DMI Track
Digital Strategy Short Course
Fast track your knowledge of digital strategy fundamentals with this expert-led interactive short course. By understanding how to put digital at the heart of your business, you will learn how to align your marketing strategy with your customer personas, your brand story, your team, and the customer buying process.
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Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
DIGITAL STRATEGY
[price:TRACK_STRAT-std]
Enrollment Deadline is Apr 24th
Course Overview
Duration
11 Hours Self Paced Learning
Enrollment
Enroll by Apr 24th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterpriseDigital Strategy Course Overview
his Digital Strategy course will help advance your career and provide easy learning through a combination of expert-led video tutorials, case studies and useful toolkits. On completion, you will understand how to plan, build, execute and optimise a digital marketing strategy that focuses on the customer and your brand.
↗4 Interactive Modules.
↗Associate Level Certification.
↗11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Strategic Marketing↗Market Research and Consumer Behaviour↗Digital Marketing Planning↗Customer Centricity and Customer Experience↗Situation and Audience Analysis↗Defining Your Target Audience↗Defining Strategy Objectives↗Defining an Action Plan↗Strategic Thinking ↗Enabling and Executing Digital Marketing Strategy
What you'll learn
4 Modules • Approx 11 hours Learning content
Module 1 - Marketing Fundamentals
2h 20mins
Explore the evolution of marketing and the role it plays in driving organisational strategy along with the value of consumer behaviour research
Knowledge Gain:
Strategic MarketingDesigning a Marketing ProgrammMarket ResearchConsumer Behaviour
Case Study/Webinar
Think with Google & Social Case Studies Demo
Expert Insights:
Your Guide to B2B Marketing Basics
Module 2 - Planning A Strategy
1h 45mins
Explore omnichannel strategy principles,the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement
Knowledge Gain:
Digital Marketing PlanningOmnichannelMarketing StrategyCustomer CentricityCustomer Experience
Toolkits included:
Digital Marketing Strategy Research Template
Module 3 - Choosing Digital Channels For Your Strategy
3h 41mins
Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing
Knowledge Gain:
Channel PlanningDemand Generation (Outbound)Social and Content (Inbound)Search Engine Marketing (Inbound)
Toolkits included:
Marketing Media Brief
Digital Marketing Campaign Brief Template
Keyword Research Toolkit
Google Ads Creator Template
Module 4 - Planning & Executing A Digital Strategy
2h 58mins
Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.
Knowledge Gain:
Situation and Audience AnalysisDefining Your Target AudienceDefining Strategy ObjectivesSelecting Digital ChannelsDefining an Action PlanStrategic ThinkingEnabling and Executing Digital Marketing Strategy
Toolkits included:
Buyer Persona Template
Strategy Action Plan Template
Expert Insights:
An Omnichannel Customer Journey
85%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Stratgey.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Digtal Strategy. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
85%
38%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
Buy Now
Join 160.000+ Members
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Installments
Pay in 3 easy installments
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