An Insider’s Look at Product Marketing

podcast-125-an-insiders-look-at-product-marketing

[[p]]How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host [[a href="https://willfrancis.com/" target="_blank"]]Will Francis[[/a]] speaks with [[a href="https://www.lmandin.com/" target="_blank"]]Laurier Mandin[[/a]], founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurier reveals how brands can turn customer wants into needs by focusing on empathy, validation, and true problem-solving.&nbsp;[[/p]]

[[p]]Laurier shares lessons from working with sustainable B2B products like recycled wind-turbine materials and explains why many innovators still skip the crucial step of validating whether anyone needs what they&rsquo;re building. He also discusses the psychology behind purchase decisions, our &ldquo;dog brain&rdquo; versus &ldquo;tank brain&rdquo;, and why clarity and simplicity in messaging always win.[[/p]]

[[p]]Laurier&rsquo;s Top 3 Tips for Marketers[[/p]]

[[ol]]
	[[li]][[strong]]Validate properly:[[/strong]] Test your product with real money or real commitment, not just surveys.[[/li]]
	[[li]][[strong]]Go beyond MVP to &ldquo;MWP&rdquo; [[/strong]](Minimum Wow Product): Build something that makes people say wow, not just it works.[[/li]]
	[[li]][[strong]]Focus on empathy and clarity: [[/strong]]Cut the clutter, connect emotionally, and make the need unmistakable.[[/li]]
[[/ol]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on &#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]], [[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;, &#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and &#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team![[br /]]
&nbsp;[[/p]]

Marketing Management - Value Proposition - 001 SP5-01-021

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Social Research - Competitive Research Overview - 001 SMM6-01-024

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Digital Marketing Strategy - Identifying Campaign Channels - 001 PRO11-10-683

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An Insider’s Look at Product Marketing

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