💫 20% Off AI Short Course with AI Bundle Offer. Enrollment Deadline is May 29th, just 5 days 6 hrs left.
Brochure Download

30% OFFSave [NaNPayment plans available

Social Media Marketing Course

(Professional Certification)

Clock

Learn Online

Bookmark

[price:SP_SMM-std] [price:SP_SMM-std/30]

Calendar

Enrollment Deadline May 22nd

Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts.

Limited Time Offer: 20% AI in Digital Marketing Course with DMI Social Media Specialist.

Learn More →

Why DMI?

  • Globally recognised certification
  • Join 300k+ members worldwide
  • Payment Plans Available

Download Brochure

Google Review Stars
Giac Logos
14 days guarantee

Become a certified social media marketing specialist

Join over 300,000 membersaround the world, working for some of the worlds top companies using DMI to keep their careers and skills relevant. 79% of our members have been promoted upon completion of one of our courses and 65% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer.

Download Brochure

Get world class, specialist knowledge and insight.

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat.

With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere.

Download Brochure

What’s the latest?

  • 10 modules - updated syllabus, videos, interactive content, and walkthroughs
  • New practical toolkits - for just-in-time learning and upskilling
  • New content formats: embedded tools, text articles and quizzes
  • Live sessions with an instructor covering the latest updates to tools and platforms
  • More emphases on practical skills, deeper specialist knowledge, and B2B examples
  • Many more bite-sized walkthroughs covering more topics and more social apps
  • Improved videos with animated explainers
  • Plus much, much more

Program learning outcomes and content

WHAT WILL I LEARN?

Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you'll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We've added 8 new soft skill lessons to give you the most industry ready certification available, anywhere.

Social Research

Gradient Arow

Social Content

Gradient Arow

Facebook, Instagram and Pinterest

Gradient Arow

Twitter

Gradient Arow

Linkedin

Gradient Arow

YouTube & Social Video

Gradient Arow

Social Apps

Gradient Arow

Social Commerce and Affiliate Marketing

Gradient Arow

Social Customer Service

Gradient Arow

Social Strategy

Gradient Arow

Social Research

Module Info & Overview

Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating.

This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls.

Delve into these tools and put them to use, including the new Google Analytics 4 platform.

    Download Brochure

    Frequently Purchased Together

    AI Bundle - Limited Time Offer

    Save €141 with the AI bundle offer DMI Social + AI Course: €1790 - €1649.

    AI in Digital Marketing course combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

    • Understanding AI in Digital Marketing

    • Hands-On Experience with AI Tools

    • Data-Driven Decision Making

    • Personalization and Targeting Techniques

    • AI in Social Media and SEO

    • Measuring AI Effectiveness

    63%

    of employers say that they are more likely to hire candidates with an AI Certification on their CV.

    61%

    of marketers already implementing AI-driven initiatives in their marketing strategies.

    Source: DMI Member Survey 2024

    Download Brochure

    Pricing

    Become a Social Media Marketing Specialist

    Boost your credibility and advance your knowledge, role and career. Enjoy instant access to your course once you enroll.

    Secure Payments Icon

    Pay in Full

    30% OFF

    [price:SP_SMM-std/,30]

    or Download Brochure

    Social + AI Bundle

    20% OFF

    [price:PRO-ai-bund,le]

    or Download Brochure

    Join 300k DMI members from companies like these.

    Logos

    300,000+ members trust DMI to power up their careers

    DMI SPECIALIST

    McKenzie Mullany

    Marketing Director

    Helped Drive Results

    My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...

    DMI EXPERT

    Gavin O’Leary

    Social Media Specialist

    Internationally Recognized

    After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...

    DMI AI TRACK

    Kara Skehan

    That Was Invaluable

    There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...

    DMI LEADERSHIP TRACK

    Charlie Cantwell

    Marketing Communications Manager

    Useful Real-world Examples

    The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...

    DMI PRO

    Davin Kelly

    Marketing Operations Specialist

    Obvious Choice For Me

    The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...

    Download Brochure

    Advanced Course

    Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?

    Digital Strategy & Leadership

    DMI SPECIALIST

    Digital Strategy & Leadership

    MOST POPULAR
    Expert-Level Certificate in Digital Marketing

    DMI EXPERT

    Digital Marketing

    Postgraduate Diploma in Digital Marketing

    Postgraduate Diploma

    Digital Marketing

    View our advance course offerings to find the right path for your success.

    corporate-plans-image

    DMI For Business

    Save up to 50% by Training with a Colleague or Team

    Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a team and save up to 50%.

    Teams that upskill with DMI for Business:

    corporate-plans-image-logos

    Download Brochure

    What's included?

    WE GET YOU IN THE GAME AND KEEP YOU THERE

    Sign up for our digital marketing courses and you become a Power Member who is joining thousands of alumni who are already playing the digital game and becoming a certified marketing professional. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.

    6 months FREE with all courses.

    White-hot course content

    Get the latest up to date courseware via our learning experience platform.

    Globally recognised Certification

    A globally recognised digital marketing certification to move you & your career forward.

    Maintain your Status and Skills year-on-year

    Continuous professional development guaranteed, keeping you in the game.

    Toolkits & Premium Content

    The latest content and toolkits to always keep you in the game.

    Vibrant connected community

    Connect and join over 300k global members in the DMI Network.

    Test your skills diagnostic

    Benchmark your skills against your professional competition and stay top of your game.

    Download Brochure

    Globally Recognised Digital Marketing Certification

    Over 300,000+ Members
    Globally Trust DMI to progress their career

    79%

    of DMI graduates say the course helped them get a promotion.

    65%

    say certification was a reason for their salary increase

    38%

    got a new role in digital marketing or changed their career path

    Our members work for some of the biggest companies globally

    Logos members work for

    THE DMI STUDENT SUPPORT TEAM

    With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

    Instructors with Industry Experience
    Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


    Support Team

    Whatever it is, we’ve got it covered. The team is right there when you need them.

    YOUR QUESTIONS ANSWERED.
    AND THEN SOME

    Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

    How long is the social media marketing course?

    This course consists of approximately 25-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

    How is the social media marketing assessed?

    The Specialist Certificate in Social Media Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

    Does the course have payment plans?

    DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.

    Where will my qualification be recognized?

    Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified digital marketing specialist. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

    What will my learning outcomes be?

    Get world class, specialist knowledge and insight. Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere.

    Where does the social media marketing course fit in the grading system?

    Professional Diploma in Digital Marketing - Social Media Marketing is equivalent to a level 5 in the UK grading system.

    When can I enroll in the social media marketing course?

    Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.

    How will I learn whilst doing social media marketing course?

    Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

    Stay relevant.
    Stay connected to opportunities.
    Get in the game - and stay ahead.

    Download Brochure