Digital Marketing - Study Notes:
Adding a new user
You can grant access to other users within your Google Analytics 4 account, and apply different permission settings to different users. You use the User Management section at an Account or Property level to add a new user.
This involves the following steps:
- Click Account Management Access or Property Management Access in the Admin area.
- Add a new user by clicking the + icon in the top-right corner.
- Enter the new user’s email address.
- Choose their permission level.
Benefits of adding new users
Granting other users access to Google Analytics can bring several benefits, including:
- Enhanced cooperation: The more users you have, the greater the opportunities for collaboration and knowledge sharing.
- Single source of truth reporting: You can ensure that all users are getting their data from the same source.
- Restricted access: You can restrict access levels to reflect seniority and data privacy.
So, overall, this means that everyone is using the same reporting tool and seeing the same data as a single source of truth. As a result, collaboration between teams and team members is enhanced.
Having various access levels means that you can control how much data people see and need to see, based on their seniority and ability to analyze data. So, you don’t need to overwhelm people – for example, senior executives – with data they don’t have time to analyze or understand.
Potential security risks
Likewise, you should be aware of the risks of granting access to your Google Analytics account to other users, either from within or external to your organization.
Potential security risks include:
- Data breaches
- Unintended or purposeful deletion of user accounts or assets
- Incorrectly changing settings within the tool
- Incorrectly modifying custom reports, filters, segments, goals, and funnels
Cathal Melinn
Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.
Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.
Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.
Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.
He can be reached on LinkedIn here.
Clark Boyd
Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.
Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.
Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly Twitter), LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.
