Link Detoxing: What Is It and Why Should You Care?

SEO

While you want links pointing back to your website to build good SEO and a high-quality backlink profile, you don’t want these to come from sites that are ranked low in Google and other search engines’ eyes. Why? Because that bad “link juice” then flows to your site, making Google see you as low quality as well. 

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How to Write Copy That Sells -  A Beginner’s Guide

Content Marketing

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." - David Ogilvy

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5 Key Email Metrics You Should Be Tracking

Email Marketing

Email marketing is one of the best ways to reach current customers, reminding them of who you are, what you have to offer and how you add value to their lives, even when they aren’t making a purchase.

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7 Creative Lead Generation Ideas That Work

Content Marketing Digital Marketing

Today's online consumer isn't susceptible to cheap marketing ploys so to spark customer interest, gather valuable data, encourage loyalty, and ultimately increase sales, knowing how to generate positive leads will make you incredibly useful to any commercial organisation. 

Lead generation is no joke. Improve your customer base and drive conversions with these 7 creative lead generation ideas.

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5 Digital Marketing Podcasts You Need to Listen to Right Now

Digital Marketing

Digital marketing podcasts provide priceless tips, supplementary skills, and hours of endless entertainment. Want to start building a successful digital marketing career? Listen to these podcasts immediately!

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