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DMI Track

Advanced AI For Digital Marketing

AI is no longer just about ChatGPT for today’s modern marketers! Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort. Learn how to leverage specialized AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.

Google Customer Review

63%

Be More Employable

63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.

61%

Stay Relevant with AI

of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*

62%

Drive Revenue

62% of marketers believe that AI will have an impact on increasing their revenue.

By the Industry, For the Industry  

DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professional growth. 

Expert Photo

Mia Mora

Director, GTM Strategy and Operations

Google

Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.

Expert Photo

Courtney Sembler

Senior Manager

Hubspot

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.

Expert Photo

Neil Patel

Founder

Neil Patel Digital

Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.

Expert Photo

Brian Corish

CEO & Founder

Elemental

Former MD of Accenture Song

With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.

Expert Photo

Barry Thomas

Senior Global Thought Leader
Kantar

Former Head of Customer & Future of E-Commerce CocaCola

After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.

Advanced AI for Digital Marketing Course Overview

4 Interactive Modules.

Associate Level Certification.

8 Hours of self-paced learning content.

DMI Professional Membership worth €150 included.

Access to the world's largest library of digital marketing resources.

Practical Toolkits and Templates.

Key skills and competencies you will gain

AI for Data-Driven Decision-MakingAdvanced AI Applications in MarketingMarketing Automation with AIAI for Omnichannel StrategyAI in Customer Journey MappingAI-Driven Competitor ResearchCreating Customer PersonasContent Ideation Content Creation ToolsImage, Video, and Audio AI ToolsAI and SEOUsing AI for Keyword ResearchUsing AI with Google AdsAI and Social MediaUsing AI to Improve CX

What Makes This Course Advanced?

This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines. It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation.

By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.

Who's It For?

  • Performance-Focused Professionals: Marketers who have performance in mind, looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.

  • Senior Marketers and Leaders: Ideal for markets who are responsible for building and executing marketing strategies.

  • Familiar with AI Tools: Those already familiar with the basics of AI and seek to deepen their skills.

Key Learning Outcomes & Skills You’ll Gain

  • Leverage AI Technologies: Learn how to utilize machine learning, generative AI, and Natural Language Processing (NLP) for digital marketing.

  • AI-Driven Research: Enhance digital marketing research, including customer insights, competitor analysis, and market trends.

  • Content Strategy and Creation: Use AI to develop a content strategy, create high-quality digital content, and optimize it for various platforms.

  •  Optimize Marketing Channels: Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.

  • Predictive Analytics: Apply predictive analytics to refine and improve marketing strategies.

What you'll learn

4 Modules • Approx 8 hours Learning content

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Module 1 - AI-Driven Digital Marketing

Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.

Knowledge Gain:

What is AI in Digital Marketing?AI and Machine LearningGenerative AI and Predictive AnalyticsEthics and Transparency in AI-Driven MarketingAI for Data-Driven Decision-Making in MarketingAdvanced AI Applications in MarketingAI in Customer Journey Mapping

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Module 2 - Using AI for Research and Generating Content

Unlock the power of AI for market research and content marketing optimization. Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas. Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content.

Knowledge Gain:

Competitor ResearchCreating Customer PersonasContent IdeationContent Creation Tools and ModelsGetting Started with ChatGPTChatGPT Timesavers and ToolsStreamlining Marketing Automation with AIImage, Video, and Audio AI Tools

+

Module 3 - AI and Digital Marketing Channels

Dive into the transformative power of AI across digital marketing channels, with an emphasis on SEO and advertising. Elevate your SEO strategies by optimizing technical elements, accelerating keyword research, and streamlining link-building. Master AI-powered tools for Google Ads, including bid optimization, ad creation, and Performance Max campaigns. Discover how AI reshapes social media and email automation, equipping you with the skills to enhance customer experiences and boost engagement.

Knowledge Gain:

AI and Technical SEO Using AI for Keyword ResearchUsing AI with Google AdsAI and Creative ProductionAI and Social MediaThird-Party AI Tools and PluginsUsing AI to Improve Customer Experience Streamlining Marketing Automation with AI

Toolkits included:

Chat GPT Prompts for your Digital Marketing Strategy

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Module 4 - Using AI To Implement a Digital Strategy

Explore how AI revolutionizes strategic marketing by enhancing planning, boosting efficiency, and optimizing omnichannel approaches. Uncover its role in refining ROI calculations and driving innovation. Develop key technical and strategic skills, such as agile thinking, to effectively integrate AI into your marketing tactics. Gain practical insights and best practices for overcoming creative barriers and applying AI to maximize your marketing impact.

Knowledge Gain:

AI for Strategic PlanningAI for Omnichannel StrategyAI for Strategic InnovationSkills and Competencies for AI-Driven MarketingAgile Thinking Approaches and BenefitsRemoving Barriers to Creativity

Toolkits included:

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

Certification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review

300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Certification
Frequently Asked Questions

What is the difference between Advanced AI for Digital Marketing and AI in Digital Marketing Courses?

Advanced AI for Digital Marketing: Distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines.

It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation. By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

-Performance-Focused Professionals: Marketers who have performance in mind and are looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.

-Senior Marketers and Leaders: Ideal for markets who are responsible for building and executing marketing strategies.

-Familiar with AI Tools: Those already familiar with the basics of AI and seek to deepen their skills.

Do I need to have a marketing background?

This advanced course is ideal for markets who are already familiar with the basics of AI. If you don’t have any background in marketing or are familiar with the basics of AI, we’d recommend our AI in Digital Marketing course.

How long does it take to complete?

You’ll have 12 weeks to complete and approximately 8 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Become a Certified Digital Marketing Associate

Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.

€11k

Get Rewarded

Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**

87%

More Employable

of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*

44%

Get Promoted

of graduates got a promotion within 12 months after completing their certification.**

Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**

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Installments

Pay in 3 easy installments

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