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Professional Diploma
in Digital Strategy & Planning

July Special Offer - Get a free short course worth €400 when you enroll on a diploma course this month.

Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.

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Certified Digital Marketing Specialist - Strategy & Planning

"The course is a great opportunity to get a broad overview of all aspects of a digital strategy."

Roisin Milmoe

Did you know that 81% of our graduates have been promoted since completing their course?

Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.

Course fee is

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The next enrollment deadline is Wednesday, August 23rd.

Module Overview

Become a Certified Digital Marketing Specialist in Strategy & Planning

Become a certified digital strategy & planning professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

With the knowledge gained, I am now able to form, implement and analyze a marketing strategy, integrating digital and traditional marketing channels

Vivek Sagar, Al Rashid Group (Part of Landmark Group) Read More

Being able to define clear targets to maximize the ROI of our digital marketing efforts was my main objective for returning to study.

Fred Verdier, Wicklow County Tourism Board Read More

As a senior executive I wasn’t looking to progress my career – I was looking to further enhance what my team already do

Jacqui Parrish, IRT Group Read More

Apply Online

Based on your location we have a selection of learning options for you.

Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Practical Exercises, Online Tutor

Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Got questions?

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Strategy and Planning. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

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Who should take this course?

This programme is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

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How much will the course cost?

The Professional Diploma in Digital Strategy and Planning costs to study online.

This includes all course content and the examination fee (first attempt only).

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Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the programme assessed?

The Professional Diploma in Digital Strategy and Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.

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How strong are
your digital skills

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.