Masters in Digital Marketing

Join an exclusive network of highly recognized specialists by gaining the most advanced qualification in digital marketing.

Upon successful completion of the MSc Digital Marketing Masters, awarded by the University of Salford, Manchester, you will be recognized as a digital expert who implements and oversees advanced digital strategies at the most senior levels of an organization.

Upon successful completion of this expert qualification, you will become a Certified Digital Marketing Master and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.

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Expert
Delivery
ONLINE
Duration
2 YRS PART TIME
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Certified Digital Marketing Master | Masters in Digital Marketing

88% of our graduates work in senior roles or at management level

Showcase your leadership skills and digital proficiency with an MSc in Digital Marketing. Our expert level certification, awarded by the University of Salford, the MSc Digital Marketing is designed to help you develop an advanced understanding of the key concepts underpinning digital marketing and social selling. Our most advanced digital marketing certification will provide you with the expertise to develop, implement and manage complex, sustainable and ultimately successful digital and social media marketing strategies.

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Course commences October 2018.  Application deadline: August 22nd.

Module Overview

Become a Certified Digital Marketing Master

Become a Certified Digital Marketing Master

The Masters in Digital Marketing is designed to help you develop an advanced understanding of the practical skills needed to implement and manage effective digital marketing strategies. You will also develop critical specialist knowledge through the research and writing of your thesis.

By studying this course, you will strengthen your status as an in-demand, influential digital specialist. After you have earned your qualification, you will be able to apply your digital expertise to navigate any challenge in your career.

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I’d already completed my Postgraduate Diploma with the Digital Marketing Institute and I wanted to take my digital skills to the next level.

Anna Moldovan, Google Read More

Digital was a new and expanding area within my organisation and increasing these skills allowed me to lead that expansion.

Kirk Durnford, RSA Insurance Group Read More

Admission Requirements

To apply for the MSc Digital Marketing, you must meet the minimum admission requirements:

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requirements icon

Minimum second class honours Bachelor's degree in business / commerce / marketing plus a minimum of 1 year digital marketing experience

OR

Minimum second class honours Bachelor's degree in any discipline plus a minimum of 2 years digital marketing experience

Where an applicant does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate significant digital marketing work experience of a minimum 4 years and acceptable level of responsibility.

If English is not your first language, you may be required to show a proficiency in English. An IELTS level 6.0 cert or equivalent is proof of this.

Please note these are minimum requirements and are not an automatic entry to the Program. Admission is at the discretion of the Digital Marketing institute & the University of Salford.

Contact our admissions team at admissions@digitalmarketinginstitute.com if you have further queries about our admission requirements.

Stay Connected. Stay Relevant.

An exclusive network - and part of your certification - our membership network delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
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Got questions?

Why should I study a Masters in Digital Marketing?

This expert level certification is aimed at those who are digitally proficient and ready to lead the digital transformation in their organization. It will help you to:

  • Differentiate yourself from your digital competition with this advanced certification
  • Become a trusted thought leader within your specified area of digital marketing
  • Enhance your career prospects in digital marketing
  • Improve your core marketing and business skills
  • Grow and nurture your customer base
  • Set yourself apart from your professional competition
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Masters in Digital Marketing admission requirements

To apply for the MSc Digital Marketing, you must meet the minimum admission requirements:

  • Minimum second class honours Bachelors degree in business/commerce/marketing plus a minimum of 1 year digital marketing experience.
  • OR
  • Minimum second class honours Bachelors degree in any discipline plus a minimum of 2 years digital marketing experience

Where an applicant does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate significant digital marketing work experience of a minimum 4 years and acceptable level of responsibility.

If English is not your first language, you may be required to provide a minimum IELTS level 6.0 cert or equivalent.

Please note these are minimum requirements and are not an automatic entry to this Masters programme. Admission is at the discretion of the Digital Marketing Institute.

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How do I apply for the Masters in Digital Marketing?

All applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy.

All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on this Masters programme.

Please note: Your place is only confirmed once your application has been approved.

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How is the Masters programme assessed?

All the assessment is completed on an individual basis. The taught stage consists of six assignment submissions.

The first two will be based on an organization of your choosing where you will conduct research on that organization’s customers and then develop a digital marketing strategy for that organization. These are both 5,000 word assignments and the others are approximately 3,000 words or equivalent each and can include tasks like secondary research, creating a blog post etc.

The final assessment stage is the Business Innovation Project, developed in partnership with the University of Salford. This allows you to research and explore your chosen digital area of focus and refine your analytical skills.

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How long is the Masters in Digital Marketing?

The duration of our Masters program is flexible and is typically completed in 2 years on a part-time basis. The taught stage is approximately 14 months and the research stage 10 months. There is an opportunity to take short breaks
between different modules and stages, allowing you to complete this advanced digital leadership course at a pace that suits you best.

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How much is the digital marketing Masters?

The Masters in Digital Marketing costs  to study online.

The fee includes all the course materials, personalized support from an industry expert tutor as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

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