Drive digital strategy and create impactful customer experiences.
Double up to save 33% and fast track your digital strategy and customer experience skills. Put digital at the heart of your business, learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
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DIGITAL STRATEGY + CX BUNDLE
Enrollment Deadline is Nov 30th
8+11 Hours Self Paced Learning
Enroll by Nov 30th
100% Online - On Demand
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Digital Strategy + Customer Experience Bundle Overview
More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what digital strategy and customer experience means today. Exam completion of both courses leads to 2 Associate Level Certifications.
↗8 Interactive Modules.
↗2 Associate Level Certifications.
↗8+11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Project Management↗Advertising Campaigns↗Graphic Design↗Script Writing↗Customer Experience↗Customer Personas↗CX Basics↗Agile Thinking↗Measuring Data ↗Budget Management↗Designing for CX↗Strategic Thinking↗Metrics and Performance↗
These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
4 Modules • Approx 11 hours Learning content
Module 1 - Marketing Fundamentals
Explore the evolution of marketing and the role it plays in driving organisational strategy along with the value of consumer behaviour research
Strategic MarketingDesigning a Marketing ProgrammMarket ResearchConsumer Behaviour
Think with Google & Social Case Studies Demo
Your Guide to B2B Marketing Basics
Module 2 - Planning A Strategy
Explore omnichannel strategy principles,the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement
Digital Marketing PlanningOmnichannelMarketing StrategyCustomer CentricityCustomer Experience
Digital Marketing Strategy Research Template
Module 3 - Choosing Digital Channels For Your Strategy
Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing
Channel PlanningDemand Generation (Outbound)Social and Content (Inbound)Search Engine Marketing (Inbound)
Marketing Media Brief
Digital Marketing Campaign Brief Template
Keyword Research Toolkit
Google Ads Creator Template
Module 4 - Planning & Executing A Digital Strategy
Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.
Situation and Audience AnalysisDefining Your Target AudienceDefining Strategy ObjectivesSelecting Digital ChannelsDefining an Action PlanStrategic ThinkingEnabling and Executing Digital Marketing Strategy
Buyer Persona Template
Strategy Action Plan Template
An Omnichannel Customer Journey
What you'll learn
4 Modules • Approx 8 hours Learning content
Module 1 - Customer Experience: Agility and the Changing Nature of Customers
The changing nature of customers today means you need to adopt an agile approach for your digital strategy.
The Changed Buying Process The Basics of CX Introduction to CX in the Digital Environment Agile Thinking
Audience Research and Listening Tools
7 Tips on Getting to Know Your Customers Better
Module 2 - Designing CX: Placing the Customer at the Center
Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.
Assessing CX Designing CX Adaptability in the Workplace
Buyer Persona Template
Glossier: A Thoroughly Modern Beauty Brand
Module 3 - Optimizing CX: Authenticity and Involving Customers
Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.
Becoming a Strategic Thinker Changing the Customer Experience Social Customer Service Strategy The Art of Persuasion
The Fyre Festival & Authenticity in Marketing
REI: An Outstanding Social Media Success
Module 4 - Measuring CX: Data, Metrics, and Visualization
Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.
Social Customer Service Metrics and Performance Increasing Performance with CX Reporting, Visualization, and Presenting Data
5 Tactics to Get Great Customer Reviews
How to deal with fake online reviews
McDonald's: Through the Golden Arches to Global Dominance
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Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
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Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
Buy our Leadership Bundle
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path