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DMI TRACK

Content Marketing

This short course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI certification. Also includes Free DMI membership.

This short course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognized DMI certification. Also includes Free DMI membership.

Special Discount - Save 30% $445

Special Discount - Save 30% $445

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The Global Authority

12 years delivering excellence

Members

100,000 + Members

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Certification

Associate Certification

Globally recognised

Globally recognized

Membership

Includes DMI Membership

FREE with all courses

$311 $445

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Content Marketing

$311 $445

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Course Overview

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Duration

10 Hours Self Paced Learning

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Format

100% Online - On Demand

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Certification

Associate Certificate

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Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.

5 Interactive Modules.                                                  Associate Level Certification.
10 Hours self-paced learning content.                        FREE DMI Membership included.
Practical Toolkits and Templates.

5 Interactive Modules.
Associate Level Certification.
10 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Brief Development SEO Marketing Concepts Keyword Research Content Creation

Connecting Content with Audiences Measuring Content Channel Promotion Content Audit

↗ Brief Development  ↗ SEO Marketing Concepts
↗ Keyword Research 
↗ Content Creation
↗ Connecting Content with Audiences   ↗ Measuring Content
↗ Channel Promotion   ↗ Content Audit

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 10 hours Learning Content

Module 1 - Personas and SEO Strategy 1h 18mins

We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.

Knowledge Gain:

Purpose of Content Marketing Buyer Personas Social Media Demographics Guide for Digital Marketers Developing a Brief SEO Content Marketing Concepts  

Toolkits included:

  • Buyer Persona Template
  • Digital Marketing Campaign Brief

Expert Insights:

Nail Your Content Strategy with Kate Talbot

Module 2 - Keywords, SEO, and Voice Search 1h 49mins

Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.

Knowledge Gain:

Keyword Research 5 Usability Principles That Make Visitors Stick 

Toolkits included:

  • Infographic: The 5 Steps of Keyword Research
  • Toolkit & Handbook: On-Site SEO Audit

Case Study/Webinar:

Voice Search with Clark Boyd (podcast)

Module 3 - Creativity and Storytelling 3h 34mins

Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.

Knowledge Gain:

Content Creation and Repurposing   Enhancing Your Creativity  Your Brand Story  Creating Great Content to Connect with Youth Audiences  

Toolkits included:

  • Content Ideation Template
  • Tools and Templates for Successful Blog Posts
  • Brand Style Elements Template

Case Study/Webinar

  • Wimbledon
  • The Image Recognition Market
  • Lego: The Building Blocks of a Modern-Day Superbrand

Expert Insights:

  • The Power of Design-Led Content Marketint
  • How to Write Well Online
  • Creating Great Content to Connect with Youth Audiences
Module 4 - Channel Promotion and Collaboration 2h 14mins

From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.

Knowledge Gain:

Content Scheduling and Promotion   How to Build an Influencer Marketing Strategy Successful Collaboration   Inbound Channels: Social and Content

Toolkits included:

  • Content and Channel Matrix Template
  • Content Production Budget Tracker
  • Social Media Calendar Template
  • Email Content & Copywriting Checklist
  • 10 Steps to Creating a Social Media Strategy

Case Study/Webinar:

  • Email Marketing Strategy - The Ultimate Blueprint
  • Walkthrough: Mailchimp Email Creation
  • The Skimm

Expert Insights:

How AccuWeather uses social media to distribute content and engage users

Module 5 - Measuring Performance 1h 19mins

A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.

Knowledge Gain:

Measuring Content Performance   Evaluating the Performance of SEO Content Content Audit Checklist The Best Social Media Metrics to Focus On 

Toolkits included:

  • Social Content Distribution & Engagement Dashboard
  • Content Audit Checklist

Expert Insights:

Using Analytics to Boost Content with Stephen Walsh

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognised certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

100,000+ Members trust DMI
to Progress their Career

100,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Excellent course materials that take one's career to the next level

Dave G, South Africa

For anyone looking to enhance their marketing knowledge, DMI is the way to go. 

Erica Weiss, United States

I am grateful that DMI concisely gathered all the best digital marketing practices under one roof. 

Andrej S, Slovenia

Our 100,000+ Members work for companies like:

Globally recognised certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this Content Marketing short course cost?

The course fee is $445. We have a special price of $311 for a limited time which you can purchase  here. You can also enjoy a payment plan here which breaks the into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

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90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

89%

Alumni Promoted upon completion of DMI Course

Installments

Pay in 3 easy installments

$129 / mo

Pay in installments

Buy Now
30% off

Join 100,000+ members

$445 $311

Buy Now

Installments

Pay in 3 easy installments

$129 / mo

Pay in Installments