A few years ago, Snapchat was simply a way for millennials to keep themselves entertained, send the occasional questionable selfies, and share other short-lived content. Now, Snapchat has over 150 million users and is bigger than Twitter. Read more to find out how you can leverage the platform for promotional purposes to drive brand awareness among new audiences, whatever the size of your company or marketing budget!Read More
In a world where tools like Google Analytics let you track the conversion rate of each page of your website, and platforms like Facebook Ads and Google AdWords let you bid for leads and sales, it’s understandable that many marketers forget about the value of brandingRead More
As the old adage goes, you have to spend money to make money. And this holds true in the world of digital marketing.
All too often, small businesses assume that digital marketing is a free, or at least very cheap, way to attract sales. They toss up a 5 page website, create a couple of social media profiles, and post updates sporadically.
But the reality of it is, successful digital marketing costs money. Once a business recognizes this, the question is no longer “should we spend on marketing?” to “what marketing strategy will provide us with the highest ROI?”Read More
Digital moves at such an unstoppable pace, sometimes it can seem almost impossible to keep on top of industry trends, techniques and new developments. One of the best ways to keep up to date is through industry blogs, but it can be hard to weed out the good content from the bad. To make it easier, we've published a list of our top 11 digital marketing blogs that you need to bookmark! Click to read more.Read More
No matter what type of product you sell, every e-commerce merchant has one key goal: sell more of it.
Conversions are the most important metric for any e-commerce business. Read more to find out how you can increase your conversion rate to generate more revenue and earn a larger profit for your business!Read More