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Professional Diploma in Digital Marketing

Certified Digital Marketing Professional

  Learn Online     $1955 $1368    Enrollment Deadline   

Boost your career and Stay Relevant with the world's most recognized Digital Marketing diploma. Continuously updated content means you'll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI.

  Australian Exclusive  - The DMI Pro is now fully endorsed by the Australian Marketing Institute (AMI).

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Why DMI?

  Globally recognized certification
  Join 160k+ members worldwide
  Payment Plans Available

  AMI endorsed programme
  Globally recognized certification
  Join 160k+ members worldwide
  Payment Plans Available

Why DMI?

  Globally recognized certification
  Join 160k+ members worldwide
  Payment Plans Available

  AMI endorsed programme
  Globally recognized certification
  Join 160k+ members worldwide
  Payment Plans Available

Download Brochure

 This Course is Selling Fast!

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Endorsed by the Australian Marketing Institute

With the largest network of marketers across Australia, the Australian Marketing Institute (AMI) has been supporting the career progression of members and advancing the marketing profession since 1933.

Digital Marketing Institute is the only international partner and DMI PRO is the only professional certification endorsed by the AMI. Endorsement means that the Australian Marketing institute recognises the quality and value of DMI PRO to the marketing profession and the impact on a learner’s knowledge and skills to perform in their job role.

 Enrollment to our DMI PRO program also enables you to receive 12 months AMI Student Membership

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DMI and Australian Marketing Institute

World Class Certification

The global standard in digital marketing training

Join over 160,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.

LATEST UPDATE JULY 2021

Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always

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What's New?

  8 New soft skills including "The Art of Persuasion"
  Improved UX and supporting content library
  Interactive Practical Exercises to test your new skills
  All the latest digital platforms covered included Tik-Tok
  Added platform walkthroughs
  Additional B2B Marketing Content Learning
  Included in your member subscription is all future upgrades of the course once you’ve passed
  Plus much, much more

Program learning outcomes and content What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer 
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Content Marketing

Module Info & Overview

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance 
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Social Media Marketing

Module Info & Overview

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimising Social Media Campaigns 
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Search Engine Optimisation (SEO)

Module Info & Overview

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimise Organic Search Ranking 
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Paid Search (PPC) using Google Ads

Module Info & Overview

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads 
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Display and Video Advertising

Module Info & Overview

Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

Fundamentals of Display and Video Advertising  Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimisation  
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Email Marketing

Module Info & Overview

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

Email Marketing Fundamentals Email Design Testing and Optimising an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation 
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Website Optimisation

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

Web Design and Website Optimisation Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimisation Website Metrics and Developing Insight 
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Analytics with Google Analytics

Module Info & Overview

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analysing and Recording Google Analytics Data 
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Digital Marketing Strategy

Module Info & Overview

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy 
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Who's this for?

This Digital Marketing Program is aimed at:

  • Those in traditional marketing careers who are looking to update their skillset.
  • Marketers working in Management and Senior Management.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up to date digital strategy for their company.

Over 160,000+ members trust DMI to power up their careers

  • Excellent!

    Excellent course materials that take one's career to the next level

  • DMI have the tools

    DMI have all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.

    Bianca G

    Google Reviews
  • Great communication

    Had a great experience with the communication team at DMI - from day 1 they were super accessible and available to help...

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    Irina F

    Google Reviews
  • Great Experience

    Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive...

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    Britta A

    Google Reviews
  • Information is exception

    The information provided by DMI is exceptional. The courses are relevant and easily digestable for the busy professional...

    Continue Reading

    LaShaun R

    Google Reviews
  • Great Investment!

    A worthwhile investment. I have already recommended DMI to two marketers that are former colleagues.

    Continue Reading

    Tiffany B

    Google Reviews
  • Great institution for learning

    This is a great institution for learning and brushing up on digital marketing - I highly recommend DMI...

    Continue Reading

    Anthony G

    Google Reviews
  • Very Thorough

    Very thorough with the amount of info provided with sign up. Affordable. Great course and overall some of the best customer service through out that I've dealt with for a similar elective.

    Febronia A

    Google Reviews

What's Included

An unparalleled learning experience built around you

Cutting Edge

Cutting edge Learning Content

Globally Recongized

Globally recognized certification

Webinars

Live Webinars & Q&A Sessions

Community

Vibrant connected community

Practice Exam

Practice
Exams

Support

Un-rivalled
Support

Join thousands of UK Digital Marketing Professionals

Gain the skills required for Professional Achievement in this thriving digital community.

  United Kingdom

Average UK Digital Marketing Salary: £26,500
Average Senior Marketing Salary: £50,400

Average United Kingdom Salary

Salary and Recruitment data source: payscale.com and indeed.com, 21st April 2021

Digital Marketing Job Openings in the UK:

6,717

UK

2,566

London

472

Manchester

121

Birmingham

Salary and Recruitment data source: payscale.com and indeed.com21st April 2021

Join thousands of Canadian Digital Marketing Professionals

Gain the skills required for Professional Achievement in this thriving digital community.

  Canada

Average Canadian Digital Marketing Salary: CA $45,750 
Average Senior Marketing Salary: CA $89,000

Average Canadian Salary

Salary and Recruitment data source: payscale.com and indeed.com21st April 2021

Digital Marketing Job Openings in Canada:

2,499

Canada

648

Toronto

207

Vancouver

329

Montreal

Salary and Recruitment data source: payscale.com and indeed.com21st April 2021

Join thousands of Irish Digital Marketing Professionals

Gain the skills required for Professional Achievement in this thriving digital community.

  Ireland

Average Irish Digital Marketing Salary: €37,000
Average Senior Marketing Salary: €72,400

Average Irish Salary

Salary and Recruitment data source: payscale.com and indeed.com21st April 2021

Digital Marketing Job Openings in Ireland:

976

Ireland

733

Dublin

33

Galway

27

Cork

Salary and Recruitment data source: payscale.com and indeed.com21st April 2021

Join thousands of Australian Digital Marketing Professionals

Gain the skills required for Professional Achievement in this thriving digital community.

  Australia

Average Australian Digital Marketing Salary: AU $78,200
Average Senior Marketing Salary: AU $120,500

Salary and Recruitment data source: payscale.com and indeed.com21st April 2021

Digital Marketing Job Openings in Australia:

1096

Australia

375

Sydney

201

Melbourne

50

Brisbane

Salary and Recruitment data source: payscale.com and indeed.com21st April 2021

Globally Recognized Certification

Over 160k Members
Globally trust DMI to progress their career.

92%

of our members have said that our digital marketing course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our digital marketing programs.

88%

of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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What our Students Say

Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

The DMI Student Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

Pricing

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.

Pay In Full 30% off
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Instant Access

$1368

Pay In Full 30% off
-
Instant Access

$1368

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Join 160k DMI members from companies like these.

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Frequently Asked Questions

How much does this digital marketing diploma cost?

This Professional Diploma in Digital Marketing, DMI Pro costs $1368. This includes all digital marketing course materials and the examination fee (first attempt only).

How long is this digital marketing diploma?

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

Where will my digital marketing qualification be recognised?

This diploma is recognised globally. 

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world. 

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

How is the digital marketing diploma assessed?

The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this digital marketing diploma, you will:

- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material. 

- Resources to help you with your studies including self-directed practical exercises and recommended reading.

- Live tutor support is also available for all students.

Is this digital marketing diploma technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.

Overall, this course has been designed to help you improve your knowledge of online digital marketing, strategy and measurement.

How much does the certified digital marketing professional cost?

This course costs $1955 $1368 which includes all course materials and the initial examination fee.

How long is certified digital marketing professional?

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

Where will my qualification be recognised?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute Accreditation, which is highly sought after by employers.

Upon successful completion of this course, you will become a Certified Digital Marketing Professional.

The DMI PRO has been credit rated by the Scottish Qualifications Authority. The DMI PRO is not an AQF qualification.

Who should take this certified digital marketing professional course?

Anyone can apply. A background in a related discipline is not required. The aim of the CDMP course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion, you will become a Certified Digital Marketing Professional

How is the certified digital marketing professional assessed?

The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this digital marketing certification, you will:

- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material. 

- Resources to help you with your studies including self-directed practical exercises and recommended reading.

- Live tutor support is also available for all students.

Is the certified digital marketing professional technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.

Overall, this course has been designed to help you improve your knowledge of online digital marketing, strategy and measurement.

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Course Overview

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