WEB AND DATA ANALYTICS COURSE
Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices.Buy Now for [price:dmi-track-data-and-web-analytics_paynow]
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DATA AND WEB ANALYTICS
Enrollment Deadline is May 25th
11 Hours Self Paced Learning
Enroll by May 25th
100% Online - On Demand
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Data and Web Analytics Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.
↗5 Interactive Modules.
↗Associate Level Certification.
↗11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Collecting and Processing Data↗Data Cleansing↗Data Analysis and Forecasting↗Problem-Solving↗Data Security↗Presentation Skills↗Visualizing and Reporting Data↗Agile Thinking
What you'll learn
5 Modules • Approx 11 hours Learning content
Module 1 - Data and Analytics Fundamentals
Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.
Understanding Data & Analytics Fundamentals Best Alternatives to Google Analytics Big Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting
Google Search Console
Facebook Ads Management and Facebook Business Manager
LinkedIn Campaign Manager and LinkedIn Analytics
Some Inspiring Uses of AI in Digital Marketing
Module 2 - Data Collection and Data Privacy
Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.
Preparing and Managing Data Agile Thinking Adaptability in the Workplace
The Risks with Digital
Privacy in the Age of Siri and Alexa
Module 3 - Data Security and Compliance
Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.
Laws and Guidelines Get Ready for the California Consumer Privacy Act (CCPA) Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR
Brian Lavery (AccuWeather) on Data and GDPR
Module 4 - Data and Marketing
Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.
Managing Email Data Growing an Email Subscriber Database Practical Guide to Email Marketing Metrics
Practical Guide to the Top Email Marketing Automation Tools
Email and Social Media ROI Calculator
Module 5 - Visualizing and Presenting Data
Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.
Reporting, Visualization, and Presenting Data Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting
Practical Techniques to Help Analyse Data Using MS Excel
Funnel Conversion Reporting
Master Your Presentations
Analytics and Harnessing Customer Intelligence with Drinkaware
Hands-on With Analytics
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Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
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200,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
I was really happy with my course... very modern and presented for "easy digestion".
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Globally recognized certification
How much does this Data and Web Analytics short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
Members say their course has had a positive impact on their career
200+ 5 Star Customer
Of Alumni promoted upon
completion of DMI course