DMI Track
SEO ONLINE (SEARCH ENGINE OPTIMIZATION)
Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.
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Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
SEARCH ENGINE OPTIMIZATION
[price:TRACK_SEO-std]
Enrollment Deadline is May 1st
Course Overview
Duration
11 Hours Self Paced Learning
Enrollment
Enroll by May 1st
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterpriseSearch Engine Optimization Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more. Learn directly from top search experts, including SEO pro Neil Patel.
↗5 Interactive Modules.
↗Associate Level Certification.
↗11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Search Rankings↗Website Performance↗Data Analysis and Forecasting↗Problem-Solving↗On-Page and Off-Page SEO↗Strategy and Evaluating↗Visualizing and Reporting Data↗Agile Thinking
What you'll learn
5 Modules • Approx 11 hours Learning content
Module 1 - SEO & Search Engine Fundamentals
2h 23mins
An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.
Knowledge Gain:
Fundamental Principles of SEO Search Ranking Factors
Expert Insights:
What Is SEO & Why Is It Important
How Do Search Engines Actually Work?
Essential SEO Reporting
Module 2 - Improving Website Performance
1h 34mins
Develop your knowledge of SEO by focusing on improving website performance and problem-solving.
Knowledge Gain:
Improving Technical SEO Implementing SEO in a Mobile Environment Problem-Solving Skills Enhancing Your Problem-Solving Skills
Expert Insights:
Screaming Frog SEO Spider
Optimizing Core Web Vitals
Module 3 - Optimizing On-Page and Content Performance
2h 40mins
Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.
Knowledge Gain:
Improving On-page OptimizationKeyword Research
Toolkits included:
On-Site SEO Audits Toolkit
5 Steps to Picking Profitable Keywords
SEO Keyword Research Toolkit
Aligning Keywords and Existing Content
Case Study/Webinar
Booking.com: A 5-Star Marketing Performance
Expert Insights:
A Guide to SEO Writing
Top Content Marketing & SEO Trends
Prepare for the Future of Voice Search
Module 4 - Enhancing Off-Page and Local SEO
2h 13mins
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.
Knowledge Gain:
Improving Off-page Optimization Successful CollaborationImproving Local SEO
Toolkits included:
Guest Blogging Toolkit
Expert Insights:
The Complete Guide to On-Page and Off-Page SEO
What Makes a High Quality Backlink
Local SEO for Beginners
How to Manage Online Customer Reviews
12 Tips To Improve SEO For eCommerce
Module 5 - Strategy and Evaluating Performance
2h 35mins
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.
Knowledge Gain:
Implementing Strategic SEO PracticesMeasuring and Reporting SEO CampaignsEvaluating the Performance of SEO Content
Toolkits included:
Targets and KPIs Toolkit
Content and Channel Matrix Template
Channel Performance Tracker
Case Study/Webinar
Lemonade Insurance: A Juicy Future
Expert Insights:
5 Ways to Mazimize SEO and Social Media
Combine your SEO and Affiliate Marketing Strategy
Google Analytics Goals Guide
The DMI Guide to GA4
85%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
The information provided by DMI is exceptional... relevant and easily digestible for the busy professional.
LaShaun R, Trinidad and Tobago
The course provided me with the necessary knowledge and a clear guideline…
Joy T, Germany
Outstanding and comprehensive journey for the people who seek the quality and value
Esad T, Poland
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in SEO.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Search Engine Optimization. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
85%
38%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
Buy Now
Join 160.000+ Members
[price:TRACK_SEO-std]
Installments
Pay in 3 easy installments
[price:TRACK_SEO-std/0/3] / mo