Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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E-Commerce Applied E-commerceRepeat Purchase Strategies 04:04
Social Media Marketing Instagram and Snapchat3V Advertising 00:33
Email Marketing Email MarketingContact Database 05:36
Display & Video Advertising Display AdvertisingTargeting 01:56
Search Engine Optimization (SEO) SEO WorkshopCompetitor Research 08:15
Social Media Marketing Instagram and SnapchatInstagram Analysis 01:05
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Search Engine Optimization (SEO) SEO WorkshopPaid Links 00:24
Search Engine Optimization (SEO) SEO WorkshopPre-click Optimization 07:05
Content Marketing Content MarketingContent Topics 04:04
Data & Analytics Digital CommunicationsAnalytics 11:44
Digital Strategy Social Customer ServiceSocial Customer Service Playbook 02:56

Digital Strategy View All →

Digital Strategy Digital Marketing StrategyBudgeting 13:53
Digital Strategy Digital CommunicationsDigital PR and Social Media 07:57
Digital Strategy Digital CommunicationsCritical Path Method 04:37
Digital Strategy Digital ChannelsInbound and Outbound Marketing 04:47
Digital Strategy Digital CommunicationsConsumer Trends and Insights 03:42
Digital Strategy Social Customer ServiceSocial Customer Service Models 07:10
Digital Strategy Digital Marketing StrategyCreative Strategy 05:55
Digital Strategy Digital CommunicationsSituational Analysis 05:48
Digital Strategy Digital CommunicationsDigital Media Mix 14:00
Digital Strategy Social Customer ServiceSocial Customer Service Playbook 02:56
Digital Strategy Social Customer ServiceImplementation Plan 08:56
Digital Strategy Social Customer ServiceSocial Customer Service Metrics 01:21

Content Marketing View All →

Content Marketing Content MarketingPurpose and Benefit of Using Personas 01:38
Content Marketing Content MarketingContent Curation Tools 02:43
Content Marketing Content OutreachContent Seeding 12:34
Content Marketing Content MarketingTelling Your Brand Story 01:43
Content Marketing Content CreationScheduling Content 03:48
Content Marketing Content MarketingImportance of Content Marketing Strategy 04:38
Content Marketing Content OutreachMeasurement and Tracking 01:43
Content Marketing Graphic Design Essentials for MarketersGetting Started: Setting Up Your Image 03:18
Content Marketing Content MarketingContent Marketing KPI Measurement 01:33
Content Marketing Content MarketingPurpose of Content Marketing 02:13
Content Marketing Graphic Design Essentials for MarketersDesign Fundamentals: Color Theory 05:52
Content Marketing Content OutreachResourcing 14:55

Email Marketing View All →

Email Marketing Applied Email MarketingEmail CTAs 02:09
Email Marketing Email MarketingInbound Email Marketing 02:12
Email Marketing Email Marketing StrategyEmail Open Rates 11:41
Email Marketing Marketing AutomationLead Scoring 04:28
Email Marketing Applied Email MarketingEmail Testing 02:26
Email Marketing Marketing AutomationImporting Contacts 03:56
Email Marketing Marketing AutomationMarketing Automation and CRM 07:27
Email Marketing Marketing AutomationSales Enablement 04:01
Email Marketing Email MarketingEmail Campaign Creation 07:51
Email Marketing Email Marketing StrategyOpt-In Email 03:34
Email Marketing Email Marketing StrategyBulk Email 03:46
Email Marketing Email MarketingMinimizing Bounces and Unsubscribes 03:27

Social Media Marketing View All →

Social Media Marketing LinkedInLinkedIn Analytics 06:16
Social Media Marketing Instagram and SnapchatAds Manager 05:24
Social Media Marketing LinkedInSponsored Message Ads/InMails 05:17
Social Media Marketing Instagram and SnapchatInstagram Advertising 01:33
Social Media Marketing FacebookAds Manager 03:25
Social Media Marketing LinkedInLinkedIn Concepts 07:24
Social Media Marketing LinkedInAdvertising Strategy 05:25
Social Media Marketing Social Media MarketingUsing LinkedIn to Engage an Audience 02:41
Social Media Marketing FacebookBuying Channels and Ad Auctions 04:54
Social Media Marketing FacebookIntroduction to Facebook 01:38
Social Media Marketing FacebookBusiness Manager 02:13
Social Media Marketing TwitterPlatform Features 07:26

Social Selling View All →

Social Selling Finding and Targeting ProspectsPreparing for Engagement 0:54
Social Selling Attracting CustomersCreating and Curating Content 0:55
Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 0:52
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 1:15
Social Selling Attracting CustomersMatching Content with Channels 0:49
Social Selling Increasing EngagementAdding Insight for Buyers 0:55
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 0:54
Social Selling Fundamentals of Social SellingThe Changed Buying Process 0:57
Social Selling Closing and RetainingStrengthening Buyer Relationships 0:33
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 0:58
Social Selling Increasing EngagementUnderstanding your Buyer 1:02
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 0:50

E-Commerce View All →

E-Commerce Applied E-commerceE-Commerce Pages 08:26
E-Commerce E-commerce StrategyConverting E-Commerce Customers 00:44
E-Commerce E-commerce StrategyE-Commerce Revenue Models 05:46
E-Commerce Applied E-commerceRepeat Purchase Strategies 04:04
E-Commerce E-commerce StrategyE-Commerce Overview 01:35
E-Commerce E-commerce StrategyData Privacy Policies 00:59
E-Commerce Applied E-commerceAnalytics Platforms 02:18
E-Commerce Applied E-commerceOff-Site Content 03:07
E-Commerce E-commerce StrategyMoving to E-Commerce 03:15
E-Commerce Applied E-commercePR and E-Commerce 03:21
E-Commerce E-commerce StrategyE-Commerce Payment Methods 04:14
E-Commerce E-commerce StrategyPackaging 02:51

Data and Analytics View All →

Data & Analytics AnalyticsBasics of Big Data 06:16
Data & Analytics AnalyticsData Visualization 03:02
Data & Analytics Big Data and AnalyticsData Collection 07:18
Data & Analytics Analytics with Google AnalyticsLegal Situation 01:39
Data & Analytics Analytics with Google AnalyticsEvents Report 04:00
Data & Analytics AnalyticsReporting Templates and Dashboards 02:07
Data & Analytics Big Data and AnalyticsBig Data 10:07
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Data & Analytics Big Data and AnalyticsData Processing 08:27
Data & Analytics AnalyticsAI vs. Human 01:14
Data & Analytics Analytics with Google AnalyticsBenefits and Limitations 03:13
Data & Analytics IntroductionWeb Analytics Basics 01:30

Customer Experience View All →

Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXDesigning CX 04:23

Digital Management and Leadership View All →

Digital Management & Leadership Working With OthersPersonal Skills for Successful Collaboration 04:38
Digital Management & Leadership Personal SkillsPrioritizing Tasks and Setting Goals 08:37
Digital Management & Leadership Dealing With Conflicts and CrisesPreparing For a Crisis 04:25
Digital Management & Leadership Digital LeadershipOperationalization Stage 06:22
Digital Management & Leadership Dealing With Conflicts and CrisesIntroducing Crisis Management 04:32
Digital Management & Leadership Digital LeadershipEstablishing Personal Leadership 03:53
Digital Management & Leadership Creativity SkillsPreparing to Make a Presentation 04:32
Digital Management & Leadership Building Effective TeamsGetting the Best Results 05:59
Digital Management & Leadership Challenges and RisksThe Challenges with Digital 00:59
Digital Management & Leadership Persuading and InfluencingBasic Persuasion Skills 05:14
Digital Management & Leadership Project PlanningIntroduction to Agile Thinking 04:51
Digital Management & Leadership Building Effective TeamsBuilding Team Members’ Confidence and Skills 05:11

Digital Marketing View All →

Digital Marketing Budget and ResourcingCRM and Software 08:05
Digital Marketing Budget and ResourcingPersonnel Planning 19:27
Digital Marketing Introduction to Digital MarketingCase Study: Cartier 03:57
Digital Marketing Traditional CommunicationsEmploy an Omni-Channel Approach 03:50
Digital Marketing IntroductionValue Proposition 04:05
Digital Marketing IntroductionStrategic Management 03:50
Digital Marketing Traditional CommunicationsStrengths of Traditional Communications 16:54
Digital Marketing Traditional CommunicationsMarket Research 14:46
Digital Marketing Budget and ResourcingBudgeting Overview 08:27
Digital Marketing Budget and ResourcingThe Marketing Plan 12:22
Digital Marketing Introduction to Digital MarketingTools for Digital Marketing 08:50
Digital Marketing IntroductionDMI 3i Principles 06:18

Display and Video Advertising View All →

Display & Video Advertising Display and Video AdvertisingVideo Ad Formats 01:24
Display & Video Advertising Display and Video AdvertisingVideo Campaign Reporting 01:29
Display & Video Advertising Display and Video AdvertisingBidding 02:33
Display & Video Advertising Display AdvertisingAudience Targeting 05:59
Display & Video Advertising YouTube and Social VideoSocial Video Types 08:07
Display & Video Advertising Display AdvertisingAd Creation 01:44
Display & Video Advertising YouTube and Social VideoYouTube Analytics 03:17
Display & Video Advertising Display AdvertisingProgrammatic Display 02:35
Display & Video Advertising YouTube and Social VideoMisconceptions and Benefits 01:58
Display & Video Advertising Display AdvertisingMedia Plan 02:00
Display & Video Advertising Display AdvertisingDisplay Advertising 06:14
Display & Video Advertising Display AdvertisingDisplay Advertising Metrics 01:10

PPC and Paid Search View All →

PPC & Paid Search IntroductionPPC 01:24
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
PPC & Paid Search Paid SearchLanding Pages 03:00
PPC & Paid Search Paid SearchKey Performance Indicators 02:50
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Versus Organic Search 07:37
PPC & Paid Search Strategy and PlanningResources 03:44
PPC & Paid Search Strategy and PlanningSearch Objectives 02:12
PPC & Paid Search Strategy and PlanningPaid Search Strategy 09:18
PPC & Paid Search Strategy and PlanningCompetitor Research 05:09
PPC & Paid Search Strategy and PlanningSetting Objectives 10:29
PPC & Paid Search Paid SearchBidding Best Practices 08:32
PPC & Paid Search Strategy and PlanningAudience Research 07:36

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) IntroductionSearch Engine Optimization 01:17
Search Engine Optimization (SEO) SEO SetupWebsite Objectives 00:54
Search Engine Optimization (SEO) SEO WorkshopBuilding Backlinks 06:32
Search Engine Optimization (SEO) SEO WorkshopRanking Factors 03:26
Search Engine Optimization (SEO) SEO SetupLocal Reviews 00:56
Search Engine Optimization (SEO) SEO WorkshopKeyword Cannibalization 02:54
Search Engine Optimization (SEO) SEO WorkshopContent Marketing for SEO 08:15
Search Engine Optimization (SEO) SEO WorkshopCanonical Links and Structured Data 02:29
Search Engine Optimization (SEO) SEO WorkshopMobile Friendliness and Penalties 03:13
Search Engine Optimization (SEO) SEOPaid Versus Organic Search 04:08
Search Engine Optimization (SEO) SEO SetupBacklink Analysis 01:00
Search Engine Optimization (SEO) SEO ContentIntroduction to Content Marketing 01:59

Web Design, CRO and UX View All →

Web Design, CRO & UX UXUX Patterns for Web Design Summary 02:24
Web Design, CRO & UX UX DesignProduct Page and Checkout Design 05:39
Web Design, CRO & UX UX DesignTree Testing 01:58
Web Design, CRO & UX UX DesignDefining User Experience 05:42
Web Design, CRO & UX UX ResearchUX Concepts 04:54
Web Design, CRO & UX Website OptimizationWebsite Hosting Options 01:59
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Web Design, CRO & UX UX ResearchAssumptions in UX Research 01:46
Web Design, CRO & UX UX DesignElements of User Experience 07:22
Web Design, CRO & UX Website OptimizationWebsite Metrics 04:01
Web Design, CRO & UX UX ResearchUX Benchmarking 02:16
Web Design, CRO & UX UX ResearchCognitive Bias 02:08