Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Digital Strategy View All →

Digital Strategy Digital Marketing StrategyThinking Critically about Research 00:31
Digital Strategy Strategy Formulation PlanStrategic Outsourcing 11:19
Digital Strategy Social Customer ServiceCrisis Management 10:54
Digital Strategy Social Customer ServiceSocial Customer Service Metrics 01:21
Digital Strategy Social Customer ServiceDigital Tools to Support Customers 01:00
Digital Strategy Social Customer ServiceAdvantages of Social Customer Service 01:05
Digital Strategy Social Customer ServiceImproving Social Customer Service 00:28
Digital Strategy Digital ChannelsDigital and Traditional Marketing 08:29
Digital Strategy Digital Marketing StrategyIdentifying Channels for your Campaign 06:01
Digital Strategy Social Customer ServiceImplementation Plan 08:56
Digital Strategy Social Customer ServiceSocial Customer Service 09:35
Digital Strategy Digital Marketing StrategyBudgeting 13:53

Content Marketing View All →

Content Marketing Content MarketingCommunity Management 02:15
Content Marketing Content CreationContent Types 12:53
Content Marketing Content MarketingContent Repurposing 01:42
Content Marketing Content MarketingContent Creation Tools 06:18
Content Marketing Content MarketingContent Marketing Goals 02:25
Content Marketing Content OutreachContent Seeding 12:34
Content Marketing Content MarketingPurpose and Benefit of Using Personas 01:38
Content Marketing Graphic Design Essentials for MarketersBuilding Effective Brand Guidelines 05:17
Content Marketing Content CreationVideo 25:48
Content Marketing Content MarketingContent Personalization 04:20
Content Marketing Graphic Design Essentials for MarketersDesign Fundamentals: Color Theory 05:52
Content Marketing Content MarketingContent Marketing 01:34

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PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55

Trending

PPC & Paid Search Strategy and PlanningMeasurement 04:05
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Data & Analytics AnalyticsMapping the Consumer Journey and Testing Hypotheses 03:29
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Content Marketing Content MarketingDeveloping a Brief 01:57
Email Marketing Marketing AutomationInstant Notifications 03:47
Social Media Marketing Instagram and SnapchatGrowing your Audience 02:39
Digital Strategy Strategy Formulation PlanSWOT Analysis 13:56
Digital Management & Leadership Digital MindsetAchieving Business Goals with Digital 01:00
Digital Management & Leadership Challenges and RisksThe Risks with Digital 00:55