Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

Trending

Digital Management & Leadership Building Effective TeamsDeciding Which Tasks to Delegate 05:31
Social Media Marketing FacebookBusiness Manager 02:13
Digital Strategy Digital Marketing StrategyBudgeting 13:53
Social Media Marketing LinkedInSponsored Content Ads 05:26
Digital Management & Leadership Personal SkillsThinking Creatively 05:43
Email Marketing Marketing AutomationRetargeting 04:09
PPC & Paid Search Strategy and PlanningCompetitor Research 05:09
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Search KPIs and Conversion Tracking 18:50
Search Engine Optimization (SEO) SEO SetupSEO Measurement 03:38
Social Media Marketing LinkedInCampaign Performance 04:54
Social Media Marketing LinkedInTargeting 07:46

Digital Strategy View All →

Digital Strategy Digital Marketing StrategyResearch Activities 01:51
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Digital Strategy Social Customer ServiceImplementation Plan 08:56
Digital Strategy Digital Marketing StrategyThinking Critically about Research 00:31
Digital Strategy Social Customer ServiceSocial Media Management System 08:38
Digital Strategy Social Customer ServiceCrisis Management 10:54
Digital Strategy Social Customer ServiceSocial Customer Service Playbook 02:56
Digital Strategy Strategy Formulation PlanDeriving Value From a Digital Strategy 14:14
Digital Strategy Digital ChannelsDigital and Traditional Marketing 08:29
Digital Strategy Digital CommunicationsDigital Media Mix 14:00
Digital Strategy Digital CommunicationsCritical Path Method 04:37
Digital Strategy Social Customer ServiceSocial Customer Service Metrics 01:21

Content Marketing View All →

Content Marketing Content MarketingContent Personalization 04:20
Content Marketing Content CreationPaid and Fixed Social Buying 05:23
Content Marketing Content MarketingCompetitor Analysis 05:11
Content Marketing Content MarketingContent Curation Tools 02:43
Content Marketing Content CreationContent Creation Tools 06:01
Content Marketing Content MarketingContent Creation 04:01
Content Marketing Content MarketingContent Marketing Goals 02:25
Content Marketing Content CreationContent by Audience 02:39
Content Marketing Content MarketingBrand Storytelling 08:06
Content Marketing Content OutreachAudience Segmentation 05:32
Content Marketing Graphic Design Essentials for MarketersBuilding Effective Brand Guidelines 05:17
Content Marketing Content CreationContent Types 12:53

Email Marketing View All →

Email Marketing Applied Email MarketingEmail Subject Lines 00:58
Email Marketing Email Marketing StrategyBulk Email 03:46
Email Marketing Applied Email MarketingProfessional Email Design 04:15
Email Marketing Email Marketing StrategyInbound Email Marketing 03:50
Email Marketing Email MarketingEmail Campaign Creation 07:51
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Email Marketing Email Marketing StrategyLocal Junk Filters 04:11
Email Marketing Applied Email MarketingOptimizing Marketing Email 06:25
Email Marketing Email Marketing StrategySubscriber Lists 05:28
Email Marketing Marketing AutomationRetargeting 04:09
Email Marketing Marketing AutomationBusiness Opportunity Detection 04:38
Email Marketing Email Marketing StrategyBuilding Subscriber List 00:57

Social Media Marketing View All →

Social Media Marketing Strategy and PlanningMedia Planning 02:10
Social Media Marketing LinkedInCampaign Manager 04:48
Social Media Marketing Instagram and Snapchat3V Advertising 00:33
Social Media Marketing Social ResearchAudience Listening Tools 08:47
Social Media Marketing LinkedInAdvertising Strategy 05:25
Social Media Marketing Social Media MarketingThe Value of Building a Social Media Community 10:07
Social Media Marketing TwitterPeriscope 06:39
Social Media Marketing TwitterAd Formats 03:17
Social Media Marketing Social ResearchAudience Research Tools 03:53
Social Media Marketing FacebookThe Value to Marketers 01:09
Social Media Marketing FacebookBusiness Manager 02:13
Social Media Marketing Strategy and PlanningKey Success Outcomes 03:30

Social Selling View All →

Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 1:12
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 1:00
Social Selling Closing and RetainingUpselling and Cross-selling 1:00
Social Selling Fundamentals of Social SellingThe Changed Buying Process 0:57
Social Selling Increasing EngagementSharing Content to Build Engagement 0:51
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 0:58
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 0:50
Social Selling Attracting CustomersAnticipating the Needs of your Target Audience 0:52
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 1:15
Social Selling Closing and RetainingStrengthening Buyer Relationships 0:33
Social Selling Increasing EngagementAcquiring the Right Content 1:13
Social Selling Closing and RetainingEncouraging Direct Engagement 0:51

E-Commerce View All →

E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
E-Commerce Applied E-commerceRepeat Purchase Strategies 04:04
E-Commerce Applied E-commerceE-Commerce Pages 08:26
E-Commerce E-commerce StrategyE-Commerce Payment Methods 04:14
E-Commerce Applied E-commerceAffiliate Marketing 02:25
E-Commerce Applied E-commerceE-Commerce Metrics 08:23
E-Commerce E-commerce StrategyCustomer Service Management 01:34
E-Commerce E-commerce StrategyConversion Rate Optimization 03:23
E-Commerce Applied E-commerceShopping Comparison Engines 03:09
E-Commerce E-commerce StrategyData Privacy Policies 00:59
E-Commerce Applied E-commerceSales Tactics and E-Commerce 13:58
E-Commerce E-commerce StrategyE-Commerce Revenue Models 05:46

Data and Analytics View All →

Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Data & Analytics Big Data and AnalyticsData Reporting and Data Protection 03:26
Data & Analytics IntroductionWeb Analytics Basics 01:30
Data & Analytics IntroductionApplied Analytics 04:36
Data & Analytics AnalyticsBasics of Big Data 06:16
Data & Analytics Analytics with Google AnalyticsIntroduction to Analytics 04:26
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics Big Data and AnalyticsData Types 09:01
Data & Analytics Big Data and AnalyticsArtificial Intelligence 08:50
Data & Analytics Analytics with Google AnalyticsBasic Terminology 02:59
Data & Analytics Analytics with Google AnalyticsThe Key Reports 02:36

Customer Experience View All →

Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXThe Difference Between Segments and Personas 03:01
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXThe Basics of CX 01:01

Digital Management and Leadership View All →

Digital Management & Leadership Building Effective TeamsKey Components of Emotional Intelligence 09:03
Digital Management & Leadership Building Effective TeamsProviding Negative Feedback 05:04
Digital Management & Leadership Digital LeadershipBuilding Digital Teams 08:00
Digital Management & Leadership Creativity SkillsDelivering a Presentation 06:02
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Digital Management & Leadership Thinking StrategicallyUnderstanding Strategic Thinking 03:29
Digital Management & Leadership Project PlanningBenefits of Agile Thinking 02:45
Digital Management & Leadership Digital LeadershipDigital Strategy Elements 01:41
Digital Management & Leadership Persuading and InfluencingPersuading an Audience 03:41
Digital Management & Leadership Personal SkillsFinding Alternative Solutions to Problems 05:24
Digital Management & Leadership Web and EmailThe Importance of Online Presence 00:59
Digital Management & Leadership Digital LeadershipMetrics Management 09:30

Digital Marketing View All →

Digital Marketing Traditional CommunicationsPerformance Measurement 08:58
Digital Marketing Introduction to Digital MarketingCase Study: Cartier 03:57
Digital Marketing Introduction to Digital MarketingTools for Digital Marketing 08:50
Digital Marketing Traditional CommunicationsTechnology and Consumer Behavior 07:38
Digital Marketing IntroductionBudget and Resourcing 10:48
Digital Marketing Introduction to Digital MarketingCase Study: SMART 03:01
Digital Marketing IntroductionBusiness Strategy 05:56
Digital Marketing Budget and ResourcingThe Marketing Plan 12:22
Digital Marketing Traditional CommunicationsThe Four Parameters of Marketing 02:27
Digital Marketing Introduction to Digital MarketingIntegrating Traditional and Digital Marketing 05:25
Digital Marketing IntroductionDigital Leadership 05:27
Digital Marketing IntroductionTraditional Communications 10:39

Display and Video Advertising View All →

Display & Video Advertising YouTube and Social VideoSocial Video Types 08:07
Display & Video Advertising Display and Video AdvertisingBidding 02:33
Display & Video Advertising YouTube and Social VideoTen Creative Fundamentals 04:19
Display & Video Advertising YouTube and Social VideoBuilding an Audience 02:11
Display & Video Advertising Display and Video AdvertisingConcepts 03:42
Display & Video Advertising YouTube and Social VideoChannel Updates 04:50
Display & Video Advertising Display and Video AdvertisingVideo Ad Formats 01:24
Display & Video Advertising Display AdvertisingExclusion Targeting 02:39
Display & Video Advertising Display AdvertisingDisplay Platforms 03:32
Display & Video Advertising Display AdvertisingAd Formats 08:42
Display & Video Advertising Display and Video AdvertisingYouTube Channel Setup 01:42
Display & Video Advertising Display and Video AdvertisingVideo Campaign Reporting 01:29

PPC and Paid Search View All →

PPC & Paid Search Strategy and PlanningContent Strategy 05:02
PPC & Paid Search Digital ChannelsPaid Search 03:07
PPC & Paid Search Paid SearchConversion Attribution 03:10
PPC & Paid Search IntroductionSearch Engines 04:21
PPC & Paid Search Strategy and PlanningBudgets 07:22
PPC & Paid Search Strategy and PlanningCompetitor Research 05:09
PPC & Paid Search Paid SearchGoogle Shopping and Google Merchant Center 05:08
PPC & Paid Search Paid SearchKeyword Research 02:17
PPC & Paid Search Paid SearchBid Management Software 04:14
PPC & Paid Search Paid SearchPaid Search Metrics 03:47
PPC & Paid Search Paid SearchAccount Structure 07:47
PPC & Paid Search Paid SearchCreating and Optimizing Shopping Campaigns 04:14

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEO SetupSERPS 01:44
Search Engine Optimization (SEO) SEO WorkshopScreaming Frog SEO Spider 02:01
Search Engine Optimization (SEO) SEO SetupOn-page Optimization 07:26
Search Engine Optimization (SEO) SEO ContentContent Maintenance 11:42
Search Engine Optimization (SEO) SEO WorkshopMobile Friendliness and Penalties 03:13
Search Engine Optimization (SEO) SEO WorkshopExact and Partial Match Anchor Text 00:57
Search Engine Optimization (SEO) SEO WorkshopBacklink Profile 07:00
Search Engine Optimization (SEO) SEO SetupKeyword Research 00:43
Search Engine Optimization (SEO) SEO ContentContent Repurposing 11:40
Search Engine Optimization (SEO) SEOTechnical Optimization 14:36
Search Engine Optimization (SEO) SEO ContentContent Types 03:49
Search Engine Optimization (SEO) SEO SetupMobile Friendliness 04:31

Web Design, CRO and UX View All →

Web Design, CRO & UX UX DesignHomepage Design 08:08
Web Design, CRO & UX UX DesignTree Testing 01:58
Web Design, CRO & UX UX DesignElements of User Experience 07:22
Web Design, CRO & UX UX ResearchValue Exchange 01:55
Web Design, CRO & UX UX DesignUsability Testing 08:11
Web Design, CRO & UX UX DesignAdopting the Right Mindset 04:20
Web Design, CRO & UX Website OptimizationDesign Principles 07:46
Web Design, CRO & UX Website OptimizationWebsite Hosting Options 01:59
Web Design, CRO & UX UX DesignPrototyping 01:38
Web Design, CRO & UX Website OptimizationWebsite Metrics 04:01
Web Design, CRO & UX Website OptimizationMonitor and Report 04:27
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49