Podcasts
Podcasts to get you
ahead of the game
Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute.
Ahead of the Game • Season 1 • Episode 11
Life as an Analyst
Expert analyst Cathal Melinn talks with Will about what data analysis is really all about. They cover educated guesses, soft metrics, assumptions about human motivations, the creative joys of Excel, site optimization and A/B Testing, different social platforms' definition of a click or a conversion and much more.
Ahead of the Game • Season 1 • Episode 10
The Art and Science of Email Marketing
Experienced email marketing consultant Karen Talevera covers all the bases of this tried-and-tested technique which is going through a resurgence in 2020. In chatting with Will Francis, she explains how to evaluate email ROI, the best programs to help you, how to make a plan, common mistakes and her predictions for how email will evolve.
Ahead of the Game • Season 1 • Episode 9
Experiences of Leadership
This lively discussion on the meaning of leadership covers it all - from early mentorship to loneliness at the top, learning humility and being authentic, with Orla Nugent discussing starting her career as a female engineer and Declan Power's experiences grounded in the military.
Ahead of the Game • Season 1 • Episode 8
What is Voice Search?
People are searching with their voices more and more.So brands need to start listening. In this episode Will Francis chats with digital marketing expert Clark Boyd about the different approaches being taken to voice search around the world and the opportunities marketers have yet to grasp.
Ahead of the Game • Season 1 • Episode 7
Productivity Tips for Freelance Marketers
Will chats with SEO expert Joe Williams as they dive deep into concepts like Deep Work to Eating the Frog and smart ways to manage your emails and screen time, using apps like Notion, Forest, Airtable, and Slack.
Ahead of the Game • Season 1 • Episode 6
How are Brands Coping with Covid-19
How are brands coping in this time of crisis, and how can they think about the future? Will has a fascinating discussion with brand strategist Jørgen Helland.
Ahead of the Game • Season 1 • Episode 5
The State of eCommerce Today
An in-depth look at what works, and what drives success in ecommerce today. Will chats with veteran marketer and DMI expert, Cathal Melinn.
Ahead of the Game • Season 1 • Episode 4
How to Foster Social Media Communities around your Brand
How can brands create real value in their social media presence and earn a loyal community? Will talks to social media consultant Alison Battisby, founder of Avocado Social.
Ahead of the Game • Season 1 • Episode 3
How does SEO really work?
SEO is often misunderstood but it's really quite simple. Will talks with SEO veteran Joe Williams.
Ahead of the Game • Season 1 • Episode 2
How does a career coach manage his own time?
Career coach Kevin Reid advises people on how to manage their career and work life, but how does he organize his own time?
Ahead of the Game • Season 1 • Episode 1
What is leadership
What is a leader, in the corporate world, in everyday management and in conflict situations? Will Francis meets senior leader and trainer Orla Nugent and security and defence analyst Declan Power.
Ahead of the Game • Season 1 • Episode 1
Ahead of the Game Trailer
The Digital Marketing Institute brings you a new podcast that focuses on real-life experiences from digital marketers at the peak of their game.