💫 20% Off AI Short Course with Search Marketing. Enrollment Deadline is Jul 17th, just 5 days 8 hrs left.
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Become Certified in SEO and Paid Search

Search Marketing Course

(Professional Diploma)


Learn Online


[price:SP_SM-std] [price:SP_SM-std/30]


Enrollment Deadline July 17th

Whether you're a beginner looking to understand the fundamentals or a seasoned marketer aiming to enhance your skills, this course covers everything you need to know to succeed in the competitive landscape of Search Marketing (SEO).

Learn directly from top SEO expert Neil Patel and his team.

Limited Time Offer: 20% Off AI in Digital Marketing Course with Search Marketing Specialist.

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Why DMI?

  • Globally recognised certification
  • Join 300k+ members worldwide
  • Payment Plans Available

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Course Overview

Professional Diploma in Search Marketing - SEO & Google Ads

Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going.

Taught directly by Neil Patel and DMI’s experts, you'll gain knowledge from people who actually use these tactics in the field. Plus you can boost your strategy with 1 month free access to the SEO tool Ubersuggest.

Program learning outcomes and content


Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.

Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel.

Introduction to Search Marketing

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SEO Setup and Content

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Optimizing SEO

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Paid Search Fundamentals

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Paid Search Campaigns

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Demand Generation

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Search Analytics

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Data & Data Visualization

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Search Strategy - Research & Planning

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Search Strategy 2 - Execution & Optimization

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Introduction to Search Marketing

Module Info & Overview

Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales.

  • Search Marketing
  • SEO & Paid Search principles
  • Demand generation
  • Analytics & reporting
  • Data visualization
  • Search Generative Experience

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Frequently Purchased Together

AI Bundle - Limited Time Offer

Save €141 with the AI bundle offer DMI Search + AI Course: €1790 - €1649.

AI in Digital Marketing course combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

  • Understanding AI in Digital Marketing

  • Hands-On Experience with AI Tools

  • Data-Driven Decision Making

  • Personalization and Targeting Techniques

  • AI in Social Media and SEO

  • Measuring AI Effectiveness


of employers say that they are more likely to hire candidates with an AI Certification on their CV.


of marketers already implementing AI-driven initiatives in their marketing strategies.

Source: DMI Member Survey 2024

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Become a Certified Search Marketing Professional

Boost your credibility and advance your knowledge, role and career. Enjoy instant access to your course once you enroll.

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Pay in Full

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Search + AI Bundle

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Join 300k DMI members from companies like these.


300,000+ members trust DMI to power up their careers


McKenzie Mullany

Marketing Director

Helped Drive Results

My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...


Gavin O’Leary

Social Media Specialist

Internationally Recognized

After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...


Kara Skehan

That Was Invaluable

There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...


Charlie Cantwell

Marketing Communications Manager

Useful Real-world Examples

The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...


Davin Kelly

Marketing Operations Specialist

Obvious Choice For Me

The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...

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Advanced Course

Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?

Digital Strategy & Leadership


Digital Strategy & Leadership

Expert-Level Certificate in Digital Marketing


Digital Marketing

Postgraduate Diploma in Digital Marketing

Postgraduate Diploma

Digital Marketing

MSc In Digital Marketing


MSc In Digital Marketing

View our advance course offerings to find the right path for your success.

DMI Business Membership

Save up to 50% with our Business Membership Plans

Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.

Our Training Is Trusted By:


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Who's this for?


  • Experienced digital sales and marketing pros who are ready get strategic about search.
  • Sales professionals. Marketing managers. Team leaders. Business consultants and developers.
  • Entrepreneurs want to grow their business efficiently.
  • Inspired career changers
  • Freelancers and consultants who want to differentiate themselves.

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What's included?

Countless ways to keep your learning adventure going

Get a free subscription to our premium resource library with any course. Join thousands of alumni who are already trailblazing in the world of digital. Access resources, e-books, short lessons, and real tools you can use at work. You don’t just do a course, you get what you need to build a career.

More details on DMI Membership can be found here

6 months FREE with all courses.

White-hot course content

Get the latest up to date courseware via our learning experience platform.

Globally recognised Certification

A globally recognised digital marketing certification to move you & your career forward.

Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keeping you in the game.

Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

Vibrant connected community

Connect and join over 300k global members in the DMI Network.

Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

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Globally Recognised Digital Marketing Certification

Over 300,000+ Members
Globally Trust DMI to progress their career


of DMI graduates say the course helped them get a promotion.


say certification was a reason for their salary increase


got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

Logos members work for


How long is the search marketing course?

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

How is the search marketing course assessed?

Certified Digital Marketing Specialist - Search Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.

Where will my qualification be recognized?

Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified digital marketing specialist. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

What will my learning outcomes be?

Master the practical stuff. This course merges thought leadership and the technical skills, tools and tactics you need to get the job done. We give you everything you need to plan, implement and measure an effective SEO campaign – to make your brand seen

Where does the search marketing course fit in the grading system?

Professional Diploma in Digital Marketing - Search Marketing is equivalent to a level 5 in the UK grading system.

When can I enroll in the search marketing course?

Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.

How will I learn whilst doing search marketing course?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.


With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience

Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. The team is right there when you need them.

Navigate new frontiers.
Discover opportunities.
Journey to success.

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