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DMI TRACK

eCommerce

Fast-track your eCommerce skills with this online short course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more. Also includes Free DMI membership.

Fast-track your eCommerce skills with this online short course. Rapidly develop your skills and gain a globally recognized DMI certification. Learn UX design principles, Conversion Rate Optimization, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more. Also includes Free DMI membership.

Special Discount - Save 30% $445

Special Discount - Save 30% $445

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The Global Authority

12 years delivering excellence

Members

100,000 + Members

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Certification

Associate Certification

Globally recognised

Globally recognized

Membership

Includes DMI Membership

FREE with all courses

$311 $445

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eCommerce

$311 $445

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Course Overview

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Duration

11 Hours Self Paced Learning

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Format

100% Online - On Demand

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Certification

Associate Certification

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Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.

5 Interactive Modules.                                                  Associate Level Certification.
11 Hours self-paced learning content.                         FREE DMI Membership included.
Practical Toolkits and Templates.

5 Interactive Modules.
Associate Level Certification.
11 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Principles of UX eCommerce Inbound and Outbound Channels Agile Thinking

Customer Experience Conversion Optimization

↗ Principles of UX 
↗ eCommerce 
↗ Inbound and Outbound Channels
↗ Conversion Optimization   ↗ Agile Thinking
↗ Customer Experience

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 11 hours Learning Content

Module 1 - Websites and UX 2h 56mins

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

Key Features of E-Commerce Websites   Importance of User Experience   The Principles of UX Design  

Toolkits included:

  • UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar:

  • Setting up an eCommerce Business
  • Amazon and eBay: Learning from the Online Retail Giants
  • ASOS: Setting the Trend with Innovative Digital Strategies
Module 2 - SEM and Sales Channels 2h 37mins

Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.

Knowledge Gain:

Inbound Channels: Search Engine Marketing  Optimizing a Paid Search Campaign   Inbound Channels: Email, Affiliate, and Automation  

Toolkits included:

  • Content and Channel Matrix Template
  • A Quick-Start Guide to Google Shopping

Expert Insights:

  • SEO Content and Social Media
  • Optimizing a Paid Search Campaign
  • How to Drive Sales with Affiliate Marketing
Module 3 - Traffic, Awareness and Consideration Channels 1h 37mins

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

Inbound Channels: Social and Content   Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on 

Toolkits included:

  • Buyer Persona Template
  • Digital Marketing Budgets - The Full Toolkit

Expert Insights:

The Best Digital Marketing Channels with Mark Evans

Module 4 - Conversion Rate Optimization 2h 12mins

How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

Knowledge Gain:

Creating E-Commerce Conversion Opportunities   A Complete Guide to eCommerce Conversion Optimization Reduce Your Shopping Cart Abandonment Rates  

Toolkits included:

  • Targets and KPIs - Your Essential Toolkit
  • Funnel Conversion Reporting Toolkit
  • Channel Performance Tracker

Case Study/Webinar

Booking.com: A 5-Star Marketing Performance

Expert Insights:

Omni-Channel Marketing with Derek Liddy

Module 5 - Improving the Customer Experience 1h 59mins

This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

Knowledge Gain:

The Basics of CX   Agile Thinking  Changing the Customer Experience Enhancing Your Creativity 

Toolkits Included:

  • Seasonal Planning Checklist and Calendar
  • One-Year Gantt Calendar Template

Case Study/Webinar:

  • Glossier: A Thoroughly Modern Beauty Brand
  • eCommerce Webinar Q & A

Expert Insights:

Optimizing an eCommerce Website: Design and UX

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognised certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

100,000+ Members trust DMI
to Progress their Career

100,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

..What a better way to reinvent myself… with the best marketing institution in the world. 

Malebo P, South Africa

The course curriculum is very relevant to the present day and the staff are so kind

Jagannnadha, Ireland

The learning journey, structure and support with Digital Marketing Institute is remarkable.

Michael E, United Kingdom

Our 100,000+ Members work for companies like:

Globally recognised certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this eCommerce short course cost?

The course fee is $445. We have a special price of $311 for a limited time which you can purchase  here. You can also enjoy a payment plan here which breaks the into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of eCommerce. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

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Join 100,000+ members

$445 $311

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90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

89%

Alumni Promoted upon completion of DMI Course

Installments

Pay in 3 easy installments

$129 / mo

Pay in installments

Buy Now
30% off

Join 100,000+ members

$445 $311

Buy Now

Installments

Pay in 3 easy installments

$129 / mo

Pay in Installments