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DMI Track

Content Marketing Certification

Master content marketing with an AI-powered edge. The DMI Track: Content Marketing course delivers an end-to-end framework—from research, strategy and ideation to content creation, distribution, and performance optimization. Developed by top industry experts, this course blends strategy, practical tools, and cutting-edge AI tools and applications at every stage of the content marketing process.

Google Customer Review

#1

In Deman Skill

CMOs, Sales, LD and HR Leaders globally cite AI Strategy as the top skill gap in their teams. 

87%

More Employable

of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*. 


44%

Get Promoted

of graduates got a promotion within 12 months after completing their DMI certification. 22% salary increase on average.*

By the Industry, For the Industry  

DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professional growth. 

Expert Photo

Mia Mora

Director, GTM Strategy and Operations

Google

Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.

Expert Photo

Courtney Sembler

Senior Manager

Hubspot

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.

Expert Photo

Neil Patel

Founder

Neil Patel Digital

Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.

Expert Photo

Brian Corish

CEO & Founder

Elemental

Former MD of Accenture Song

With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.

Expert Photo

Barry Thomas

Senior Global Thought Leader
Kantar

Former Head of Customer & Future of E-Commerce CocaCola

After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.

Content Marketing Course Overview

Master AI-driven content marketing from strategy to execution. Learn how to develop an holistic content marketing strategy and plan, craft high-quality text, video, and visual content using tools like ChatGPT and CapCut, and build SEO-rich content structures with Google’s E-E-A-T principles. From creating strategic briefs to scheduling and measuring campaigns, you’ll gain the hands-on skills to drive measurable impact across every stage of the content lifecycle.

4 Interactive Modules.

Associate Level Certification.

6.5 Hours of learning content.

DMI Professional Membership worth €150 included.

Access to the world's largest library of digital marketing resources.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Content Research with AI ToolsCreating and Curating Content with AIGoogle’s E-E-A-T and SEO Best PracticesAI Tools for Text, Image, and Video ContentCrafting Brand Stories and Buyer PersonasBuilding Pillar Pages and Topic ClustersOptimizing CampaignsStrategic Briefs and Creative DirectionContent Scheduling and Distribution with AIMeasuring Campaign Impact

Who's It For?

  • Content Marketers & Strategists: For professionals planning or optimizing content strategies who want to apply AI-powered research and execution to drive impact.

  • Copywriters & Digital Creators: Ideal for those crafting digital content—learn how to elevate quality using AI tools, SEO best practices, and Google’s E-E-A-T standards.

  • Social Media Executives & Content Analysts: For those managing content planning or performance on social platforms—master AI-enhanced scheduling, research, and insights.

  • Small Business Owners & Entrepreneurs: Perfect for business owners building in-house content capabilities to grow visibility and engagement without relying on agencies.

  • Marketing Managers & Team Leads: Designed for those leading digital efforts, looking to boost campaign effectiveness and content ROI through smarter strategy and automation.

What you'll learn

4 Modules • Approx 6.5 hours Learning content

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Module 1 - Strategic Research and Content Planning with AI

Build a strong foundation in content marketing by learning how to use AI to uncover content opportunities and audience insights. Explore core concepts like content intent, evergreen vs. topical content, and the research methods that power effective strategies. Learn to craft creative briefs, shape brand stories, and plan impactful social media content that aligns with business goals.

Knowledge Gain:

Content MarketingContent IntentTopical and Evergreen ContentContent Marketing StrategySocial ListeningCompetitor Content AnalysisGetting Ideas for Content TopicsBrand Personality and StorytellingContent Marketing for SocialOrganic and Paid Content PromotionAligning Content to Priority AudiencesContent Amplification

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Module 2 - Creating and Curating High-Impact Content

Learn how to plan, create, and curate content that connects. Build content marketing strategies tailored to audience needs, and apply best practices for compelling, personalized storytelling. Use AI tools like ChatGPT to streamline creation, and boost content performance with SEO techniques, content pillars, topic clusters, and Google’s E-E-A-T framework. Discover tools and tactics to enhance content quality and drive engagement at scale.

Knowledge Gain:

Content GoalsBuyer PersonasCreating and Curating ContentContent TypesContent RepurposingContent Writing and CopywritingE-A-T and Quality ContentKeywords, User Intent, and Interaction SignalsPillar Pages and Topic ClustersWriter’s Block, AI, and Writing Tools Content Types and the Content Creation ProcessOutsourcing ContentDeveloping an Editorial Strategy and Using a Content Calendar

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Module 3 - Enhancing Content with AI – From Ideation to Execution

Discover how AI can elevate every stage of the content creation process. Learn to use tools like ChatGPT and CapCut to generate ideas, craft engaging copy and visuals, and streamline publishing through smart scheduling. Explore how AI enhances quality, consistency, and creative output across text, image, and video content—helping you work faster and smarter.

Knowledge Gain:

AI for Content DevelopmentCapCut for Content CreationContent IdeationContent Creation Tools and ModelsGetting Started with ChatGPTImage, Video, and Audio AI ToolsContent Scheduling

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Module 4 - Driving Results with AI-Powered Content Campaigns

Turn strategy into impact by learning how to execute and optimize content campaigns. Use AI to conduct competitor and customer research, shape sharper audience insights, and build data-driven briefs. Develop creative strategies that engage, collaborate effectively with influencers and agencies, and deliver measurable results aligned with your campaign goals.

Knowledge Gain:

Competitor ResearchCustomer ResearchCreating Customer PersonasDeveloping a Marketing BriefCreative StrategyContent StrategyChannel Specifications for a Launch Plan

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

Certification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review

300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Certification
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Content Marketers & Strategists: For professionals planning or optimizing content strategies who want to apply AI-powered research and execution to drive impact.

Copywriters & Digital Creators: Ideal for those crafting digital content—learn how to elevate quality using AI tools, SEO best practices, and Google’s E-E-A-T standards.

Social Media Executives & Content Analysts: For those managing content planning or performance on social platforms—master AI-enhanced scheduling, research, and insights.

Small Business Owners & Entrepreneurs: Perfect for business owners building in-house content capabilities to grow visibility and engagement without relying on agencies.

Marketing Managers & Team Leads: Designed for those leading digital efforts, looking to boost campaign effectiveness and content ROI through smarter strategy and automation.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Become Certified in Content Marketing

Advance your career by showing you have industry aligned AI skills and knowledge that can drive business success with a globally recognised DMI certification.

€11k

Get Rewarded

Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**

87%

More Employable

of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*

44%

Get Promoted

of graduates got a promotion within 12 months after completing their certification.**

Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**

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