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eCommerce Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.
↗ 5 Interactive Modules.
↗ Associate Level Certification.
↗ 11 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Principles of UX ↗ eCommerce
↗ Inbound and Outbound Channels
↗ Conversion Optimization ↗ Agile Thinking
↗ Customer Experience
What you'll learn
5 Modules • Approx 11 hours Learning Content
Module 1 - Websites and UX
2h 56mins
Understand how the design of your website can effect on how your customer choose to buy from you.
Knowledge Gain:
Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design
Toolkits included:
- UX Writing for eCommerce Sites: A Practical Guide
Case Study/Webinar:
- Setting up an eCommerce Business
- Amazon and eBay: Learning from the Online Retail Giants
- ASOS: Setting the Trend with Innovative Digital Strategies
Module 2 - SEM and Sales Channels
2h 37mins
Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.
Knowledge Gain:
Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation
Toolkits included:
- Content and Channel Matrix Template
- A Quick-Start Guide to Google Shopping
Expert Insights:
- SEO Content and Social Media
- Optimizing a Paid Search Campaign
- How to Drive Sales with Affiliate Marketing
Module 3 - Traffic, Awareness and Consideration Channels
1h 37mins
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Knowledge Gain:
Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on
Toolkits included:
- Buyer Persona Template
- Digital Marketing Budgets - The Full Toolkit
Expert Insights:
The Best Digital Marketing Channels with Mark Evans
Module 4 - Conversion Rate Optimization
2h 12mins
How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.
Knowledge Gain:
Creating E-Commerce Conversion Opportunities A Complete Guide to eCommerce Conversion Optimization Reduce Your Shopping Cart Abandonment Rates
Toolkits included:
- Targets and KPIs - Your Essential Toolkit
- Funnel Conversion Reporting Toolkit
- Channel Performance Tracker
Case Study/Webinar
Booking.com: A 5-Star Marketing Performance
Expert Insights:
Omni-Channel Marketing with Derek Liddy
Module 5 - Improving the Customer Experience
1h 59mins
This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.
Knowledge Gain:
The Basics of CX Agile Thinking Changing the Customer Experience Enhancing Your Creativity
Toolkits Included:
- Seasonal Planning Checklist and Calendar
- One-Year Gantt Calendar Template
Case Study/Webinar:
- Glossier: A Thoroughly Modern Beauty Brand
- eCommerce Webinar Q & A
Expert Insights:
Optimizing an eCommerce Website: Design and UX
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to Progress their Career
165,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 165,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
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Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this eCommerce short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in eCommerce.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of eCommerce. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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