LEADERSHIP BUNDLE
Drive digital strategy and create impactful customer experiences.
Double up to save 33% and fast track your digital strategy and customer experience skills. Put digital at the heart of your business, learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
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Digital Strategy
11 Hours • Online • Self-Paced
Modules Include
✓ Marketing Fundamentals
✓ Planning a Strategy
✓ Choosing Digital Channels
✓ and more...
Customer Experience (CX)
8 Hours • Online • Self-Paced
Modules Include
✓ Customer Experience
✓ Designing for CX
✓ Metrics and Performance
✓ and more...
The Global Authority
15 years delivering excellence
300,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
DIGITAL STRATEGY + CX BUNDLE
[price:BUNDLE_STRAT_CX-std][NaN
Enrollment Deadline is Nov 20th
Course Overview
Duration
8+11 Hours Self Paced Learning
Enrollment
Enroll by Nov 20th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Digital Strategy + Customer Experience Bundle Overview
More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what digital strategy and customer experience means today. Exam completion of both courses leads to 2 Associate Level Certifications.
↗8 Interactive Modules.
↗2 Associate Level Certifications.
↗8+11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Project Management↗Advertising Campaigns↗Graphic Design↗Script Writing↗Customer Experience↗Customer Personas↗CX Basics↗Agile Thinking↗Measuring Data ↗Budget Management↗Designing for CX↗Strategic Thinking↗Metrics and Performance↗
These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
4 Modules • Approx 11 hours Learning content
Module 1 - Marketing Fundamentals
2h 20mins
Explore the evolution of marketing and the role it plays in driving organisational strategy along with the value of consumer behaviour research
Knowledge Gain:
Strategic MarketingDesigning a Marketing ProgrammMarket ResearchConsumer Behaviour
Case Study/Webinar
Think with Google & Social Case Studies Demo
Expert Insights:
Your Guide to B2B Marketing Basics
Module 2 - Planning A Strategy
1h 45mins
Explore omnichannel strategy principles,the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement
Knowledge Gain:
Digital Marketing PlanningOmnichannelMarketing StrategyCustomer CentricityCustomer Experience
Toolkits included:
Digital Marketing Strategy Research Template
Module 3 - Choosing Digital Channels For Your Strategy
3h 41mins
Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing
Knowledge Gain:
Channel PlanningDemand Generation (Outbound)Social and Content (Inbound)Search Engine Marketing (Inbound)
Toolkits included:
Marketing Media Brief
Digital Marketing Campaign Brief Template
Keyword Research Toolkit
Google Ads Creator Template
Module 4 - Planning & Executing A Digital Strategy
2h 58mins
Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.
Knowledge Gain:
Situation and Audience AnalysisDefining Your Target AudienceDefining Strategy ObjectivesSelecting Digital ChannelsDefining an Action PlanStrategic ThinkingEnabling and Executing Digital Marketing Strategy
Toolkits included:
Buyer Persona Template
Strategy Action Plan Template
Expert Insights:
An Omnichannel Customer Journey
What you'll learn
4 Modules • Approx 8 hours Learning content
Module 1 - Customer Experience: Agility and the Changing Nature of Customers
3h 37mins
The changing nature of customers today means you need to adopt an agile approach for your digital strategy.
Knowledge Gain:
The Changed Buying Process The Basics of CX Introduction to CX in the Digital Environment Agile Thinking
Toolkits included:
Audience Research and Listening Tools
7 Tips on Getting to Know Your Customers Better
Module 2 - Designing CX: Placing the Customer at the Center
2h 18mins
Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.
Knowledge Gain:
Assessing CX Designing CX Adaptability in the Workplace
Toolkits included:
Buyer Persona Template
Case Study/Webinar
Glossier: A Thoroughly Modern Beauty Brand
Module 3 - Optimizing CX: Authenticity and Involving Customers
1h 40mins
Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.
Knowledge Gain:
Becoming a Strategic Thinker Changing the Customer Experience Social Customer Service Strategy The Art of Persuasion
Case Study/Webinar
The Fyre Festival & Authenticity in Marketing
REI: An Outstanding Social Media Success
Module 4 - Measuring CX: Data, Metrics, and Visualization
1h 42mins
Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.
Knowledge Gain:
Social Customer Service Metrics and Performance Increasing Performance with CX Reporting, Visualization, and Presenting Data
Toolkits included:
5 Tactics to Get Great Customer Reviews
How to deal with fake online reviews
Case Study/Webinar
McDonald's: Through the Golden Arches to Global Dominance
90%
Members say their course has had a positive impact on their career
200+ 5 Star Customer Reviews
81%
of our members have been promoted after completing one of our courses.
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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44%
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200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
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