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What Is AI in Digital Marketing?

Discover how AI boosts digital marketing by automating tasks, optimizing campaigns, and revealing insights—while still relying on your human touch to succeed.

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AI, Data & Analytics Data and Data VisualizationAI for Data-Driven Decision-Making for Marketing 05:14
Display & Video Advertising YouTube, TikTok, and Social VideoTikTok Fundamentals 04:57
Content Marketing The Digital LandscapeExplainer: What Is Content Marketing? 01:20
Strategy & Planning Digital Marketing Strategy for Business PerformanceStrategy and Digital Transformation 04:32
Leadership & Management Digital LeadershipThe Role of a Digital Leader 07:27

Strategy and Planning View All →

Strategy & Planning AI and DataWhat Is AI in Business? 07:05
Strategy & Planning Digital Marketing StrategyOffline Channels 02:13
Strategy & Planning Digital Marketing StrategyIdentifying Campaign Channels 04:01
Strategy & Planning Digital Marketing StrategyCreative Strategy 04:09
Strategy & Planning Digital Marketing StrategyStrategy and Performance Reviews 01:16
Strategy & Planning Digital Marketing StrategySetting Objectives for a Strategy 06:08
Strategy & Planning Digital Marketing StrategyOverarching Strategy 02:42
Strategy & Planning Digital Marketing StrategySocial Listening 04:18
Strategy & Planning Digital Marketing StrategyStrategy and Budgeting 06:47
Strategy & Planning Digital Marketing StrategyStrategy and Research Activities 02:47
Strategy & Planning Search Strategy Execution and OptimizationAI for Strategic Planning 04:41
Strategy & Planning Search Strategy Research and PlanningCompetitor Research 04:39

AI, Data and Analytics View All →

AI, Data & Analytics Ethics and Practical AI Skills for Digital ProfessionalsAccountability and Risk Management in an AI World 05:49
AI, Data & Analytics Ethics and Practical AI Skills for Digital ProfessionalsAI Ethics and Transparency for Business 06:30
AI, Data & Analytics AI and DataUsing AI with Data for Decision-Making 05:00
AI, Data & Analytics Data and Data VisualizationUsing Excel to Create Bulk Sheets for Campaign Upload 02:46
AI, Data & Analytics Data and Data VisualizationExcel Fundamentals 05:18
AI, Data & Analytics Data and Data VisualizationForecasting Search Outcomes 05:42
AI, Data & Analytics Data and Data VisualizationFalse Results 02:50
AI, Data & Analytics Data and Data VisualizationMapping the Consumer Journey 01:22
AI, Data & Analytics Data and Data VisualizationAI for Data-Driven Decision-Making for Marketing 05:14
AI, Data & Analytics Data and Data VisualizationData Collection and Analysis for AI 05:30
AI, Data & Analytics Data and Data VisualizationCRM and Data Insights 05:17
AI, Data & Analytics Data and Data VisualizationData Basics 01:42

PPC and Paid Search View All →

PPC & Paid Search Paid Search (PPC) and Display AdvertisingPaid Search KPIs and Conversion Tracking 07:18
PPC & Paid Search Paid Search (PPC) and Display AdvertisingPPC Budget Management 04:51
PPC & Paid Search Paid Search (PPC) and Display AdvertisingCreating a PPC Campaign 04:03
PPC & Paid Search Paid Search (PPC) and Display AdvertisingGoogle Ads 01:50
PPC & Paid Search Paid Search (PPC) and Display AdvertisingPaid Search 04:40
PPC & Paid Search Managing Paid Search CampaignsGoogle Analytics and Google Ads 06:49
PPC & Paid Search Managing Paid Search CampaignsConversion Tracking 04:53
PPC & Paid Search Managing Paid Search CampaignsSearch Remarketing (RLSAs) 04:41
PPC & Paid Search Managing Paid Search CampaignsPaid Search Campaign Optimization 10:08
PPC & Paid Search Managing Paid Search CampaignsBidding Best Practices 09:41
PPC & Paid Search Managing Paid Search CampaignsPaid Search Budget Management 10:06
PPC & Paid Search Paid Search FundamentalsUsing AI with Google Ads 04:18

Digital Marketing Principles View All →

Digital Marketing Principles Digital Marketing in The Era of AIThe Traditional Funnel and Buyer’s Journey 05:09
Digital Marketing Principles Digital Marketing in The Era of AIAudience Research 07:22
Digital Marketing Principles Digital Marketing in The Era of AIGrowing into Digital Marketing 05:41
Digital Marketing Principles Digital Marketing in The Era of AIDigital Media 08:09
Digital Marketing Principles Digital Marketing in The Era of AIInbound and Outbound Marketing 07:19
Digital Marketing Principles Digital Marketing in The Era of AIWhat is Digital Marketing? 01:57
Digital Marketing Principles Strategy and the Digital MindsetExplainer: The New Customer Journey 01:41
Digital Marketing Principles AI and The OrganizationThe Impact of AI on Digital Marketing 05:55
Digital Marketing Principles AI and The OrganizationAI and Digital Marketing 05:04
Digital Marketing Principles Data, Challenges, and RisksDigital Challenges and Risks 03:37
Digital Marketing Principles The Digital LandscapeThe Buyer’s Journey 05:49
Digital Marketing Principles The Digital OpportunityExplainer: Digital Media 01:58

eCommerce View All →

eCommerce Website Optimization and eCommerceeCommerce Overview 06:45
eCommerce Social Media and Online ShoppingWhat Is eCommerce? 05:17
eCommerce Applied E-commerceE-Commerce Metrics 08:23
eCommerce Applied E-commerceAnalytics Platforms 02:18
eCommerce Applied E-commerceM-Commerce Services 04:13
eCommerce Applied E-commerceRepeat Purchase Strategies 04:04
eCommerce Applied E-commerceOmni-Channel Retailing 04:59
eCommerce Applied E-commerceSales Tactics and E-Commerce 13:58
eCommerce Applied E-commercePR and E-Commerce 03:21
eCommerce Applied E-commerceAffiliate Marketing 02:25
eCommerce Applied E-commerceShopping Comparison Engines 03:09
eCommerce Applied E-commerceRemarketing 07:07

Leadership and Management View All →

Leadership & Management Budgeting and Building an Effective Digital TeamCoaching 06:54
Leadership & Management Budgeting and Building an Effective Digital TeamManaging Performance 04:24
Leadership & Management Managing a Digital TeamChallenges with Managing Hybrid and Remote Teams 03:36
Leadership & Management Managing a Digital TeamThe Changing Face of Digital Teams 03:01
Leadership & Management Budgeting and Building an Effective Digital TeamBenefits of Coaching and Mentoring 03:02
Leadership & Management Digital Marketing Strategy for Business PerformanceRole of the Project Manager 09:01
Leadership & Management Digital Marketing Strategy for Business PerformanceProject Management and Digital Marketing 01:45
Leadership & Management Digital LeadershipDeveloping a Leadership Mind-set 06:30
Leadership & Management Digital LeadershipThe Difference between Managing and Leading 06:06
Leadership & Management Digital LeadershipCharacteristics of an Effective Digital Leader 03:54
Leadership & Management Digital LeadershipThe Role of a Digital Leader 07:27
Leadership & Management Budgeting and Building an Effective Digital TeamCoaching and Mentoring Strategies 03:45

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEO (Search Engine Optimization)Free SEO Tools 06:33
Search Engine Optimization (SEO) SEO (Search Engine Optimization)Page Experience Ranking Signal 02:35
Search Engine Optimization (SEO) SEO (Search Engine Optimization)Technical Optimization 03:09
Search Engine Optimization (SEO) SEO (Search Engine Optimization)SEO and Keywords 01:39
Search Engine Optimization (SEO) SEO (Search Engine Optimization)Search Engine Results Page (SERP) 03:46
Search Engine Optimization (SEO) SEO (Search Engine Optimization)Explainer: How Do Search Engines Rank Pages? 01:20
Search Engine Optimization (SEO) SEO (Search Engine Optimization)Fundamentals of SEO 07:38
Search Engine Optimization (SEO) Optimizing SEOUsing AI for Keyword Research 08:31
Search Engine Optimization (SEO) Optimizing SEOAI and Technical SEO 06:42
Search Engine Optimization (SEO) Content Marketing for SearchGetting Started with ChatGPT 08:45
Search Engine Optimization (SEO) Content Marketing for SearchIntroduction to ChatGPT 06:39
Search Engine Optimization (SEO) Content Marketing for SearchContent Ideation 06:51

Digital and Social Selling View All →

Digital & Social Selling Closing and RetainingBuilding Deeper Post-sales Relationships 01:42
Digital & Social Selling Closing and RetainingUpselling and Cross-selling 00:41
Digital & Social Selling Closing and RetainingUsing Social to Increase Conversion 01:05
Digital & Social Selling Closing and RetainingEncouraging Direct Engagement 00:56
Digital & Social Selling Closing and RetainingStrengthening Buyer Relationships 00:37
Digital & Social Selling Increasing EngagementSharing Content to Build Engagement 00:55
Digital & Social Selling Increasing EngagementAdding Insight for Buyers 00:59
Digital & Social Selling Increasing EngagementAcquiring the Right Content 01:18
Digital & Social Selling Increasing EngagementUnderstanding your Buyer 01:06
Digital & Social Selling Attracting CustomersMatching Content with the Right Channels 00:51
Digital & Social Selling Attracting CustomersCreating and Curating Content 01:10
Digital & Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 00:54

Email Marketing and Automation View All →

Email Marketing Email Marketing and AutomationA/B Testing for Email Optimization 03:16
Email Marketing Email Marketing and AutomationEmail Campaign Delivery Challenges 04:45
Email Marketing Email Marketing and AutomationEmail Components 02:36
Email Marketing Email Marketing and AutomationMarketing Automation 06:58
Email Marketing Email Marketing and AutomationThe Key Principles of an Email Strategy 04:06
Email Marketing Email Marketing and AutomationEmail and Omnichannel Marketing 03:12
Email Marketing Email Marketing and AutomationImportance of Email Marketing 03:02
Email Marketing The Digital LandscapeExplainer: The Journey of an Email 01:25
Email Marketing Digital ChannelsEmail Marketing 05:41
Email Marketing Applied Email MarketingOptimizing Marketing Email 06:25
Email Marketing Applied Email MarketingSplit Testing Email Elements 02:28
Email Marketing Applied Email MarketingA/B Testing Emails 02:11

Professional Skills View All →

Professional Skills Ethics and Practical AI Skills for Digital ProfessionalsAI-Driven Research 07:00
Professional Skills Essential Soft Skills for Digital MarketersMaximizing the Impact of a Proposal 05:33
Professional Skills Essential Soft Skills for Digital MarketersBasic Persuasion Skills 05:15
Professional Skills Essential Soft Skills for Digital MarketersDifferent Types of Communication 05:20
Professional Skills Essential Soft Skills for Digital MarketersWhy Good Communication Matters 05:50
Professional Skills Using AI to Implement a Digital Strategy Removing Barriers to Creativty 07:29
Professional Skills Using AI to Implement a Digital Strategy Skills and Competencies for AI-Driven Marketing 07:25
Professional Skills Personal SkillsTechniques to Increase Productivity 06:09
Professional Skills Personal SkillsThe Difference Between Being Busy and Being Productive 06:49
Professional Skills Budgeting and Building an Effective Digital TeamSkills for Effective Problem Solving 06:15
Professional Skills Budgeting and Building an Effective Digital TeamThe Stages of Problem Solving 06:51
Professional Skills Budgeting and Building an Effective Digital TeamApproaching Problems in the Workplace 04:10

Social Media and Social Commerce View All →

Social Media & Social Commerce Website Optimization and eCommerceEstablishing Social Commerce Goals 02:20
Social Media & Social Commerce Website Optimization and eCommerceWhat Is Social Commerce? 05:30
Social Media & Social Commerce Social Media MarketingThe Value of Building a Social Media Community 09:40
Social Media & Social Commerce Social Media MarketingThe Role of the Social Media Marketer 05:44
Social Media & Social Commerce Social Media MarketingThe Value of Social Media Marketing 05:00
Social Media & Social Commerce Social Commerce and Affiliate MarketingAnalyzing Data to Find Insights 03:04
Social Media & Social Commerce Social Commerce and Affiliate MarketingWhat Is Affiliate Marketing?  08:56
Social Media & Social Commerce Social Commerce and Affiliate MarketingMeta Pixel Targeting and Enhancing Paid Advertising 05:33
Social Media & Social Commerce Social Commerce and Affiliate MarketingSocial Commerce Tools 08:37
Social Media & Social Commerce Social Commerce and Affiliate MarketingEstablishing Social Commerce Goals 03:10
Social Media & Social Commerce Social Commerce and Affiliate MarketingWhat is Social Commerce? 07:29
Social Media & Social Commerce Social Apps and Other PlatformsPinterest Posts 04:07

Content Marketing View All →

Content Marketing Content MarketingContent Marketing Campaign Metrics 01:11
Content Marketing Content MarketingContent Marketing KPI Measurement 00:55
Content Marketing Content MarketingContent Promotion 02:02
Content Marketing Content MarketingCommunity Management 01:24
Content Marketing Content MarketingContent Scheduling 01:53
Content Marketing Content MarketingContent Personalization 01:24
Content Marketing Content MarketingContent Repurposing 02:20
Content Marketing Content MarketingContent Creation 01:40
Content Marketing Content MarketingContent Marketing 01:45
Content Marketing Social ContentEthics and Concerns with AI and Social Media 03:24
Content Marketing Social ContentAI and Social Media 01:49
Content Marketing Social ContentContent Calendars and Content Seeding 05:42

Display and Video Advertising View All →

Display & Video Advertising Paid Search (PPC) and Display AdvertisingDisplay and Video Advertising 03:36
Display & Video Advertising Generating Demand with Google AdsDemand Generation Metrics 02:56
Display & Video Advertising Generating Demand with Google AdsBidding 08:11
Display & Video Advertising Generating Demand with Google AdsRemarketing Fundamentals 04:56
Display & Video Advertising Generating Demand with Google AdsAudience Targeting 04:55
Display & Video Advertising Generating Demand with Google AdsTargeting Audiences and Content for Generating Demand 02:15
Display & Video Advertising Generating Demand with Google AdsCreating and Deploying Responsive Ads 06:49
Display & Video Advertising Generating Demand with Google AdsGoogle Display Network 03:49
Display & Video Advertising Generating Demand with Google AdsDisplay Platforms 03:06
Display & Video Advertising Generating Demand with Google AdsCreative Brief 03:15
Display & Video Advertising Generating Demand with Google AdsGenerating Demand Using Outbound Tactics 05:13
Display & Video Advertising Generating Demand with Google AdsDriving Actions on Inbound Channels 02:10

UX, CX and Web Optimization View All →

UX, CX & Web Optimization Website Optimization and eCommerceExplainer: What Is UX? 01:17
UX, CX & Web Optimization Website Optimization and eCommerceDesign Principles 02:03
UX, CX & Web Optimization Website Optimization and eCommerceMain Pages of a Website 14:40
UX, CX & Web Optimization Website Optimization and eCommerceWebsite Optimization and the Buyer’s Journey 06:05
UX, CX & Web Optimization Website Optimization and eCommerceBuild Your Online Presence 06:28
UX, CX & Web Optimization Social Customer ServiceSocial Customer Service Models 05:16
UX, CX & Web Optimization Social Customer ServiceSocial Customer Service Fundamentals 06:28
UX, CX & Web Optimization Social Customer ServiceKey Concepts of Customer Experience 04:33
UX, CX & Web Optimization Digital Marketing and Customer ExperienceBusiness Goals of UX 05:50
UX, CX & Web Optimization Digital Marketing and Customer ExperienceOptimzing CX 06:10
UX, CX & Web Optimization Digital Marketing and Customer ExperienceCustomer Experience Overview 05:55
UX, CX & Web Optimization UX DesignProduct Page and Checkout Design 05:39