Get actionable skills quickly with the new & updated Social Media Marketing short course
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Social Media Marketing

Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.

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Associate Certification

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Social Media Marketing Course Overview

More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

4 Interactive Modules.

Associate Level Certification.

14 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Social ListeningSocial IntelligenceSocial Media MarketingSocial Community BuildingBrand StorytellingBuilding PersonasEnhancing CreativityContent MarketingStrategic Thinking

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What you'll learn

4 Modules • Approx hours Learning content

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Module 1 - Revealing Insight: Consumers and Social Content Planning

This module introduces the key social media concepts including the role of the social media marketer, the value of social research, and the importance of establishing brand capabilities and goals. You will then deep-dive into the topic of audience research, including what array of tools are best suited for the job. Next, you will focus on how to engage with and acquire customers using social content including some key considerations to bear in mind when planning content for social channels.

Knowledge Gain:

Audience Research and Listening ToolsSocial Content PlanningSocial Content FormatsGaining Insight with Social Research

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Module 2 - Social Apps for Marketing

This module focuses on the various social media platforms available to digital marketers and how they can be used to grow and engage with a social media community. It demonstrates the fundamentals of the major social media apps and platforms and how each best practices can be best applied to benefit a business’s digital marketing strategy.

Knowledge Gain:

Growing and Engaging an Audience Using Social MediaMeta for MarketersLinkedIn for MarketersTwitter for MarketersPinterest for Marketers Social Apps for Marketing

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Module 3 - Social Video Platforms

This module introduces the concept of social video marketing. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. The module concludes by showing you how to set up, customize, promote, and manage both a YouTube channel and a TikTok channel, and how to use the two platform’s features effectively for optimizing, customizing, and promotion.

Knowledge Gain:

Introduction to Social VideoYouTube SetupPromoting a brand on TikTok

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Module 4 - Building a Social Media Strategy

This module focuses on how to create a high-impact social media strategy. The module begins by explaining why businesses create social media strategies in the first place and by outlining the steps involved in developing one. It then looks at the importance of setting measurable objectives for your social media marketing campaigns, as well as how best to work with social strategy data.

Knowledge Gain:

Planning Social Media StrategySetting Objectives and Social KPIsBuilding and Analyzing a Social Strategy

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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

Certification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Excellent course materials that take one's career to the next level

Dave G, South Africa

For anyone looking to enhance their marketing knowledge, DMI is the way to go.

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I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.

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Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
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Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Social Media Marketing.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-14 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Become a Certified Digital Marketing Associate

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