6 Ways to Create Shareable Content

Content Marketing Digital Marketing

Content can make or break a brand. Inappropriate, offensive or out-of-touch content can give your brand a bad name and scare off customers, while great content helps you connect with your audience, build positive brand associations and increase revenue for your company. But even great content has to be shared to be seen. So how do you inspire your audience to share what you’ve created? Here are six tips to help you get started!

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Creating a Data-Driven Marketing Strategy

Content Marketing Digital Marketing

To ensure your marketing department is effectively contributing to your business, you need an actionable, data-driven strategy. Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successful. Here are 5 steps you can take to ensure you’re using data to effectively drive your marketing strategy. 

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Major Investment Sees Global Expansion for the Digital Marketing Institute

Careers Digital Marketing

The Digital Marketing Institute has experienced hyper-growth over the past few years. Our journey has taken us from humble Irish training company to the global certification standard in digital marketing. We now have a presence in over 80 countries, some of the biggest companies in the world among our clients, and over 18,000 digital marketers certified along the way.

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5 Tips for Promoting Your Content on Pinterest

Content Marketing Social Media

Pinterest is a visually-driven social media platform that’s become increasingly popular in the past few years. Though the platform was originally ad-free, like most social platforms, it was recently monetized. With users now topping 110 million, there’s no better time to learn how to reach your customers with Pinterest’s organic or paid posts. Here are some tips for getting started.

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What Skills Do I Need to Be a Content Strategist?

Careers Content Marketing

Content strategy is one of the most difficult ideas for brands today to understand and execute successfully. According to MarketingProfs, only 35% B2C marketers say their content marketing strategy is "extremely" or "very" effective. Brands that choose to invest in content strategists have an advantage: someone to lead the process. In this blog, you'll learn what skills you need to be a great content strategist.

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