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DMI Track

Short Paid Search Training Course

This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.

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Associate Certification

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Paid Search Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.

5 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Paid MediaProductivityData Analysis and Forecasting Problem-SolvingManaging & Improving CampaignsPresentation Skills Visualizing and Reporting DataeCommerce

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 11 hours Learning content

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Module 1 - Paid Search Fundamentals

1h 55mins

Develop your knowledge of PPC by focusing on search marketing and eCommerce.

Knowledge Gain:

Basics of PPC campaignsWorking with Google AdsPaid vs organic search

Toolkits included:

Google Ads Creator Template

PPC Campaign Toolkit

Paid Media Campaign Tracker

Case Study/Webinar

Airbnb: Welcoming the World

Expert Insights:

What is PPC Marketing

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Module 2 - PPC Campaign Elements and Enhancing Creativity

1h 56mins

Step further into PPC by learning how to create optimized campaigns. Enhance your creativity in the workplace, generating new ideas and finding innovative solutions to problems.

Knowledge Gain:

Running a paid search campaignKeyword selectionCreating ads & landing pagesCreativity & innovation

Expert Insights:

The 5 Steps of Keyword Research

The Ultimate Free Keyword Research Tools

Make Money Online with Google Ads

5 Best Practices for Great Landing Pages

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Module 3 - Managing and Improving PPC Campaigns

2hr 53mins

Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.

Knowledge Gain:

Managing a Paid Search Campaign BudgetOptimizing a Paid Search Campaign

Toolkits included:

Paid Media Budget Forecasting Tool

Paid Media Scenario Forecasting Tool

PPC for eCommerce Tracker

Expert Insights:

Improve Your Google Ads Quality Score Quickly

The Beginner’s Guide to Programmatic Advertising

5 of the Best eCommerce Platforms

A Guide to Google Shopping

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Module 4 - Paid Search Reporting and Google Analytics 4

2h 15mins

Learn how to measure and report on the success of your paid search campaign. We’ll also take you through using GA4 reports to gain insights.

Knowledge Gain:

Paid search reportingThe best analytics tools for digital marketingGetting started with GA4

Toolkits included:

Targets and KPIs Toolkit

Expert Insights:

2 Key Formulas for Understanding Your PPC Data

Best Alternatives to Google Analytics

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Module 5 - Visualizing Data with Excel and Presentation Skills

2h 9mins

Learn how to visualize and present the results of your PPC campaigns.

Knowledge Gain:

Reporting, visualizing, and presenting dataImprove your presentation skills

Toolkits included:

Master your Presentations

Funnel Conversion Reporting Toolkit

Expert Insights:

Data Visualization: Tools & Tips for Marketers

85%

of DMI graduates think DMI certification is valuable

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200+ 5 Star Customer Reviews

38%

got a new role in digital marketing or changed their career path

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 200,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

Certification

2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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200,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 200,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
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Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Paid Search

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Paid Search. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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38%

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200+ 5 Star Customer Reviews

got a new role in digital marketing or changed their career path

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Installments

Pay in 3 easy installments

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