As 2017 draws closer, our focus turns to the essential skills needed to excel in the New Year. With the digital industry in a constant state of flux, there is a perpetual pressure on marketers to stay up to date with the latest developments and newest product releases.
If you want to set yourself apart from the competition and establish yourself as an in-demand marketing professional, you need to know which capabilities count. That’s why we’ve created this list of the top 5 digital marketing skills you should refine in 2017.Read More
Project management is an indisputably important skill for any digital marketer, but it’s one that’s often overlooked – in the midst of a flurry of ever-changing deadlines and deliverables, many marketers can forget the simple act of taking a step back to plan out their requirements and next steps.
In its simplest form, project management is about collaboration, ingenuity, and making use of a set of core organizational competencies in order to perform as efficiently and effectively as possible.Read More
Whether you’re already established in the digital industry or aspiring to gain a foothold, it’s important to be able to benchmark your capabilities against those of your peers.
We've broken down five key takeaways from our 2016 Skills Report that will help you to figure out how you measure up.Read More
86% of customers would pay more for a better customer experience. This statistic may or may not come as a surprise to many businesses, particularly as we turn increasingly to digital channels to automate and expedite. We use comparison shopping engines to find the best deals, and sites like eBay to negotiate on price points where possible. Yet at our core, all we really want is a positive customer experience, and a personal touch.Read More
As cold calls and direct mail campaigns continue to lose their effectiveness, sellers need to evolve their method for engaging with and converting potential customers. Social selling can help you to surpass lead targets, nurture them more effectively, and boost revenue as a result. All you need to do is optimize your approach…Read More