What Skills Do I Need to Be a Marketing Consultant?

Careers Digital Marketing

Many marketers believe that the only way to achieve success in the workplace is to climb the corporate ladder as a full-time employee but the market for independent consultants is growing. Find out what skills you need to find success in this career.

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3 SEO Basics You May be Missing

Digital Marketing SEO

Search engine optimization (SEO) has evolved significantly over the past few years. Search engines like Google and Bing have been updating their algorithms and machine learning processes to focus on the end-user's experience. Mobile optimization, site speed, site structure and content, along with dozens of other signals are prioritized. Read on to find out if you're missing any of these SEO basics.

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Content Marketing Trends to Watch Out for in 2018

Content Marketing Digital Marketing

Content marketing was rated as the most important technique for driving incremental sales in 2017, according to Smart Insights. In an industry that’s all about experimentation, some key trends stood out this year and paved the way for next year’s content marketing best practices. Here are 6 trends to watch out for in 2018.

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How Influencer Marketing Can Pump Up Your Content Strategy

Content Marketing Digital Marketing

Most marketers are familiar with the concept of influencer marketing - the strategy of marketing to a select group of individuals, such as consultants, bloggers, or industry analysts who influence your buyer’s decisions. In fact, according to  a recent study comprised of marketers from a variety of industries, 94 percent believe influencer marketing is an effective campaign strategy. However, this reliable tactic can be difficult to pull off successfully, 78 percent of marketers said that determining the success of influencer marketing campaigns would be one of their top challenges this year.

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17 Types of Posts You Can No Longer Promote on Facebook

Digital Marketing Social Media

Facebook is cutting back on the types of ad formats your brand can promote. In an effort to make Facebook advertising more effective, the company announced on September 15th that it would be putting restrictions in place. These restrictions remove the ability for brands to take any post published on their Pages and pay Facebook to promote them by “boosting” them on their newsfeeds. Now, Facebook is being more specific about what those promoted posts include. In this article, we take a look at the ad formats that have been retired and what you can do moving forward.

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