Increase the value of
your higher education programs

We partner with Universities and Colleges to provide their students with an industry-recognized credential and relevant professional skills, supporting their work readiness upon graduation.

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Trusted By:

DMI Partners

Trusted By:

DMI Partners

THE OPPORTUNITY

Add industry recognized credentials to your program

According to a recent report by Ellucian (2019), both exployers and recruiters predict that in the next five years, credentials will carry more weight and become standard within the hiring process.

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Source: Ellucian Survey (2019)

Source: DMI Members Survey (2019)

OUR SOLUTION

Boost the career readiness of your graduates

Universities and Colleges tell us they want to offer digital certifications to make their higher education programs more relevant to employees.

They want to bridge the gap between academic learning and industry knowledge, and help boost the career readiness of their graduates to take advantage of the growing skill gap.

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DMI Credential Integration

We offer two different levels of integration to boost the value and relevance of your Higher Education Program - Associate and Professional level. Both options come with access to a large library of content and teaching resources.

GIAC

Content is validated by our Global Industry Advisory Council with representatives from the world's leading brands in digital marketing, including Google, Facebook, and Twitter.

Trending

Students and faculty get access to DMI Power Membership with over 1200+ pieces of unique curated content.

AMA
AMA

Your students get certified by the Digital Marketing Institute. For Associate level certification, we base it on your existing assessments. For professional-level certification, the student will become a (CDMP) 'Certified Digital Marketing Professional' after completing a Pearson VUE test exam. Over 30k professionals have been certified to this standard globally. For Professional level certification, students will receive two industry-recognized credentials - Certification Digital Marketing Professional (DMI) and PCM Digital Marketing (AMA)

DMI Continuing Education Partnership

DMI Professional Education Partnership

According to Inside Higher Ed's Survey of College and University Business Officers (2019), 70% of Higher Education Institutes in the United States see the most promise in alternative credentials as a new revenue source.

We have partnered with the American Marketing Association to provide US-based students and professionals with two industry credentials upon completions of the DMI Pro: Certified Marketing Professional and PCM Digital Marketing.

According to The Economist & DMI ‘Perpetual Evolution Report,’ over 74% of employers believe that marketing faces a critical lack of talent due to a global digital skills shortage, while over 40% of marketers report being unable to find sufficient talent to handle their digital marketing workload. 

Our digital marketing competencies and skills framework identify the key skills that marketers need for success in the digital arena.

Choose from a robust catalogue of 23 programs that can support professionals at every stage of their career, including the DMI Pro, Expert, 11 Tracks and 3 Specialists.

Your students will get access to Membership and become a part of our global Membership community of over 150,000 professionals.

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Our Partners

You will be in good company

With a global network of over 100 partners across six continents, we help University & College partners to teach students the real practical and employable skills which will prepare them for a successful career in marketing. We already work with some of the world's most prestigious universities to accredit their higher education programs.

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Why partner with DMI?

Professional Certification

We have over 150k members across 135 countries, we have certified more digital marketing and selling professional than any other certification body.

Industry Validation

Our credential is reviewed and validated by the world's most influential brands through our Industry Advisory Council

Support Services

We provide world-class marketing, sales and operations support to offer guidance and advice as to the best way to market and sell our programs.

Cutting-Edge Curriculum

Our curriculum is designed and delivered by subject matter experts across a range of digital disciplines from across the globe.

Flexible Learning Options

Our learning options ensure you can provide our courses in a way that suits you and your students e.g. classroom, online, or blended.

Flexible Partnership Opportunities

Your students can achieve their Professional Digital Marketing credential by integrating it alongside your existing degree program at an Associate or Professional level, or add to your existing Continuing Education portfolio.

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Global Industry Advisory Council

DMI is the global standard in Digital Marketing Certification.

We understand it, our members define it, our Global Industry Advisory Council shape it. Because of this, we see it differently.

We collaborate with a unique panel of industry insiders call the Global Industry Advisory Council. We use their insights to create a syllabus our certification standards and library of content that is a true meeting of the newest tech and thought; to define new global standards for the industry and give our Members more.

Download Brochure

Global Industry Advisory Council

DMI is the global standard in Digital Marketing Certification.

We understand it, our members define it, our Global Industry Advisory Council shape it. Because of this, we see it differently.

We collaborate with a unique panel of industry insiders call the Global Industry Advisory Council. We use their insights to create a syllabus our certification standards and library of content that is a true meeting of the newest tech and thought; to define new global standards for the industry and give our Members more.

Download Brochure

Partner spotlight

Find out how we can help partners offer cutting edge digital education to their students.

"The feedback from students has been fantastic, I was really quite ignorant of how much the students would celebrate their certifications."

Professor Stephen Marshall,
East Tennessee State University

"It's never fully done and that's one of the main reasons we sought a digital partner…. you can’t just dust down last year's slide deck and carry on. It's different every year and you have to stay on top of it and point the students in the direction of exciting new material!"

Kardi Somerfield,
University of Northampton

"I have worked with a few other vendors, companies, and third parties to do certifications and this has been the best, the rest are not even close!"

Amy Olind,
Oakland University

"We've had some really big success stories with our internship students who have already done the certification. We have just topped 410 enrollments on our associate level, we are getting more and more students."

Dave Keighron,
University Canada West

Boost the value and relevance
of your higher education program