DMI Track
AI In Digital Marketing Course
Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI, understand and implement AI data-driven marketing, get to grips with key AI tools like ChatGPT and Stability AI, and explore AI ethics. With practical walkthroughs, you will learn how to use AI tools for research, content development, data-driven decision-making, and creative design, so you can start using them today to drive innovation, customer engagement and business growth.
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
Over 90% of marketers believe that AI will have an impact on increasing their productivity and efficiency.
61% marketers say that they already started implementing AI-driven initiatives in their marketing strategies.
62% of marketers believe that AI will have an impact on increasing their revenue.
AI IN DIGITAL MARKETING
[price:TRACK_AIFDM-std]
Enrollment Deadline is Dec 25th
Course Overview
Duration
5.5 Hours Self Paced Learning
Enrollment
Enroll by Dec 25th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
AI In Digital Marketing Course Overview
This short course is for marketers looking to use AI to enhance and optimize digital marketing activities. Through a combination of hands-on practical lessons, toolkits and real-world examples, you will know how to leverage AI technologies to gain key insights, refine campaigns and drive growth.
↗4 Interactive Modules.
↗Associate Level Certification.
↗5.5 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗What is AI in Digital Marketing?↗ChatGPT & Other AI Tools↗AI and Machine Learning↗Generative AI and Predictive Analytics↗Use Cases for AI In Digital Marketing↗Using AI with Data for Decision-Making↗Data Collection and Analysis for AI↗Applying AI to Digital Marketing Channels ↗AI-Driven Campaign Optimization↗AI in Content Marketing↗Monitoring Social Media with AI ↗AI and SEO↗Using AI to Improve CX↗Streamlining Marketing Automation with AI↗Using AI to Enhance Digital Strategy
What you'll learn
4 Modules • Approx 5.5 hours Learning content
Module 1 - AI-Driven Digital Marketing
1h 30mins
Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.
Knowledge Gain:
What is AI in Digital Marketing?AI and Machine LearningGenerative AI and Predictive AnalyticsEthics and Transparency in AI-Driven MarketingApplying Best Practices to AI-Driven Digital MarketingData Collection and Analysis for AIAI for Data-Driven Decision Making
Expert Insights:
Quick Read: Best Examples of AI in Marketing
Use Cases for AI In Digital Marketing
Module 2 - Implementing AI-Driven Digital Marketing
1h
Fine-tune and reshape digital marketing campaigns using AI across key disciplines including content marketing, SEO, customer experience, automation flow, and social media.
Knowledge Gain:
Applying AI to Digital Marketing ChannelsApplying AI to Digital Marketing ChannelsAI in Content MarketingMonitoring Social Media with AIAI and SEOUsing AI to Improve CXStreamlining Marketing Automation with AIUsing AI to Enhance Digital Strategy
Expert Insights:
Content Creation Tools and Models
Text-Based AI Tools
Image, Video and Audio AI Tools
Automation and Decision-Making AI Tools
Module 3 - AI Tools for Marketing: ChatGPT, Stability AI, and Other Smart Tools
1h
Scale and optimize your content with AI. Learn how to use two of the key AI tools for content generation and optimization: ChatGPT and Stability AI.
Knowledge Gain:
ChatGPTStability AILeading With Emotional IntelligenceCoaching and Mentoring
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Module 4 - Essential Skills for Marketers in an AI-Driven World
1h 30mins
Leverage AI in digital marketing by combining technical prowess and three essential soft skills - strategic thinking, agile thinking, and innovation and creativity.
Knowledge Gain:
Key Skills for AI-Driven MarketingStrategic ThinkingAgile ThinkingCreativity & Innovation
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
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Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
The AI for Digital Marketing Track is aimed at:
Heads of Digital and Digital Marketing Managers
Digital Account Managers
Sales Directors and Digital Sales Managers
Digital Marketing Generalists and Marketing Executives
Heads of Social Media and Social Media Executives/Analysts
Copywriters, Content Analysts, and Digital Integrated Copywriters
Content Managers, Content Marketing Managers, and Heads of Content Marketing
Email, Automation, or CRM Managers
Heads of CX, Heads of Sales Enablement, and Customer Success Managers
Search Specialists, Search Analysts, SEO Specialists, and SEM Specialists and Analysts
PPC Search Managers, Heads of PPC Search, Search Managers, and SEM Managers
Web Analytics Analysts, Web Analytics Managers, Analytics Managers, and Heads of
Analytics
Entrepreneurs and small business owners
Marketing professionals
Product Managers, Consultants, and IT Managers
Anyone looking to quickly learn how to best use AI in digital marketing
Do I need to have a marketing background?
No. We will walk you through the fundamentals of AI In Digital Marketing. You don’t need any specific marketing or AI background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Installments
Pay in 3 easy installments
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