As the adoption of social media, from Facebook to Twitter continues to grow, users are placing increased expectations on brands to respond to queries and resolve issues through these channels. 67% of consumers have contacted a brand through social media for customer service purposes. Social media has paved the way for consumers to interact very publicly with brands, which places a responsibility on them to respond as immediately and helpfully as possible. Read more to find out why businesses need to remember that social media as a customer service channel... and what can happen when they don't.Read More
A few years ago, Snapchat was simply a way for millennials to keep themselves entertained, send the occasional questionable selfies, and share other short-lived content. Now, Snapchat has over 150 million users and is bigger than Twitter. Read more to find out how you can leverage the platform for promotional purposes to drive brand awareness among new audiences, whatever the size of your company or marketing budget!Read More
In a world where tools like Google Analytics let you track the conversion rate of each page of your website, and platforms like Facebook Ads and Google AdWords let you bid for leads and sales, it’s understandable that many marketers forget about the value of brandingRead More
As the old adage goes, you have to spend money to make money. And this holds true in the world of digital marketing.
All too often, small businesses assume that digital marketing is a free, or at least very cheap, way to attract sales. They toss up a 5 page website, create a couple of social media profiles, and post updates sporadically.
But the reality of it is, successful digital marketing costs money. Once a business recognizes this, the question is no longer “should we spend on marketing?” to “what marketing strategy will provide us with the highest ROI?”Read More
Digital moves at such an unstoppable pace, sometimes it can seem almost impossible to keep on top of industry trends, techniques and new developments. One of the best ways to keep up to date is through industry blogs, but it can be hard to weed out the good content from the bad. To make it easier, we've published a list of our top 11 digital marketing blogs that you need to bookmark! Click to read more.Read More