DMI + NEIL PATEL PARTNERSHIP
Become Certified in SEO and Paid Search
Search Marketing Course
(Professional Diploma)
Learn Online
[price:SP_SM-std]
Enrollment Deadline June 25th
Whether you're a beginner looking to understand the fundamentals or a seasoned marketer aiming to enhance your skills, this course covers everything you need to know to succeed in the competitive landscape of Search Marketing (SEO).
Learn directly from top SEO expert Neil Patel and his team.
FREE AI Course worth [price:TRACK_AIFDM-std] Included.
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
DMI + NEIL PATEL PARTNERSHIP
Become a Certified SEO and Paid Search Specialist
Search Marketing Course
(Professional Diploma)
Learn Online
[price:SP_SM-std]
Enrollment Deadline June 25th
This course combines DMI's practical learning approach with the expertise of the world’s leading Search Marketing authority, Neil Patel, to shape you into a well-rounded Search Marketing Specialist. Master in-demand skills in SEO, PPC, and analytics through hands-on learning. Gain the knowledge to design, execute, and optimise high-performing campaigns with AI-driven tools and innovative strategies.
Become an AI-powered search marketing pro with New AI Skills.
Why DMI?
- ✓ Relevance through industry expertise
- ✓ 44% got a promotion within a year*
- ✓ €11k salary increase on average*
Download Brochure
DMI + NEIL PATEL PARTNERSHIP
Become a Certified SEO and Paid Search Specialist
Search Marketing Course
(Professional Diploma)
Learn Online
[price:SP_SM-std]
Enrollment Deadline June 25th
This course combines DMI's practical learning approach with the expertise of the world’s leading Search Marketing authority, Neil Patel, to shape you into a well-rounded Search Marketing Specialist. Master in-demand skills in SEO, PPC, and analytics through hands-on learning. Gain the knowledge to design, execute, and optimise high-performing campaigns with AI-driven tools and innovative strategies.
Become an AI-powered search marketing pro with New AI Skills.
Why DMI?
- ✓ Relevance through industry expertise
- ✓ 44% got a promotion within a year*
- ✓ €11k salary increase on average*
Download Brochure
How can a DMI Certification fast-track your career?
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
Download Brochure
By the Industry, For the Industry
DMI Search is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Mia Mora
Director, GTM Strategy and Operations
Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.
Courtney Sembler
Senior Manager
Hubspot
As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Ruth leads Ads Marketing for YouTube in EMEA, leading a team that helps marketers across 12 markets achieve faster business growth with YouTube. She has a background in marketing, sales and customer strategy across the media, retail & tech industries, having previously worked for a boutique strategy consultancy as well as agencies within the Omnicom & WPP groups. She holds an MBA from INSEAD.
Neil Patel
Founder
Neil Patel Digital
Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.
Learning outcomes in a nutshell
Gain expertise in on-page, off-page, and technical SEO to enhance website rankings and organic traffic.
Design integrated search marketing strategies that align with business goals and drive measurable outcomes.
Utilize web analytics to measure, refine, and optimize search performance and inform decision-making.
Leverage AI tools to streamline keyword research, content creation, and performance tracking.
Develop and implement high-performing PPC campaigns using advanced bidding strategies and AI tools.
Learn the latest in AI, automation, and algorithm updates to maintain a competitive edge in search marketing.
Combine SEO, PPC, and data-driven insights to create campaigns that deliver real business impact.
Download Brochure
Program learning outcomes and content
WHAT WILL I LEARN?
Develop the skills to excel in search marketing. Gain expertise in search engine optimization, paid search, and digital display advertising using the latest platforms like Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Learn how to leverage AI-powered tools to optimize campaigns, enhance performance, and streamline workflows. Upon completion, you’ll earn a globally recognized DMI Search Marketing Specialist certification and a completion badge from Neil Patel, the world’s leading search marketing expert.
10 Modules
Approx 27 Hours Learning Content
SEO Setup
Content Marketing for Search
Optimizing SEO
Paid Search Fundamentals
Managing Paid Search Campaigns
Generating Demand with Google Ads
Search Analytics
Data and Data Visualization
Search Strategy Research and Planning
Search Strategy Execution and Optimization
SEO Setup
Module Info & Overview
Explore SEO fundamentals, from understanding how search engines and algorithms work to optimizing websites for increased visibility and traffic. Learn to apply SEO best practices, strategic content planning, and on-page optimization to drive engagement, improve rankings, and boost conversions.
- How People Use Search Engines
- Search Engine Optimization Basics
- Search Engine Algorithms and Google
- Core Principles and Ranking Factors
- How to Conduct Keyword Research
- Landing Pages
- Pre-click On-Page Optimization
Download Brochure
New Content Added
What is New & Updated?
The latest version of the course includes new lessons and resources that will enable you to gain in-demand skills:
Updated:
• Learning Resources: New videos, tools, walkthroughs, and interactive content designed to make learning actionable and impactful.
Download Brochure
New:
- AI-Powered Search Strategies: Learn to leverage AI for content marketing, SEO, paid search, and strategic planning
- AI in Paid Search Fundamentals: Explore AI-driven tools for Google Ads, smart bidding, and crafting demand.
- AI for Data-Driven Decisions: Gain expertise in using AI for data collection, visualization, and decision-making.
- Content Marketing for Search: A new module dedicated to AI-enhanced content creation and optimization.
“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Pricing
Buy Now & Start Your Course in January
Take advantage of our Cyber Monday Sale now and enjoy instant access to your course or decide to start next year. Payment plans are available.
Search Marketing
or Download Brochure
3 installments
or Download Brochure
Search + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Pay In Full
or Download Brochure
3 installments
or Download Brochure
Search + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Download Brochure
Who's this for?
The Search Marketing Specialist Course is perfect for:
- Digital Marketing Professionals: Generalists, Specialists, Managers, and Directors in digital marketing.
- SEO and Search Professionals: SEO Specialists, SEM Specialists, Search Marketing Consultants, and Google Ads Specialists.
- Performance and Analytics Roles: Data Analysts, Marketing Analysts, Web Analytics Specialists, and CRO Specialists.
- Content and Strategy Roles: Content Creators, Content Marketers, and Demand Generation Managers.
- Lead and Performance Marketers: Lead Generation Specialists, Performance Marketing Managers, and Paid Search Specialists.
- Anyone looking to start or advance their career in search marketing
Download Brochure
Digital Marketing Apprenticeships
DMI is excited to partner with Estio, a leading provider of Digital Marketing Apprenticeships in the UK, to offer the Digital Marketing Apprenticeship Programme (Multichannel Marketer).
How It Works:
The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If the company doesn’t pay the levy the government covers 95% of the costs, with the company only paying 5%.
13 months + assessment
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
Download Brochure
DMI Membership Hub: Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.
Download a brochure to learn more about this course and the benefits of DMI Membership.
Download Brochure
Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
DMI SPECIALIST
Digital Strategy & Leadership
DMI MASTER
MSc In Digital Marketing
View our advance course offerings to find the right path for your success.
What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
DMI Business Membership
Save up to 50% with our Business Membership Plans
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.
Our Training Is Trusted By:
Download Brochure
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the search marketing course?
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
How is the search marketing course assessed?
Certified Digital Marketing Specialist - Search Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified digital marketing specialist. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
What will my learning outcomes be?
Master the practical stuff. This course merges thought leadership and the technical skills, tools and tactics you need to get the job done. We give you everything you need to plan, implement and measure an effective SEO campaign – to make your brand seen
Where does the search marketing course fit in the grading system?
Professional Diploma in Digital Marketing - Search Marketing is equivalent to a level 5 in the UK grading system.
When can I enroll in the search marketing course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2024, your enrol date would be January 1st 2025 or February 1st if you wish.
How will I learn whilst doing search marketing course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.