Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute.
Ahead of the Game • Season 1 • Episode 14
There is just so much data out there, so how do you use it to its maximum potential to target your customers and prospects? Will Francis chats with email marketing expert Karen Talavera about how to get a handle on all this data to flesh out your personas, and essentially understand the people behind the numbers.
Ahead of the Game • Season 1 • Episode 13
Digital transformation is really about transformation of people, not just your business. In this episode with host Will, digital marketing and branding specialist Clark Boyd breaks down the five myths of digital transformation and looks at how changing your digital mindset and culture are more important than just buying the latest tech solution.
Ahead of the Game • Season 1 • Episode 12
Social media consultant Alison Battisby of Avocado Social shares thoughts on running a small business with your spouse, dealing with distractions when they're part of the job, the blur between clients and your personal life on WhatsApp.
Ahead of the Game • Season 1 • Episode 11
Expert analyst Cathal Melinn talks with Will about what data analysis is really all about. They cover educated guesses, soft metrics, assumptions about human motivations, the creative joys of Excel, site optimization and A/B Testing, different social platforms' definition of a click or a conversion and much more.
Ahead of the Game • Season 1 • Episode 10
Experienced email marketing consultant Karen Talevera covers all the bases of this tried-and-tested technique which is going through a resurgence in 2020. In chatting with Will Francis, she explains how to evaluate email ROI, the best programs to help you, how to make a plan, common mistakes and her predictions for how email will evolve.
Ahead of the Game • Season 1 • Episode 9
This lively discussion on the meaning of leadership covers it all - from early mentorship to loneliness at the top, learning humility and being authentic, with Orla Nugent discussing starting her career as a female engineer and Declan Power's experiences grounded in the military.
Ahead of the Game • Season 1 • Episode 8
People are searching with their voices more and more. So brands need to start listening. In this episode Will Francis chats with digital marketing expert Clark Boyd about the different approaches being taken to voice search around the world and the opportunities marketers have yet to grasp.
Ahead of the Game • Season 1 • Episode 7
Will chats with SEO expert Joe Williams as they dive deep into concepts like Deep Work to Eating the Frog and smart ways to manage your emails and screen time, using apps like Notion, Forest, Airtable, and Slack.
Ahead of the Game • Season 1 • Episode 6
How are brands coping in this time of crisis, and how can they think about the future? Will has a fascinating discussion with brand strategist Jørgen Helland.
Ahead of the Game • Season 1 • Episode 5
An in-depth look at what works, and what drives success in ecommerce today. Will chats with veteran marketer and DMI expert, Cathal Melinn.
Ahead of the Game • Season 1 • Episode 4
How can brands create real value in their social media presence and earn a loyal community? Will talks to social media consultant Alison Battisby, founder of Avocado Social.
Ahead of the Game • Season 1 • Episode 3
SEO is often misunderstood but it's really quite simple. Will talks with SEO veteran Joe Williams.
Ahead of the Game • Season 1 • Episode 2
Career coach Kevin Reid advises people on how to manage their career and work life, but how does he organize his own time?
Ahead of the Game • Season 1 • Episode 1
What is a leader, in the corporate world, in everyday management and in conflict situations? Will Francis meets senior leader and trainer Orla Nugent and security and defence analyst Declan Power.
Ahead of the Game • Season 1 • Trailer
The Digital Marketing Institute brings you a new podcast that focuses on real-life experiences from digital marketers at the peak of their game.
The Ahead of the Game podcast is brought to you by The Digital Marketing Institute.
Every two weeks host Will Francis explores with each guest all aspects of their own digital marketing expertise, as well as those soft skills like presentation and productivity techniques, that we could all learn from.