The Diagnostic proved the SAP team had existing knowledge and strong foundations in Digital Principles, whilst simultaneously highlighting a conceptual understanding of Content Marketing and Analytics.
The team scored below 40% in Strategy, Social and Display, making them areas of most concern, and which certification content was identified to address.
Following content consumption and training completion, upon analysing exam results, marked improvements are visible across each module.
Improvements range from 4% to 135% increases across the various subject areas, with the largest increase in Digital Strategy.
There was a 52% increase in the overall team score. An industry leading result which places SAP first in class and sets a new benchmark for organizations engaging on similar projects with DMI.
Beyond the overall improvement in digital marketing skills, SAP saw a positive shift in the appetite for learning programs such as the DMI program, indicating a transformation in the learning culture.
Leadership and digital experts within the marketing organization noted a pivot in the types of questions and discussions DMI participants were having – from basic and foundational to strategic and more complex.
As SAP built out a library of success stories some participants shared the following testimonials about their experience.
- "DMI has impacted my career development because I now feel more confident to have strategic conversations on digital marketing." - Cathy Starrs, Nurture Strategist, North America Marketing
- "The DMI certification armed me with all the valuable information I could think of around areas I was not familiar with like paid media, SEO, Google Analytics, optimization, and display. Now I feel like I have the background in these areas to make more sound decisions that can benefit our overall strategy." - Brittany Franco, NA Campaign Lead | Analytics, Leonardo, & Cloud Platform
- "The DMI portal was flexible and very intuitive to use. It is a time commitment that can seem daunting but well worth it in the end. I particularly enjoyed the social media marketing unit, focused on bidding and campaign management." - Jean-Baptiste Aubrun, Marketing Manager
- "I loved how all the content is put together and presented. It is easy to follow and learn. I also loved the accessibility… anytime, anywhere and from any device!" - Denis Thomas, Sr. Marketing Manager at SAP Spain
To maintain the long-term benefits of the training, SAP continued to support the team by providing participants with on-going access to DMI Membership, evergreen access to course updates and development (CPD) through DMI Membership.