Study Guide
Download pdf 197 KB
Digital Marketing - Study Notes:
What is Google Ads?
So, what is Google Ads? Well, it is an advertising service by Google for businesses that want to show ads on Google properties. It’s most commonly associated with paid search. But advertisers can also use Google Ads to run the following ads and campaigns:
- Google display campaigns, banner ads, native ads, and so on
- YouTube video ads
- Ecommerce shopping campaigns
Google Ads accounts
Now, let’s ask ourselves: What are the types of Google Ads accounts available to advertisers? And how do they differ?
A standard Google Ads account
A standard Google Ads account is basically a single account that can contain numerous search, display, and other campaigns, ad groups, ads, and keywords.
Bear in mind, though, that you can create more than one standard account. You might, for example, have separate Google Ads accounts for each client. Or you might manage numerous Google Ads accounts through a Manager account. When a Google Ads account is managed through a Manager account, the Google Ads account is called a child account. Which brings us to the Manager account…
Google Ads Manager account
A Google Ads Manager account is used to manage multiple standard Google Ads accounts. In this case, these standard accounts are called child accounts of the Manager account.
Back to TopCathal Melinn
Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.
Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.
Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.
Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.
He can be reached on LinkedIn here.
These walkthrough videos give clear, step-by-step demonstrations and guidance on how to apply key digital marketing concepts and strategies, and use industry-standard tools. While relevant to this module, you will not be assessed on this content.
