GDPR and AI Regulation for Marketers

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[[p]]Finding it difficult to navigate the changing landscape of data protection? In this episode of the DMI podcast, host&nbsp;[[a href="https://willfrancis.com/" rel="noreferrer noopener" target="_blank"]]Will Francis[[/a]]&nbsp;speaks with&nbsp;[[a href="https://ie.linkedin.com/in/stevenroberts-marketing" rel="noreferrer noopener" target="_blank"]]Steven Roberts[[/a]], Group Head of Marketing at Griffith College, Chartered Director, certified Data Protection Officer, and long-time marketing leader. Steven demystifies&nbsp;GDPR,&nbsp;AI governance, and the rapidly evolving regulatory environment that marketers must now navigate.&nbsp;[[/p]]

[[p]]Steven explains how GDPR enforcement has matured, why AI has created a new layer of complexity, and how businesses can balance innovation with compliance. He breaks down the EU AI Act, its risk-based structure, and its implications for organizations inside and outside the EU.&nbsp;[[/p]]

[[p]]Steven also shares practical guidance for building internal AI policies, tackling &ldquo;shadow AI,&rdquo; reducing data breach risks, and supporting teams with training and clear governance.&nbsp;[[/p]]

[[p]]For&nbsp;an even deeper look into&nbsp;how businesses can ensure data protection compliance, check out&nbsp;Steven&rsquo;s&nbsp;book,&nbsp;[[a href="https://www.claruspress.ie/shop/data-protection-for-business-compliance-governance-reputation-and-trust/" rel="noreferrer noopener" target="_blank"]]Data Protection for Business: Compliance, Governance, Reputation and Trust[[/a]].&nbsp;[[/p]]

[[p]]Steven&rsquo;s Top 3 Tips&nbsp;[[/p]]

[[ol]]
	[[li]][[strong]]Build data protection into projects[[/strong]] from the start, using tools like Data Protection Impact Assessments to uncover risks early.&nbsp;[[/li]]
	[[li]][[strong]]Invest in regular staff&nbsp;training[[/strong]]&nbsp;to avoid common mistakes caused by human error.&nbsp;[[/li]]
	[[li]][[strong]]Balance compliance with business performance[[/strong]]&nbsp;by setting clear policies, understanding your risk appetite, and iterating your AI governance over time.&nbsp;[[/li]]
[[/ol]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on &#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" rel="noreferrer noopener" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" rel="noreferrer noopener" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;, &#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" rel="noreferrer noopener" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and &#8288;&#8288;&#8288;&#8288;all other podcast platforms.&nbsp;[[/p]]

[[p]]And if you enjoyed this&nbsp;episode&nbsp;please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show,&nbsp;email the podcast team!&nbsp;[[/p]]

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