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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Display & Video Advertising YouTube and Social VideoAdvertising Fundamentals 03:54
Email Marketing Marketing AutomationMarketing Automation Fundamentals 08:36
Digital Strategy Digital Marketing StrategyDeveloping a Brief 01:21
Web Design, CRO & UX UX ResearchSharing the UX Plan 02:27
Data & Analytics Digital CommunicationsAnalytics 11:44
Content Marketing Content CreationContent Marketing 00:52
Web Design, CRO & UX UX ResearchValue Exchange 01:55
Social Media Marketing Digital CommunicationsInfluencers 03:17
PPC & Paid Search Strategy and PlanningSetting Objectives 10:29
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Display & Video Advertising Display and Video AdvertisingTargeting 00:49
Social Selling Increasing EngagementAcquiring the Right Content 01:13

Digital Strategy View All →

Digital Strategy Digital Marketing StrategyIdentifying Channels for your Campaign 06:01
Digital Strategy Digital ChannelsDigital and Traditional Marketing 08:29
Digital Strategy Social Customer ServiceChanging Customer Behavior 00:43
Digital Strategy Digital Marketing StrategyCommunicating your Results 02:36
Digital Strategy Digital CommunicationsCritical Path Method 04:37
Digital Strategy Social Customer ServiceContributor Incentivizing 02:16
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Digital Strategy Social Customer ServiceSocial Customer Service Models 07:10
Digital Strategy Digital CommunicationsDigital Media Mix 14:00
Digital Strategy Strategy Formulation PlanStrategic Outsourcing 11:19
Digital Strategy Social Customer ServiceAdvantages of Social Customer Service 01:05
Digital Strategy Social Customer ServiceSocial Customer Service Strategy 07:32

Content Marketing View All →

Content Marketing Content MarketingPurpose and Benefit of Using Personas 01:38
Content Marketing Content MarketingCampaign Metrics 02:21
Content Marketing Content MarketingContent Topics 04:04
Content Marketing Content MarketingContent Marketing ROI 04:29
Content Marketing Content OutreachMeasurement and Tracking 01:43
Content Marketing Content MarketingContent Creation Tools 06:18
Content Marketing Content CreationContent Strategy Formation 05:41
Content Marketing Content CreationVideo 25:48
Content Marketing Content MarketingContent Personalization 04:20
Content Marketing Content MarketingContent Marketing Goals 02:25
Content Marketing Content OutreachResourcing 14:55
Content Marketing Content OutreachEarned Promotion 05:58

Email Marketing View All →

Email Marketing Email Marketing StrategyLocal Junk Filters 04:11
Email Marketing Applied Email MarketingEmail Subject Lines 00:58
Email Marketing Email MarketingAudience 03:53
Email Marketing Applied Email MarketingEmail CTAs 02:09
Email Marketing Marketing AutomationMarketing Automation Fundamentals 08:36
Email Marketing Applied Email MarketingEmail Links 05:01
Email Marketing Email MarketingContact Database 05:36
Email Marketing Web and EmailEmail Marketing and the Customer Journey 00:52
Email Marketing Email MarketingA/B Testing 03:30
Email Marketing Marketing AutomationRetargeting 04:09
Email Marketing Email Marketing StrategyEmail Service Providers 09:02
Email Marketing Email Marketing StrategyBounced Emails 00:31

Social Media Marketing View All →

Social Media Marketing Social Media MarketingUsing Twitter to Engage an Audience 04:09
Social Media Marketing TwitterPlatform Features 07:26
Social Media Marketing FacebookSetup and Customization 03:52
Social Media Marketing Instagram and SnapchatGeofilters 08:33
Social Media Marketing FacebookPage Posts 05:51
Social Media Marketing LinkedInLinkedIn Concepts 07:24
Social Media Marketing FacebookBusiness Manager 02:13
Social Media Marketing TwitterTargeting 03:37
Social Media Marketing Social MediaBenefits of Social Media to Business 01:36
Social Media Marketing TwitterAd Formats 03:17
Social Media Marketing TwitterCampaign Setup 02:43
Social Media Marketing Social ResearchAudience Research Dimensions 07:56

Social Selling View All →

Social Selling Finding and Targeting ProspectsPreparing for Engagement 00:54
Social Selling Closing and RetainingStrengthening Buyer Relationships 00:33
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57
Social Selling Attracting CustomersCreating and Curating Content 00:55
Social Selling Finding and Targeting ProspectsResearching to Refine Personas 00:54
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 01:00
Social Selling Increasing EngagementAcquiring the Right Content 01:13
Social Selling Increasing EngagementAdding Insight for Buyers 00:55
Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 00:52
Social Selling Fundamentals of Social SellingAdvantages of Social Selling for Business 00:54
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 01:15
Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 01:12

E-Commerce View All →

E-Commerce Applied E-commerceSales Tactics and E-Commerce 13:58
E-Commerce Applied E-commerceRepeat Purchase Strategies 04:04
E-Commerce E-commerce StrategyPackaging 02:51
E-Commerce Applied E-commerceE-Commerce Pages 08:26
E-Commerce Applied E-commercePR and E-Commerce 03:21
E-Commerce E-commerce StrategyE-Commerce Overview 01:35
E-Commerce E-commerce StrategyE-Commerce Payment Methods 04:14
E-Commerce Applied E-commerceM-Commerce Services 04:13
E-Commerce E-commerce StrategyConverting E-Commerce Customers 00:44
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
E-Commerce E-commerce StrategyCross-Border E-Commerce 04:11

Data and Analytics View All →

Data & Analytics AnalyticsWeb Analytics 04:43
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics Big Data and AnalyticsData Types 09:01
Data & Analytics Big Data and AnalyticsArtificial Intelligence 08:50
Data & Analytics AnalyticsManagement Reporting 03:02
Data & Analytics Analytics with Google AnalyticsIntroduction to Analytics 04:26
Data & Analytics Big Data and AnalyticsUnderstanding Your Data 13:42
Data & Analytics AnalyticsData Basics 05:49
Data & Analytics AnalyticsAI vs. Human 01:14
Data & Analytics Big Data and AnalyticsData Reporting and Data Protection 03:26
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Data & Analytics AnalyticsData Mining and Scraping 01:56

Customer Experience View All →

Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXChanging the Customer Experience 03:13
Customer Experience (CX) CXThe Basics of CX 01:01
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40

Digital Management and Leadership View All →

Digital Management & Leadership Digital LeadershipStages of Digital Adoption 06:03
Digital Management & Leadership Creativity SkillsDelivering a Presentation 06:02
Digital Management & Leadership Foundations of DigitalCustomer Behavior and Expectations 01:34
Digital Management & Leadership Persuading and InfluencingUnderstanding Your Boss’s Perspective 06:58
Digital Management & Leadership Project PlanningRole of the Project Manager 09:01
Digital Management & Leadership Digital LeadershipOperationalization Stage 06:22
Digital Management & Leadership Thinking StrategicallyThinking with A Global Perspective 03:59
Digital Management & Leadership Foundations of DigitalKey Concepts of Digital 01:21
Digital Management & Leadership Personal SkillsThe Difference Between Being Busy and Being Productive 06:49
Digital Management & Leadership Thinking StrategicallyRecruiting and Retaining Top Talent 07:06
Digital Management & Leadership Digital LeadershipBuilding Support For Your Strategy 06:12
Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31

Digital Marketing View All →

Digital Marketing Traditional CommunicationsCreative Planning 04:28
Digital Marketing Budget and ResourcingTraditional Media Budgets 04:00
Digital Marketing Introduction to Digital Marketing3i Principles 06:21
Digital Marketing Budget and ResourcingCRM and Software 08:05
Digital Marketing Traditional CommunicationsEmbed Your Company’s Purpose 04:13
Digital Marketing Introduction to Digital MarketingCase Study: Cartier 03:57
Digital Marketing Traditional CommunicationsCommunications Objectives 04:21
Digital Marketing Traditional CommunicationsThe Four Parameters of Marketing 02:27
Digital Marketing Introduction to Digital MarketingConcepts 11:30
Digital Marketing Introduction to Digital MarketingIntegrating Traditional and Digital Marketing 05:25
Digital Marketing Introduction to Digital MarketingThe Buyer’s Journey Introduction 02:03
Digital Marketing IntroductionStrategic Management 03:50

Display and Video Advertising View All →

Display & Video Advertising Display and Video AdvertisingVideo Ad Formats 01:24
Display & Video Advertising Display AdvertisingMedia Plan 02:00
Display & Video Advertising Display and Video AdvertisingVideo Management 01:49
Display & Video Advertising Display and Video AdvertisingAdvertising Buying Mechanisms 01:22
Display & Video Advertising YouTube and Social VideoTen Creative Fundamentals 04:19
Display & Video Advertising Display AdvertisingDisplay Platforms 03:32
Display & Video Advertising Display and Video AdvertisingCampaign Optimization 01:23
Display & Video Advertising Display AdvertisingRemarketing 08:56
Display & Video Advertising Display AdvertisingCampaign Optimization 03:48
Display & Video Advertising YouTube and Social VideoYouTube Analytics 03:17
Display & Video Advertising YouTube and Social VideoChannel Updates 04:50
Display & Video Advertising Digital ChannelsDigital Display Creative Brief 02:13

PPC and Paid Search View All →

PPC & Paid Search Paid SearchCampaign Creation 05:19
PPC & Paid Search Strategy and PlanningSetting Objectives 10:29
PPC & Paid Search Paid SearchBid Management Software 04:14
PPC & Paid Search Strategy and PlanningAdapting to Change 00:42
PPC & Paid Search Digital ChannelsPaid Search 03:07
PPC & Paid Search IntroductionSearch Engines 04:21
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00
PPC & Paid Search Strategy and PlanningResources 03:44
PPC & Paid Search Paid SearchPaid Search Metrics 03:47
PPC & Paid Search Paid Search (PPC) with Google AdsAdvanced Measurement 06:59
PPC & Paid Search Paid SearchGoogle Ads Experiments 02:26
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Search KPIs and Conversion Tracking 18:50

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEO WorkshopPre-click Optimization 07:05
Search Engine Optimization (SEO) SEO SetupSite Architecutre 02:24
Search Engine Optimization (SEO) SEOTypes of SEO Objectives 04:45
Search Engine Optimization (SEO) SEO SetupRobots.txt Files 01:40
Search Engine Optimization (SEO) SEO ContentContent Types 03:49
Search Engine Optimization (SEO) SEOPaid Versus Organic Search 04:08
Search Engine Optimization (SEO) SEOTechnical Optimization 14:36
Search Engine Optimization (SEO) IntroductionSearch Engine Optimization 01:17
Search Engine Optimization (SEO) SEOMeasuring Success 04:39
Search Engine Optimization (SEO) SEO SetupLocal SEO 02:08
Search Engine Optimization (SEO) SEOSEO Action Plan 08:44
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59

Web Design, CRO and UX View All →

Web Design, CRO & UX UX DesignUser Journeys 00:56
Web Design, CRO & UX UX ResearchUX Concepts 04:54
Web Design, CRO & UX UXThe Principles of UX Design Summary 02:18
Web Design, CRO & UX UX DesignProduct Page and Checkout Design 05:39
Web Design, CRO & UX Website OptimizationWebsite Metrics 04:01
Web Design, CRO & UX UX DesignTree Testing 01:58
Web Design, CRO & UX UX DesignAdopting the Right Mindset 04:20
Web Design, CRO & UX Website OptimizationWebsite Optimization 02:51
Web Design, CRO & UX UX ResearchUser Behavior 03:00
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Web Design, CRO & UX Website OptimizationDesign Principles 07:46
Web Design, CRO & UX Website OptimizationWebsite Hosting Options 01:59