In Partnership with the American Marketing Association
Certified Digital Marketing Expert
+ PCM Advanced Digital Marketing
Learn Online
[price:EXPERT_AMA-std]
Enrollment Deadline Dec 25th
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.
Enroll today and get a free AI Short Course worth [price:TRACK_AIFDM-std].
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
In Partnership with the American Marketing Association
Certified Digital Marketing Expert
+ PCM Advanced Digital Marketing
Learn Online
[price:EXPERT_AMA-std]
Enrollment Deadline Dec 25th
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.
FREE AI Course worth [price:TRACK_AIFDM-std] Included.
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
In Partnership with the American Marketing Association
Certified Digital Marketing Expert
+ PCM Advanced Digital Marketing
Learn Online
[price:EXPERT_AMA-std]
Enrollment Deadline Dec 25th
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.
All courses have a Free AI Short Course worth [price:TR_LEADERMAN-std].
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
How can a DMI Certification fast-track your career?
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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By the Industry, For the Industry
DMI Expert is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Mia Mora
Director, GTM Strategy and Operations
Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.
Courtney Sembler
Senior Manager
Hubspot
As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.
Neil Patel
Founder
Neil Patel Digital
Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.
Barry Thomas
Senior Global Thought Leader
Kantar
Former Head of Customer & Future of E-Commerce CocaCola
After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.
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Eligibility criteria may apply. See T&Cs for details.
Dual Certification in the United States
All the power of DMI partnered with the American Marketing Association
Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.
On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.
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Program learning outcomes and content
WHAT WILL I LEARN?
We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines
Strategy and Leadership
Social Media Marketing
Search Marketing
Reaching & Engaging Consumers
Strategy and Leadership
Module Info & Overview
Master digital marketing strategy, leadership, and team management while optimizing performance through cohesive plans and effective channel utilization.
- Managing Marketing Activities
- Communications Fundamentals
- Customer Experience
- Digital Channels
- Analytics, Data & Ethics
- Managing a Digital Team
- Building an Effective Digital Team
- Digital Leadership
- Developing a Digital Strategy
- Driving Business Performance
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“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.
Templates & Toolkits
- Digital Marketing Plan template
- Funnel Conversion Reporting Toolkit
- Social Competitor Analysis Tracker
- Social Media Calendar Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
AI Tools
- AI tools for Content Marketing
- AI tools for SEO
- AI tools for image generation
- ChatGPT prompt guide for Digital Marketers
Download a brochure to learn more about this course and the benefits of DMI Membership.
Download Brochure
Get world class, knowledge and insight.
DMI EXPERT is our advanced course with an expert-level, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level.
Don’t lose out during busy periods, make learning work for your schedule. Study at your own pace with the option to pause for up to 28 days.
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What’s the latest?
- NEW Strategy & Leadership specialist-level content
- NEW Search Analytics and GA4 module
- NEW Social Research module
- Opportunity to achieve a Digital Marketing Expert-Level Professional Certification in addition to a new Specialist-level Certification
- Live sessions with an instructor to prepare for assignments and learn about the latest tools
- Emphasis on practical skills and real world context
- Many more bite-sized walkthroughs and improved videos
Pricing
Buy Now & Start Your Course in January
Take advantage of our Cyber Monday Sale and you can start your course next year. Payment plans are available.
DMI Expert AMA
Download Brochure
3 installments
Download Brochure
Expert AMA + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Pay In Full
[price:EXPERT_AMA-s,td]
Download Brochure
3 installments
[price:EXPERT_AMA-std/0,/3]/per month
Download Brochure
Expert AMA + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
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Who's this for?
This Digital Marketing Program is aimed at:
- Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
- Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
- Copywriters and Content Creators
- Media Planners and Media Buyers
- Market Research Analysts, Data Analysts, and Product Marketers
- Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
- Marketing managers and marketing directors
- Consultants and IT managers
- Entrepreneurs and small business owners
- Those with responsibility for developing or implementing an online marketing strategy for an organization
- Anyone looking to pursue a career in digital marketing
- Graduates looking to step ahead
- Career Changers
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What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the expert-level certificate in digital marketing course?
This expert level certification consists of approximately 40 modules of course content and 3 Assignments. You have up to 44 weeks to complete the course, during which time you can access your course content wherever and whenever you want.
How is the expert-level certificate in digital marketing assessed?
The course requires the completion of 3 Digital Marketing assignments:
Assessment 1: Engagement with the program’s quizzes.
Assessment 2: Computer-based test in the chosen specialization.
Assessment 3: Develop a digital marketing strategy proposal for a business.
Don’t worry, our instructors are here to help you get ready for these assignments. With regular live sessions focused specifically on preparing our students for assessment, you’ll be set up for success.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries.
On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Advanced Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.
What will my learning outcomes be?
You will embark on mastering digital marketing with stages focusing on strategy, leadership, social media campaigns, search marketing, and advanced expertise development. Each stage offers tailored learning, from refining skills in SEO and email marketing to implementing e-commerce solutions and enhancing user experience, ensuring comprehensive knowledge and competitive edge in the digital marketplace. And it will be exciting.
When can I enroll in the digital marketing expert course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.
How will I learn whilst doing digital marketing expert course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.