Stories From an Entrepreneur

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[[p]]Ever wondered why some brands earn attention while others get overlooked?[[/p]]

[[p]]In this episode of the DMI podcast, host [[a href="https://willfrancis.com/" style="color:#467886; text-decoration:underline" target="_blank"]]Will Francis[[/a]] speaks with entrepreneur [[a href="https://www.linkedin.com/in/ernestcantillon/" style="color:#467886; text-decoration:underline" target="_blank"]]Ernest Cantillon[[/a]] about what it really takes to build brands people remember.[[/p]]

[[p]]Drawing on his experience across hospitality, food and drink, and e-commerce, Ernest shares the lessons he&#39;s learned from building businesses and taking risks in competitive markets.[[/p]]

[[p]]This conversation explores the ideas and experiences that have shaped Ernest&#39;s approach to building lasting attention.[[/p]]

[[p]][[strong]]Ernest&#39;s top 3 tips:[[/strong]][[/p]]

[[ol]]
	[[li]][[strong]]Don&#39;t take your brand too seriously[[/strong]]: authenticity resonates far more than trying to appear perfect[[/li]]
	[[li]][[strong]]Ship your ideas[[/strong]]: getting good work into the world beats endlessly chasing perfection[[/li]]
	[[li]][[strong]]Focus on creating experiences people genuinely want to share[[/strong]]: great products and happy customers are your best marketing[[/li]]
[[/ol]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on [[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" style="color:#467886; text-decoration:underline" target="_blank"]]YouTube[[/a]], [[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" style="color:#467886; text-decoration:underline" target="_blank"]]Apple Podcasts[[/a]], [[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" style="color:#467886; text-decoration:underline" target="_blank"]]Spotify[[/a]], and all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show, [[a href="mailto:podcast@digitalmarketinginstitute.com" style="color:#467886; text-decoration:underline"]]email the podcast team[[/a]]![[/p]]

Internal Analysis and Competitive Advantage - The Concept of Value Chain - 001 PG5-06-468

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The Digital Landscape - Why Do Companies Need to Be Online? - 001 CDMA4-02-044

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Marketing Management - Business and Marketing Strategy - 001 SP5-01-008

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Strategy and Leadership in Business - Strategy Formulation, Communication, and Planning  - 001 PG5-04-424

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Stories From an Entrepreneur

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