According to a Forrester report, Instagram has the potential to deliver 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. If you’re a brand with an interest in maximizing your visibility and building awareness, it’s a social channel that you cannot ignore.Read More
Thought leaders are known in the digital industry for driving innovation and sharing new ideas. They are trailblazers, advocates and, most importantly, trusted sources of information for their audiences.
Being influential has the potential to generate a significant amount of revenue for you and your business, but there’s much more to it than taking to Twitter and proclaiming yourself a thought leader. By mastering a few essential skills, you’ll be able to guarantee success for yourself in the digital space.Read More
Content marketing has established itself as one of the most important specialisms within digital. Yet because of this, many content marketers are faced with a distinct challenge – to keep pace with the competition, there is a pressure to create much more content in much less time. When you combine this with the fact that creation is only one small facet of your role as a content marketer, the odds can seem very firmly stacked against you, despite your best intentions.
But what if you didn’t have to create more to achieve your content marketing goals?Read More
Digital channels have placed an increasing emphasis on delivering excellent customer service. Consumers have been empowered with more knowledge, and more choice, and in order to secure their loyalty, brands have been forced to compete with each other to exceed their expectations.
In 2015, Facebook influenced 52% of consumers’ online and offline purchases, a figure which continues to grow, and highlights the necessity of nurturing positive customer relationships through a variety of channels.Read More
Dynamic content is similar to personalization, but infinitely more powerful – while personalization allows you to make tailored changes that are fixed, dynamic content is HTML content that changes based on the user that is viewing it, and the data you have gathered on that particular user.
This level of efficiency can guarantee increased conversions, if you know how to make the most of dynamic content.Read More