Content Marketing Trends to Watch Out for in 2018

Content Marketing Digital Marketing

Content marketing was rated as the most important technique for driving incremental sales in 2017, according to Smart Insights. In an industry that’s all about experimentation, some key trends stood out this year and paved the way for next year’s content marketing best practices. Here are 6 trends to watch out for in 2018.

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How Influencer Marketing Can Pump Up Your Content Strategy

Content Marketing Digital Marketing

Most marketers are familiar with the concept of influencer marketing - the strategy of marketing to a select group of individuals, such as consultants, bloggers, or industry analysts who influence your buyer’s decisions. In fact, according to  a recent study comprised of marketers from a variety of industries, 94 percent believe influencer marketing is an effective campaign strategy. However, this reliable tactic can be difficult to pull off successfully, 78 percent of marketers said that determining the success of influencer marketing campaigns would be one of their top challenges this year.

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17 Types of Posts You Can No Longer Promote on Facebook

Digital Marketing Social Media

Facebook is cutting back on the types of ad formats your brand can promote. In an effort to make Facebook advertising more effective, the company announced on September 15th that it would be putting restrictions in place. These restrictions remove the ability for brands to take any post published on their Pages and pay Facebook to promote them by “boosting” them on their newsfeeds. Now, Facebook is being more specific about what those promoted posts include. In this article, we take a look at the ad formats that have been retired and what you can do moving forward.

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11 Social Media Tools Every Content Creator Needs

Digital Marketing Social Media

To the outside world, creating posts for social media may seem easy. Marketers and brands around the world know there’s more to social media content creation and editing than meets the eye. From choosing the perfect image to represent your point of view, to writing Twitter updates with the perfect hashtag and tone of voice, here are some tools to help you along the way.

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The Beginner’s Guide to Evergreen Content

Content Marketing Digital Marketing

What is evergreen content and how can you leverage it for your content marketing strategy? Put simply, it's content that retains relevance, it's not time sensitive and continues to drive traffic long after it is first published. Read our comprehensive guide to understand what formats complement this approach to content generation and how you can make it work for your business.

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