Short Paid Search Training Course
This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.
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Paid Search (PPC)
Enrollment Deadline is Aug 10th
8 Hours Self Paced Learning
Enroll by Aug 10th
100% Online - On Demand
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Paid Search Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.
↗4 Interactive Modules.
↗Associate Level Certification.
↗8 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Paid Media↗Productivity↗Data Analysis and Forecasting↗ Problem-Solving↗Managing & Improving Campaigns↗Presentation Skills ↗Visualizing and Reporting Data↗eCommerce
What you'll learn
4 Modules • Approx 8 hours Learning content
Module 1 - Search Marketing and eCommerce
Develop your knowledge of PPC by focusing on search marketing and eCommerce.
Paid vs Organic Search - Striking the Right Balance Best Alternatives to Google Analytics5 of the Best eCommerce PlatformsA Quick-Start Guide to Google ShoppingMarketing on Amazon: A Major Rival for Google?
eCommerce Webinar: eCommerce and Content Insights with Marijana Kay
Savvy Insights into Google Ads
Module 2 - Productivity and Creating Optimized Campaigns
Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity, to help you achieve your goals.
Increasing Your Productivity at WorkCreating a Paid Search Campaign
Google Ads Creator Template
Five Steps to Picking Profitable Keywords
PPC Campaign Toolkit
ASOS: Setting the Trend with Innovative Digital Strategies
Module 3 - Managing and Improving Campaigns
Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.
Managing a Paid Search Campaign BudgetOptimizing a Paid Search Campaign
Media Budget Tracker
Optimizing a Paid Search Campaign
Module 4 - Visualizing and Presenting Results
Learn how to visualize and present the results of your PPC campaigns.
Reporting on the Success of a Paid Search Campaign The Best New Analytics Tools for Digital MarketingReporting, Visualization, and Presenting DataImproving Your Presentation: Skills
Targets and KPIs - Essential Toolkit
Master your Presentations
Funnel Conversion Reporting Toolkit
Watch & Learn: Excel Walkthroughs with Cathal Melinn
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Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
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Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
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I was really happy with my course... very modern and presented for "easy digestion".
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Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Paid Search
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Paid Search. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
Members say their course has had a positive impact on their career
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