Trends & Insight

Why your organization needs digital skills training

Digital is transformative. Consumers are now empowered by search engines and social media at every stage of their customer journey – 81% of them conduct online research before making a purchase, and 70% of the buyer’s journey is complete before they reach out to a sales rep.

SEO for Bloggers: How to Optimize Your Articles

Unless you write strictly for yourself, it’s essential that the people interested in reading your content can find your blog.

For bloggers, SEO might not be the most glamorous topic. To many, the term conjures images of keyword-stuffed content written not for readers, but for search engines. To others, SEO is a somewhat boring but necessary part of promoting your work as a blogger.

How to Create An Influencer Outreach Strategy That Excels

Influencer marketing has quickly become one of the most efficient and cost-effective forms of advertising available today. Why? Because it works.

As one study reveals, the ROI of influencer marketing averages $6.85 per dollar invested – and is particularly impactful in the fields of food, retail, and travel. By targeting specific influencers, brands can define their image, develop credibility, and raise awareness. 

The Ultimate Guide to Writing Exceptional Copy

Writing exceptional copy is ridiculously difficult.

Arguably the single-most important skill required of any digital marketer, it is often one of the least developed and practiced.

The Keywords That Count, How to Target Them and Why You Should

Whether you reach your audience through AdWords or organic search, the keywords you pick for your search engine marketing campaign have a huge impact on your response rate, costs and results.