It’s no secret that mobile traffic continues to soar. According to Statista, in 2016, 43.6% of all website traffic worldwide was generated through mobile, up from 35.1% in the previous year.
Despite this widespread use of mobile devices, some marketers have yet to
Visual content is nothing new in the marketing world. Marketers have dubbed each of the past few years the “year of content marketing.” It happened in 2015, 2016, and now we’re saying the same thing in 2017. So what makes this year different? It’s simple: more companies are taking advantage of new visual formats, leveraging them in new ways and enjoying a lot of success doing it.Read More
Supercharge your content marketing efforts with interactive content to provide real value and education for your users. Our top five tips will help you to immediately leverage this powerful form of content marketing.Read More
While measuring the ROI of your content and the success of your content aren’t synonymous, they are interdependent. ROI focuses on the actual money and time spent on creating and promoting content, the success of content depends on the goals you set in place for your content, whether that’s social shares, marketing qualified leads (MQLs), page views or all of the above.
In this essential guide, we break down the steps involved for effective measurement of your content marketing efforts. In this essential guide, we break down the steps involved for effective measurement of your content marketing efforts.Read More
SEO is an important part of any inbound marketing plan because it helps people find (then share) your content.
We've detailed some of the key tactics involved in integrating SEO into your inbound marketing strategy from the start.Read More