Professional Diploma
in Digital Marketing

Special Offer - Get a free short course worth €400 when you enroll on this diploma course.

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is perfect for you.

The Professional Diploma in Digital Marketing course is our cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

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Certified Digital Marketing Professional | Professional Diploma in Digital Marketing

92% of our graduates have said that our course has had a positive impact on their career

Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Course fee is


The next enrollment deadline is January 24th.

Module Overview

Become a Certified Digital Marketing Professional

Become a certified digital marketing professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital professional. 

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals. 

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

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The knowledge I gained at the Digital Marketing Institute has helped me to execute marketing campaigns on a global scale.

Davin Kelly, Twitter Read More

The chance to learn from the very tenured lecturers that they have on staff was the main draw for me.

Kelly Herbst, Hubspot Read More

This qualification has allowed us to cement our reputation as digital experts at a time when there seems to be an abundance of cavalier social media experts.

Riki Neill, RNN Communications Read More

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Based on your location we have a selection of learning options for you.

Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Practical Exercises, Online Tutor

Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Got questions?

Who should take this digital marketing course?

Anyone can apply for the Professional Diploma in digital marketing. 

A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. 

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

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How much does this digital marketing course cost?

The Professional Diploma in Digital Marketing costs to study online. 

This includes all course materials and the examination fee (first attempt only).

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How long is this digital marketing course?

The digital marketing diploma is approximately 30-hours of digital marketing course content.

The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.

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How is the digital marketing diploma assessed?

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. 

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

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Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

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What topics are covered in this course?

All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules:

- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC, AdWords)
- Social Media Marketing
- Email Marketing
- Digital Display Marketing
- Mobile Marketing
- Digital Marketing Analytics
- Digital Marketing Strategy & Planning

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Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business's online lead generation and customer engagement.

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How strong are
your digital skills

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.


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