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How IBM transformed their digital sales process with the help of DMI

"I've had a lot of field sales teams coming in and when we tell them how we work, they want to know how best to use digital in their roles. The challenge is we know they need to know digital, but we don't know how much they need to know."

Hugh O'Byrne

Hugh O'ByrneVP of Global Sales Center Excellence, IBM

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IBM Case Study

The Challenge

The Solution

The Results

The Future

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