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Professional Diploma
in Search Marketing

June Special Offer - Get a free short course worth €400 when you enroll on a diploma course this month.

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

This specialized professional diploma course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.

Professional Diploma in Search Marketing Course Info Card
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Certified Digital Marketing Specialist - Search

"Shortly after completing the course I was offered a position at Twitter, as a Marketing Operations Specialist, where my digital marketing skills are put to use on a daily basis."

Davin Kelly, Twitter

Did you know that 91% of our graduates were satisfied with the training they received?

Transform your career and significantly increase lead generation with our Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited Search Marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.

Course fee is

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The deadline for enrollment is Wednesday, June 28th.

Module Overview

Module 1 Introduction As one of the more technical streams of the post graduate diploma, this module will cover key concepts of Search Engine Marketing to provide you with a solid understanding before diving deeper into the individual modules.
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Module 2 SEO Setup The SEO Setup module covers the key concepts relating to Search Engine Optimization, how search engines work, the key components of Search Engine Results Pages (SERPs) and keyword research tools you can use in your SEO activities.
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Module 3 SEO Content The SEO Content module teaches you about the importance of distributing relevant content marketing messages in order to enhance search traffic, and develop broader engagement levels across different digital marketing channels.
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Module 4 SEO Workshop The SEO Workshop takes the learnings from SEO Setup and SEO Content and combines them into a practical workshop on SEO. On completion, you will be able to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.
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Module 5 Paid Search The Paid Search module introduces you to the fundamental concepts of Paid Search. It takes you through how to setup your Google AdWords account, how to track conversions and link to your analytics account for accurate reporting and analysis.
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Module 6 Display Advertising The Display Advertising module teaches you everything you need to know about display campaigns from creation to optimization and then on to reporting. On completion you will be able to prepare creative and strategic ads for maximum reach.
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Module 7 Video Advertising The Video Advertising module will give you a thorough understanding of the opportunities for advertising provided through video hosting and mobile platforms. It will inform the video advertising life cycle from planning to implementation and measurement.
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Module 8 Analytics Setup The Analytics Setup module provides a foundation to analytics which you will then build on in Module 9. You will understand the full range of features and capabilities associated with analytics and how it can be used to optimize website performance.
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Module 9 Applied Analytics The Applied Analytics module will help you to develop your understanding of the more technical aspects of Analytics. On completion, you will be able to analyze and deliver detailed conversion reports with regards to goals, funnels, and conversions.
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Module 10 Strategy & Planning The Strategy & Planning module will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.
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Become a Certified Digital Marketing Specialist in Search

Become a certified search marketing professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

The knowledge I gained at the Digital Marketing Institute has helped me to execute marketing campaigns on a global scale.

Davin Kelly, Twitter Read More

The chance to learn from the very tenured lecturers that they have on staff was the main draw for me.

Kelly Herbst, Hubspot Read More

For me, everything from the learning materials to the video lectures complemented my learning experience.

Anna Moldovan, Google Read More

Apply Online

Based on your location we have a selection of learning options for you.

Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Practical Exercises, Online Tutor

Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Got questions?

Do I need to have a marketing background?How much does the search marketing course cost?Who should take this search marketing course?Where will my qualification be recognized?How is the search marketing diploma assessed?

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Search Marketing. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a SEO/PPC marketing career.

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How much does the search marketing course cost?

The Professional Diploma in Search Marketing costs to study online.

This includes the examination fee and all course content.

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Who should take this search marketing course?

The Professional Diploma in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (AdWords) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

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Where will my qualification be recognized?

Our qualifications are world class. We offer courses in over 80 countries and are courses are recognized by the Scottish Qualifications Authority. 

This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the search marketing diploma assessed?

The Professional Diploma in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. 

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the center when you book your examination.

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How strong are
your digital skills

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.

How strong are your digital skills?

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