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Professional Diploma in Digital Marketing

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Enrollment Deadline Jan 26th

Boost your career and Stay Relevant with the world's most recognized Digital Marketing diploma. Continuously updated content means you'll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI.

Why DMI?

Globally recognized certification

Join 170k+ members worldwide

Payment Plans Available

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14 days guarantee

World Class Certification

The global standard in digital marketing training

Join over 170,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.

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LAST UPDATE DEC 2021

Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always

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What's New?

  • 8 New soft skills including "The Art of Persuasion"
  • Improved UX and supporting content library
  • Interactive Practical Exercises to test your new skills
  • All the latest digital platforms covered included Tik-Tok
  • Added platform walkthroughs
  • Additional B2B Marketing Content Learning
  • Included in your member subscription is all future upgrades of the course once you’ve passed
  • Plus much, much more

Program learning outcomes and content

What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Introduction to Digital Marketing

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Content Marketing

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Social Media Marketing

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Search Engine Optimisation (SEO)

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Paid Search (PPC) using Google Ads

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Display and Video Advertising

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Email Marketing

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Website Optimisation

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Analytics with Google Analytics

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Digital Marketing Strategy

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Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?


This module takes you through the basics, keeping things clear and actionable.

  • Principles of Digital Marketing
  • Digital Research
  • Developing Objectives
  • Cultural Research
  • Connecting with the Customer

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Who's this for?

This Digital Marketing Program is aimed at:

  • Those in traditional marketing careers who are looking to update their skillset.
  • Marketers working in Management and Senior Management.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up to date digital strategy for their company.

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170,000+ members trust DMI to power up their careers

Very thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course and overall some of the best customer service through out that I...

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DMI have the tools

DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.

Great communication

Had a great experience with the communication team at DMI - from day 1 they were super accessible and available to help and answer any questions, pret...

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Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the w...

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Information is exception

The information provided by DMI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like th...

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What's Included

An unparalleled learning experience built around you

Our courses bring leading thought and practice - and right from the moment you sign up for a course, you also become a Member of the DMI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

More details on DMI Membership can be found here

Cutting Edge

Cutting edge Learning Content

Globally Recognized

Globally recognized certification

Webinars

Live Webinars & Q&A Sessions

Community

Vibrant connected community

Practice Exam

Practice
Examns

Support

Un-rivalled
Support

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Globally Recognized Certification

Over 170,000+ Members
Globally Trust DMI to progress their career

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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What our students say

Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.

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Davin Kelly

DMI Pro, Twitter

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Anna Moldovan

DMI Masters, Google

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Sinead Holmes

DMI Pro, Oracle

THE DMI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

Pricing

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.

Pay in Full

30% OFF-INSTANT ACCESS

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14 days guarantee

Join 170k DMI members from companies like these.

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FREQUENTLY ASKED QUESTIONS

How much does this digital marketing diploma cost?

This Professional Diploma in Digital Marketing, DMI Pro costs [price:certified-digital-marketing-professional_sp30-nf1]. This includes all digital marketing course materials and the examination fee (first attempt only).

How long is this digital marketing diploma?

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

Where will my digital marketing qualification be recognised?

This diploma is recognised globally.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.


The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

How is the digital marketing diploma assessed?

The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.


The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this digital marketing diploma, you will:

  • Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.

  • Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

  • Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

  • HD video lectures with accompanying downloadable course material.

  • Resources to help you with your studies including self-directed practical exercises and recommended reading.

  • Live tutor support is also available for all students.

Is this digital marketing diploma technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.

Overall, this course has been designed to help you improve your knowledge of online digital marketing, strategy and measurement.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.

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