Drive digital strategy and create impactful customer experiences.
Double up to save 33% and fast track your digital strategy and customer experience skills. Put digital at the heart of your business, learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
11 Hours • Online • Self-Paced
✓ Strategy Thinking
✓ Risk Assessment
✓ Digital Marketing Budgets
✓ and more...
Customer Experience (CX)
8 Hours • Online • Self-Paced
✓ Customer Experience
✓ Designing for CX
✓ Metrics and Performance
✓ and more...
The Global Authority
12 years delivering excellence
200,000 + Members
Join a global community
Includes DMI Membership
FREE with all courses
DIGITAL STRATEGY + CX BUNDLE
Enrollment Deadline is Mar 31st
8+11 Hours Self Paced Learning
Enroll by Mar 31st
100% Online - On Demand
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Digital Strategy + Customer Experience Bundle Overview
More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what digital strategy and customer experience means today. Exam completion of both courses leads to 2 Associate Level Certifications.
↗8 Interactive Modules.
↗2 Associate Level Certifications.
↗8+11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Project Management↗Advertising Campaigns↗Graphic Design↗Script Writing↗Customer Experience↗Customer Personas↗CX Basics↗Agile Thinking↗Measuring Data ↗Budget Management↗Designing for CX↗Strategic Thinking↗Metrics and Performance↗
These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
4 Modules • Approx 11 hours Learning content
Module 1 - The Customer and Your Brand Story
Focus on the customer and celebrate your brand story.
Your Brand Story Becoming a Strategic Thinker The Basics of CX Buyer Personas
Buyer Persona Template
Spotify: The Great Audio Disruptor
3 Ways to Make Your Brand Legendary, Star Wars-Style
Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk
Deepen your skills in financial control and team management
Planning a Digital Marketing Budget Composition of the Modern Digital Marketing Team Setting a Digital Marketing Budget The Risks with Digital Laws and Guidelines All About the California Consumer Privacy Act
Digital Marketing Strategy - Research Template
Digital Marketing Budgets - The Full Toolkit
Plan your Campaign Strategy with our Seasonal Checklist
The Definitive GDPR Checklist for Marketers
Johnson & Johnson: Big Pharma Pioneers on the Front Line
Module 3 - Channel Planning for a Complex Buying Process
When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.
Channel Planning The Importance of Putting Mobile First Adaptability in the Workplace The Changed Buying Process
Content and Channel Matrix Template
Channel Performance Tracker
Targets and KPIs Toolkit
Digital Marketing Campaign Brief Template
Influencing Change Through Digital Channels: with DrinkAware
Module 4 - Becoming a Digital Leader
Underpin your digital strategy by developing strong and robust digital leadership.
Transitioning From Managing to Leading Fundamentals of Digital Leadership Successful Collaboration Critical Skills for Senior Digital Marketing Leaders
Master your Presentations
Ahead of the Game: DMI (Podcast)
Planning for the future of Marketing with Olivia Kearney
Digital Marketing Predictions for InsurTech
What you'll learn
4 Modules • Approx 8 hours Learning content
Module 1 - Customer Experience: Agility and the Changing Nature of Customers
The changing nature of customers today means you need to adopt an agile approach for your digital strategy.
The Changed Buying Process The Basics of CX Introduction to CX in the Digital Environment Agile Thinking
Audience Research and Listening Tools
7 Tips on Getting to Know Your Customers Better
Module 2 - Designing CX: Placing the Customer at the Center
Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.
Assessing CX Designing CX Adaptability in the Workplace
Buyer Persona Template
Glossier: A Thoroughly Modern Beauty Brand
Module 3 - Optimizing CX: Authenticity and Involving Customers
Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.
Becoming a Strategic Thinker Changing the Customer Experience Social Customer Service Strategy The Art of Persuasion
The Fyre Festival & Authenticity in Marketing
REI: An Outstanding Social Media Success
Module 4 - Measuring CX: Data, Metrics, and Visualization
Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.
Social Customer Service Metrics and Performance Increasing Performance with CX Reporting, Visualization, and Presenting Data
5 Tactics to Get Great Customer Reviews
How to deal with fake online reviews
McDonald's: Through the Golden Arches to Global Dominance
Members say their course has had a positive impact on their career
200+ 5 Star Customer Reviews
of our members have been promoted after completing one of our courses.
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 220,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
220,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 220,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
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Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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200+ 5 Star Customer Reviews
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