Enrollment Deadline is Jan 26th, just 6 days 12 hrs left.
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Professional Certificate in Digital Marketing + PCM from American Marketing Association
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[price:digital-marketing-pro-ama_paynow]
Enrollment Deadline Jan 26th
Two Great Marketing Leaders. One Powerful Course. Get the two top Digital Marketing Certifications in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.
Why DMI?
✓ Globally recognized certification
✓ Join 170k+ members worldwide
✓ Payment Plans Available
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Eligibility criteria may apply. See T&Cs for details.
All the power of DMI partnered with the American Marketing Association
Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.
On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.
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LATEST UPDATE DEC 2021
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always.
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What's New?
- 8 New soft skills including "The Art of Persuasion"
- Improved UX and supporting content library
- Interactive Practical Exercises to test your new skills
- All the latest digital platforms covered included Tik-Tok
- Added platform walkthroughs
- Additional B2B Marketing Content Learning
- Included in your member subscription is all future upgrades of the course once you’ve passed
- Plus much, much more
Program learning outcomes and content
WHAT WILL I LEARN?
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) using Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Analytics with Google Analytics
Digital Marketing Strategy
Introduction to Digital Marketing
Module Info & Overview
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
- Principles of Digital Marketing
- Digital Research
- Developing Objectives
- Connecting with the Customer
- Cultural Research
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Who's this for?
This Digital Marketing Program is aimed at:
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
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170,000+ members trust DMI to power up their careers
DMI have the tools
DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.
Bianca G
Well organized and structured
Well organized and structured lessons along with supplementary resources that really nail in the understanding. Would recommend to anyone looking to a...
Continue ReadingFrances H
Great Experience
Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the w...
Continue ReadingBritta A
Great Investment!
A worthwhile investment. I have already recommended DMI to two marketers that are former colleagues.
Tiffany B
World Class Certification
The global standard in digital marketing training
With over 170,000 members around the world you'll be in good company. Our members work for the world’s top companies and upon completing a DMI course, 81% of our members have been promoted.
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What's Included
An unparalled learning experience built around you
More details on DMI Membership can be found here
Cutting edge Learning Content
Globally recognized certification
Live Webinars & Q&A Sessions
Vibrant connected community
Practice
Examns
Un-rivalled
Support
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Globally Recognized Certification
Over 170,000+ Members
Globally Trust DMI to progress their career
92%
of our members have said that our course has had a positive impact on their career.
81%
of our members have been promoted after completing one of our courses.
88%
of our members are working at senior or management level.
Our members work for some of the biggest companies globally
We get you in the game
MEMBER STORIES
“
While researching, I found many positive reviews about the Digital Marketing Institute from students and leaders in the digital industry and this influenced my decision to take the course.
Yvonne Garcia
DMI Pro, State Street
Karen Bergin
DMI Pro, UNICEF
Aleksandra Nenadovic
Aleksandra Nenadovic, JP Morgan Chase & Co
THE DMI STUDENT SUPPORT TEAM
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Tutors with Industry Experience
Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
We pride ourselves on providing full, compassionate and comprehensive support to all of our students.
Pricing
Professional Certificate in Digital Marketing + PCM from American Marketing Association
Boost your credibility and advance your knowledge, role and career.
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FREQUENTLY ASKED QUESTIONS
How much does this dual certificate cost?
This Certification in Digital Marketing, DM Pro costs [price:digital-marketing-pro-ama_sp30-nf1]. This includes all digital marketing course materials and the examination fee (first attempt only).
How long is this dual certificate?
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
Where will my digital marketing qualification be recognized?
This certificate is recognized globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
You’ll also be dually certified with the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA).
The DM Pro qualification has been credit rated by the Scottish Qualifications Authority.
How is the dual certificate assessed?
The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
What competencies will you gain?
By earning this digital marketing certification, you will:
- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
What support will you get for your online learning journey?
This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:
- HD video lectures with accompanying downloadable course material.
- Resources to help you with your studies including self-directed practical exercises and recommended reading.
- Live tutor support is also available for all students.
Is this dual certificate technical?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The DM Pro course focuses on the commercial aspect of online marketing.
This digital marketing certificate is a practical course designed to help you improve your knowledge of online digital marketing, strategy and measurement.
Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.
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