Trends & Insight

Regularly refreshing your digital content needs

5 Steps to Develop a Video Marketing Strategy on a Startup Budget

Content Marketing

Video is quickly becoming the most popular way for brands to connect with consumers. Between the automatic video-playback on most social media mobile feeds, and the 2.08 billion global smartphone users in 2016, an effective video marketing strategy can provide one of the highest ROIs for any brand's digital marketing efforts. Read more to find out how you can leverage the success of video content on a small budget!

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Social Media is a Customer Service Channel - Whether You Like It Or Not

Social Media

As the adoption of social media, from Facebook to Twitter continues to grow, users are placing increased expectations on brands to respond to queries and resolve issues through these channels. 67% of consumers have contacted a brand through social media for customer service purposes. Social media has paved the way for consumers to interact very publicly with brands, which places a responsibility on them to respond as immediately and helpfully as possible. Read more to find out why businesses need to remember that social media as a customer service channel... and what can happen when they don't.

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A Beginner’s Guide to Snapchat for Business

Digital Marketing Social Media

A few years ago, Snapchat was simply a way for millennials to keep themselves entertained, send the occasional questionable selfies, and share other short-lived content. Now, Snapchat has over 150 million users and is bigger than Twitter. Read more to find out how you can leverage the platform for promotional purposes to drive brand awareness among new audiences, whatever the size of your company or marketing budget! 

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7 Digital Tips to Expand Your Brand Presence and Reach

Content Marketing

In a world where tools like Google Analytics let you track the conversion rate of each page of your website, and platforms like Facebook Ads and Google AdWords let you bid for leads and sales, it’s understandable that many marketers forget about the value of branding

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6 Hacks to Stretch Your Search Marketing Budget

Digital Marketing

As the old adage goes, you have to spend money to make money. And this holds true in the world of digital marketing.

All too often, small businesses assume that digital marketing is a free, or at least very cheap, way to attract sales. They toss up a 5 page website, create a couple of social media profiles, and post updates sporadically.

But the reality of it is, successful digital marketing costs money. Once a business recognizes this, the question is no longer “should we spend on marketing?” to “what marketing strategy will provide us with the highest ROI?”

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