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Masters (MSc) in Digital Marketing

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Enrollment Deadline September 1st

Master your digital marketing skills and elevate your career with BPP University’s Master's (MSc) in Digital Marketing (online) powered by DMI’s industry expertise and taught by top practitioners in their fields globally. Download a brochure to learn more about this programme.

15% Offer Ends July 31st.

Free AI course worth €495 included.

Why DMI & BPP?

  • Industry expertise and academic excellence
  • €11k salary increase on average*
  • 79% got a promotion*

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A Career Defining Programme by the Industry for the Industry  

This unique programme developed under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the curriculum reflects the latest trends, practical skills, tools and best practices in the industry. Gain most in-demand skills by the industry and become a south-after marketer to elevate your career. Download a programme brochure or contact a learning advisor to learn more. 

Expert Photo

Olivia Kearney

Global Marketing Managed
Microsoft Advertising

Microsoft

Olivia, CMO at Microsoft Ireland, is a seasoned Sr. marketer with extensive experience across Europe, the UK, and Ireland. As a member of the management team, Olivia develops long-term strategies to drive business contribution and profit. Her passion for cultivating big ideas that fuel growth and brand distinction, and leadership has consistently delivered sales and profit gains across multiple marketing teams.

Expert Photo

Courtney Sembler

Senior Manager

Hubspot

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.

Expert Photo

Brian Lavery

Head of UK and Ireland, Shopping Ads
Former Managing Director, Europe, AccuWeather

Google

Brian currently spearheads Google's shopping ads in Europe, bringing extensive experience from roles as European GM for AccuWeather, where he led global sales strategies across 30 countries. Prior to that, he held leadership positions at Twitter, Vodafone, and McKinsey & Co., where he led commercial initiatives and transformation projects driving growth and innovation across diverse industries.

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Why an MSc in Digital Marketing?

  • Elevate your salary with your qualification: Marketing Directors with an (MSc) in Digital Marketing earn 17% more than their peers with an undergrad degree. Source: EMSI 2022.
  • Fast-track your career by building the right skills and confidence: An MSc in Digital Marketing will open the doors to senior and C-level positions like:
  • Digital Marketing Manager
  • Head of Digital Marketing
  • Head of Performance and Growth Marketing
  • Chief Marketing Officer

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Why BPP University & DMI

  • BPP University and DMI are both part of the global BPP Education Group enabling us to offer a unique Master's Programme that combines DMI’s industry expertise and BPP’s academic excellence.

  • DMI is the world’s largest Industry Skills Certification provider in digital marketing with 300k+ members and 75k+ certified graduates in 135+ countries worldwide.

  • 98% of BPP graduates* in employment were in highly skilled occupations 15 months after graduating. Source: Graduate Survey 2020.

  • BPP University ranks 4th* for the number of UK postgraduate students in highly skilled employment.

  • 21,000 BPP students in 8 locations across England and online around the world.

One Programme Two Qualifications to Elevate Your Career

As well as the MSc in Digital Marketing qualification awarded by BPP University, students will become a Certified Digital Marketing Master awarded by DMI. Why this matters?

€11k

Salary Increase

Graduates got an average €11k salary increase after completing a DMI course.*

75%

More Employable

of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*

79%

Promoted

of graduates got a promotion within six months after completing a DMI course.*

*CMO Survey 2023, **DMI Graduate Survey 2022

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What Makes This Programme Unique?

This programme is designed to ensure you build practical skills for immediate career impact, drawing from real-life experiences of industry experts. It is not just about making you a master in digital marketing, but helping you continuously develop your skills by constantly providing you with the resources, network and support that you need to lead the growth in your role and business.

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How will we do it?

  • Learn from Industry Leaders: Our tutors are digital marketing experts actively shaping the industry.
  • Online Learning Experience: Featuring live, interactive online sessions, allowing you to engage with classmates and receive extra support.
  • Real-World Examples: Every topic features current, real-world scenarios.
  • Practical Toolkits: Access exclusive toolkits and templates to apply the learning directly to your work.
  • Premium Digital Marketing Library: Stay up-to-date with a vast collection of micro-lessons and resources.
  • Immediate Business Impact: Designed for quick implementation to drive growth from day one.
  • Global Community: Expand your network by joining 300k+ DMI members worldwide.

Programme learning outcomes and content

What will I learn?

With this advanced programme, you will gain the most in-demand skills in the digital marketing industry – from developing an integrated Digital Strategy to AI in Digital Marketing, Search Marketing and Data Analytics - plus management and planning skills highly desired for senior and C-level roles in top companies in the industry.

Professional & Digital Skills for Marketing Practitioners

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Social Media Marketing

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Search Marketing and Demand Generation

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Digital Marketing Analytics and Planning

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Digital Business Strategy and Management

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Brand Building in the Digital Age

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Data-Driven Decisions for Business

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Business Project

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Professional & Digital Skills for Marketing Practitioners

Module Info & Overview

Understand the concepts and applications of digital marketing to blend traditional marketing knowledge with digital and professional skills. You will also know how to critically evaluate challenges and opportunities to enhance customer experience and drive business growth.

  • Learn and apply digital marketing models
  • Understand the challenges and opportunities using digital channels
  • Understand how CX and organisational performance are linked
  • Become well-rounded in digital marketing principles
  • Learn about the essential techniques and behaviours to support your personal and professional effectiveness

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Bonus Content: DMI Membership Hub

Home of Hands-on Learning

When you enroll in this Master’s programme, as a bonus, you will gain FREE access to DMI Professional Membership Hub (worth €150), featuring the world's most extensive library of on-demand digital marketing resources. Our templates, toolkits and bite-size micro-lessons are designed to enable you to easily implement your learnings, and make an instant business and career impact.

Templates & Toolkits

  • Digital Marketing Plan template
  • Funnel Conversion Reporting Toolkit
  • Social Competitor Analysis Tracker
  • Social Media Calendar Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template

AI Content

  • AI tools for Content Marketing
  • AI tools for SEO
  • AI tools for image generation
  • ChatGPT prompt guide for Digital Marketers

Learn more about the programme and the benefits of DMI Membership.

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Pricing

BPP Master (MSc) in Digital Marketing

Download a brochure to submit your interest and learn more about flexible and longer-term payment plans. A member of our team will be in touch.

Pay in Full

15% OFF

[price:MASTER-base/,15]

3 installments

15% OFF

[price:MASTER-base/15,/3]/per month

Flexible and longer-term payment plans are available

14 days guarantee

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300,000+ members trust DMI to power up their careers

DMI MASTER

Ryan Margolin

EU Director / Digital Marketing Manager

The Course Is Well Refined

Since completing the Masters, my career has taken more of an entrepreneurial approach. While still working as the EU Director / Digital Marketing Manager for Pro Hair Labs, I started my own electronics repair & supply company called iPhixx.Since completing the Masters, my career has taken more of an entrepreneurial approach. While still w...

DMI MASTER

Kirk Dumford

eBusiness Project Manager

The Guidance Was Fantastic

Each step I took with the Digital Marketing Institute increased my skills and my role grew with them. Digital was a new and expanding area within my organisation and increasing these skills allowed me to lead that expansion.Each step I took with the Digital Marketing Institute increased my skills and my role grew with them...

DMI MASTER

Anna Moldovan

Industry Manager

Great Learning Experience

After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and I'm putting my digital skillset to good use.After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and...

DMI MASTER

Pat Kenny

Digital Marketing Executive

Top Class Mentoring

The Digital Marketing Institute's offering stood out in terms of industry practitioners instructing the courses and also the feedback from previous alumni. I can take any business objective now and design a digital marketing strategy with a budget that will deliver on that objective.The Digital Marketing Institute's offering stood out in terms of industry practitioners instructing ...

DMI MASTER

Pierce Ivory

Content Marketing Manager

Enjoyed The Entire Process

Since I added my first-class honours Masters Degree to my LinkedIn profile my connection requests have gone through the roof, especially from recruiters. I really enjoyed the entire process from the lectures and the interaction with my course supervisor.Since I added my first-class honours Masters Degree to my LinkedIn profile my connection requests ha...

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Admission Requirements

This course requires a Bachelor’s degree (2:2 minimum) or equivalent international qualification or a relevant professional qualification; or professional experience with a minimum of 3 years of relevant experience which is presented via a portfolio of evidence/supporting references.

If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent.

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About BPP University

At BPP University, our teaching is entirely focused on developing the professional skills and knowledge graduates need for a successful career. We blend academically rigorous study content with practical delivery methods using the latest learning technologies, creating graduates ready to apply their new skills in the workplace straight away.  Our outstanding employability statistics validate our approach, and we rank fourth* for the number of UK postgraduate students in highly skilled employment.

* Graduates Outcomes survey 2019/20

  • Comprises four schools across business, law, nursing and technology
  • 21,000 students across eight locations across England and online around the world
  • 98% of BPP University graduates* in employment were in highly skilled occupations 15 months after graduating

FREQUENTLY ASKED QUESTIONS

Is a Master (MSc) in Digital Marketing Useful?

With this advanced programme, you will gain the most in-demand skills in the digital marketing industry – from developing an integrated Digital Strategy to AI in Digital Marketing, Search Marketing and Data Analytics.

How long is the Master (MSc) in Digital Marketing Course?

The total duration of the programme is 24 months, divided into six terms, with each term containing 30 credits.

How is the Master (MSc) in Digital Marketing assessed?

At the end of each module, there will be assessments such as recorded presentations and written assignments e.g. a case study response and digital marketing plan.

How will the Master (MSc) in Digital Marketing be delivered?

The MSc in Digital Marketing programme is self-directed and is delivered exclusively online. Each module comes with interactive content via live sessions, community forums, tutor support, and more.

What will my learning outcomes be?

Upon completion of the Master (MSc) in Digital Marketing, you will be able to:

  • Undertake a broad, critical and integrated study of the theory and practical application of digital marketing, brand management and digital marketing strategy

  • Use theories and techniques in the practical application of digital marketing

  • Evaluate new and emerging marketing technologies and be able to apply these in practice

  • Build advanced knowledge, skills and behaviours needed to manage continuing professional development

  • Demonstrate creative, analytical, data-driven and strategic thinking professional skills

  • Demonstrate independence, self-direction and self-development

  • Enhance employability by developing advanced knowledge and understanding of digital marketing practice

When can I enrol in the Master (MSc) in Digital Marketing course?

The course commences on the 1st of May, 1st of September and 1st of January.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over interest free installments.

How will I learn while doing my Master (MSc) in Digital Marketing course?

The MSc in Digital Marketing programme is self-directed and is delivered exclusively online. You will learn using expert-led video tutorials, live sessions, practical exercises, discussion forums, tutor support, and much more.

How do I apply for a Master (MSc) in Digital Marketing?

To apply for the Master (MSc) in Digital Marketing, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university that  outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university if you do not have a copy.

Digital Marketing Courses and Certifications

By the Industry for the Industry

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