Nicai de Guzman has built a career in marketing with experience spanning Asia and Europe. She currently serves as a Board Member at Probe Media Foundation Inc., a nonprofit organization that promotes ethics and social impact in journalism and content creation. Her previous roles include Head of Content and Creative Strategy at the Manila-based adtech firm Rising Tide, Content Lead at Dublin agency Wolfgang Digital, and Content Manager at an AI startup in Barcelona.
As a digital marketer, she has received multiple international awards, including Campaign of the Year at the 2023 European Content Awards and Best Use of Content Marketing at the 2022 Global Search Awards. Nicai holds an MSc in Marketing (First Class Honours) from the UCD Smurfit Graduate Business School and she has also completed the Artificial Intelligence Programme at Oxford University’s Saïd Business School. She is also a contributing writer for publications such as Entrepreneur and Esquire.
