DMI TRACK

Paid Media (PPC)

This short course will fast-track your Paid Media expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results. Delivered in concise, bite-sized modules, this course also includes free DMI Membership for six months.

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Global Authority

The Global Authority

12 years delivering excellence

Members

100,000 + Members

Join a global community

Certification

Associate Certification

Globally recognized

Membership

Includes DMI Membership

FREE with all courses

Paid Media (PPC)

$445

Shape Enrollment deadline

Buy Now for $445 Pay in Installments

Course Overview

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Duration

8 Hours Self Paced Learning

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Format

100% Online - On Demand

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Certification

Associate Certification

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Paid Media Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.

4 Interactive Modules.                                                  Associate Level Certification.
 8 Hours self-paced learning content.                        FREE DMI Membership included.
Practical Toolkits and Templates.

4 Interactive Modules.
Associate Level Certification.
 8 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Paid Media Productivity Data Analysis and Forecasting Problem-Solving

Managing & Improving Campaigns Presentation Skills Visualizing and Reporting Data eCommerce

↗ Paid Media   ↗ Productivity
↗ Data Analysis and Forecasting 
↗ Problem-Solving
↗ Visualizing & Reporting Data   ↗ Presentation Skills
↗ Managing & Improving Campaigns   ↗ eCommerce

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 8 hours Learning Content

Module 1 - Search Marketing and eCommerce 1hr 31mins

Develop your knowledge of PPC by focusing on search marketing and eCommerce.

Knowledge Gain:

Paid vs Organic Search - Striking the Right Balance  Best Alternatives to Google Analytics 5 of the Best eCommerce Platforms A Quick-Start Guide to Google Shopping Marketing on Amazon: A Major Rival for Google?  

Case Study:

eCommerce Webinar: eCommerce and Content Insights with Marijana Kay

Expert Insights:

Savvy Insights into Google Ads

Module 2 - Productivity and Creating Optimized Campaigns 1hr 48mins

Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity, to help you achieve your goals.

Knowledge Gain:

Increasing Your Productivity at Work  Creating a Paid Search Campaign

Case Study:

  • ASOS: Setting the Trend with Innovative Digital Strategies

Toolkits:

  • Google Ads Creator Template
  • Five Steps to Picking Profitable Keywords
  • PPC Campaign Toolkit
Module 3 - Managing and Improving Campaigns 2hr 10mins

Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.

Knowledge Gain:

Managing a Paid Search Campaign BudgetOptimizing a Paid Search Campaign

Toolkits:

Media Budget Tracker

Expert Insights:

  • Optimizing a Paid Search Campaign
  • Omnichannel Marketing
Module 4 - Visualizing and Presenting Results 2hr 45mins

Learn how to visualize and present the results of your PPC campaigns.

Knowledge Gain:

Reporting on the Success of a Paid Search Campaign   The Best New Analytics Tools for Digital MarketingReporting, Visualization, and Presenting DataImproving Your Presentation: Skills

Toolkits:

  • Targets and KPIs - Essential Toolkit
  • Master your Presentations
  • Funnel Conversion Reporting Toolkit

Expert Insights:

  • Watch & Learn: Excel Walkthroughs with Cathal Melinn
  • Digital Channels

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

100,000+ Members trust DMI
to Progress their Career

100,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 100,000+ Members work for companies like:

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this Data and Web Analytics short course cost?

The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy Now

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

Buy Now

Join 100,000+ members

$445

Buy Now

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

Alumni Promoted upon completion of DMI Course

Installments

Pay in 3 easy installments

$185 / mo

Pay in installments

Buy Now

Join 100,000+ members

$445

Buy Now

Installments

Pay in 3 easy installments

$185 / mo

Pay in Installments