DMI Track
ONLINE ECOMMERCE COURSE
Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.
The Global Authority
12 years delivering excellence
200,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
ECOMMERCE
[price:dmi-track-ecommerce_paynow]
Enrollment Deadline is Jan 31st
Course Overview
Duration
16 Hours Self Paced Learning
Enrollment
Enroll by Jan 31st
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterpriseeCommerce Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.
↗5 Interactive Modules.
↗Associate Level Certification.
↗16 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Principles of UX ↗eCommerce ↗Inbound and Outbound Channels ↗Agile Thinking ↗Customer Experience ↗Conversion Optimization
What you'll learn
5 Modules • Approx 16 hours Learning content
Module 1 - Websites and UX
2h 18mins
Understand how the design of your website can effect on how your customer choose to buy from you.
Knowledge Gain:
Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design
Toolkits included:
UX Writing for eCommerce Sites: A Practical Guide
Case Study/Webinar
Amazon and eBay: Learning from the Online Retail Giants
A Juicy Future for Lemonade Insurance
Module 2 - SEM and Sales Channels
3h 51mins
Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.
Knowledge Gain:
Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation
Toolkits included:
SEO Keyword Research Toolkit
PPC for eCommerce Tracker
Google Ads Creator Template
Expert Insights:
The Anatomy of an Effective Marketing Email
Tips to Improve SEO for E-Commerce
Affiliate Marketing Explained
Combine your SEO and Affiliate Marketing Strategy
Influencer Marketing: The Ultimate Guide
Module 3 - Awareness & Consideration Channels
3h 3mins
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Knowledge Gain:
Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on
Toolkits included:
Content and Channel Matrix Template
Buyer Persona Template
Digital Marketing Budgets - The Full Toolkit
Seasonal Planning Checklist and Calendar
Expert Insights:
Social Media Strategy That Drives Brand Awareness & ROI
The Best Social Media Channels
Content Optimization for Every Social Media Platform
Module 4 - Social Commerce and eCommerce Tactics
3h 21mins
Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.
Knowledge Gain:
Understanding Social CommerceeCommerce ConversionUsing CRM FeaturesThe Purchase Funnel
Toolkits included:
Facebook Data Feed Manager
Targets and KPIs Toolkit
Funnel Conversion Reporting Toolkit
Case Study/Webinar
Stripe: Driving the New Era of E-Commerce
Expert Insights:
How To Set Up An Ecommerce Business
Reduce Your Shopping Cart Abandonment Rates
A Guide to eCommerce Conversion Optimization
The Best Drop Shipping Business Ideas
Module 5 - Using Omnichannel and CRO to Improve the CX
3h 43mins
This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.
Knowledge Gain:
Creating E-Commerce Conversion Opportunities The Basics of CX Agile Thinking Changing the Customer Experience Using an Omnichannel Approach
Toolkits included:
Buyer Persona Template
Channel Performance Tracker
Case Study/Webinar
Zillow: Unlocking A New Chapter in Real Estate
Expert Insights:
Digital Accessibility
Customer-centric Marketing Strategies
85%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 220,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
220,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 220,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
..What a better way to reinvent myself… with the best marketing institution in the world.
Malebo P, South Africa
The course curriculum is very relevant to the present day and the staff are so kind
Jagannnadha, Ireland
The learning journey, structure and support with Digital Marketing Institute is remarkable.
Michael E, United Kingdom
Our 220,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in eCommerce.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of eCommerce. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Buy Now
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
85%
38%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
Buy Now
Join 160.000+ Members
[price:dmi-track-ecommerce_paynow]
Installments
Pay in 3 easy installments
[price:dmi-track-ecommerce_rnw-3part-km2o] / mo