Trends & Insight

Regularly refreshing your digital content needs

How to Choose the Best Social Media Channels for Your Business

Content Marketing Social Media

There are few businesses that haven’t already acknowledged and, at the very least, begun to harness the dynamic capabilities of social media marketing. 

By spending as little as 6 hours per week, over 66% of marketers enjoy enhanced lead generation benefits with social media. A properly executed social media strategy can improve search rankings, drive more website traffic and increase conversion rates.

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5 Ecommerce Sales Channels to Fuel your Company’s Growth

Customer Experience eCommerce

The growing adoption of digital channels has brought about an increased emphasis on ecommerce. For many businesses, it makes sense to not only market their products and services online, but to sell them too. 

If you want to keep pace with the competition, and continue to grow your business, you need to incorporate ecommerce into your overall digital strategy.

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Out of Date SEO - the Techniques You Need to Avoid

Digital Marketing SEO

Search Engine Optimization – indisputably one of the most important, and simultaneously shadowy digital practices. 

Even if you decide to train as an SEO specialist, the required skill set to perform the role effectively is diverse, encompassing both highly technical and creative elements.

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How to Maximize the ROI of your Content Marketing in 2 Simple Steps

Content Marketing Digital Marketing

Whether they are implementing a detailed plan or are yet to adopt it at all, most organizations are aware of the benefits that content marketing can bring to their digital marketing strategy.

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A Beginner’s Guide to A/B Testing: How to Optimize Your Approach

Content Marketing Customer Experience

If you had to define digital’s unique advantage, the key characteristic that sets it apart from other sales and marketing practices, what would you choose?

For most, it is measurability.

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