DMI TRACK

Customer Experience (CX)

This popular short course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business. Also includes free DMI Membership for six months.

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Global Authority

The Global Authority

12 years delivering excellence

Members

100,000 + Members

Join a global community

Certification

Associate Certification

Globally recognized

Membership

Includes DMI Membership

FREE with all courses

Customer Experience

$445

Shape Enrollment deadline

Buy Now for $445 Pay in Installments

Course Overview

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Duration

8 Hours Self Paced Learning

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Format

100% Online - On Demand

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Certification

Associate Certification

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Customer Experience Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in of Customer Experience

 4 Interactive Modules.                                                  Associate Level Certification.
 8 Hours self-paced learning content.                        FREE DMI Membership included.
Practical Toolkits and Templates.

 4 Interactive Modules.
Associate Level Certification.
 8 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Customer Experience Customer Personas CX Basics Agile Thinking

Designing for CX Strategic Thinking Metrics and Performance

↗ Customer Experience   ↗ Custom Personas
↗ CX Basics 
↗ Agile Thinking
↗ Designing for CX   ↗ Strategic Thinking
↗ Metrics & Performance

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 8 hours Learning Content

Module 1 - Customer Experience: Agility and the Changing Nature of Customers 3h 37mins

The changing nature of customers today means you need to adopt an agile approach for your digital strategy.

Knowledge Gain:

The Changed Buying Process  The Basics of CX  Introduction to CX in the Digital Environment Agile Thinking 

Toolkits:

  • Audience Research and Listening Tools
  • 7 Tips on Getting to Know Your Customers Better
Module 2 - Designing CX: Placing the Customer at the Center 2h 18mins

Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.

Knowledge Gain:

Assessing CX Designing CX Adaptability in the Workplace 

Case Study/Webinar

Glossier: A Thoroughly Modern Beauty Brand

Toolkits:

Buyer Persona Template

Module 3 - Optimizing CX: Authenticity and Involving Customers 1h 40mins

Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.

Knowledge Gain:

Becoming a Strategic Thinker   Changing the Customer Experience Social Customer Service Strategy The Art of Persuasion 

Case Study/Webinar:

  • The Fyre Festival & Authenticity in Marketing
  • REI: An Outstanding Social Media Success
Module 4 - Measuring CX: Data, Metrics, and Visualization 1h 42mins

Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.

Knowledge Gain:

Social Customer Service Metrics and Performance  Increasing Performance with CX  Reporting, Visualization, and Presenting Data 

Case Study/Webinar:

McDonald's: Through the Golden Arches to Global Dominance

Toolkits:

  • 5 Tactics to Get Great Customer Reviews
  • How to deal with fake online reviews

Exam available from 30th October 2020

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

100,000+ Members trust DMI
to Progress their Career

100,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 100,000+ Members work for companies like:

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this Custom Experience (CX) short course cost?

The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Customer Experience (CX).

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Customer Experience  You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Become a Certified Digital Marketing Associate

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Join 100,000+ members

$445

Buy Now

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

Alumni Promoted upon completion of DMI Course

Installments

Pay in 3 easy installments

$185 / mo

Pay in installments

Buy Now

Join 100,000+ members

$445

Buy Now

Installments

Pay in 3 easy installments

$185 / mo

Pay in Installments