Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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PPC & Paid Search Strategy and PlanningSetting Objectives 10:29
Digital Strategy Digital Marketing StrategyCreative Strategy 05:55
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Social Media Marketing Strategy and PlanningBudgets 09:22
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 1:00
Digital Management & Leadership Building Effective TeamsCoaching and Mentoring Strategies 03:44
Data & Analytics Digital CommunicationsAnalytics 11:44
Social Selling Attracting CustomersCreating and Curating Content 0:55
Content Marketing Content OutreachResourcing 14:55
Social Media Marketing LinkedInTargeting 07:46
Web Design, CRO & UX UXUX Patterns for Web Design Summary 02:24
Search Engine Optimization (SEO) SEO SetupLocal Reviews 00:56

Digital Strategy View All →

Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
Digital Strategy Social Customer ServiceSocial Customer Service Playbook 02:56
Digital Strategy Social Customer ServiceContributor Incentivizing 02:16
Digital Strategy Digital Marketing StrategyBudgeting 13:53
Digital Strategy Digital ChannelsInbound and Outbound Marketing 04:47
Digital Strategy Digital CommunicationsDigital Communications Planning 13:34
Digital Strategy Social Customer ServiceSocial Customer Service Strategy 07:32
Digital Strategy Digital Marketing StrategyDeveloping a Brief 01:21
Digital Strategy Digital Marketing StrategyReviews 01:35
Digital Strategy Social Customer ServiceSocial Media Management System 08:38
Digital Strategy Digital Marketing StrategyA Media Plan 02:21
Digital Strategy Digital Marketing StrategyResearch Activities 01:51

Content Marketing View All →

Content Marketing Graphic Design Essentials for MarketersUnderstanding Your Design Goals 04:31
Content Marketing Content OutreachMeasurement and Tracking 01:43
Content Marketing Content MarketingDefining Your Personality 04:20
Content Marketing Content MarketingContent Repurposing 01:42
Content Marketing Content MarketingContent Marketing KPI Measurement 01:33
Content Marketing Content CreationImplementing Agility 01:45
Content Marketing Content CreationContent Types 12:53
Content Marketing Content OutreachResourcing 14:55
Content Marketing Content MarketingPurpose of Content Marketing 02:13
Content Marketing Graphic Design Essentials for MarketersBuilding Effective Brand Guidelines 05:17
Content Marketing Content MarketingCompetitor Analysis 05:11
Content Marketing Content CreationPaid and Fixed Social Buying 05:23

Email Marketing View All →

Email Marketing Email MarketingCampaign Delivery Management 04:19
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Email Marketing Email MarketingAudience 03:53
Email Marketing Email MarketingContact Database 05:36
Email Marketing Applied Email MarketingEmail Content 09:32
Email Marketing Email MarketingData Capture 04:58
Email Marketing Email Marketing StrategyEmail Open Rates 11:41
Email Marketing Marketing AutomationMarketing Automation Fundamentals 08:36
Email Marketing Email MarketingEmail Design 06:01
Email Marketing Email Marketing StrategyInbound Email Marketing 03:50
Email Marketing Email MarketingCampaign Performance 02:59
Email Marketing Email Marketing StrategyEmail Lists 01:37

Social Media Marketing View All →

Social Media Marketing Instagram and SnapchatAd Buying 01:46
Social Media Marketing Social ResearchAudience Research Tools 03:53
Social Media Marketing FacebookTargeting 04:08
Social Media Marketing FacebookMessenger 06:06
Social Media Marketing Instagram and SnapchatInstagram Live 03:04
Social Media Marketing Strategy and PlanningKey Performance Indicators 07:29
Social Media Marketing Instagram and SnapchatSnaps 02:33
Social Media Marketing Strategy and PlanningMedia Buying 08:12
Social Media Marketing Instagram and SnapchatCampaign Setup 02:44
Social Media Marketing LinkedInCompany Page 14:12
Social Media Marketing Social ResearchAudience Listening Tools 08:47
Social Media Marketing Strategy and PlanningAudience Research 05:24

Social Selling View All →

Social Selling Fundamentals of Social SellingThe Changed Buying Process 0:57
Social Selling Attracting CustomersBuilding and Engaging your Network 0:52
Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 0:52
Social Selling Finding and Targeting ProspectsResearching to Refine Personas 0:54
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 0:54
Social Selling Increasing EngagementAdding Insight for Buyers 0:55
Social Selling Closing and RetainingStrengthening Buyer Relationships 0:33
Social Selling Increasing EngagementSharing Content to Build Engagement 0:51
Social Selling Increasing EngagementUnderstanding your Buyer 1:02
Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 1:12
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 0:50
Social Selling Finding and Targeting ProspectsPreparing for Engagement 0:54

E-Commerce View All →

E-Commerce E-commerce StrategyCross-Border E-Commerce 04:11
E-Commerce E-commerce StrategyDistribution Logistics 08:00
E-Commerce Applied E-commerceAnalytics Platforms 02:18
E-Commerce E-commerce StrategyMoving to E-Commerce 03:15
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce Applied E-commerceHome Page 07:39
E-Commerce E-commerce StrategyTokenized Payments 02:50
E-Commerce E-commerce StrategyPlanning E-Commerce Sites 08:20
E-Commerce Applied E-commerceOff-Site Content 03:07
E-Commerce Applied E-commerceM-Commerce Services 04:13
E-Commerce Applied E-commerceShopping Cart 04:04
E-Commerce Applied E-commerceCheckout Styles 06:05

Data and Analytics View All →

Data & Analytics AnalyticsData Visualization 03:02
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics Analytics with Google AnalyticsLegal Situation 01:39
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics IntroductionWeb Analytics Basics 01:30
Data & Analytics AnalyticsData Mining and Scraping 01:56
Data & Analytics Strategy Formulation PlanUsing Analytics 08:46
Data & Analytics Analytics with Google AnalyticsIntroducing Goals 01:48
Data & Analytics IntroductionApplied Analytics 04:36
Data & Analytics AnalyticsAI Considerations 03:42
Data & Analytics AnalyticsBasics of Big Data 06:16
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06

Customer Experience View All →

Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49

Digital Management and Leadership View All →

Digital Management & Leadership Project PlanningRole of the Project Manager 09:01
Digital Management & Leadership Thinking StrategicallyCharacteristics of Strategic Thinking 02:20
Digital Management & Leadership Challenges and RisksLaws and Guidelines 00:48
Digital Management & Leadership Working With OthersStrategies for Improving Team Collaboration 04:26
Digital Management & Leadership Building Effective TeamsBuilding Team Members’ Confidence and Skills 05:11
Digital Management & Leadership Dealing With Conflicts and CrisesDefusing Anger 05:31
Digital Management & Leadership Digital LeadershipCharacteristics of Digital Leadership 05:26
Digital Management & Leadership Building Effective TeamsProviding Negative Feedback 05:04
Digital Management & Leadership Personal SkillsSaving and Creating Time 06:10
Digital Management & Leadership Dealing With Conflicts and CrisesRepairing the Damage and Rebuilding Trust 03:36
Digital Management & Leadership Personal SkillsPrioritizing Tasks and Setting Goals 08:37
Digital Management & Leadership Working With OthersDifferent Types of Communication 05:19

Digital Marketing View All →

Digital Marketing IntroductionBusiness Strategy 05:56
Digital Marketing Traditional CommunicationsThe Four Parameters of Marketing 02:27
Digital Marketing Traditional CommunicationsPerformance Measurement 08:58
Digital Marketing Budget and ResourcingSet Objectives 04:56
Digital Marketing Budget and ResourcingDigital Media Pricing 13:00
Digital Marketing Traditional CommunicationsMarket Research 14:46
Digital Marketing IntroductionValue Proposition 04:05
Digital Marketing IntroductionDigital Channels 08:06
Digital Marketing Traditional CommunicationsCreative Planning 04:28
Digital Marketing Traditional CommunicationsStrengths of Traditional Communications 16:54
Digital Marketing Introduction to Digital MarketingCase Study: SMART 03:01
Digital Marketing IntroductionDMI 3i Principles 06:18

Display and Video Advertising View All →

Display & Video Advertising YouTube and Social VideoSocial Video Types 08:07
Display & Video Advertising Display AdvertisingPlanning 04:15
Display & Video Advertising Digital ChannelsDigital Display Creative Brief 02:13
Display & Video Advertising Display and Video AdvertisingVideo Management 01:49
Display & Video Advertising YouTube and Social VideoYouTube Native Formats 02:27
Display & Video Advertising Display and Video AdvertisingGoogle Display Network 01:46
Display & Video Advertising YouTube and Social VideoBuilding an Audience 02:11
Display & Video Advertising Digital ChannelsDigital Display Tactics 04:57
Display & Video Advertising Display and Video AdvertisingVideo Campaign Reporting 01:29
Display & Video Advertising Display AdvertisingContent (Contextual) Targeting 05:42
Display & Video Advertising YouTube and Social VideoDiscoverability and Optimization 08:06
Display & Video Advertising Display and Video AdvertisingTargeting 00:49

PPC and Paid Search View All →

PPC & Paid Search Paid SearchPaid Search Metrics 03:47
PPC & Paid Search Strategy and PlanningSetting Objectives 10:29
PPC & Paid Search Strategy and PlanningMeasurement 04:05
PPC & Paid Search Paid SearchAd Copy and Ad Extensions 08:03
PPC & Paid Search Strategy and PlanningBudgets 07:22
PPC & Paid Search Strategy and PlanningCompetitor Research 05:09
PPC & Paid Search Paid SearchAccount Setup 04:48
PPC & Paid Search Paid SearchOther Search Networks 02:24
PPC & Paid Search Paid SearchBudget Management 07:56
PPC & Paid Search Paid SearchKeyword Research 02:17
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEO WorkshopCanonical Links and Structured Data 02:29
Search Engine Optimization (SEO) SEO ContentSEO Content Personas 07:04
Search Engine Optimization (SEO) SEO SetupBacklink Analysis 01:00
Search Engine Optimization (SEO) SEO ContentContent Types 03:49
Search Engine Optimization (SEO) SEOSERPs 05:39
Search Engine Optimization (SEO) SEO WorkshopGoogle Search Console 06:01
Search Engine Optimization (SEO) SEO WorkshopBuilding Backlinks 06:32
Search Engine Optimization (SEO) SEO SetupLocal Reviews 00:56
Search Engine Optimization (SEO) SEOTypes of Research 07:10
Search Engine Optimization (SEO) SEOTraffic Sources 01:23
Search Engine Optimization (SEO) SEO SetupLocal SEO 02:08
Search Engine Optimization (SEO) SEO WorkshopKeyword Evaluation 06:32

Web Design, CRO and UX View All →

Web Design, CRO & UX UX DesignInformation Architecture 01:35
Web Design, CRO & UX UX DesignElements of User Experience 07:22
Web Design, CRO & UX Website OptimizationWebsite Metrics 04:01
Web Design, CRO & UX UX ResearchCognitive Bias 02:08
Web Design, CRO & UX UX DesignCategory and Landing Pages 03:08
Web Design, CRO & UX UX DesignDefining User Experience 05:42
Web Design, CRO & UX UX ResearchUX Benchmarking 02:16
Web Design, CRO & UX UX ResearchUser Behavior 03:00
Web Design, CRO & UX Website OptimizationDesign Principles 07:46
Web Design, CRO & UX UX DesignPrototyping 01:38
Web Design, CRO & UX UX DesignUsability Testing 08:11
Web Design, CRO & UX UXVisual Design: Best Practices Summary 03:25