DMI Track
Advanced AI For Digital Marketing
AI is no longer just about ChatGPT for today’s modern marketers! Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort. Learn how to leverage specialized AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
ADVANCED AI FOR DIGITAL MARKETING
[price:TRACK_ADVAI-std/25]
Enrollment Deadline is March 1st
Course Overview
Duration
8 Hours Self Paced Learning
Enrollment
Enroll by March 1st
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Advanced AI for Digital Marketing Course Overview
↗4 Interactive Modules.
↗Associate Level Certification.
↗8 Hours of self-paced learning content.
↗DMI Professional Membership included
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗AI for Data-Driven Decision-Making↗Advanced AI Applications in Marketing↗Marketing Automation with AI↗AI for Omnichannel Strategy↗AI in Customer Journey Mapping↗AI-Driven Competitor Research↗Creating Customer Personas↗Content Ideation ↗Content Creation Tools↗Image, Video, and Audio AI Tools↗AI and SEO↗Using AI for Keyword Research↗Using AI with Google Ads↗AI and Social Media↗Using AI to Improve CX
What Makes This Course Advanced?
This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines. It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation.
By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.
Who's It For?
Performance-Focused Professionals: Marketers who have performance in mind, looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.
Senior Marketers and Leaders: Ideal for markets who are responsible for building and executing marketing strategies.
Familiar with AI Tools: Those already familiar with the basics of AI and seek to deepen their skills.
Key Learning Outcomes & Skills You’ll Gain
Leverage AI Technologies: Learn how to utilize machine learning, generative AI, and Natural Language Processing (NLP) for digital marketing.
AI-Driven Research: Enhance digital marketing research, including customer insights, competitor analysis, and market trends.
Content Strategy and Creation: Use AI to develop a content strategy, create high-quality digital content, and optimize it for various platforms.
Optimize Marketing Channels: Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.
Predictive Analytics: Apply predictive analytics to refine and improve marketing strategies.
What you'll learn
4 Modules • Approx 8 hours Learning content
Module 1 - AI-Driven Digital Marketing
Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.
Knowledge Gain:
What is AI in Digital Marketing?AI and Machine LearningGenerative AI and Predictive AnalyticsEthics and Transparency in AI-Driven MarketingAI for Data-Driven Decision-Making in MarketingAdvanced AI Applications in MarketingAI in Customer Journey Mapping
Module 2 - Using AI for Research and Generating Content
Unlock the power of AI for market research and content marketing optimization. Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas. Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content.
Knowledge Gain:
Competitor ResearchCreating Customer PersonasContent IdeationContent Creation Tools and ModelsGetting Started with ChatGPTChatGPT Timesavers and ToolsStreamlining Marketing Automation with AIImage, Video, and Audio AI Tools
Module 3 - AI and Digital Marketing Channels
Dive into the transformative power of AI across digital marketing channels, with an emphasis on SEO and advertising. Elevate your SEO strategies by optimizing technical elements, accelerating keyword research, and streamlining link-building. Master AI-powered tools for Google Ads, including bid optimization, ad creation, and Performance Max campaigns. Discover how AI reshapes social media and email automation, equipping you with the skills to enhance customer experiences and boost engagement.
Knowledge Gain:
AI and Technical SEO Using AI for Keyword ResearchUsing AI with Google AdsAI and Creative ProductionAI and Social MediaThird-Party AI Tools and PluginsUsing AI to Improve Customer Experience Streamlining Marketing Automation with AI
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Module 4 - Using AI To Implement a Digital Strategy
Explore how AI revolutionizes strategic marketing by enhancing planning, boosting efficiency, and optimizing omnichannel approaches. Uncover its role in refining ROI calculations and driving innovation. Develop key technical and strategic skills, such as agile thinking, to effectively integrate AI into your marketing tactics. Gain practical insights and best practices for overcoming creative barriers and applying AI to maximize your marketing impact.
Knowledge Gain:
AI for Strategic PlanningAI for Omnichannel StrategyAI for Strategic InnovationSkills and Competencies for AI-Driven MarketingAgile Thinking Approaches and BenefitsRemoving Barriers to Creativity
Toolkits included:
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
What is the difference between Advanced AI for Digital Marketing and AI in Digital Marketing Courses?
Advanced AI for Digital Marketing: Distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines.
It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation. By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
-Performance-Focused Professionals: Marketers who have performance in mind and are looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.
-Senior Marketers and Leaders: Ideal for markets who are responsible for building and executing marketing strategies.
-Familiar with AI Tools: Those already familiar with the basics of AI and seek to deepen their skills.
Do I need to have a marketing background?
This advanced course is ideal for markets who are already familiar with the basics of AI. If you don’t have any background in marketing or are familiar with the basics of AI, we’d recommend our AI in Digital Marketing course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 8 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Become a Certified Digital Marketing Associate
Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Join 300.000+ Members
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Installments
Pay in 3 easy installments
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