Pro AMA
Professional Digital Marketing Course
+ PCM from American Marketing Association
Learn Online
[price:PRO_AMA-std]
Enrollment Deadline June 25th
Advance your career with the world's No. 1* Digital Marketing Diploma. Move beyond theory, and master in-demand digital marketing skills with a practical learning approach including AI, digital strategy, social media, PPC and more. Gain professional-level knowledge to drive immediate business and career impact. Become a dual-certified professional through DMI's partnership with the American Marketing Association, showcasing industry-aligned expertise.
Become an AI-powered digital marketer with New AI Skills.
Why DMI?
- ✓ Industry expertise & practical skills
- ✓ Globally recognised certification
- ✓ 300k+ members
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Professional Certificate in Digital Marketing
+ PCM from American Marketing Association
Learn Online
[price:PRO_AMA-std]
Enrollment Deadline June 25th
Stay relevant and advance your career with the world's #1 Digital Marketing Diploma* developed by top industry experts worldwide. Move beyond theory, and master in-demand digital marketing skills with a practical learning approach including AI, digital strategy, social media, PPC and more. Gain professional-level knowledge to confidently drive immediate business and career impact. Become a certified professional showcasing industry-aligned expertise. Gain all the power of DMI partnered with the American Marketing Association.
March Madness Offer | Get 30% Off and a FREE Data Analytics Course.
Why DMI?
- ✓ Two Globally recognized certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
Pro AMA
Professional Digital Marketing Course
+ PCM from American Marketing Association
Learn Online
[price:PRO_AMA-std]
Enrollment Deadline June 25th
Two Great Marketing Leaders, One Powerful Course. Get two top Digital Marketing Certifications in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more. Two certifications for the price of one.
FREE AI Course worth [price:TRACK_AIFDM-std] Included.
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Download Brochure
How can a DMI Certification fast-track your career?
$12k
Get Rewarded
Graduates who said they got a salary increase (74%), got $12k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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“Globally recognized in the marketing industry as a comprehensive, hands-on program with well-known alumni success.”
By the Industry, For the Industry
DMI Pro is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Mia Mora
Director, GTM Strategy and Operations
Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.
Courtney Sembler
Senior Manager
Hubspot
As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Ruth leads Ads Marketing for YouTube in EMEA, leading a team that helps marketers across 12 markets achieve faster business growth with YouTube. She has a background in marketing, sales and customer strategy across the media, retail & tech industries, having previously worked for a boutique strategy consultancy as well as agencies within the Omnicom & WPP groups. She holds an MBA from INSEAD.
Neil Patel
Founder
Neil Patel Digital
Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.
Learning outcomes in a nutshell
Master competitor analysis, campaign execution & performance measurement while harnessing AI tools to boost efficiency, streamline processes, and drive impactful results.
Plan and execute comprehensive, AI-enhanced digital marketing strategies tailored to unique business goals and audiences.
Utilize AI-driven social media and content marketing strategies to captivate audiences and foster engagement.
Implement SEO, PPC, display advertising, and AI tools to attract and retain target audiences.
Optimize digital touchpoints using user-centered design and a deep understanding of the Buyer’s Journey.
Develop professional soft skills from strategic and agile thinking to presentations to thrive in dynamic digital marketing roles.
Harness web analytics to refine marketing efforts and make informed business decisions.
Design, execute, and monitor email marketing initiatives that deliver measurable outcomes.
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Program learning outcomes and content
What will I learn?
You’ll gain the knowledge, practical experience, and insights to excel and speak with confidence in the digital marketing industry. In short, you’ll become a versatile digital marketer, equipped to design, implement, measure, and optimize digital marketing strategies from the ground up.
10 Modules
Approx 28 Hours Learning Content
AI-Powered Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) and Display Advertising
Email Marketing and Automation
Professional Soft Skills for Digital Marketers
Web Optimization, eCommerce, and Social Commerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy
AI-Powered Digital Marketing
Module Info & Overview
Harness the potential of digital marketing in the AI era. Master core concepts, navigate digital channels, and discover how AI-powered tools, machine learning, and large language models are revolutionizing business. Learn to craft 360-degree campaigns that deeply connect with your audience.
- What is Digital Marketing?
- Inbound and Outbound Marketing
- Digital Marketing Channels
- What is AI in Digital Marketing?
- Staying Relevant in Digital Marketing
- Audience Listening Tools
- Competitive Research
- Industry and Customer Research with AI (NEW!)
- The Marketing Funnel and the Buyer’s Journey
- The Evolution of the Buyer’s Journey
- Integrating Offline and Digital Marketing
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New Content Added
What is New & Updated?
The latest version of the course includes new lessons and practical resources that will enable you:
Updated:
• Professional Membership resources on AI Overviews, Automation, UX, Google Tag Manager, and more
• ChatGPT for Digital Marketing lesson bringing together all ChatGPT topics into a single lesson.
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New:
- Leveraging AI for competitors, industry and customer research
- AI and Social Media: AI tools and plugins and best practices for using AI in social media
- AI, Paid Search, and Crafting Demand: AI with Google Ads, Smart Bidding and Performance Max Ads
- Using AI with Data for Decision-Making: Data Collection, Analysis, Data-Driven Decision-Making and Customer Journey Mapping
- AI for Strategic Planning topic
“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Pricing
Buy Now & Start Your Course in January
Take advantage of our Cyber Monday Sale now and you can have the option to start your course next year.
DMI Pro AMA
or Download Brochure
3 installments
or Download Brochure
Pro AMA + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
Pricing
March Madness Offer
Get 30% off DMI Pro and a FREE Data Analytics Course as part of our March Madness Offer.
Pay in Full
or Download Brochure
Installments
or Download Brochure
Join 300k DMI members from companies like these.
Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Pay In Full
30% OFF
or Download Brochure
3 installments
or Download Brochure
Pro AMA + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
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Who's this for?
This Digital Marketing Program is aimed at:
- Those with responsibility for developing and implementing online marketing strategies
- Anyone looking to pursue a career in digital marketing
- Marketing professionals who wants to keep up with the rapid changes and stay relevant to seize and drive career growth opportunities
- Marketing Executives, Marketing Coordinators, Marketing Assistants
- Marketing Interns, and Marketing Analysts
- Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals
- Copywriters and Content Creators
- Media Planners and Media Buyers
- Market Research Analysts, Data Analysts, and Product Marketers
- Marketing managers and marketing directors
- Consultants and IT managers
- Entrepreneurs and small business owners
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Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
DMI SPECIALIST
Digital Strategy & Leadership
DMI MASTER
MSc In Digital Marketing
View our advance course offerings to find the right path for your success.
DMI Membership Hub: Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.
Download a brochure to learn more about this course and the benefits of DMI Membership.
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Hear from Our Graduates
Why Digital Marketing Institute?
- Expertise and exclusive focus on digital marketing
- Practical learning that drives business impact
- Courses developed in collaboration with top industry leaders
- Most in-demand and relevant skills
- More than a badge on CV: An applicable certification valued by employers globally
- 300,000+ Industry Professional Members
- Trusted by top businesses and universities
What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
DMI Business Membership
Save up to 50% with our Business Membership Plans
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.
Our Training Is Trusted By:
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The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the digital marketing diploma course?
This course consists of approximately 28-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
How is the digital marketing diploma assessed?
The Assessment is one two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats).
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognised?
This diploma is recognised globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
What will my learning outcomes be?
By earning this digital marketing diploma, you will:
Understand the importance of digital marketing strategies and learn the art of AI in digital marketing, social media, content marketing and email marketing.
Learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic. Using GA4, you will know how to analyse complex data to gain insights and learn professional skills to perform better in your job.
Where does the diploma fit in the grading system?
Professional Diploma in Digital Marketing is equivalent to a level 5 in the UK grading system.
When can I enroll in the digital marketing diploma course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2024, your enrol date would be January 1st 2025 or February 1st if you wish.
How will I learn whilst doing digital marketing diploma course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
Certification Courses and Resources
by the Industry, for the Industry
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