Reduce Your Shopping Cart Abandonment Rates

Digital Marketing eCommerce

2016 statistics revealed that over 77% of filled baskets are abandoned before the customer pays.

If your conversion rate is less than inspiring, it might be time to revise your customer journeys and make the experience more user-friendly. So, where should you set your sights? What is a good conversion rate and how do you reach this?

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What Is Amp and Why Should I Be Using It?

Digital Marketing eCommerce

If you have not adopted a mobile-first, strategy, you will have been told about mobile optimization. Think of AMP as the next step in optimization. Or, even, the next five steps at once.

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How to Newsjack Effectively on Twitter

Digital Marketing Social Media

The history of brands getting involved and completely missing the tone of the conversation is almost as long and storied as Twitter, so there are plenty of examples of people doing it wrong.

But there are also examples of companies doing it right. Here, we’ll show you how to avoid getting noticed for all the wrong reasons on Twitter.

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The Anatomy of an Effective Marketing Email

Digital Marketing Email Marketing

There are many ways to segment and customize your messaging to customers but often overlooked is the humble email, a medium that is still delivering a significant ROI for businesses. In 2016 email drove £29 billion worth of sales in the UK in 2016 and 75% of companies agree that email marketing delivers good to excellent return on investment. 

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Facebook Live Streaming 101

Digital Marketing Social Media

Earlier this year, Facebook’s head of video Fidji Simo revealed that at least 20% of videos posted to Facebook are live streamed.

Many brands are finding new and innovative ways to include live stream video in their digital arsenal. Find out how you can incorporate Live Streaming into your overall digital strategy to increase user engagement, boost brand loyalty and cement it as a key component of your overall digital strategy.

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