DMI TRACK

Search Engine Optimization (SEO)

Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time. Also includes free DMI Membership for six months.

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Global Authority

The Global Authority

12 years delivering excellence

Members

100,000 + Members

Join a global community

Certification

Associate Certification

Globally recognized

Membership

Includes DMI Membership

FREE with all courses

Search Engine Optimization

$445

Shape Enrollment deadline

Buy Now for $445 Pay in Installments

Course Overview

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Duration

9 Hours Self Paced Learning

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Format

100% Online - On Demand

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Certification

Associate Certification

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Search Engine Optimization Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.

5 Interactive Modules.                                                  Associate Level Certification.
 9 Hours self-paced learning content.                         FREE DMI Membership included.
Practical Toolkits and Templates.

5 Interactive Modules.
Associate Level Certification.
 9 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Search Rankings Website Performance Data Analysis and Forecasting Problem-Solving

On-Page and Off-Page SEO Strategy and Evaluating Visualizing and Reporting Data Agile Thinking

↗ Search Rankings   ↗ Website Performance
↗ Data Analysis and Forecasting 
↗ Problem-Solving
↗ Strategy & Evaluating   ↗ Visualizing & Reporting Data
↗ On-Page & Off-Page SEO   ↗ Agile Thinking

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 9 hours Learning Content

Module 1 - Getting Started with Search Ranking 1hr 10mins

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

Knowledge Gain:

Fundamental Principles of SEO 

Toolkits included:

The Complete Guide to On-Page and Off-Page SEO

Expert Insights:

  • Improving your Search Presence with Joe Williams
  • The Key Elements of SEO - A Visual Guide
  • Why SEO is Changing and How Best to Respond
Module 2 - Problem-Solving and Improving Website Performance 1hr 40mins

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

Knowledge Gain:

Improving Technical SEO Implementing SEO in a Mobile Environment   Problem-Solving Skills   Enhancing Your Problem-Solving Skills

Toolkits included:

  • 5 Usability Principles That Make Visitors Stick (and Boost Your SEO)
  • 3 Ways to Create Mobile-friendly Content
Module 3 - Optimizing On-Page and Content Performance 2hr 30mins

Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.

Knowledge Gain:

Improving On-page Optimization   Keyword Research  

Toolkits included:

  • On-Site SEO Audit Handbook and Toolkit
  • Five Steps to Picking Profitable Keywords
  • Aligning Keywords and Existing Content

Expert Insights:

  • Voice Search Webinar: Presentation
  • Booking.com: A 5-Star Marketing Performance
Module 4 - Collaboration - Enhancing Off-Page and Local SEO 1hr 52mins

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

Knowledge Gain:

Improving Off-page Optimization   Successful Collaboration Improving Local SEO  

Toolkits included:

  • Guest Blogging Guide and Toolkit
  • 5 Tactics to Get Great Customer Reviews
  • Offline-Online Attribution with Google Maps
Module 5 - Strategy and Evaluating Performance 2hr 06mins

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

Knowledge Gain:

Implementing Strategic SEO Practices   Measuring and Reporting SEO Campaigns Evaluating the Performance of SEO Content  

Toolkits included:

  • Targets and KPIs - Essential Toolkit
  • Content and Channel Matrix Template
  • Getting your Search Marketing Campaign up and running

Case Study/Webinar:

SEO Webinar with Joe Williams Q&A

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

100,000+ Members trust DMI
to Progress their Career

100,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The information provided by DMI is exceptional... relevant and easily digestible for the busy professional.

LaShaun R, Trinidad and Tobago

The course provided me with the necessary knowledge and a clear guideline…

Joy T, Germany

Outstanding and comprehensive journey for the people who seek the quality and value

Esad T, Poland

Our 100,000+ Members work for companies like:

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this SEO short course cost?

The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in SEO.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Search Engine Optimization. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy Now

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

Buy Now

Join 100,000+ members

$445

Buy Now

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

Alumni Promoted upon completion of DMI Course

Installments

Pay in 3 easy installments

$185 / mo

Pay in installments

Buy Now

Join 100,000+ members

$445

Buy Now

Installments

Pay in 3 easy installments

$185 / mo

Pay in Installments