Want a career in marketing but unsure which role is right for you? In today’s blog, we’ll discuss what it means to be a successful digital project manager. This role combines marketing knowledge with account management, strategy and execution skills to create the perfect mix for individuals who are extremely organized, motivated and enjoy directing others and meeting deadlines.Read More
An effective campaign demands a great deal of time, patience and planning. If you’ve never run a marketing campaign before, it can be tough to understand all of the working parts. In this blog, we show you how to make your first digital marketing campaign a success!Read More
When it comes to using content curation on social media, the saying “everyone is doing it” is actually true.
According to curation giant Curata, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content, and nearly every business is doing some kind of curation. In fact, the company’s benchmark back in 2014 showed that only 5% of businesses didn’t use curation tactics.
So if curation is a basic need for marketing - why isn’t every company using it to its full potential?Read More
So you’ve been working in your marketing job for a while, and you’ve proven that you will go above and beyond to succeed in your position. You believe you’ve done enough to deserve a raise - but it doesn’t seem to be on your boss’ radar. You need a plan, and you need one now. Here’s how to get started.Read More
Like any senior marketing role, a good social media manager needs a wide range of skills to allow them to create engaging content that converts as many of their followers as possible into loyal customers.
If you're an aspiring social media manager but you're not sure where to start, this blog will help you to identify the essential skills you should hone for a successful career in social media management.Read More