In Partnership with the American Marketing Association
Certified Digital Marketing Expert +
PCM Advanced Digital Marketing
Flexible Online Learning
Enrollment Deadline
$4109
This exclusive Advanced Digital marketing course delivers the latest thinking in Digital Strategy, CX, Social Media, Search, Leadership & Management. Delivered fully online, the interactive course modules are bite-sized, innovative and contain fully embedded study notes to aid learning.
Culminating with two advanced certifications, this is a premium level learning experience, perfectly suited to Marketing Professionals taking the next step in their career.
Dual Certification in the United States
All the power of DMI partnered with the American Marketing Association
Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.
On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Advanced Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.
Eligibility criteria may apply. See T&Cs for details.
Program learning outcomes and content What will I learn?
We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines.
Strategy and PlanningCX, eCommerce and CROSearch and Digital ChannelsSocial Media MarketingDigital SellingEssential SkillsLeadership and Management
Strategy and Planning
Module Info & Overview
Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.
Digital Communications v Traditional Communications Marketing Automation Budget and Resourcing Big Data & Analytics Strategy Formulation and Plan Digital Communications & Channels
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CX, eCommerce and CRO
Module Info & Overview
Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.
Website Optimization UX Research & Design E-Commerce Strategy Applied E-Commerce Graphic Design Essentials for Marketers CX Essentials
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Search and Digital Channels
Module Info & Overview
Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.
SEO Setup & Content SEO Workshop Paid Search & Display Advertising Measurement with Google Analytics Email Marketing Strategy Applied Email Marketing
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Social Media Marketing
Module Info & Overview
Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
Social Research Content Creation & Outreach Facebook, Twitter, LinkedIn Instagram & Snapchat YouTube & Social Video Social Customer Service Strategy & Planning
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Digital Selling
Module Info & Overview
Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates
Fundamentals of Social Selling Finding & Targeting Prospects Attracting Customers Closing & Retaining Increasing Engagement
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Essential Skills
Module Info & Overview
Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.
Project Planning Creativity Skills Personal Skills Working With Others
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Leadership and Management
Module Info & Overview
Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
Thinking Strategically Building Effective Teams Dealing with Conflicts and Crises Persuading and Influencing
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Who's it for?
The DMI Postgraduate Diploma is aimed at:
- Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
- Marketing Managers and Senior Management
- IT Managers
- Graduates looking to step ahead
- Small Business Owners and Entrepreneurs
- Career Changers
- Whoever needs to create and apply a digital marketing strategy for their organisation
Free DMI Membership
WE GET YOU IN THE GAME AND KEEP YOU THERE
In addition to certification, we give you the tools you need to build and maintain your career. Throughout this program you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.
More details on DMI Membership can be found here
Member Stories
Simple Admission Process
Application for this online postgraduate marketing certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.
2 CERTIFICATIONS FOR THE PRICE OF 1
Boost your credibility and advance your knowledge, role and career.
Join 100k DMI members from companies like these.
FREQUENTLY ASKED QUESTIONS
Why should I take this Digital Marketing Expert course?
Studying online is more flexible and convenient. This qualification can be obtained without the same financial or time commitments as a full time, classroom-based program. This means you can:
- Change your career or kick-start a career in digital marketing
- Improve your digital marketing career prospects and increase your earning potential
- Demonstrate advanced digital knowledge to prospective employers with a recognized and respected award
Over 80% of the DMI's Postgraduate students have realized their potential in a variety of digital roles, from Digital Marketing Manager and Marketing Research Manager to Head of E-Commerce and Head of Marketing.
How much does this course cost?
Certified Digital Marketing Expert costs $4109 to study online.
The fee includes all course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.
Do I need to have a digital marketing background?
Not necessarily. The Certified Digital Marketing Expert focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines seeking to boost their skills in an industry that is crying out for certified candidates
- Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization
Where will my Certified Digital Marketing Expert Qualification be recognized?
This certificate is recognized globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
You’ll also be dually certified with the Certified Digital Marketing Expert and the Advanced Digital Marketing (PCM) awarded by the American Marketing Association (AMA).
The DM Expert qualification has been credit rated by the Scottish Qualifications Authority. This course applies to US residents only.
How is the Certified Digital Marketing Expert assessed?
The course requires the completion of two Digital Marketing assignments - in Digital Marketing Research and Digital Marketing Strategy. As part of your Digital Marketing Research paper you will undertake real world research (eg in the form of surveys, focus groups and/or interviews).
These assignments are designed to offer you the opportunity to produce meaningful and grounded Digital Marketing projects focused on your own digital career or business aspirations.
How do I apply for the Certified Digital Marketing Expert?
Application for this online postgraduate marketing certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.