WEB AND DATA ANALYTICS COURSE
Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn about Data Analytics, Reporting, Data Management, and Security, plus get ready for GA4.
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DATA AND WEB ANALYTICS
Enrollment Deadline is Aug 10th
11 Hours Self Paced Learning
Enroll by Aug 10th
100% Online - On Demand
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Data and Web Analytics Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.
↗4 Interactive Modules.
↗Associate Level Certification.
↗11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Collecting and Processing Data↗Data Cleansing↗Data Analysis and Forecasting↗Problem-Solving↗Data Security↗Presentation Skills↗Visualizing and Reporting Data↗Agile Thinking↗Google Analytics 4
What you'll learn
4 Modules • Approx 11 hours Learning content
Module 1 - Data and Analytics Fundamentals
Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.
Understanding Data & Analytics Fundamentals Agile Working ProcessesBig Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting
Some Inspiring Uses of AI in Digital Marketing
Understanding Big Data and Data Mining
Using First Party Data
Module 2 - Web Analytics & Google Analytics 4 (GA4)
The move to GA4 is a big deal for marketers. We’ll get you set for success on the new interface. Learn how to configure both GA4 and Universal Analytics, gather your data, and use reports for insights on campaign performance.
Configure GA4 & Universal Analytics Install tracking codes Linking GA to other tools Monitoring campaigns with reports
GA Walkthroughs with Cathal Melinn
The Best Alternatives to Google Analytics
Module 3 - Data Security and Compliance
Good data management is underpinned by secure, compliant data gathering and management. Give your customers and web visitors confidence by using GDPR and CCPA guidance.
Laws and Guidelines Privacy with the California Consumer Privacy Act (CCPA)Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR
The Definitive GDPR Checklist
Privacy in the Age of Siri and Alexa
Brian Lavery (AccuWeather) on Data and GDPR
Module 4 - Visualizing and Presenting Data
Present the key findings and insights from your data. Learn how creative visualisation and presentation can help people understand what your data is telling you.
Reporting, Visualization, and Presenting Data Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting
Channel Performance Tracker
Funnel Conversion Reporting
Master Your Presentations
The Best Analytics Tools for Digital Marketing
Data Visualization Tools & Tips
Getting Hands-On with Analytics
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200,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
I was really happy with my course... very modern and presented for "easy digestion".
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Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
Members say their course has had a positive impact on their career
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