Professional Diploma in 
Digital Strategy and Planning NEW & IMPROVED

Specialize Today: take a deep dive into the key skills needed to manage the digital marketing strategy for your organization, with our Certified Digital Marketing Specialist - Digital Strategy & Planning.

This newly overhauled specialist course immerses you in digital communications, analytics, marketing automation, budget & strategy formulation and more. You’ll learn through detailed practical demonstrations, highly engaging platform walkthroughs, videos and toolkits. As you progress, sample quizzes test your learning.

The course is delivered in bite sized learning modules – learn in your lunch hour, or on your commute. As always, your seamless learning experience is delivered exclusively within our stunning learning management system.

Upon completion, you will become a Certified Digital Marketing Specialist in Strategy and Planning, fully equipped with a deep knowledge of global Digital Strategy.

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Certified Digital Marketing Specialist - Strategy & Planning

81% of our graduates have been promoted since completing their course

Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.

Course fee is


Deadline for enrollment is November 6th

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Module Overview


Certified Digital Marketing Specialist - Digital Strategy & Planning


  • Brand new walkthrough videos
  • New and improved 'bite-sized' learning
  • 30+ topics with new learning interactions and quizzes
  • 2 hour multi-choice exam
Certified Digital Marketing Specialist  - Digital Strategy & Planning
Become a Certified Digital Marketing Specialist in Strategy & Planning

Become a Certified Digital Strategy & Planning Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital strategy and planning professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

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With the knowledge gained, I am now able to form, implement and analyze a marketing strategy, integrating digital and traditional marketing channels

Vivek Sagar, Al Rashid Group (Part of Landmark Group) Read More

Being able to define clear targets to maximize the ROI of our digital marketing efforts was my main objective for returning to study.

Fred Verdier, Wicklow County Tourism Board Read More

As a senior executive I wasn’t looking to progress my career – I was looking to further enhance what my team already do

Jacqui Parrish, IRT Group Read More

Apply Online

Based on your location we have a selection of learning options for you.
Spread the cost! Ask us about our new financing options.

Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Practical Exercises, E-learning Manager
USD $1,955.00
Apply for this course

Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
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Got questions?

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Strategy and Planning. 

A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. 

The only prerequisite is that you have in an interest in a digital marketing career.

Contact our team

Who should take this course?

This program is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. 

This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

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How much will the course cost?

The Professional Diploma in Digital Strategy and Planning costs  to study online.

This includes all course content, membership and the examination fee (first attempt only).

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Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the program assessed?

The Professional Diploma in Digital Strategy and Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.

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Become a Certified Digital Strategy & Planning Professional

Boost your credibility and advance your knowledge, role and career.




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