Limited Time Offer for Teams
On-demand digital marketing and sales training courses that will empower your teams
- Benchmark the skills level of your team against your competitor.
- Offer the right course(s) and learning path for each role and skill level.
- Develop in-house capabilities, technical and professional soft skills.
- Measure and prove the ROI of your training investment.
Our training is trusted by:
Helping 100's of organizations find solutions to their unique challenges
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20% Off on Business Team Plan (3+ Users)
20% Off on Business Team Plan (3+ Users)
Our Special Offer for Teams
20% Off on Business Team Plan (3+ Users)
Ideal for larger teams: This plan provides full access to our most comprehensive training content.
Drive Business Outcomes with Your Training Strategy
Get your marketing team
the right skills to grow rapidly
85 % of SME & Enterprise members say DMI delivers value to their organisation. Upskill employees to develop in-house expertise and help people reach their full potential with the right corporate training plan.
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Measure and benchmark the skills of your people
Gain a competitive edge by harnessing the power of data with our Digital Skills Evaluation & Benchmarking Tool. Assess and benchmark the digital skills levels of your team(s) in your industry, against your competitors. Identify the exact areas where your team needs training to upskill.
Request Team(s) Skills Test
Empower your teams with an on demand learning platform
Equip your people with in-demand digital skills that matter for your business using 20+ structured and certified-online courses for each role and skill level. Develop and retain key talent. Drive digital marketing and sales performance.
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Buy One, Get One Free
Perfect for two people learning together – colleagues, friends, or family.
✓ Enroll 2 people for the price of 1
✓ 6-month course access + final exam
Unlock your team’s potential with our New Professional Soft Skills Course, featuring modules in agile & strategic thinking, creative problem-solving, collaborative comms and persuasion and more. Avail our Black Friday Offer to add it on for as little as £187 per user vs usual price of £370.
Unlock your team’s potential with our New Professional Soft Skills Course, featuring modules in agile & strategic thinking, creative problem-solving, collaborative comms and persuasion and more. Avail our Black Friday Offer to add it on for as little as $645 per user vs usual price of $1322
Unlock your team’s potential with our New Professional Soft Skills Course, featuring modules in agile & strategic thinking, creative problem-solving, collaborative comms and persuasion and more. Avail our Black Friday Offer to add it on for as little as $559 per user vs usual price of $1126
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Why choose a DMI Business Membership Plan?
Save 50% vs DMI fees for individuals. Unlock exclusive benefits and provide your team with holistic training on technical and professional soft skills to increase productivity. Save extra with a multi-year billing option available for businesses.
Fees are based on team size and access plan.
COURSES
20 certified courses and learning pathways
Access thousand of lessons across 20+ digital marketing and sales topics with new content added weekly.
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PLATFORM
Flexibility for teams with different needs
Learn on an immersive and on-demand platform that's built to meet needs and demands of your business.
RESOURCES
1,000+ digital marketing lessons and topics
Access an expansive library of over 2,000 micro-lessons, just-in-time learning, live webinars, community forum, how-to guides, toolkits, video tutorials, podcasts and more...
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Help people reach their full potential with the right business training plan
Pricing terms: Unlock DMI content and resources for your employees, from as little as €195* per person. Fees are based on team size and access plan.
Upskill employees to develop in-house expertise and help people reach their full potential with the right training plan for your organisation. With DMI Business Plan, you can mix and match DMI courses to create an ideal learning path for your teams and business.
Step 1: Select your team size.
Step 2: Choose a learning pathway.
Step 3: Drive business results with your learning strategy.
Specialist Course Plan: 25 to 40 hours comprehensive learning
1 Pro and 3 Specialist level courses designed to build generalist professional skills or specialist expertise in key fields of digital marketing.
Digital Marketing Professional
Digital Marketing in the Era of AI
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) and Display Advertising
Email Marketing
Professional Skills for Digital Marketers
Website Optimisation and eCommerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy
Search Marketing Specialist
Introduction to Search Marketing
SEO Setup and Content
Optimizing SEO
Paid Search Fundamentals
Paid Search Campaigns
Demand Generation
Search Analytics
Data & Data Visualization
Search Strategy - Research & Planning
Search Strategy 2 - Execution & Optimization
Social Media Specialist
Social Research
Social Content
Facebook, Instagram and Pinterest
YouTube & Social Video
Social Apps
Social Commerce and Affiliate Marketing
Social Customer Service
Social Strategy
Digital Strategy Specialist
Managing Marketing Activities
Communication Fundamentals
Digital Marketing & Customer Experience
Digital Channels
Analytics, Data & Ethics
Managing a Digital Team
Budgeting & Building an Effective Digital Team
Digital Leadership
Developing a Digital Strategy with Strategic Thinking
Driving Business Performance with Digital Marketing Strategy
Digital Marketing Professional
Search Marketing Specialist
Social Media Specialist
Digital Strategy Specialist
Digital Marketing in the Era of AI
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) and Display Advertising
Email Marketing
Professional Skills for Digital Marketers
Website Optimisation and eCommerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy
Digital Marketing in the Era of AI
Module Info & Overview
Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.
- What is Digital Marketing?
- Inbound and Outbound Marketing
- Digital Marketing Channels
- What is AI in Digital Marketing?
- Staying Relevant in Digital Marketing
- Audience Listening Tools
- Competitive Research
- The Traditional Funnel and the Buyer’s Journey
- The Evolution of the Buyer’s Journey
- Integrating Offline and Digital Marketing
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Short Courses (6-10 Hours)
16 Short Courses across 12 skills & disciplines
Content Marketing
Develop and implement a data-driven content marketing plan for suitable channels. Boost creativity and measure your success.
- Buyer Personas & Customer Journeys
- Using Keywords in Content Planning
- Content Creation, Creativity & Storytelling
- Channel Promotion & Collaboration
- Content Scheduling
- Content Measurement & Performance
AI for Business and Marketing
Gain practical AI skills and its application in business and marketing.
- AI and Data-Driven Decisions
- Accountability, Ethics, and Privacy When Using AI
- AI in Business
- AI Skills for the Digital Workplace
- Applying AI to Digital Marketing Channels
- AI and Content Development for Digital Marketing
- Large Language Models
Social Media Strategy with AI
Get the knowledge and tools to navigate the full spectrum of AI-driven social media marketing.
- AI and Machine Learning Fundamentals
- AI for Strategic Decision-Making
- Using AI for Data Collection and Analysis
- Practical AI Applications across Business Functions (Sales, Operations, HR, and more)
- Streamlining Marketing Automation with AI
- Enhancing CX and UX with AI
- Prompt Engineering for AI Tools
- AI-Powered Data Visualization
Social Media Marketing
Use suitable social media channels for different business goals and objectives. Plan, set up, measure and optimize your campaigns.
- Audience Research & Insights
- Social Listening
- Creating & Curating Content
- Brand Guidelines & Consistency
- Content Scheduling
- Content & Channel Matrix
eCommerce
Drive customer acquisition and revenue conversation across B2C & B2B with clever E-Commerce campaigns.
- Importance of UX to E-Commerce
- Search Engine Marketing & Sales Channels
- Traffic Awareness & Consideration Channels
- Digital Marketing Budgeting
- Conversion Rate Optimisation
- Improving Customer Experience
Social Media Platforms
Get tailored strategies for building communities, creating impactful content, and optimizing campaigns on social media platforms
- AI for Content Creation, and Strategy Optimization
- Building and Managing Communities
- Managing Instagram, WhatsApp, and Facebook Accounts
- LinkedIn Advertising and Social Selling
- Campaign Optimization for X and Pinterest
- AI for Social Video Analytics
- Creating and Managing YouTube and TikTok Channels
Data & Web Analytics
Understand how cutting-edge analytics tools are being used to help businesses succeed.
- Data Analytics Fundamentals
- Data Collect & Data Privacy
- Data Security & Compliance
- Data Analytics
- Visualizing & Presenting Data
- Data Drive Reporting
UX & Web Design
Future for your organisation for a digital world and changing online customer behaviour.
- Website Design & Problem Solving
- Design Lead Websites
- Graphic Design & Creative Skills
- SEO for Websites
- UX Prototyping
- Implementing & Measuring UX Design
SEO
Increase your website’s visibility through search engine optimization techniques.
- SEO Concepts
- On-Page & Off-Page Optimisation
- Improving Website Performance
- Optimizing On-Page Content Performance
- Building & Maintain Backlinks
- SEO Measure & Performance
Paid Search (PPC)
Drive quality traffic to your website and generate leads through pay-per-click advertising.
- Paid Search Concepts
- Creating & Managing PPC Campaigns
- PPC Budgeting
- Optimising Campaign Performance
- Omni-Channel Marketing & PPC
- Funnel Conversion & PPC Reporting
Digital Strategy
Create, enhance and analyze your organization’s digital marketing strategy and brand-building efforts.
- Developing Audience Personas
- Craft Branding Story
- Budgeting
- Data Protection
- Measurement & Performance
- Critical Skills for Digital Marketing Leaders
Digital Marketing Essentials
Upskill your team in the language, tools, uses and strategy of digital marketing and sales rapidly.
- Digital Customer Journeys
- Digital Channels
- CX & UX
- Risk Management
- The Agile Approach
- Data and Analytics
Email Marketing
Capture, segment, and manage email subscribers in order to plan and execute successful email marketing campaigns.
- Developing Email Strategy
- Growing Subscriber Database
- Email Content & Copywriting
- Optimising for Mobile
- Marketing Automation
- Email Measurement & Performance
Display & Video Advertising
Plan, set up, execute and optimise social video and digital display campaigns to drive awareness and conversions.
- Planning Creating Ad Campaigns
- Omni-Channel Marketing
- Campaign Targeting and Bidding
- Graphic & Video Campaigns Design
- Measuring & Optimising Campaigns
- Working with a Digital Agency
Digital & Social Selling
Empower B2B Sales Teams to use digital tools to prospect and find new customers. Engage potential customers, increase your win-rate and reduce Time to Close.
- B2B Buyer Process
- Finding & Targeting Prospects
- Attracting & Engaging Customers
- Increasing Engagement & Building Pipeline
- Digital Sales to Drive Sales Conversion
- Building Deeper Post-Sale Relationships
Customer Experience (CX)
Improve customer experience and deliver a seamless user and buyer journey to drive conversions and customer satisfaction.
- Agility & Changing Customer Behaviour
- Customer Centric Design
- Designing for CX Success
- Social Customer Service Strategy
- Increasing Performance with CX
- Measuring CX, Data, Metrics and Visualisation
Soft Skills & Mirco Lessons
Get access to 2000+ additional resources, webinars, practical toolkits and templates to enable your team to meet KPIs.
- Marketing Management & Leadership
- Graphic Design for Marketers
- GA4 Training Series
- GDPR & Digital Skills
- Marketing Automation
- CRM Marketing
- AI Marketing
Digital Marketing Playbook
A 7-Hour Masterclass in Digital Marketing, covering all key channels drawn from the Digital Marketing Professional program.
- Audience & Persona Research
- Grow & Engage Social Media Audience
- Search Engine Optimisation
- Content Marketing
- Website Optimisation & Insights
- Email Marketing Design + Performance
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Business Membership Plus
Unlock Your Team's Potential with Professional Soft Skills Training
Enhance leadership, foster collaboration, and increase productivity & ROI for long-term business success with impactful soft skills training tailored to your business needs.13 Professional Soft Skills training to combine with Specialist or Short Course Plan, with the option to purchase as a stand alone bundle.
Project Management
Grasp the fundamentals of project management with a clear 7-step framework. Understand the role of a project manager and learn how to lead projects with confidence.
- Introduction to Project Management
- Role of the Project Manager
- 7-Step Framework for Managing Projects
- Quick Read: What Are the Best AI Marketing Tools?
Agile Thinking
Embrace agility by mastering the 'Test and Learn' approach. Discover the benefits of agile thinking and how it drives innovation and adaptability in fast-paced environments.
- Introduction to Agile Thinking
- Using the 'Test and Learn' Approach
- Applying the Agile Concept of 'MVP'
- Benefits of Agile Thinking
Becoming a Strategic Thinker
Master the key principles and benefits of strategic thinking, and explore the Future-basing® technique for future planning.
- Understanding Strategic Thinking
- Benefits of Strategic Thinking
- Characteristics of Strategic Thinking
- Future-basing®
Did You Know?
Professional soft skills training leads to a 12% increase in team productivity, and 250% ROI within eight months when the outcomes of increased capabilities are combined such as productivity, retention, and time management.
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Our training is awarded by
Best e-Learning Experience
Bronze Award for Best E-learning Experience 2023 for our DMI Short Courses. The International E-Learning Awards (IELA) recognize the best uses of tech to improve learning and job performance.
Online Learning Library WatchList
Best and most innovative providers of training services & tech in Corporate Learning and Development by e-learning Library ‘Watch List’ 2023
Role-Related Performance
Leaders in Marketing, Sales, HR and LD stated that addressing the digital skills gaps in their team would improve the role-related performance of their people.*
Increase in Digital Skills with DMI for Business
Teams see 59% increase in their overall Digital Marketing capabilities and 163% increase in Digital Strategy & Planning skills on average in the first year of their training with DMI.**
Customised & Self-paced Learning
Marketing, Sales, HR and LD leaders agree that 'Customised & Self-paced Courses' is an effective or highly effective approach to training their teams.*
*DMI Skills Gap & Corporate Training Survey 2023 / **DMI Digital Skills Benchmarking Database
See What Business Team Members Have to Say
DMI Pro allowed me to think beyond individual tactics and instead see a campaign where the tactics complement each other for a complete campaign
When I obtained the DMI Pro Certification, it allowed me to think beyond individual tactics and instead see a campaign where the tactics complement each other for a complete campaign. The course was well structured and allowed me to progress the content while juggling a full workload. After finishing the course, I put the skills I learned into action immediately with great success, specifically using the SEO, PPC and social media modules. Now two years later, I have been promoted in part because of those skills and continue to use them to this day in my new role where I now can use every module of the course. I consider the DMI Pro Certificate a value-add to my career and highly recommend it to anyone considering itWhen I obtained the DMI Pro Certification, it allowed me to think beyond individual tactics and instead see a ...
Curt Squires
MarComm Account Manager
I've found that after completing the course, I'm able to care for our organisation's needs more efficiently and effectively
The DMI training helped me better understand each social media platform, but especially Meta Business Suite. Social media platforms work differently and are ever-changing so it's crucial to stay on top of the updates. I've found that after completing the course, I'm able to care for our organisation's needs more efficiently and effectively.The DMI training helped me better understand each social media platform, but especially Meta Business Suite. S...
Elesa Anthony
Digital Marketing Social Media Specialist
A better understand of capabilities of tools presented
I have definitely a better understand of capabilities of tools presented and ideas around digital marketing. I found most of the content interestingI have definitely a better understand of capabilities of tools presented and ideas around digital marketing. I...
Eliza Roguska
IT Marketing analyst
Get world-class training and support to boost your team and business performance
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Unlock DMI content and resources for your employees, from
as little as €195pp. Fees are based on team size. Enquire today.
FAQs
What is the difference between the Teams and Enterprise plan?
The Teams and Enterprise plans provide organisations with a DMI Business Membership Plan, including access to a broad catalogue of Courses, Learning Paths and more than 2000+ Resources. Enterprise Size Teams have access to; DMI's Skills Evaluation and Benchmarking Tool, greater flexibility of Course Library options, custom company-specific webinars and more.
How can I measure skill development across my team?
DMI's Skills Evaluation and Benchmarking tool allows you to get a detailed judgement-free assessment of the knowledge and capabilities of your team. Understand how your team compares by role, market, team, and business unit. Compare your team to the wider Marketing Industry and also companies in your category. Map your present skills to strategic goals to uncover training needs.
What content is available for my team?
DMI provides companies with more than 22+ structured courses.
4 Pro Level Courses: 30 Hrs
14 Short Courses: 6-12 Hrs
6+ Sprint Courses: 1-3 Hrs
Organisations have complete control to deploy an individual or a series of courses to each of their employees as needs require. Courses are updated regularly. As new courses are released Organisations with All-Access will receive each new course for their team at no extra cost.
What resources are available to engage my team?
In addition to the Course material, participants will gain access to 2000+ practical tools and resources to help them get the job done. Our goal is to provide your team with the tools they need to turn their new knowledge into job-ready skills and with ongoing access to just-in-time learning to support their success.
Bite size lessons 5-10 mins
News & Insights
Expert Interviews, Podcasts and Live Webinars
Toolkits, Templates, Video Tutorials, Case Studies, How to Guides
What is the learning experience?
We understand that employees are busy. Our goal is to make learning easy, flexible and engaging.
On-Demand Lessons and Resources
Bite-sized lessons (3-20 minutes)
Quick and intuitive navigation
Integrated quizzes and practical exercises
Student support hub containing all supplementary resources in one location
Comprehensive tracking and progression reporting for both organizations and learners
Does DMI Integrate with Company LMS and LXP Systems?
Enterprise Learning Management System (LMS) Integration available via Scorm.
Enterprise Learning Experience Platform (LXP) Integration via Degreed and EdCast.
What happens if I need to replace team members?
You can swap, remove and replace users on your account as needed, subject to fair usage.