Understanding AI Search Visibility

podcast-139-understanding-ai-search-visibility

[[p]]How does your brand stay visible when search is shifting from rankings and clicks to mentions, citations, and [[a href="https://digitalmarketinginstitute.com/blog/what-is-seo-geo-and-aeo" target="_blank"]]AI-driven answers[[/a]]? And did you know that AI can&#39;t yet read the Javascript on your site?[[/p]]

[[p]]In this episode of the DMI podcast, host [[a href="https://willfrancis.com/" target="_blank"]]Will Francis[[/a]] talks to [[a href="https://www.linkedin.com/in/aimee-jurenka/" target="_blank"]]Aimee Jurenka[[/a]], founder of SEO Sustainable and AI visibility strategist, about how brands can adapt to discoverability in an AI-powered search world. They chat about the ongoing evolution from traditional SEO to AI visibility, why inbound content is changing, how mentions and PR are becoming more important, and what technical and brand foundations still matter most.[[/p]]

[[p]]Aimee&#39;s top tips on AI search:[[/p]]

[[ol]]
	[[li]]Make sure AI bots can crawl and understand your site.[[/li]]
	[[li]]Focus on brand-led, product-specific, and highly relevant content.[[/li]]
	[[li]]Build visibility through mentions, LinkedIn, and other places your audience already trusts.[[/li]]
[[/ol]]

[[p]]Aimee mentions her detailed article on [[a href="https://sitebulb.com/resources/guides/the-role-of-informational-content-in-the-age-of-llms/" target="_blank"]]informational content for AI search on Site Bulb[[/a]]&nbsp;and gives credit to the work of [[a href="https://www.linkedin.com/in/celestelili/" target="_blank"]]Celeste Gonzalez on local SEO[[/a]].[[/p]]

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Understanding AI Search Visibility

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