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DMI Expert AMA
Certified Digital Marketing Expert + PCM Advanced Digital Marketing
Learn Online
[price:EXPERT-std]
Enrollment Deadline Mar 31st
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.
In Partnership with the American Marketing Association.
Double Your AI Skills — Enroll in DMI Expert and Get 50% Off Our Advanced AI Track
Why DMI?
- ✓ Industry expertise & practical skills
- ✓ Globally recognised certification
- ✓ 300k+ members, 80k+ certified professionals
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In Partnership with the American Marketing Association
Certified Digital Marketing Expert
+ PCM Advanced Digital Marketing
Learn Online
[price:EXPERT_AMA-std]
Application Deadline Oct 31st
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
In Partnership with the American Marketing Association
Certified Digital Marketing Expert
+ PCM Advanced Digital Marketing
Learn Online
[price:EXPERT_AMA-std]
Enrollment Deadline Mar 11th
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.
All courses have a Free AI Short Course worth [price:TR_LEADERMAN-std].
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
How can a DMI Certification fast-track your career?
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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By the Industry, For the Industry
DMI Expert is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
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Eligibility criteria may apply. See T&Cs for details.
Dual Certification in the United States
All the power of DMI partnered with the American Marketing Association
Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.
On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.
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Program learning outcomes and content
WHAT WILL I LEARN?
We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines
Strategy and Leadership
Social Media Marketing
Search Marketing
Reaching & Engaging Consumers
Strategy and Leadership
Module Info & Overview
Master digital marketing strategy, leadership, and team management while optimizing performance through cohesive plans and effective channel utilization.
- Managing Marketing Activities
- Communications Fundamentals
- Customer Experience
- Digital Channels
- Analytics, Data & Ethics
- Managing a Digital Team
- Building an Effective Digital Team
- Digital Leadership
- Developing a Digital Strategy
- Driving Business Performance
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“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.
Templates & Toolkits
- Digital Marketing Plan template
- Funnel Conversion Reporting Toolkit
- Social Competitor Analysis Tracker
- Social Media Calendar Template
- Email Campaign Calendar 2025
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
AI Tools
- AI tools for Content Marketing
- AI tools for SEO
- AI tools for image generation
- ChatGPT prompt guide for Digital Marketers
Download a brochure to learn more about this course and the benefits of DMI Membership.
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Get world class, knowledge and insight.
DMI EXPERT is our advanced course with an expert-level, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level.
Don’t lose out during busy periods, make learning work for your schedule. Study at your own pace with the option to pause for up to 28 days.
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What’s the latest?
- NEW Strategy & Leadership specialist-level content
- NEW Search Analytics and GA4 module
- NEW Social Research module
- Opportunity to achieve a Digital Marketing Expert-Level Professional Certification in addition to a new Specialist-level Certification
- Live sessions with an instructor to prepare for assignments and learn about the latest tools
- Emphasis on practical skills and real world context
- Many more bite-sized walkthroughs and improved videos
Pricing
Buy Now & Start Your Course in January
Take advantage of our Cyber Monday Sale and you can start your course next year. Payment plans are available.
DMI Expert AMA
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3 installments
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Expert AMA + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Pay In Full
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3 installments
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Expert AMA + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
300,000+ industry professionals trust DMI to power up their careers
Dave G
Excellent!
Excellent course materials that take one's career to the next levelExcellent course materials that take one's career to the next level...
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Download Brochure
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Sean Burford
Tech Sales
Fantastic
Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed with the times and learn new skills that would make me stand out amongst the crowd.Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed w...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Elizabeth Schroeder
Executive Director
DMI Was Transformative
If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing how much I learned especially considering that the courses were self-paced.If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing ho...
Amalia Ritter
Helped My Career Path
The skills that I learned from this program have already helped me in my career path as I have been able to practically apply them at the time of learning them directly to my job.The skills that I learned from this program have already helped me in my career path as I have been ...
Anna Moldovan
Industry Manager
Great Learning Experience
After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and I'm putting my digital skillset to good use.After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and...
Serena Piasti
Brand & Marketing Manager
Very Flexible Approach
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Ayo Akpewe
Digital Marketing Lecturer
Insightful (THANK YOU)
After researching the best places to study Digital Marketing, I chose DMI because the institute had the best reviews and was the most popular with Digital Marketing professionals.After researching the best places to study Digital Marketing, I chose DMI because the institute had ...
Sinead Holmes
Digital Design
Fundamental!
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Vivek Sagar
Assistant Marketing Manager
Enriching!
I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement & analyze a marketing strategy integrating digital and traditional marketing channels. I can analyze website traffic and manage it much more efficiently.I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement...
David Lacy
Empowering
I came across the Digital Marketing Institute website while doing some research and found that the diploma advertised was the right fit for my work-life balance commitments. Having the ability to study at my own pace was a big advantage.I came across the Digital Marketing Institute website while doing some research and found that the d...
Irina F
Great communication
Had a great experience with the communication team at DMI - from day 1 they were super accessible and available to help and answer any questions, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school. Had a great experience with the communication team at DMI - from day 1 they were super accessible an...
Aleksandra Nenadovic
Corporate Communications Manager
Taught By Amazing People
To all future students of the Digital Marketing Institute – do not think twice, definitely attend! The Digital Marketing Institute's courses are taught by amazing people, very professional and experienced mentors and trainers, amazing crowd to know and be around. To all future students of the Digital Marketing Institute – do not think twice, definitely attend! T...
Bianca G
DMI have the tools
DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doin...
Jonathan Owen
Copywriter
Illuminating
I looked around and DMI looked like the best option. A good set of lecturers with excellent experience in the industry, well-presented learning, plus the Continuous Professional Development element.I looked around and DMI looked like the best option. A good set of lecturers with excellent experien...
Anthony G
Great institution for learning
This is a great institution for learning and brushing up on digital marketing - I highly recommend DMI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!This is a great institution for learning and brushing up on digital marketing - I highly recommend D...
Dave G
Excellent!
Excellent course materials that take one's career to the next levelExcellent course materials that take one's career to the next level...
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Download Brochure
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Sean Burford
Tech Sales
Fantastic
Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed with the times and learn new skills that would make me stand out amongst the crowd.Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed w...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Download Brochure
Who's this for?
This Digital Marketing Program is aimed at:
- Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
- Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
- Copywriters and Content Creators
- Media Planners and Media Buyers
- Market Research Analysts, Data Analysts, and Product Marketers
- Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
- Marketing managers and marketing directors
- Consultants and IT managers
- Entrepreneurs and small business owners
- Those with responsibility for developing or implementing an online marketing strategy for an organization
- Anyone looking to pursue a career in digital marketing
- Graduates looking to step ahead
- Career Changers
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What's included?
Practical Skills, Premium Resources, and Industry Network
12 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and share ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the expert-level certificate in digital marketing course?
This expert level certification consists of approximately 40 modules of course content and 3 Assignments. You have up to 44 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
How is the expert-level certificate in digital marketing assessed?
The course requires the completion of 3 Digital Marketing assignments:
Assessment 1: Engagement with the program’s quizzes.
Assessment 2: Computer-based test in the chosen specialization.
Assessment 3: Develop a digital marketing strategy proposal for a business.
Don’t worry, our instructors are here to help you get ready for these assignments. With regular live sessions focused specifically on preparing our students for assessment, you’ll be set up for success.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries.
On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Advanced Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.
What will my learning outcomes be?
You will embark on mastering digital marketing with stages focusing on strategy, leadership, social media campaigns, search marketing, and advanced expertise development. Each stage offers tailored learning, from refining skills in SEO and email marketing to implementing e-commerce solutions and enhancing user experience, ensuring comprehensive knowledge and competitive edge in the digital marketplace. And it will be exciting.
When can I enroll in the digital marketing expert course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2024, your enrol date would be January 1st 2025 or February 1st if you wish.
How will I learn whilst doing digital marketing expert course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.