analytics Analytics with Google AnalyticsLegal Situation 01:39
Data & Analytics AnalyticsData Mining and Scraping 01:56
Data & Analytics AnalyticsData Collection 08:08

Customer Experience View All →

Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXOngoing Data Insight 00:42

Digital Management and Leadership View All →

Digital Management & Leadership Persuading and InfluencingBasic Persuasion Skills 05:14
Digital Management & Leadership Creativity SkillsGenerating New Ideas 05:04
Digital Management & Leadership Digital MindsetIntegrating Digital into Individual Roles 01:16
Digital Management & Leadership Thinking StrategicallyUnderstanding Strategic Thinking 03:29
Digital Management & Leadership Building Effective TeamsWhen, Where, and How to Offer Feedback 04:26
Digital Management & Leadership Digital MindsetA Digital First Approach 01:37
Digital Management & Leadership Personal SkillsTechniques to Increase Productivity 06:09
Digital Management & Leadership Digital LeadershipBuilding Support For Your Strategy 06:12
Digital Management & Leadership Personal SkillsThinking Creatively 05:43
Digital Management & Leadership Digital LeadershipDigital Transformation 12:03
Digital Management & Leadership GDPRPreparing your Business for GDPR 02:28
Digital Management & Leadership Dealing With Conflicts and CrisesRepairing the Damage and Rebuilding Trust 03:36

Digital Marketing View All →

Digital Marketing IntroductionBudget and Resourcing 10:48
Digital Marketing Introduction to Digital MarketingThe Buyer’s Journey Introduction 02:03
Digital Marketing IntroductionStrategic Management 03:50
Digital Marketing Traditional CommunicationsEmploy an Omni-Channel Approach 03:50
Digital Marketing Budget and ResourcingCRM and Software 08:05
Digital Marketing IntroductionDigital Leadership 05:27
Digital Marketing Budget and ResourcingChannel Integrations and Attribution 11:00
Digital Marketing IntroductionDMI 3i Principles 06:18
Digital Marketing Traditional CommunicationsThe Four Parameters of Marketing 02:27
Digital Marketing Introduction to Digital Marketing3i Principles 06:21
Digital Marketing Introduction to Digital MarketingCase Study: SMART 03:01
Digital Marketing Budget and ResourcingBudgeting Overview 08:27

Display and Video Advertising View All →

Display & Video Advertising Display and Video AdvertisingMetrics 01:25
Display & Video Advertising Display and Video AdvertisingAdvertising Buying Mechanisms 01:22
Display & Video Advertising Display AdvertisingAudience Targeting 05:59
Display & Video Advertising YouTube and Social VideoBuilding an Audience 02:11
Display & Video Advertising Display AdvertisingPlanning 04:15
Display & Video Advertising Display AdvertisingDisplay Advertising 06:14
Display & Video Advertising Display AdvertisingContent (Contextual) Targeting 05:42
Display & Video Advertising YouTube and Social VideoPlatform Features 08:45
Display & Video Advertising Display and Video AdvertisingVideo Campaign Reporting 01:29
Display & Video Advertising Display AdvertisingBidding 06:39
Display & Video Advertising Display AdvertisingMedia Plan 02:00
Display & Video Advertising YouTube and Social VideoYouTube Analytics 03:17

PPC and Paid Search View All →

PPC & Paid Search Paid Search (PPC) with Google AdsKeyword Research 06:10
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00
PPC & Paid Search Paid SearchBid Management Software 04:14
PPC & Paid Search Strategy and PlanningBudgets 07:22
PPC & Paid Search Strategy and PlanningSituation Analysis 06:51
PPC & Paid Search Strategy and PlanningContent Strategy 05:02
PPC & Paid Search Paid SearchBenefits of Paid Search 04:18
PPC & Paid Search Strategy and PlanningCompetitor Research 05:09
PPC & Paid Search Strategy and PlanningResources 03:44
PPC & Paid Search Digital ChannelsPaid Search 03:07
PPC & Paid Search Strategy and PlanningMeasurement 04:48
PPC & Paid Search Strategy and PlanningSetting Objectives 10:29

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) IntroductionCommon Misconceptions 03:44
Search Engine Optimization (SEO) SEOMeasuring Success 04:39
Search Engine Optimization (SEO) SEO SetupKeyword Research 00:43
Search Engine Optimization (SEO) SEO SetupRobots.txt Files 01:40
Search Engine Optimization (SEO) IntroductionSearch Engine Optimization 01:17
Search Engine Optimization (SEO) Strategy and PlanningSEO Strategy 08:31
Search Engine Optimization (SEO) SEO SetupBusiness Objectives 01:28
Search Engine Optimization (SEO) SEOTurning Research into Content 02:05
Search Engine Optimization (SEO) SEO WorkshopAbsence of Backlinks 01:37
Search Engine Optimization (SEO) SEOTypes of SEO Objectives 04:45
Search Engine Optimization (SEO) SEO SetupSocial Media Profiles 00:54
Search Engine Optimization (SEO) SEO WorkshopLost Backlinks 00:58

Web Design, CRO and UX View All →

Web Design, CRO & UX UX DesignPrototyping 01:38
Web Design, CRO & UX Website OptimizationWebsite Optimization 02:51
Web Design, CRO & UX UX ResearchAssumptions in UX Research 01:46
Web Design, CRO & UX UX DesignWireframes 00:49
Web Design, CRO & UX UX DesignInformation Architecture 01:35
Web Design, CRO & UX UX DesignUser Journeys 00:56
Web Design, CRO & UX UX ResearchWhy UX Research Matters 03:00
Web Design, CRO & UX Website OptimizationUX versus UI 02:03
Web Design, CRO & UX UX DesignCategory and Landing Pages 03:08
Web Design, CRO & UX Website OptimizationWebsite Optimization 02:51
Web Design, CRO & UX UXThe Principles of UX Design Summary 02:18
Web Design, CRO & UX UXUX Patterns for Web Design 01:17