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DMI Track


Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices.

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Global Authority

The Global Authority

12 years delivering excellence


200,000 + Members

Join a global community


Associate Certification

Globally recognized


Includes DMI Membership

FREE with all courses

Data and Web Analytics Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.

5 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Collecting and Processing DataData CleansingData Analysis and ForecastingProblem-SolvingData SecurityPresentation SkillsVisualizing and Reporting DataAgile Thinking

What you'll learn

5 Modules • Approx 11 hours Learning content


Module 1 - Data and Analytics Fundamentals

3h 37mins

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Knowledge Gain:

Understanding Data & Analytics Fundamentals Best Alternatives to Google Analytics Big Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting

Toolkits included:

Google Analytics


Google Search Console

Facebook Ads Management and Facebook Business Manager

Facebook Insights

LinkedIn Campaign Manager and LinkedIn Analytics

Case Study/Webinar


Expert Insights:

Some Inspiring Uses of AI in Digital Marketing


Module 2 - Data Collection and Data Privacy

2h 18mins

Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.

Knowledge Gain:

Preparing and Managing Data Agile Thinking Adaptability in the Workplace

Case Study/Webinar



Expert Insights:

The Risks with Digital

Privacy in the Age of Siri and Alexa


Module 3 - Data Security and Compliance

1h 40mins

Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.

Knowledge Gain:

Laws and Guidelines Get Ready for the California Consumer Privacy Act (CCPA) Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR

Toolkits included:

Case Study/Webinar


Expert Insights:

Brian Lavery (AccuWeather) on Data and GDPR


Module 4 - Data and Marketing

1h 42mins

Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.

Knowledge Gain:

Managing Email Data Growing an Email Subscriber Database Practical Guide to Email Marketing Metrics

Toolkits included:

Case Study/Webinar

The Skimm

Expert Insights:

Practical Guide to the Top Email Marketing Automation Tools

Email and Social Media ROI Calculator


Module 5 - Visualizing and Presenting Data

2h 42mins

Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.

Knowledge Gain:

Reporting, Visualization, and Presenting Data Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting

Toolkits included:

Practical Techniques to Help Analyse Data Using MS Excel

Funnel Conversion Reporting

Master Your Presentations

Case Study/Webinar

Analytics and Harnessing Customer Intelligence with Drinkaware

Expert Insights:

Excel Magic

Hands-on With Analytics


of our members say their course has had a positive impact on their career

Google Stars

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

Google Review Stars

200,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 160,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How much does this Data and Web Analytics short course cost?

The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

Of Alumni promoted upon completion of DMI course

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