⦿ LATEST UPDATE FEB 2021
Learn Online $1368 Enrollment Deadline
Two Great Marketing Leaders. One Powerful Course. Get the two top Digital Marketing Certifications in the USA and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.
✓ Globally recognized certification
✓ Join 130k+ members worldwide
✓ Payment Plans Available
Dual Certification in the United States
Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.
On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.
Eligibility criteria may apply. See T&Cs for details.
Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always
✓ 8 New soft skills including "The Art of Persuasion"
✓ Improved UX and supporting content library
✓ Interactive Practical Exercises to test your new skills
✓ All the latest digital platforms covered included Tik-Tok
✓ Added platform walkthroughs
✓ Additional B2B Marketing Content Learning
✓ Included in your member subscription is all future upgrades of the course once you’ve passed
✓ Plus much, much more
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.
Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
Who's this certificate for?
World Class Certification
With over 130,000 members around the world you'll be in good company. Our members work for the world’s top companies and upon completing a DMI course, 81% of our members have been promoted.
Gain the skills required for Professional Achievement in this thriving digital community.
United States of America
Average USA Digital Marketing Salary: $58,892
Average Senior Marketing Salary: $99,750
Over 130k Members
Globally trust DMI to progress their career.
of our members have said that our digital marketing course has had a positive impact on their career.
of our members have been promoted after completing one of our digital marketing programs.
of our members are working at senior or management level.
Our members work for some of the biggest companies globally
While researching, I found many positive reviews about the Digital Marketing Institute from students and leaders in the digital industry and this influenced my decision to take the course.
If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.
I had lots of fun while learning, and while being in a great environment. I learned so much, gained a large amount of hands on tools for Digital Marketing.
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
We pride ourselves on providing full, compassionate and comprehensive support to all of our students.
Boost your credibility and advance your knowledge, role and career.
Join 130k DMI members from companies like these.
How much does this dual certificate cost?
This Certification in Digital Marketing, DM Pro costs $1368. This includes all digital marketing course materials and the examination fee (first attempt only).
How long is this dual certificate?
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
Where will my digital marketing qualification be recognized?
This certificate is recognized globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
You’ll also be dually certified with the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA).
The DM Pro qualification has been credit rated by the Scottish Qualifications Authority.
How is the dual certificate assessed?
The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
What competencies will you gain?
By earning this digital marketing certification, you will:
- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
What support will you get for your online learning journey?
This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:
- HD video lectures with accompanying downloadable course material.
- Resources to help you with your studies including self-directed practical exercises and recommended reading.
- Live tutor support is also available for all students.
Is this dual certificate technical?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The DM Pro course focuses on the commercial aspect of online marketing.
This digital marketing certificate is a practical course designed to help you improve your knowledge of online digital marketing, strategy and measurement.