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Professional Diploma
in Search Marketing

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques.

This specialized professional diploma course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.

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"Shortly after completing the course I was offered a position at Twitter, as a Marketing Operations Specialist, where my digital marketing skills are put to use on a daily basis."

Davin Kelly, Twitter

The course fee is .

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The next enrollment deadline is Wednesday, 8th March.

Module Overview

Become a certified search marketing professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

I felt that the Digital Marketing Institute offered me exactly what I was looking for.

Gavin O’Leary, Company of Huskies Read More

For me, everything from the learning materials to the video lectures complemented my learning experience.

Anna Moldovan, Google Read More

The knowledge I gained at the Digital Marketing Institute has helped me to execute marketing campaigns on a global scale.

Davin Kelly, Twitter Read More

The chance to learn from the very tenured lecturers that they have on staff was the main draw for me.

Kelly Herbst, Hubspot Read More

The course was a great opportunity to get a broad overview of all aspects of a digital strategy.

Roisin Milmoe, PWC Read More

Apply Online

Based on your location we have a selection of learning options for you.

Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Slides, Practical Exercises

Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Got questions?

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Search Marketing. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

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How much will the course cost?

The Professional Diploma in Search Marketing costs to study online.

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Who should take this course?

The Professional Diploma in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists, search advertising and optimization professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

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Where will my qualification be recognized?

Our qualifications are world class. We offer courses in over 80 countries and are courses are recognized by the Scottish Qualifications Authority. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the programme assessed?

The Professional Diploma in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the center when you book your examination.

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How strong are
your digital skills

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.