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Drive digital strategy and create impactful customer experiences.

Double up to save 33% and fast track your digital strategy and customer experience skills. Put digital at the heart of your business, learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.

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The Global Authority

15 years delivering excellence

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300,000 + Members

Join a global community

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Associate Certification

Globally recognized

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Includes DMI Membership

FREE with all courses

Digital Strategy + Customer Experience Bundle Overview

More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what digital strategy and customer experience means today. Exam completion of both courses leads to 2 Associate Level Certifications.

8 Interactive Modules.

2 Associate Level Certifications.

8+11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Project ManagementAdvertising CampaignsGraphic DesignScript WritingCustomer ExperienceCustomer PersonasCX BasicsAgile ThinkingMeasuring Data Budget ManagementDesigning for CXStrategic ThinkingMetrics and Performance

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 11 hours Learning content


Module 1 - Marketing Fundamentals

2h 20mins

Explore the evolution of marketing and the role it plays in driving organisational strategy along with the value of consumer behaviour research

Knowledge Gain:

Strategic MarketingDesigning a Marketing ProgrammMarket ResearchConsumer Behaviour

Case Study/Webinar

Think with Google & Social Case Studies Demo

Expert Insights:

Your Guide to B2B Marketing Basics


Module 2 - Planning A Strategy

1h 45mins

Explore omnichannel strategy principles,the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement

Knowledge Gain:

Digital Marketing PlanningOmnichannelMarketing StrategyCustomer CentricityCustomer Experience

Toolkits included:

Digital Marketing Strategy Research Template


Module 3 - Choosing Digital Channels For Your Strategy

3h 41mins

Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing

Knowledge Gain:

Channel PlanningDemand Generation (Outbound)Social and Content (Inbound)Search Engine Marketing (Inbound)

Toolkits included:

Marketing Media Brief

Digital Marketing Campaign Brief Template

Keyword Research Toolkit

Google Ads Creator Template


Module 4 - Planning & Executing A Digital Strategy

2h 58mins

Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.

Knowledge Gain:

Situation and Audience AnalysisDefining Your Target AudienceDefining Strategy ObjectivesSelecting Digital ChannelsDefining an Action PlanStrategic ThinkingEnabling and Executing Digital Marketing Strategy

Toolkits included:

Buyer Persona Template

Strategy Action Plan Template

Expert Insights:

An Omnichannel Customer Journey

What you'll learn

4 Modules • Approx 8 hours Learning content


Module 1 - Customer Experience: Agility and the Changing Nature of Customers

3h 37mins

The changing nature of customers today means you need to adopt an agile approach for your digital strategy.

Knowledge Gain:

The Changed Buying Process The Basics of CX Introduction to CX in the Digital Environment Agile Thinking

Toolkits included:

Audience Research and Listening Tools

7 Tips on Getting to Know Your Customers Better


Module 2 - Designing CX: Placing the Customer at the Center

2h 18mins

Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.

Knowledge Gain:

Assessing CX Designing CX Adaptability in the Workplace

Toolkits included:

Buyer Persona Template

Case Study/Webinar

Glossier: A Thoroughly Modern Beauty Brand


Module 3 - Optimizing CX: Authenticity and Involving Customers

1h 40mins

Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.

Knowledge Gain:

Becoming a Strategic Thinker Changing the Customer Experience Social Customer Service Strategy The Art of Persuasion

Case Study/Webinar

The Fyre Festival & Authenticity in Marketing

REI: An Outstanding Social Media Success


Module 4 - Measuring CX: Data, Metrics, and Visualization

1h 42mins

Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.

Knowledge Gain:

Social Customer Service Metrics and Performance Increasing Performance with CX Reporting, Visualization, and Presenting Data

Toolkits included:

5 Tactics to Get Great Customer Reviews

How to deal with fake online reviews

Case Study/Webinar

McDonald's: Through the Golden Arches to Global Dominance


Members say their course has had a positive impact on their career

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200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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