5 Tips for Effective Influencer Outreach

Digital Marketing Social Media

Influencer outreach is a powerful alternative to traditional advertising and a very effective strategy for developing credibility and promoting awareness of your brand. An influencer is someone who has the ability to deliver your message and promote your brand to a large number of people. Since the audience already trusts the opinions of the influencer, they may be influenced to do business with you.

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9 Best Practices to Generate Backlinks to Your Website

Digital Marketing eCommerce SEO

When it comes to developing backlinks to your brand’s website, it can be frustrating, as it is a process that requires patience, work, and dedication. Gone are the days of simple SEO, where you could insert any link to your website anywhere on the web. For backlinks to be truly successful and 2018 and beyond, digital marketers and copywriters must be conscious about their backlink generating strategy.

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10 Effective Ways to Grow your Digital Career

Careers Digital Marketing

Are you a marketing professional who is just starting out? Are you looking to advance your digital marketing career, but you're not quite sure which direction to take or how to move forward?

If so, you should be continually improving your skills to get a competitive edge. But what's the best way to go about doing so?

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What is the State of Digital Skills and Wages in Australia?

Careers Digital Marketing

In Australia, there's a constant debate about the political landscape and its association with wages growth – or lack thereof – throughout the country. Although Australians are only defeated by Switzerland in terms of the wealthiest adults in the world, there's an emphasis on the lack of consistent wage growth for employed adults.

Typically, over the last few years, Australians have experienced around 2% in wages growth each year down from 3 or 4%, which was commonly the expectation in previous years. So, what steps can Australian professionals take to garner fair wage increases while employed in fields that require digital skills?

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8 Ways Realtors Can Use Digital Marketing to Boost Sales

Digital Marketing eCommerce

As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home. For best-in-class realtors, digital marketing has come to the forefront of your marketing efforts. From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing.

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