Industry Advisory Council

Changing The Game

Our Global Industry Advisory Champions

Promoting excellence in digital marketing and digital sales, strengthening the profession through the creation of standards, insights and best practices globally.

Meet Our Global Industry Advisory Champions

(From L-R) Neal Schaffer, PDCA Social; Brian Chau, Coca Cola; Lee Odden, TopRank Marketing; Tyrona Heath, LinkedIn; Patrick Dolan IAB; Julie Roehm, ABRA; Mina Seeetharaman,The Economist Group; Ardi Kolah, Henley Business School; Brian Lavery, Accuweather; Christine Royston, Bitly; Andrew Mortimer, SKY; Chris Lodolce, Hubspot; Olivia Kearney, Microsoft; Keith Moor, Santander; Gabe Villamizar, Lucidchart; Larry Kim, Mobile Monkey; Mark Kilens, DRIFT; Mark Evans, Direct Line; Tom Kendall, IBM; Barry Thomas, Coca Cola; Frank Hattan, Microsoft; (Seated), DMI Team Ted Weissberg, Ken Fitzpatrick, Michael Goeden, John Hurley

Our Global Industry Advisory Champions work for companies such as:

Future Trends

Global Standards

To promote excellence in the digital marketing and digital sales sectors and to strengthen the profession through the creation of relevant supporting standards, insights and practices that can be applied globally, we have created a unique collaboration through the Global Industry Advisory Champions with educators, industry and influencers to ensure current and future trends.

Best Practice

Collaboration

At the core of the Global Industry Advisory Champions work is the identification of current and future trends, contributing to 'best practice' advice, industry research and insights for professionals and the industry. This offers guidance on an educational framework to support the development and promotion of the profession and the opportunities for individuals and businesses.

The Global Industry Advisory Champions meet annually to actively set the agenda for the digital marketing and selling professions, also contributing to ongoing research and content on current and future trends in the industry.

Leadership Assured

Global Champions

Members are invited from global leadership companies and organizations that constitute business and consumer leadership, engagement and innovation in technology, platforms, brands, agencies and influencer domains. All members agree to Global Industry Advisory Champions Governance terms which are published and annually reviewed under confidential terms of engagement.