The Five Skills You Need To Sharpen For 2018

Careers Digital Marketing

As Christmas nears, thoughts will undoubtedly turn to New Year planning and resolutions. So it comes as no surprise that many professionals start to think about their career plans for 2018.

According to career advice website TopResume, January and February are the best times of the year for finding work. If you're thinking of making the move to digital or upskilling in your current role, here are five essential skills to master.

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Why Your Company Needs Content Marketing

Content Marketing Digital Marketing

Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, according to a PointVisible Survey.

In this article, we will pose the question of whether or not content marketing is a good choice for your business.

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How Augmented Reality is Transforming Retail

Customer Experience Digital Marketing

While Virtual reality has grabbed many of the headlines in recent months, its lesser-remembered cousin Augmented Reality (AR) has been put to some interesting use in online retail.

With Invesprco estimating that around $2.4 trillion will be spent online next year, making up 8.8% of all retail spending, companies are right to be looking for an edge. In this blog we take a look at what AR is, how it can be used and who is using it well.

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Grow Your Business With Social Bots

Digital Marketing Social Media

For business owners and marketers, the use of artificial intelligence can mean more flexibility, faster data retrieval, improved interactions with customers and fewer human interventions.

Small businesses can take advantage and benefit from the advancement in this field by using accessible tools like social media bots, which are virtual robots powered by AI. 

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Reduce Your Shopping Cart Abandonment Rates

Digital Marketing eCommerce

2016 statistics revealed that over 77% of filled baskets are abandoned before the customer pays.

If your conversion rate is less than inspiring, it might be time to revise your customer journeys and make the experience more user-friendly. So, where should you set your sights? What is a good conversion rate and how do you reach this?

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