Social Media Marketing

PPC and Paid Search Lessons

A sample collection of free micro lessons in PPC and Paid Search. Our full courses include videos, interactive learning, toolkits, study notes, practical exercises, quizzes, exam preparation tools, certification and so much more.

Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Versus Organic Search 07:37
PPC & Paid Search Paid Search (PPC) with Google AdsBenefits of Paid Search 06:22
PPC & Paid Search Paid Search (PPC) with Google AdsGoogle Ads 05:37
PPC & Paid Search Paid Search (PPC) with Google AdsKeyword Research 06:10
PPC & Paid Search Paid Search (PPC) with Google AdsBudget Management 06:04
PPC & Paid Search Paid Search (PPC) with Google AdsPaid Search KPIs and Conversion Tracking 18:50
PPC & Paid Search Paid Search (PPC) with Google AdsAdvanced Measurement 06:59
PPC & Paid Search Digital ChannelsPaid Search 03:07
PPC & Paid Search IntroductionSearch Engines 04:21
PPC & Paid Search IntroductionHow People Use Search Engines 01:46
PPC & Paid Search IntroductionPPC 01:24
PPC & Paid Search IntroductionCampaign and Ad Groups 02:22
PPC & Paid Search Paid SearchBasic Principles 04:31
PPC & Paid Search Paid SearchPaid vs. Organic Search 03:26
PPC & Paid Search Paid SearchBenefits of Paid Search 04:18
PPC & Paid Search Paid SearchLanding Pages 03:00
PPC & Paid Search Paid SearchAccount Setup 04:48
PPC & Paid Search Paid SearchAccount Structure 07:47
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
PPC & Paid Search Paid SearchAd Copy and Ad Extensions 08:03
PPC & Paid Search Paid SearchKeyword Research 02:17
PPC & Paid Search Paid SearchCampaign Creation 05:19
PPC & Paid Search Paid SearchBudget Management 07:56
PPC & Paid Search Paid SearchBid Auctions 02:55
PPC & Paid Search Paid SearchBidding Best Practices 08:32
PPC & Paid Search Paid SearchCampaign Optimization 03:24
PPC & Paid Search Paid SearchSearch Remarketing (RLSAs) 06:47
PPC & Paid Search Paid SearchGoogle Ads Experiments 02:26
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
PPC & Paid Search Paid SearchBid Management Software 04:14
PPC & Paid Search Paid SearchGoogle Shopping and Google Merchant Center 05:08
PPC & Paid Search Paid SearchCreating and Optimizing Shopping Campaigns 04:14
PPC & Paid Search Paid SearchOther Search Networks 02:24
PPC & Paid Search Paid SearchKey Performance Indicators 02:50
PPC & Paid Search Paid SearchPaid Search Metrics 03:47
PPC & Paid Search Paid SearchConversion Tracking 04:56
PPC & Paid Search Paid SearchConversion Optimization 05:06
PPC & Paid Search Paid SearchConversion Attribution 03:10
PPC & Paid Search Paid SearchDeeper Reporting 02:58
PPC & Paid Search Paid SearchEnhance Google Ads Reporting 02:17
PPC & Paid Search Strategy and PlanningSearch Audit 01:00
PPC & Paid Search Strategy and PlanningResources 03:44
PPC & Paid Search Strategy and PlanningBudgets 07:22
PPC & Paid Search Strategy and PlanningSituation Analysis 06:51
PPC & Paid Search Strategy and PlanningAudience Research 07:36
PPC & Paid Search Strategy and PlanningCompetitor Research 05:09
PPC & Paid Search Strategy and PlanningSearch Objectives 02:12
PPC & Paid Search Strategy and PlanningSetting Objectives 10:29
PPC & Paid Search Strategy and PlanningMeasurement 04:48
PPC & Paid Search Strategy and PlanningStrategy Develpment 01:29
PPC & Paid Search Strategy and PlanningContent Strategy 05:02
PPC & Paid Search Strategy and PlanningPaid Search Strategy 09:18
PPC & Paid Search Strategy and PlanningPerformance Measurement 00:45
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00
PPC & Paid Search Strategy and PlanningReporting 04:50
PPC & Paid Search Strategy and PlanningMeasurement 04:05
PPC & Paid Search Strategy and PlanningAdapting to Change 00:42
Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling