DMI TRACK
Social Media Marketing
Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units and includes free DMI membership for six months.
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Associate Certification
Globally recognized
Includes DMI Membership
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Social Media Marketing Course Overview
More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.
↗ 5 Interactive Modules.
↗ Associate Level Certification.
↗ 13 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Social Listening ↗ Social Intelligence
↗ Social Media Marketing
↗ Social Community Building
↗ Brand Storytelling ↗ Building Personas
↗ Enhancing Creativity ↗ Content Marketing
↗ Strategic Thinking
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
5 Modules • Approx 13 hours Learning Content
Module 1 - Revealing Insight: Social Customers
2h 5mins
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Knowledge Gain:
Gaining Insight with Social Research Key Concepts of Social Selling Understanding Your Buyer Building Customer Personas Social Listening and Social Intelligence
Tools Included:
- Strategy research template
- How to manage your online reputation
- Buyer persona template
Case Study/Webinar:
Glossier (Skincare & Beauty)
Module 2 - Social Content: Brand Storytelling
2h 17mins
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Knowledge Gain
Purpose of Content Marketing Content Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management
Tools Included:
- Digital Media Tracker & Planner
- Digital Marketing Campaign Brief
- Project Management Gantt Chart template
Case Study/Webinar:
- 4 Lessons from Lewis Capaldi
- Webinar: Brand Storytelling
Module 3 - Creativity: Designing Social Content
2h 26mins
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Knowledge Gain:
Graphic Design Best Principles Design Foundations: Brand Guidelines and Consistency Enhancing Your Creativity The Power of Design-Led Content Marketing Essential Skills: Designing & Building Graphics
Case Study/Webinar:
- Lego
- Brand Strategy & Planning with venturethree
- Wimbledon
Expert Insights:
- Reading: The Power of Design led content Marketing
Module 4 - Thinking Strategically: Social Sharing
2h 43mins
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Knowledge Gain:
Matching Content with the Right Channels Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker
Tools Included:
- Content and Channel Matrix Template
- Social Media Calendar Template
- Seek > Sense > Share Toolkit
- How to use Anders Pink for Content Curation
Case Study/Webinar:
CMO Webinar: Planning for the Future of Marketing
Expert Insights:
- Reading: Social Media Demographics Guide for Digital Marketers
Module 5 - Social Selling: CX and Social Communities
3h 17mins
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Knowledge Gain:
Building and Engaging Your Network Strengthening Buyer Relationships, and deeper post-sales relationships Increasing Conversions using Social Tools and Techniques The Basics of CX and assessing CX Upselling and Cross-Selling
Case Study/Webinar:
- Podcast: Social Media Communities
- Webinar CX - Reinventing the Digital Customer Journey in the Pharmaceutical Industry
Expert Insights:
- Reading: The Growing Trend of B2B Influencer Marketing
- Reading: The Enduring Marketing Power of Customer Loyalty Schemes
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 120,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
120,000+ Members trust DMI
to Progress their Career
120,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 120,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Our 120,000+ Members work for companies like:
Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this Social Media short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in social media.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of social media marketing. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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