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DMI Track

Digital Strategist Training

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.

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The Global Authority

12 years delivering excellence

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200,000 + Members

Join a global community

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Associate Certification

Globally recognized

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Includes DMI Membership

FREE with all courses

Digital Strategy Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.

4 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Strategic ThinkingBuyer PersonasDigital Marketing BudgetsBasics of CXRisk Assessment Presentation Skills Channel Marketing

What you'll learn

4 Modules • Approx 11 hours Learning content

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Module 1 - The Customer and Your Brand Story

2h 09mins

Focus on the customer and celebrate your brand story.

Knowledge Gain:

Your Brand Story Becoming a Strategic Thinker The Basics of CX Buyer Personas

Toolkits included:

Buyer Persona Template

Case Study/Webinar

Spotify: The Great Audio Disruptor

3 Ways to Make Your Brand Legendary, Star Wars-Style

Expert Insights:

Launching and Running a Global Digital Marketing

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Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk

3h 14mins

Deepen your skills in financial control and team management

Knowledge Gain:

Planning a Digital Marketing BudgetComposition of the Modern Digital Marketing Team Setting a Digital Marketing BudgetThe Risks with Digital Laws and Guidelines All About the California Consumer Privacy Act

Toolkits included:

Digital Marketing Strategy - Research Template

Digital Marketing Budgets - The Full Toolkit

Plan your Campaign Strategy with our Seasonal Checklist

The Definitive GDPR Checklist for Marketers

Case Study/Webinar

Johnson & Johnson: Big Pharma Pioneers on the Front Line

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Module 3 - Channel Planning for a Complex Buying Process

2h 15mins

When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.

Knowledge Gain:

Channel Planning The Importance of Putting Mobile First Adaptability in the Workplace The Changed Buying Process

Toolkits included:

Content and Channel Matrix Template

Channel Performance Tracker

Targets and KPIs Toolkit

Digital Marketing Campaign Brief Template

Case Study/Webinar

Influencing Change Through Digital Channels: with DrinkAware

Expert Insights:

Omni-Channel Marketing

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Module 4 - Becoming a Digital Leader

2h 51mins

Underpin your digital strategy by developing strong and robust digital leadership.

Knowledge Gain:

Transitioning From Managing to LeadingFundamentals of Digital Leadership Successful CollaborationCritical Skills for Senior Digital Marketing Leaders

Toolkits included:

Master your Presentations

Case Study/Webinar

Ahead of the Game: DMI (Podcast)

Expert Insights:

Planning for the future of Marketing with Olivia Kearney

Digital Marketing Predictions for InsurTech

85%

of DMI graduates think DMI certification is valuable

Google Stars

200+ 5 Star Customer Reviews

38%

got a new role in digital marketing or changed their career path

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 200,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

Certification

2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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200,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 200,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Certification
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Digtal Strategy. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

85%

Stars

38%

of DMI graduates think DMI certification is valuable

200+ 5 Star Customer Reviews

got a new role in digital marketing or changed their career path

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Join 160.000+ Members

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Installments

Pay in 3 easy installments

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