About us

THE GLOBAL AUTHORITY ON DIGITAL MARKETING CAPABILITY

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Who We Are

Our Mission

We are founded
2009

Postgraduate Launch + GIAC
2010 - 2012

EQF Mapping & B2B Offering
2012 - 2016

Investment & Australian Base
2016 - 2018

AMA & Membership
2018 - 2020

AMI Partnership
2021

Neil Patel Digital
2022

Acquisition & Expansion
2023

We were acquired by BPP Education Group and launched a new Postgraduate Diploma in Digital Marketing.

Today
2024

We are the leading global standard in digital marketing training and certification and have certified over 65k people with 300k+ members worldwide.

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Why DMI?

THE WORLD LEADER

IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies including the American Marketing Association

300K+

MEMBERS WORLDWIDE

75K+

CERTIFIED MEMBERS

Our People

OUR LEADERSHIP
TEAM

Ken Fitzpatrick
CEO

Ken has held senior digital leadership positions for over 20 years. He joined the Digital Marketing Institute from his position as CEO of Simply Zesty, a social media marketing agency in Ireland/UK which he led to be acquired. Prior to that he was Group CEO at Saongroup.com, a global online recruitment business.

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Michael Goeden
Head of Strategy & Development

Michael has over 20 years' international experience in the education and training sector, most recently with the City & Guilds Group. Throughout his career, Michael has held roles including trainer, lecturer, operations manager, quality manager, e-learning development, business development and strategy.

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Damien Flynn
Chief Financial Officer

Damien is CFO at Digital Marketing Institute since April 2013. Damien held finance positions in the spaces of property finance and education, prior to completing his training in practice in Audit and Advisory where he qualified as a Chartered Accountant.

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Órla Stack
Human Resources Director

Órla has over 17 years' experience working in Human Resource Management, Training and Development. Prior to joining Digital Marketing Institute in 2017, Órla spent 14 years working within the Hospitality industry, her previous role was as Group HR & Training Manager for one of the fastest growing Hostel brands in the world.

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Pamela Egan
Global Sales Director

Pamela joined DMI in August 2015 with the responsibility of developing and growing our direct online and corporate business. Pamela currently leads our Direct Sales Teams based in Ireland, USA and Australia servicing a Global customer base. Previously Pamela worked in Dell Computer Corporate where she held various sales leadership roles over her 17 year tenure with particular focus on new sales team set up and development.

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David Behan
Chief Technical Officer

David has over 20 years' experience helping businesses with their digital transformation working with leading Irish brands and international companies, including Dublin GAA, PwC, Mediolanum Bank, Darkness into Light, Johnson & Johnson, and Vanderbilt Industries.

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David Mooney
Global Partner Sales Director

David has over 25 years' experience working with Partners. most recently with Xerox. David and his team are responsible for growing the DMI Global Partner Network through acquisition of new Partners and expansion of current Partners.

Mischa Mclnerney
Mischa McInerney
Director of Marketing

Mischa has over 20 years' experience developing digital strategies to build brands through digital channels and deliver scalable growth through marketing automation. Commercially focused, she has worked in Asia, Australia and Europe delivering growth and innovation across a broad range of industries including utilities, financial services and real estate.

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