Digital Marketing - Study Notes:
Value of KPI measurement
Measuring what you do is, of course, a vital part of your digital marketing strategy. It's important for both B2B and B2C marketing.
Measuring the success of your content marketing efforts shows the value of your work in terms of how it has achieved the key performance indicators (or KPIs) that you've set for the activity.
Benefits of measuring content
Measuring your content marketing efforts can help:
- Justify spend and resource allocation.
- Provide learnings for future campaigns.
- Unearth unexpected insights.
- Create a valuable roadmap on how to produce a content strategy.
- Clarify topics and themes that resonate with an audience.
Will Francis
Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.
Clark Boyd
Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.
Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.
Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly Twitter), LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.
These walkthrough videos give clear, step-by-step demonstrations and guidance on how to apply key digital marketing concepts and strategies, and use industry-standard tools.
