University Partnership Program
95% of partner students believe the addition of the DMI certification made their degree more attractive. This is why DMI collaborates with Universities and Colleges to offer industry-recognized credentials, boosting student employability and partner competitiveness.
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How can a DMI Partnership help your students?
94%
Better Career Opportunities
of students and alumni from DMI Partner Universities said DMI Certification has differentiated their CV for better career opportunities .*
92%
Value To Degree
said that DMI Certification added value to their overall degree *
94%
Practical Experience
said DMI Partnership added practical digital marketing experience to their degree*
* 2024 Value of Certification to Students & Graduates Survey
Elevate the employability of your students with dual-certification
Once your program or course is accredited by the DMI, your students will seamlessly attain an industry recognized dual-certification upon program completion, in addition to their degree - no additional assessment required!
Certified Digital Marketing Associate (CDMA) from the Digital Marketing Institute
Associate Certified Marketer® (APCM®) Digital Marketing from the American Marketing Association. APCM® offer is only available in the US.
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Prepare your graduates with the necessary AI skills
Higher education must embrace AI to stay relevant and meet the demands of tomorrow’s workforce.
Attract students by offering cutting-edge AI courses that boost employability, student engagement and equips students to thrive in a rapidly evolving job market.
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Practical Microcredentials
Strengthen your degree programs with high-quality microcredentials that combine industry-leading content and real-world experience to prepare students for the future.
With a range of over 20 short courses, these microcredentials in Advanced AI, Social Media, Data & Analytics and more are the perfect addition to your University programs.
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Hear from Students & Graduates of DMI Partner Universities
Learned a lot of things in this course that weren’t covered in other classes.
I gained knowledge from this course that wasn’t addressed in other classes, and I apply these skills at work every day. It provided me with more practical preparation for my job than other marketing courses.I gained knowledge from this course that wasn’t addressed in other classes, and I apply these skills at work e...
University of Saskatchewan
The courses help me apply the concepts in real scenarios.
I’m gaining a lot of new knowledge in digital marketing, with the practical exercises being especially valuable. They allow me to practice and reinforce what I’ve learned, making the concepts easier to understand and apply in a professional setting. I’m gaining a lot of new knowledge in digital marketing, with the practical exercises being especially valuabl...
University Canada West
Adds a credible credential that I can display to future employers.
The course been a valuable refresher and offers a credible achievement I can showcase to prospective employers. The course been a valuable refresher and offers a credible achievement I can showcase to prospective employers...
Vancouver Island University
Enhance your curriculum withDMI Membership Hub
DMI Membership Hub offers the world’s largest library of on-demand resources, designed by industry experts to enhance student learning and career readiness. With 2,000+ resources, including toolkits, templates, and webinars, professors can easily integrate practical exercises into assignments and group projects. These industry-aligned materials help students apply their skills and impress employers, keeping them ahead in a global community of 300,000 professionals.
Global Industry Advisory Council
DMI is the global standard in Digital Marketing Certification.
We understand it, our members define it, our Global Industry Advisory Council shape it. Because of this, we see it differently.
We collaborate with a unique panel of industry insiders call the Global Industry Advisory Council. We use their insights to create a syllabus, our certification standards, and library of content that is a true meeting of the newest tech and thought; to define new global standards for the industry and give our Members more.
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You will be in Good Company:
Join 90+ Universities worldwide that choose DMI
We have over 130 partners across six continents, we
help University & College partners to teach students the real practical and employable skills which will prepare them for a successful career in marketing. We already work with some of the world's most prestigious universities to accredit their higher
education programs.
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Why partner with DMI?
DMI x AMA Dual Certification
Students receive an industry recognized dual certification upon program completion, in addition to their degree - no additional assessment required!
Industry Validation and our Academic Advisory Council
Our credential is reviewed and validated by the world's most influential brands through our Industry Advisory Council
Support Services
We provide world-class marketing, sales and operations support to offer guidance and advice as to the best way to market and sell our programs.
Cutting-Edge Curriculum
Our curriculum is designed and delivered by subject matter experts across a range of digital disciplines from across the globe.
Flexible Learning Options
Our learning options ensure you can provide our courses in a way that suits you and your students e.g. classroom, online, or blended.
Flexible Partnership Opportunities
Your students can achieve their Professional Digital Marketing credential by integrating it alongside your existing degree program at an Associate or Professional level, or add to your existing Continuing Education portfolio.
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Hear From Our Partners
Dave Keighron
Professor
Alisha Beckrow
Associate Professor & Marketing Department Chair
Stephen Marshall
Professor
Boost the value and relevance
of your higher education program
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FAQs
What are the challenges facing higher education today, particularly in the digital era?
Higher education programs are undergoing significant evolution, especially with the rise of online learning and the importance employers and students put on micro-credentialing. This constant change brings challenges - one of the biggest being staying relevant in the 21st century.
How can partnering with the Digital Marketing Institute (DMI) address these challenges?
Collaborating with DMI enables universities to provide students with an internationally and industry recognised certification , which has been endorsed by global authorities like the American Marketing Association. University partnerships like this further strengthen the value of academic programs and boost students' attractiveness to employers, keeping educational institutions ahead in the competitive landscape.
Can universities integrate more advanced credentialing options into their programs?
Yes, universities can incorporate DMI's Certified Digital Marketing Professional (CDMP) program into existing courses, providing students with additional credentials recognized globally.
What sets DMI apart from others?
DMI is the global standard in accredited digital marketing certifications, with over 300,000 members worldwide and endorsements from industry leaders like Google, Meta, X, and LinkedIn. Our Global Industry Advisory Council as well as our Global Academic Advisory Council ensures curriculum relevance and practicality in today’s time.
How can universities get their course accredited with a DMI Partnership?
Once you get in touch, our team will reach out to schedule an appointment to conduct a consultation. Our accreditation process starts with mapping your existing or new program’s learning outcomes to the DMI’s Certified Digital Marketing Associate, which is a dual-certification with the AMA, and we would then provide feedback on this basis.
How does DMI support universities that are part of the University Partnership Program?
Upon onboarding, our team will assist you with checklists and conduct calls to ensure a smooth transition. Additionally, we offer our Partners an onboarding course encompassing sales, marketing, and operational materials & resources. A designated Account Manager will offer continued support for future partnership growth.
Can colleges avail of the University Partnership Program?
Yes, our University Partner Network has many public colleges and private colleges based in North America, Europe, the Middle East and Asia PAC. You can find the full list on our Partner Network.