DMI Business Membership Plans

We don’t have time or budget for training. We
can not find a customised training to fit our needs.


Let’s change this with DMI Business Membership Plans.

Marketing leaders say that time & budget constraints, and “one fits for all” training are top barriers to upskilling (DMISurvey, 2023). Explore customised learning paths on a budget for each team member to gain practical digital marketing skills and build expertise that will drive business results in weeks days.


Our training is trusted by:

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Why choose DMI Business Membership Plans?

  • Customise learning paths for each role with Bite-Size (5 to 11 hours) or Specialist (25 to 40 hours) courses

  • Save up to 50% compared to individual access plans

  • Access to DMI’s award-winning Membership Hub with 2,000+ resources, practical toolkits and templates for you to implement what you learnt in real life and drive real business impact

  • Keep your skills up to date with expert-led webinars, micro-lessons and walkthroughs

  • Learn anytime, anywhere. Online, self-paced learning platform

  • Easily manage your current or new employees access and progress with DMI Admin Portal

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Drive Immediate Business Results

Learn what current members achieved and you can expect within four weeks of completing a course as part of a DMI Business Membership Plan.

96%

Increase Role-related Performance

say that they upskilled and improved their role-related performance.

75%

Implement New Learnings

say that they already started implementing new skills and learnings in their role or as a team.

75%

Achieve Personal and Team KPIs

say that the training has already started contributing to achieving their personal and team KPIs.

*DMI Business Members Survey 2024

Customised & budget-friendly plans for each role and skill level

Save 50% compared to DMI fees for individuals. Save extra with a multi-year billing option.

* DMI Business Membership Plans are available for 3 to 10 users. If you are interested in DMI Business Membership for 10+ users, Enterprise packages are available.

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Short Course Plan: 5 to 10 hours bitesize learning

17 Short Courses to mix and match, build role specific skills sets and enable on the job learning

Track: CX Logo

Content Marketing

Develop and implement a data-driven content marketing plan for suitable channels. Boost creativity and measure your success.

  • Buyer Personas & Customer Journeys
  • Using Keywords in Content Planning
  • Content Creation, Creativity & Storytelling
  • Channel Promotion & Collaboration
  • Content Scheduling
  • Content Measurement & Performance
Track: CX Logo

Social Media Marketing

Use suitable social media channels for different business goals and objectives. Plan, set up, measure and optimize your campaigns.

  • Audience Research & Insights
  • Social Listening
  • Creating & Curating Content
  • Brand Guidelines & Consistency
  • Content Scheduling
  • Content & Channel Matrix
Track: CX Logo

eCommerce

Drive customer acquisition and revenue conversation across B2C & B2B with clever E-Commerce campaigns.

  • Importance of UX to E-Commerce
  • Search Engine Marketing & Sales Channels
  • Traffic Awareness & Consideration Channels
  • Digital Marketing Budgeting
  • Conversion Rate Optimisation
  • Improving Customer Experience
Track: CX Logo

Data & Web Analytics

Understand how cutting-edge analytics tools are being used to help businesses succeed.

  • Data Analytics Fundamentals
  • Data Collect & Data Privacy
  • Data Security & Compliance
  • Data Analytics
  • Visualizing & Presenting Data
  • Data Drive Reporting
Track: CX Logo

UX & Web Design

Future for your organisation for a digital world and changing online customer behaviour.

  • Website Design & Problem Solving
  • Design Lead Websites
  • Graphic Design & Creative Skills
  • SEO for Websites
  • UX Prototyping
  • Implementing & Measuring UX Design
Track: CX Logo

SEO

Increase your website’s visibility through search engine optimization techniques.

  • SEO Concepts
  • On-Page & Off-Page Optimisation
  • Improving Website Performance
  • Optimizing On-Page Content Performance
  • Building & Maintain Backlinks
  • SEO Measure & Performance
Track: CX Logo

Paid Search (PPC)

Drive quality traffic to your website and generate leads through pay-per-click advertising.

  • Paid Search Concepts
  • Creating & Managing PPC Campaigns
  • PPC Budgeting
  • Optimising Campaign Performance
  • Omni-Channel Marketing & PPC
  • Funnel Conversion & PPC Reporting
Track: CX Logo

Digital Strategy

Create, enhance and analyze your organization’s digital marketing strategy and brand-building efforts.

  • Developing Audience Personas
  • Craft Branding Story
  • Budgeting
  • Data Protection
  • Measurement & Performance
  • Critical Skills for Digital Marketing Leaders
Track: CX Logo

Digital Marketing Essentials

Upskill your team in the language, tools, uses and strategy of digital marketing and sales rapidly.

  • Digital Customer Journeys
  • Digital Channels
  • CX & UX
  • Risk Management
  • The Agile Approach
  • Data and Analytics
Track: CX Logo

Email Marketing

Capture, segment, and manage email subscribers in order to plan and execute successful email marketing campaigns.

  • Developing Email Strategy
  • Growing Subscriber Database
  • Email Content & Copywriting
  • Optimising for Mobile
  • Marketing Automation
  • Email Measurement & Performance
Track: CX Logo

Display & Video Advertising

Plan, set up, execute and optimise social video and digital display campaigns to drive awareness and conversions.

  • Planning Creating Ad Campaigns
  • Omni-Channel Marketing
  • Campaign Targeting and Bidding
  • Graphic & Video Campaigns Design
  • Measuring & Optimising Campaigns
  • Working with a Digital Agency
Track: CX Logo

Digital & Social Selling

Empower B2B Sales Teams to use digital tools to prospect and find new customers. Engage potential customers, increase your win-rate and reduce Time to Close.

  • B2B Buyer Process
  • Finding & Targeting Prospects
  • Attracting & Engaging Customers
  • Increasing Engagement & Building Pipeline
  • Digital Sales to Drive Sales Conversion
  • Building Deeper Post-Sale Relationships
Track: CX Logo

Customer Experience (CX)

Improve customer experience and deliver a seamless user and buyer journey to drive conversions and customer satisfaction.

  • Agility & Changing Customer Behaviour
  • Customer Centric Design
  • Designing for CX Success
  • Social Customer Service Strategy
  • Increasing Performance with CX
  • Measuring CX, Data, Metrics and Visualisation

Soft Skills & Mirco Lessons

Get access to 2000+ additional resources, webinars, practical toolkits and templates to enable your team to meet KPIs.

  • Marketing Management & Leadership
  • Graphic Design for Marketers
  • GA4 Training Series
  • GDPR & Digital Skills
  • Marketing Automation
  • CRM Marketing
  • AI Marketing

Digital Marketing Playbook

A 7-Hour Masterclass in Digital Marketing, covering all key channels drawn from the Digital Marketing Professional program.

  • Audience & Persona Research
  • Grow & Engage Social Media Audience
  • Search Engine Optimisation
  • Content Marketing
  • Website Optimisation & Insights
  • Email Marketing Design + Performance

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Specialist Course Plan: 25 to 40 hours comprehensive learning 

1 Pro and 3 Specialist level courses designed to build generalist professional skills or specialist expertise in key fields of digital marketing.

Digital Marketing Professional

Introduction to Digital Marketing

Content Marketing

Social Media Marketing

Search Engine Optimisation (SEO)

Paid Search (PPC) using Google Ads

Display and Video Advertising

Email Marketing

Website Optimisation

Analytics with Google Analytics

Digital Marketing Strategy

Search Marketing Specialist

Introduction to Search Marketing

SEO Setup and Content

Optimizing SEO

Paid Search Fundamentals

Paid Search Campaigns

Demand Generation

Search Analytics

Data & Data Visualization

Search Strategy - Research & Planning

Search Strategy 2 - Execution & Optimization

Social Media Specialist

Social Research

Social Content

Facebook, Instagram and Pinterest

Twitter

Linkedin

YouTube & Social Video

Social Apps

Social Commerce and Affiliate Marketing

Social Customer Service

Social Strategy

Digital Strategy Specialist

Managing Marketing Activities

Communication Fundamentals

Digital Marketing & Customer Experience

Digital Channels

Analytics, Data & Ethics

Managing a Digital Team

Budgeting & Building an Effective Digital Team

Digital Leadership

Developing a Digital Strategy with Strategic Thinking

Driving Business Performance with Digital Marketing Strategy

Over 300,000+ members globally trust DMI to elevate their skills and career

I chose to start with the Digital Strategy module as it is relatable to my role at Ansell.

I chose to start with the Digital Strategy module as it is relatable to my role at Ansell. Although I had learnt some of the topics time ago, it was a great refresh and reminded me of some concepts I don't always put into practice! I found value in the different template examples that were shared and used them in my work presenting our initiatives. This was great timing as we are beginning to shape our marketing strategy for next year and I could adapt ideas from my learning directly.

It was great to partner with DMI to drive the digital transformation agenda within Novartis SSA

It was great to partner with DMI to drive the digital transformation agenda within Novartis SSA. The blend of live webinars and online self-learning gave the participants a great experience and has truly transformed the digital marketing competencies within the organisation. I would recommend DMI to any organisation that wants to achieve similar.

The DMI is the only provider, to my knowledge, that provides all these things in one package

There are a couple of partners out there, but none of them are really holistic. The Digital Marketing Institute is the only provider, to my knowledge, that provides all these things in one package.

The collaboration with the Digital Marketing Institute is a fantastic one

The collaboration with the Digital Marketing Institute is a fantastic one, openness, really reacting on the individual needs that our company has. We gained a lot and are looking forward to the future.

DMI has been a monumental support and ultimate resource to elevate our overall digital experience

Glanbia Performance Nutrition's partnership with DMI has been a powerful alliance, which has helped to develop our global marketing teams across nine leading sports and lifestyle nutrition brands. DMI has been a monumental support and ultimate resource to elevate overall digital experience and engagement with consumers for their health and fitness needs.

Our training is awarded by

Best e-Learning Experience

Bronze Award for Best E-learning Experience 2023 for our DMI Short Courses. The International E-Learning Awards (IELA) recognize the best uses of tech to improve learning and job performance.

Online Learning Library WatchList

Best and most innovative providers of training services & tech in Corporate Learning and Development by e-learning Library ‘Watch List’ 2023 

Trusted by the world's biggest brands

We partner with some of the world's leading companies and help business professionals and teams achieve their full potential with our courses and certifications.

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FAQs

Who is DMI Business Membership designed for?

DMI Business Membership Plans are designed for marketing teams with time & budget constraints, and customised training needs for each role and seniority level. Tailored to accommodate diverse seniority levels and skill sets, our comprehensive suite of on-demand courses, content and resources ensures that the needs of each member of your team are met and aligned to their role.

What resources are available for my team?

All DMI Business Membership Plans include instant access to DMI’s Premium Membership which gives you access to:

  • DMI’s award-winning Membership Hub with 2,000+ resources, practical toolkits and templates for you to implement what you learnt in real life and drive real business impact

  • Expert-led webinars, micro-lessons and AI tools designed to implement their learnings instantly

  • Customise learning paths for each role with Bite-Size (5 to 11 hours) or Specialist (25 to 40 hours) courses

How many team members are DMI Business Membership plans available for?

 DMI Business Membership Plans are available for any team size. Prices & support vary depending on the team size.

What does the learning experience look like?

We understand that employees are busy. Our goal is to make learning easy, flexible and engaging with:

  • On-Demand Lessons and Resources

  • Bite-sized lessons (3-20 minutes)

  • Quick and intuitive navigation

  • Integrated quizzes and practical exercises

  • Student support hub containing all supplementary resources in one location

  • Comprehensive tracking and progression reporting for both organisations and learners

What happens if I need to replace team members?

You can swap, remove and replace users on your account as needed, subject to fair usage.