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Drive data led sales and deliver world class e-commerce experiences.

Double up to save 33% and fast track your eCommerce and Data Analytics skills. Uncover the insight behind your data, collecting and processing your data, improve Conversion Rates, and how to deliver the right message to the right customer, plus much more.

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The Global Authority

12 years delivering excellence


200,000 + Members

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Associate Certification

Globally recognized


Includes DMI Membership

FREE with all courses

eCommerce + Data & Web Analytics Bundle Overview

More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what eCommerce and Data & Web Anayltics means today. Exam completion of both courses leads to 2 Associate Level Certifications.

10 Interactive Modules.

2 Associate Level Certifications.

13+11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Principles of UXeCommerceInbound and Outbound ChannelsAgile ThinkingCollecting and Processing DataData CleansingData Analysis and Forecasting Problem-Solving Customer Experience Conversion OptimizationData Security Presentation Skills Visualizing and Reporting Data

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 11 hours Learning content


Module 1 - Websites and UX

2h 56mins

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design

Toolkits included:

UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar

Setting up an eCommerce Business

Amazon and eBay: Learning from the Online Retail Giants

ASOS: Setting the Trend with Innovative Digital Strategies


Module 2 - SEM and Sales Channels

2h 37mins

Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.

Knowledge Gain:

Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation

Toolkits included:

Content and Channel Matrix Template

A Quick-Start Guide to Google Shopping

Expert Insights:

SEO Content and Social Media

Optimizing a Paid Search Campaign

How to Drive Sales with Affiliate Marketing


Module 3 - Traffic, Awareness and Consideration Channels

1h 37mins

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on

Toolkits included:

Buyer Persona Template

Digital Marketing Budgets - The Full Toolkit

Expert Insights:

The Best Digital Marketing Channels with Mark Evans


Module 4 - Conversion Rate Optimization

2h 12mins

How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

Knowledge Gain:

Creating E-Commerce Conversion OpportunitiesA Complete Guide to eCommerce Conversion Optimization Reduce Your Shopping Cart Abandonment Rates

Toolkits included:

Targets and KPIs - Your Essential Toolkit

Funnel Conversion Reporting Toolkit

Channel Performance Tracker

Case Study/Webinar

Booking.com: A 5-Star Marketing Performance

Expert Insights:

Omni-Channel Marketing with Derek Liddy


Module 5 - Improving the Customer Experience

1h 59mins

This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

Knowledge Gain:

The Basics of CX Agile Thinking Changing the Customer Experience Enhancing Your Creativity

Toolkits included:

Seasonal Planning Checklist and Calendar

One-Year Gantt Calendar Template

Case Study/Webinar

Glossier: A Thoroughly Modern Beauty Brand

eCommerce Webinar Q & A

Expert Insights:

Optimizing an eCommerce Website: Design and UX


What you'll learn

5 Modules • Approx 11 hours Learning content


Module 1 - Data and Analytics Fundamentals

3h 37mins

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Knowledge Gain:

Understanding Data & Analytics Fundamentals Best Alternatives to Google Analytics Big Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting Facebook Insights LinkedIn Campaign Manager and LinkedIn Analytics

Toolkits included:

Google Analytics


Google Search Console

Facebook Ads Management and Facebook Business Manager

Case Study/Webinar


Expert Insights:

Some Inspiring Uses of AI in Digital Marketing


Module 2 - Data Collection and Data Privacy

2h 18mins

Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.

Knowledge Gain:

Preparing and Managing Data Agile Thinking Adaptability in the Workplace

Toolkits included:



Expert Insights:

The Risks with Digital

Privacy in the Age of Siri and Alexa


Module 3 - Data Security and Compliance

1h 40mins

Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.

Knowledge Gain:

Laws and Guidelines Get Ready for the California Consumer Privacy Act (CCPA) Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR

Case Study/Webinar


Expert Insights:

Brian Lavery (AccuWeather) on Data and GDPR


Module 4 - Data and Marketing

1h 42mins

Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.

Knowledge Gain:

Managing Email Data Growing an Email Subscriber Database Practical Guide to Email Marketing Metrics

Toolkits included:

Practical Guide to the Top Email Marketing Automation Tools

Email and Social Media ROI Calculator

Case Study/Webinar

The Skimm


Module 5 - Visualizing and Presenting Data

2h 42mins

Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.

Knowledge Gain:

Reporting, Visualization, and Presenting Data Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting

Toolkits included:

Practical Techniques to Help Analyse Data Using MS Excel

Funnel Conversion Reporting

Master Your Presentations

Case Study/Webinar

Analytics and Harnessing Customer Intelligence with Drinkaware

Expert Insights:

Excel Magic

Hands-on With Analytics


Members say their course has had a positive impact on their career

Google Stars

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review Stars

200,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Our 170,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this short course bundle cost?

The course fee is $670.

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

Of Alumni promoted upon completion of DMI course

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