81% of millennials check Twitter once a day, 76% of Facebook users visit the site daily and 35% of individuals check Instagram multiple days a day. Thanks to the growth of digital technologies and the prominence of mobile devices, we are constantly connected, and social media is one of our main communication channels of choice.Read More
Hoover. Velcro. Q-tips. Chapstick. These are all brands whose names are so synonymous with the products they sell, they’ve become generic terms used in daily conversation. This is the epitome of brand marketing success. 45% of a brand’s image can be attributed to what it says and how it says it.
This is why storytelling is an integral aspect of any successful brand marketing strategy. Of course, not every organization will be able to achieve such a high level of brand awareness, but there are easy actions that you can take to enhance the effectiveness of your brand marketing.Read More
Although organizations have been adopting digital tools and technologies at a rapid rate, a lack of understanding around analytics means that digital marketers are struggling to analyze the effectiveness of their activities.
Two-thirds of marketers can’t measure ROI on mobile, while 52% of social media marketers cite accurately measuring ROI as their biggest source of frustration.Read More
Digital tools and channels have become a great leveller for businesses across every industry, so gaining both brand visibility and a competitive edge have become increasingly difficult goals to attain. Paid advertising is an undeniable necessity if you want to secure any chance of competing on SERPs and converting customers.Read More
Digital and technological advancements are helping professionals to maximize their job performance on a daily basis. Yet for every way in which digital tools can help you to excel in your role, they can also serve as a serious hindrance.
Thankfully, help is at hand. We’ve compiled a list of the top 8 apps that you can install to overcome any and all distracting obstacles and boost your productivity in the process!Read More