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DMI Track


Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.

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The Global Authority

15 years delivering excellence

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300,000 + Members

Join a global community

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Associate Certification

Globally recognized

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Includes DMI Membership

FREE with all courses

eCommerce Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.

5 Interactive Modules.

Associate Level Certification.

16 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Principles of UX eCommerce Inbound and Outbound Channels Agile Thinking Customer Experience Conversion Optimization

What you'll learn

5 Modules • Approx 16 hours Learning content


Module 1 - Websites and UX

2h 18mins

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design

Toolkits included:

UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar

Amazon and eBay: Learning from the Online Retail Giants

A Juicy Future for Lemonade Insurance


Module 2 - SEM and Sales Channels

3h 51mins

Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.

Knowledge Gain:

Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation

Toolkits included:

SEO Keyword Research Toolkit

PPC for eCommerce Tracker

Google Ads Creator Template

Expert Insights:

The Anatomy of an Effective Marketing Email

Tips to Improve SEO for E-Commerce

Affiliate Marketing Explained

Combine your SEO and Affiliate Marketing Strategy

Influencer Marketing: The Ultimate Guide


Module 3 - Awareness & Consideration Channels

3h 3mins

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on

Toolkits included:

Content and Channel Matrix Template

Buyer Persona Template

Digital Marketing Budgets - The Full Toolkit

Seasonal Planning Checklist and Calendar

Expert Insights:

Social Media Strategy That Drives Brand Awareness & ROI

The Best Social Media Channels

Content Optimization for Every Social Media Platform


Module 4 - Social Commerce and eCommerce Tactics

3h 21mins

Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.

Knowledge Gain:

Understanding Social CommerceeCommerce ConversionUsing CRM FeaturesThe Purchase Funnel

Toolkits included:

Facebook Data Feed Manager

Targets and KPIs Toolkit

Funnel Conversion Reporting Toolkit

Case Study/Webinar

Stripe: Driving the New Era of E-Commerce

Expert Insights:

How To Set Up An Ecommerce Business

Reduce Your Shopping Cart Abandonment Rates

A Guide to eCommerce Conversion Optimization

The Best Drop Shipping Business Ideas


Module 5 - Using Omnichannel and CRO to Improve the CX

3h 43mins

This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.

Knowledge Gain:

Creating E-Commerce Conversion Opportunities The Basics of CX Agile Thinking Changing the Customer Experience Using an Omnichannel Approach

Toolkits included:

Buyer Persona Template

Channel Performance Tracker

Case Study/Webinar

Zillow: Unlocking A New Chapter in Real Estate

Expert Insights:

Digital Accessibility

Customer-centric Marketing Strategies


of DMI graduates think DMI certification is valuable

Google Stars

200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review

300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

..What a better way to reinvent myself… with the best marketing institution in the world.

Malebo P, South Africa

The course curriculum is very relevant to the present day and the staff are so kind

Jagannnadha, Ireland

The learning journey, structure and support with Digital Marketing Institute is remarkable.

Michael E, United Kingdom

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
DMI Certification
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in eCommerce.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of eCommerce. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game




of DMI graduates think DMI certification is valuable

200+ 5 Star Customer Reviews

got a new role in digital marketing or changed their career path

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