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DMI Track


Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn about Data Analytics, Reporting, Data Management, and Security, plus get ready for GA4.

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The Global Authority

12 years delivering excellence

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200,000 + Members

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Associate Certification

Globally recognized

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Includes DMI Membership

FREE with all courses

Data and Web Analytics Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.

4 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Collecting and Processing DataData CleansingData Analysis and ForecastingProblem-SolvingData SecurityPresentation SkillsVisualizing and Reporting DataAgile ThinkingGoogle Analytics 4

What you'll learn

4 Modules • Approx 11 hours Learning content


Module 1 - Data and Analytics Fundamentals

2h 47mins

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Knowledge Gain:

Understanding Data & Analytics Fundamentals Agile Working ProcessesBig Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting

Case Study/Webinar


Expert Insights:

Some Inspiring Uses of AI in Digital Marketing

Understanding Big Data and Data Mining

Using First Party Data


Module 2 - Web Analytics & Google Analytics 4 (GA4)

2h 32mins

The move to GA4 is a big deal for marketers. We’ll get you set for success on the new interface. Learn how to configure both GA4 and Universal Analytics, gather your data, and use reports for insights on campaign performance.

Knowledge Gain:

Configure GA4 & Universal Analytics Install tracking codes Linking GA to other tools Monitoring campaigns with reports

Case Study/Webinar


Expert Insights:

GA Walkthroughs with Cathal Melinn

The Best Alternatives to Google Analytics


Module 3 - Data Security and Compliance

2h 48mins

Good data management is underpinned by secure, compliant data gathering and management. Give your customers and web visitors confidence by using GDPR and CCPA guidance.

Knowledge Gain:

Laws and Guidelines Privacy with the California Consumer Privacy Act (CCPA)Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR

Toolkits included:

The Definitive GDPR Checklist

Case Study/Webinar


Expert Insights:

Privacy in the Age of Siri and Alexa

Brian Lavery (AccuWeather) on Data and GDPR


Module 4 - Visualizing and Presenting Data

3h 4mins

Present the key findings and insights from your data. Learn how creative visualisation and presentation can help people understand what your data is telling you.

Knowledge Gain:

Reporting, Visualization, and Presenting Data Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting

Toolkits included:

Channel Performance Tracker

Funnel Conversion Reporting

Master Your Presentations

Expert Insights:

The Best Analytics Tools for Digital Marketing

Data Visualization Tools & Tips

Getting Hands-On with Analytics


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200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 220,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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220,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 220,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 220,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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