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DMI Track


Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.

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Global Authority

The Global Authority

12 years delivering excellence


200,000 + Members

Join a global community


Associate Certification

Globally recognized


Includes DMI Membership

FREE with all courses

eCommerce Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.

5 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Principles of UX eCommerce Inbound and Outbound Channels Agile Thinking Customer Experience Conversion Optimization

What you'll learn

5 Modules • Approx 10 hours Learning content


Module 1 - Websites and UX

2h 56mins

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design

Toolkits included:

UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar

Setting up an eCommerce Business

Amazon and eBay: Learning from the Online Retail Giants

ASOS: Setting the Trend with Innovative Digital Strategies


Module 2 - SEM and Sales Channels

2h 37mins

Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.

Knowledge Gain:

Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation

Toolkits included:

Content and Channel Matrix Template

A Quick-Start Guide to Google Shopping

Expert Insights:

SEO Content and Social Media

Optimizing a Paid Search Campaign

How to Drive Sales with Affiliate Marketing


Module 3 - Traffic, Awareness and Consideration Channels

1h 37mins

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on

Toolkits included:

Buyer Persona Template

Digital Marketing Budgets - The Full Toolkit

Expert Insights:

The Best Digital Marketing Channels with Mark Evans


Module 4 - Conversion Rate Optimization

2h 12mins

How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

Knowledge Gain:

Creating E-Commerce Conversion Opportunities A Complete Guide to eCommerce Conversion Optimization Reduce Your Shopping Cart Abandonment Rates

Toolkits included:

Targets and KPIs - Your Essential Toolkit

Funnel Conversion Reporting Toolkit

Channel Performance Tracker

Case Study/Webinar

Booking.com: A 5-Star Marketing Performance

Expert Insights:

Omni-Channel Marketing with Derek Liddy


Module 5 - Improving the Customer Experience

1h 59mins

This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

Knowledge Gain:

The Basics of CX Agile Thinking Changing the Customer Experience Enhancing Your Creativity

Toolkits included:

Seasonal Planning Checklist and Calendar

One-Year Gantt Calendar Template

Case Study/Webinar

Glossier: A Thoroughly Modern Beauty Brand

eCommerce Webinar Q & A

Expert Insights:

Optimizing an eCommerce Website: Design and UX


of our members say their course has had a positive impact on their career

Google Stars

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMI Certification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review

200,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

..What a better way to reinvent myself… with the best marketing institution in the world.

Malebo P, South Africa

The course curriculum is very relevant to the present day and the staff are so kind

Jagannnadha, Ireland

The learning journey, structure and support with Digital Marketing Institute is remarkable.

Michael E, United Kingdom

Our 170,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
DMI Certification
Frequently Asked Questions

How much does this eCommerce short course cost?

The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in eCommerce.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of eCommerce. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy Now

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game




Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

Of Alumni promoted upon completion of DMI course

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Join 160.000+ Members


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