Content marketing has established itself as one of the most important specialisms within digital. Yet because of this, many content marketers are faced with a distinct challenge – to keep pace with the competition, there is a pressure to create much more content in much less time. When you combine this with the fact that creation is only one small facet of your role as a content marketer, the odds can seem very firmly stacked against you, despite your best intentions.
But what if you didn’t have to create more to achieve your content marketing goals?Read More
Digital channels have placed an increasing emphasis on delivering excellent customer service. Consumers have been empowered with more knowledge, and more choice, and in order to secure their loyalty, brands have been forced to compete with each other to exceed their expectations.
In 2015, Facebook influenced 52% of consumers’ online and offline purchases, a figure which continues to grow, and highlights the necessity of nurturing positive customer relationships through a variety of channels.Read More
Dynamic content is similar to personalization, but infinitely more powerful – while personalization allows you to make tailored changes that are fixed, dynamic content is HTML content that changes based on the user that is viewing it, and the data you have gathered on that particular user.
This level of efficiency can guarantee increased conversions, if you know how to make the most of dynamic content.Read More
Many brands use content marketing to build awareness and extend their reach – much fewer use it to generate revenue. Blogging may not be the first conversion channel that’s front of mind for marketers, but it has the potential to be a powerful and authentic method for generating and nurturing leads. In fact, marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts.Read More
55% of email is now opened on a mobile device, a statistic which confirms that more email is read on mobile than on desktop. As desktop opens steadily decline, being able to execute marketing campaigns that display and operate effectively on mobile devices is an essential skill. Any marketer’s overall objectives will include increasing engagement and customer acquisition. The key? Mobile-friendly email marketing.Read More