6 Ways Digital is Transforming Pharma and Healthcare

Customer Experience Digital Marketing

The Agile Elephant defines digital transformation as “a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitization of assets and an increased use of technology to improve the experience of your organization’s employees, customers, suppliers, partners, and stakeholders.”

It's a shift in behavior and processes that is affecting all industries, including the pharmaceutical and healthcare industry. Digital is empowering patients to play a more active role in their own care and making processes more efficient for providers. Here are 6 ways that digital is transforming the pharmaceutical and healthcare landscape.

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How Digital Skills Can Give You the Competitive Advantage

Careers Digital Marketing

According to a study by LinkedIn and Cap Gemini, 50% of companies do not take the digital skills gap as seriously as they should. There is a growing disconnect between the actual digital capabilities of the current workforce and the need for these skills. 

Technological developments have had – and will continue to have – a major impact on business as we know it. As the demand for professionals with strong digital skills significantly outweighs the supply, now is the time to certify your skills to develop your competitive advantage. 

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How to Apply Machine Learning to Your Digital Marketing Strategy

One of the major innovations in the digital marketing industry is the introduction of artificial intelligence tools to help streamline marketing processes and make businesses more effective. According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital marketers work alongside machine-learning based tools.

As machine learning and artificial intelligence become more commonplace in the digital marketing landscape, it’s imperative that best-in-class digital marketers learn how to apply machine learning to their digital marketing strategies.

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How to Create a Customer Journey Map

The online world is expanding, changing how we interact with each other and make decisions as a society. We use social media platforms to communicate with friends and family around the globe, shop online for almost anything we need and can be entertained for hours with endless access to high-quality online content.

This shift into a digital lifestyle is occurring in a professional sense, too. The rise of digital marketing as a career is just beginning, with countless experts implementing their skills for businesses of all sizes while also building personal brands. With a sharp rise in ways that digital marketers can interact and connect with customers, there is a need for a streamlined way to track the consumer and customer journey.

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Social Selling: Increase Sales on Social Media

Digital Marketing Social Media

There are around 1.5 billion social media users across the globe, according to McKinsey and Company. Brands and online sales professionals who utilize social selling in their sales strategy can increase brand awareness with potential prospects before they ever enter the online sales funnel. Social selling is a modern approach to traditional sales, connecting brands with targeted prospects and providing value-adding resources to establish awareness and trust.

To take advantage of an active online presence, it’s time for digital sellers and marketers to get social-savvy and level-up their online selling abilities to increase sales using social media.

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