Trends & Insight

Regularly refreshing your digital content needs

The Keywords That Count, How to Target Them and Why You Should

SEO

Whether you reach your audience through AdWords or organic search, the keywords you pick for your search engine marketing campaign have a huge impact on your response rate, costs and results.

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How to Skyrocket your Email CTRs

Email Marketing

If marketing emails were Tinder profiles, would yours get swiped right or left? Would people be interested in learning more, or would they simply move on to the next?

In our online, interconnected age, Tinder has taken the dating world by storm. The app makes it faster and easier for singles to find people who are at least willing to consider a relationship before having to invest too much energy.

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5 Steps to Digital CV Success (Infographic)

Careers

As the demand for skilled digital professionals continues to rise dramatically, it won’t be difficult to find your dream job opportunity.

But before you can even think about interview prep, the essential first step to securing the perfect role is creating a faultless first impression through your CV. 

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5 Key Components of Landing Pages That Convert

Campaign Digital Marketing

Building a successful pay-per-click advertising campaign requires a careful series of steps, all executed perfectly.

There’s choosing the right keywords, which dictate the intent of your audience. There’s writing or designing a great ad, which determines your campaign’s clickthrough rate and average cost per click. 

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From Startups to Managers: A Beginner’s Guide to Google AdWords

Campaign Digital Marketing

It’s the most well known online marketing platform in the world, and it could be the best source of growth for your startup. Google AdWords has been around since October 2000, and while it might not be the newest ad platform on the block, it’s undoubtedly one of the best.

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