⦿ LATEST UPDATE MARCH 2021
Professional Certificate in Digital Marketing + PCM from American Marketing Association
Learn Online 
$1368 
Enrollment Deadline
Two Great Marketing Leaders. One Powerful Course. Get the two top Digital Marketing Certifications in the USA and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.
Dual Certification in the United States
All the power of DMI partnered with the American Marketing Association
Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.
On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.
Eligibility criteria may apply. See T&Cs for details.
NEW 2021
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always
What's New?
✓ 8 New soft skills including "The Art of Persuasion"
✓ Improved UX and supporting content library
✓ Interactive Practical Exercises to test your new skills
✓ All the latest digital platforms covered included Tik-Tok
✓ Added platform walkthroughs
✓ Additional B2B Marketing Content Learning
✓ Included in your member subscription is all future upgrades of the course once you’ve passed
✓ Plus much, much more
Program learning outcomes and content What will I learn?
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Introduction to Digital MarketingContent MarketingSocial Media MarketingSearch Engine Optimization (SEO)Paid Search (PPC) using Google AdsDisplay and Video AdvertisingEmail MarketingWebsite OptimizationAnalytics with Google AnalyticsDigital Marketing Strategy
Introduction to Digital Marketing
Module Info & Overview
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer
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Content Marketing
Module Info & Overview
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance
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Social Media Marketing
Module Info & Overview
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimizing Social Media Campaigns
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Search Engine Optimization (SEO)
Module Info & Overview
Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.
SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimize Organic Search Ranking
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Paid Search (PPC) using Google Ads
Module Info & Overview
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.
Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads
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Display and Video Advertising
Module Info & Overview
Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Fundamentals of Display and Video Advertising Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimization
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Email Marketing
Module Info & Overview
Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.
Email Marketing Fundamentals Email Design Testing and Optimizing an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation
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Website Optimization
Module Info & Overview
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.
Web Design and Website Optimization Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimization Website Metrics and Developing Insight
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Analytics with Google Analytics
Module Info & Overview
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analyzing and Recording Google Analytics Data
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Digital Marketing Strategy
Module Info & Overview
Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy
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Who's this certificate for?
This Digital Marketing Program is aimed at:
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
Over 130,000+ members trust DMI to power up their careers
Free DMI Membership
WE GET YOU IN THE GAME AND KEEP YOU THERE
In addition to certification, we give you the tools you need to build and maintain your career. Throughout this program you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.
More details on DMI Membership can be found here
United States of America
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We pride ourselves on providing full, compassionate and comprehensive support to all of our students.
Pricing
Professional Certificate in Digital Marketing + PCM from American Marketing Association
Boost your credibility and advance your knowledge, role and career.
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Frequently Asked Questions
How much does this dual certificate cost?
This Certification in Digital Marketing, DM Pro costs $1368. This includes all digital marketing course materials and the examination fee (first attempt only).
How long is this dual certificate?
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
Where will my digital marketing qualification be recognized?
This certificate is recognized globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
You’ll also be dually certified with the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA).
The DM Pro qualification has been credit rated by the Scottish Qualifications Authority.
How is the dual certificate assessed?
The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
What competencies will you gain?
By earning this digital marketing certification, you will:
- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
What support will you get for your online learning journey?
This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:
- HD video lectures with accompanying downloadable course material.
- Resources to help you with your studies including self-directed practical exercises and recommended reading.
- Live tutor support is also available for all students.
Is this dual certificate technical?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The DM Pro course focuses on the commercial aspect of online marketing.
This digital marketing certificate is a practical course designed to help you improve your knowledge of online digital marketing, strategy and measurement.
Boost Your Career. Boost Your Salary with dual DMI + AMA certification. Enrollment Deadline:
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