Digital marketing training from the global authority, to meet your business goals

Digital transformation is about people not technology. Enable inhouse expertise & join 165k marketing & sales professionals who trust DMI, the global authority on digital marketing, to achieve their goals.

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132%

Increase in Digital Skills 
Capability

165k

Digital Marketing & Sales
members worldwide

73%

Of Members say DMI Certification increased their professional credibility

132%

Increase in Digital Skills

165k

Digital Marketing & Sales members

73%

DMI Certification increased members professional credibility

Helping 100's of organizations find solutions to their unique challenges.

Case Study

How we helped a Fortune 50 organization increase their teams digital marketing skills by 132%

132%+ digital skills increase

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IBM Case Study

How IBM transformed their digital sales process and increased their win rate and decreased days to close.

37% decrease in days to close digital sales

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Vodafone Case Study

How Vodafone rolled out our custom training solution to 4,000 marketers in 23 markets across the globe.

4K marketers trained across 23 countries

Read Story →

Digital transformation is about talent, not technology

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71%

Of leaders say the workforce is important in supporting their digital transformation strategy.

Source: Forbes, Dec 2019

55%

Of companies without a digital transformation believe they have less than a year before they start to lose market share.

Source: Forbes, Dec 2019

Top teams grow with DMI

  • We were looking to upskill our workforce and really impressed by the wide range of courses available

    We were looking to upskill our workforce and were really impressed by the wide range of courses available through DMI. Competency and skill level varied considerably across the team, as identified by their diagnostic test and it was obvious we needed a bespoke solution. DMI were very flexible in accommodating our needs and developed a suitable programme for us. They were always responsive to our requests and very supportive throughout

  • DMI has been a monumental support and ultimate resource to elevate our overall digital experience

    Glanbia Performance Nutrition’s partnership with DMI has been a powerful alliance, which has helped to develop our global marketing teams across nine leading sports and lifestyle nutrition brands. DMI has been a monumental support and ultimate resource to elevate overall digital experience and engagement with consumers for their health and fitness needs.

  • DMI courses are truly engaging

    DMI courses are truly engaging and the experience is very user friendly, despite the constant content updates. I highly recommend it for professionals that are seeking digital transformation in their careers.

  • Apply knowledge to day-to-day work

    I learned quite a bit in my undergraduate degree, but there was so much I didn't know. In the first few modules there were things I found out that I could apply to day-to-day work on an ongoing basis.

    Robin Prendergast

    AIB | Brand Manager
  • The Postgraduate from the DMI covered everything

    The Post Graduate Diploma in Marketing from the DMI provided covered everything I needed to help me understand the marketing landscape better such as CX, Digital Media, Social, Search and Strategy. I chose the DMI as it the course was delivered by thought leaders in Ireland and I could consume the content in my own time

  • Excellent and insightful

    The DMI experience has been excellent and insightful for my development

  • Informative Pathway

    The pathway was informative and easy to follow. It made it simple for me to understand how marketing on digital platforms is being done, what KPI's I should set, how to target the correct end-consumers and how to build my brand on online platforms.

  • I loved the accessibility

    I loved how the Digital Marketing Institute content is put together and presented. It is easy to follow and learn. I loved the accessibility… anytime, anywhere and from any device.

  • I’m now in a stronger position!

    Being equipped with this certification I feel I'm definitely in a stronger position. In my current role, I have stronger and updated knowledge and a lot more to bring to the table and my team.

  • Involving industry experts is genius!

    Involving industry experts is genius as we obtain up-to-date market trends and practical insights of the techniques we are learning on the course.

  • The learning experience was very well supported

    Between the course management team, comprehensive learning content and weekly blogs, I felt the learning experience was very well supported

    Continue Reading

    Anna Moldovan

    Google | Account Manager
  • The most comprehensive, flexible program

    The most comprehensive, sophisticated, and flexible program in the market. There’s an extensive wealth of resources so make the time to take advantage of it all.

    Jacqueline McCouat

    Huawei | Global Director
  • I would recommend the DMI

    I would recommend the Digital Marketing Institute for any organization looking to undertake digital marketing training. The feedback we had from our staff is extremely positive and all feel that they have benefited from participating on the programme.

  • IBM saw a 50% improvement!

    IBM saw a 50% improvement in the confidence level of sellers online, a 7% increase in win rate and 37% reduction in days to close.

    Hugh O'Byrne

    IBM | VP Global Sales
  • Taking the course has been a great experience for me

    Taking the course has been a great experience for me. I'm convinced that it will help my career and makes me even more valuable for the company.

  • Digital at Straumann has changed the way we do things completely

    Digital at Straumann has changed the way we do things completely. In the past, we had a conventional approach which has changed over the last two years to an approach that is first digital, and then everything else follows.

  • I had the greatest confidence in Digital Marketing Institute

    I had the greatest degree of confidence in Digital Marketing Institute, both in terms of quality of content and their global certification standard, which we could apply across all of our markets.

  • The modules are fun, engaging, relevant and the pace is lively

    The DMI program provides such an outstanding curriculum; it's incredibly comprehensive and impressively delivered. For those who like the high level overview of the digital landscape, you'll certainly get that. And for those who've always been curious about the very tactical "how-to's", again - you'll get what you need. The modules are fun, engaging, relevant and the pace is lively

  • been the best investment in my business learning to date!

    The post graduate diploma has probably been the best investment in my business learning to date! There are only so many "free" online courses you can take, there becomes a point when you want to get the real knowledge - what marketing professionals in big companies do. The course is absolutely tremendous and worth every ££!

    Continue Reading
  • DMI has provided an excellent opportunity for me to learn about Digital Marketing

    DMI has provided an excellent opportunity for me to learn about Digital Marketing and how it relates to a successful business (especially with ever-evolving digital capabilities). The content itself was engaging and easy to follow and the short quiz at the end of each module really helped recap the content. For someone like myself who is more junior in my marketing career, DMI was a great experience to further my knowledge beyond what I am exposed to in my current role.

  • love the fact that I can continue my education through free resources

    The CDMP course gives you a full view of how digital channels and strategies work together to achieve your business goals. I also love the fact that I can continue my education through free resources, learning materials, blogs, real-life case studies, and short courses that come with the certification.

    Sabrina G. Sanchez

    GMA Network Inc | Marketing
  • Absolutely fabulous!

    Absolutely fabulous!

  • I knew when I found DMI, they had exactly what I was looking for

    I've done a lot of online courses and certifications - but my knowledge is pieced together by different sources, and there's gaps between what I know and what I need to know to carry real weight in the marketing world. I knew when I found DMI, they had exactly what I was looking for in regards to education I needed to sharpen and round out my skills, learning new things that seem to big to do on my own, ex. Google Ads, and getting the certification to prove I'm an expert. I'm very excited that it's affordable and something I can take advantage of in real time.

  • Nothing is a waste in the insightful lectures

    Nothing is a waste in the insightful lectures provided by the DMI, I would recommend the course to anyone who is already in digital marketing and needs a wider view of all segments of digital marketing, or to newbies in the marketing world who want to know more about everything related to digital.

  • The DMI Pro has given me a strong and practical foundation

    Completing the DMI Pro has given me a strong and practical foundation in the 'how to' of digital marketing; essential for building the Opoplan brand and my future marketing team

  • Our marketing activities have been more impactful.

    Every single thing I learned on the course I have been able to put into practice and share some of the learnings with my colleagues. As a result our marketing activities have been more impactful and better thought out. I would recommend DMI to anyone who was interested in learning more about Marketing and stepping up their marketing game.

  • The course really propelled my career

    I was a self-educated, novice marketer before I completed the DMI PRO course. The course really propelled my career as I became able to provide structured, and goal oriented marketing strategies. It made me the go-to person for digital marketing in my company, and eventually helped assume the Marketing Lead role that I hold today at Zartis

  • I am already working on implementing some new tactics!

    The Digital & Social Selling Specialist from the DMI was a great little course, whilst the exam was also good! As I was already accustomed to it, studying online was easy and means I am already working on implementing some new tactics as part of my personal digital strategy.

    Jon-Pierre Narbey

    Holborn Assets | Associate
  • The DMI program was great!

    The DMI program was great! I was glad to be part of the initiative as it helped me to better understand digital theory and social selling tactics. Next, my challenge is to implement learnings with time and dedication.

  • I gained a better understanding of the core components

    I would recommend the DMI to my colleagues as I gained a better understanding of the core components of digital and how they all work together, whilst also learning real-world tactics to win more business.

  • Highly recommend

    I would highly recommend the course to anyone looking into social selling/social media management - particularly if there is a focus on LinkedIn and Twitter for #b2bmarketing!

  • The collaboration with the Digital Marketing Institute is a fantastic one

    The collaboration with the Digital Marketing Institute is a fantastic one, openness, really reacting on the individual needs that our company has. We gained a lot and are looking forward to the future.

  • The DMI is the only provider, to my knowledge, that provides all these things in one package

    There are a couple of partners out there, but none of them are really holistic. The Digital Marketing Institute is the only provider, to my knowledge, that provides all these things in one package.

Benefits

Future proof
your teams

  Reduce your agency costs
  Increase digital sales and performance
  Build pipeline & develop relationships in a digital world
  Embed digital across your organization
  Enable team development & progression pathways

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Process

Tailored training for a range of skill & experience levels

Does your team range in skill & experience levels? Are you unsure where the gaps are? Do you know how to keep up with the latest and fast moving digital trends?

The Digital Marketing Institute can help your team answer all of these questions, increase your teams skill levels by up to 132% and more! With 1000's of lessons across every Digital Marketing & Sales topic, we can identify your skills gaps through our comprehensive Skills Diagnostic Tool.

Tailor training requirements specific to each member of your team. From entry to advanced level, from specialists to leaders, we have solutions for all members of your organization.

After completing your training, you can remain a DMI Power member along with our community of 165k members, gaining access to tools, templates and articles at your fingertips through your own MyDMI profile.

The most comprehensive digital marketing learning available

Access thousands of lessons across 14 different digital marketing categories. Our content provides the latest thinking and skills to keep your teams skills relevant and up to date.

Avail of a Business Membership plan to unlock DMI programs for all your team for as little as $220 USD* $280 CAD* £160* €185* $290 AUD* per person. Fees are based on team size. Enquire Today.

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  Customer Experience
  Digital Management & Leadership
  Display & Video Advertising
  PPC & Paid Search
  Web Design, CRO & UX
  Social Selling
  Digital Marketing

  Digital Strategy
  Content Marketing
  SEO
  Email Marketing
  Social Media Marketing
  E-Commerce
  Data & Analytics

Supporting digital transformation

As standard for corporate customers we provide a number of supports to help learners along their journey, these include:

  Monthly Welcome Webinars
  Monthly exam preperateion webinars
  Diagnostic Testing (groups of 25+)
  Tutor Support
  Marketing Support

Fees are based on team size. Enquire Today.

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Trusted by the world's biggest brands

We partner with some of the world's leading companies. 
Learn what we can do for your organization.

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DMI Certification

The global standard in digital marketing certification

The Digital Marketing Institute delivers unparalleled learning experiences. With over 165,000+ members globally we offer the world's most recognized and demanded digital marketing certifications and training.

83%

Members say DMI certification has had a significant impact on improving specialist skills.

85%

DMI delivers value to our organization, say Members at SMEs and Enterprise

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Stay relevant.
Future-Proof your workforce.