How AI is Changing Search

podcast-137-how-ai-is-changing-search

[[p]]Search is changing faster than most marketers realize.&nbsp;[[/p]]

[[p]]In this episode,&nbsp;[[a href="https://willfrancis.com/" rel="noreferrer noopener" target="_blank"]]Will Francis[[/a]]&nbsp;speaks with&nbsp;[[a href="https://www.wix.com/seo/learn/experts/crystal-carter" rel="noreferrer noopener" target="_blank"]]Crystal Carter[[/a]], Head of AI Search and SEO Communications&nbsp;at Wix Studio,&nbsp;a role focused on helping brands understand&nbsp;how AI-powered search is reshaping online visibility and discovery.&nbsp;They discuss&nbsp;the rise of AI search, the growing role of AI agents, and what these changes&nbsp;mean for brands trying to stay visible online.&nbsp;[[/p]]

[[p]]As AI-powered search transforms how people discover and engage with information, Crystal explores the emerging trends marketers should be watching closely and why some long-held assumptions about search may need to change.&nbsp;[[/p]]

[[p]][[strong]]Crystal&rsquo;s top 3 tips&nbsp;for marketers:&nbsp;[[/strong]][[/p]]

[[ol]]
	[[li]][[strong]]Measure your AI visibility:&nbsp;[[/strong]]track how much traffic is already coming from AI tools and&nbsp;monitor&nbsp;how it changes over time&nbsp;[[/li]]
	[[li]][[strong]]Make your website more actionable:&nbsp;[[/strong]]ensure every page gives users and AI agents&nbsp;a clear way&nbsp;to&nbsp;take action&nbsp;[[/li]]
	[[li]][[strong]]Check how AI tools describe your brand:[[/strong]]&nbsp;test prompts across multiple LLMs and look for consistency in how your business is represented&nbsp;[[/li]]
[[/ol]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" rel="noreferrer noopener" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" rel="noreferrer noopener" target="_blank"]]Apple Podcasts[[/a]],&nbsp;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" rel="noreferrer noopener" target="_blank"]]Spotify[[/a]], and all other podcast platforms.&nbsp;[[/p]]

[[p]]And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com" rel="noreferrer noopener" target="_blank"]]email the podcast team[[/a]]!&nbsp;[[/p]]

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