What is a buyer persona, you ask? In a nutshell, a buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you'll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.
After all, if you don't know who you're aiming your efforts at, how are you going to sell your products or services? Our beginner's guide will help you understand how to build your buyer personas.Read More
Great digital leaders don’t just possess a wealth of digital knowledge, they also demonstrate solid interpersonal skills that will help others to share in their vision.
By the end of 2017, two-thirds of CEOs of Global 2000 companies will have digital transformation at the centre of their corporate strategy and they’ll need strong digital leaders to champion this change.
So, if you’re an aspiring digital thought leader, check out these five essential traits that will differentiate you from the competition and establish you as an agent of change.Read More
Good product page design will ensure that your pages consistently convert. Use these top tips to improve conversions rates and user experience.Read More