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ONLINE CONTENT MARKETING COURSE

This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.

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Global Authority

The Global Authority

12 years delivering excellence

Members

170,000 + Members

Join a global community

Certification

Associate Certification

Globally recognized

Membership

Includes DMI Membership

FREE with all courses

Content Marketing Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.

5 Interactive Modules.

Associate Level Certification.

10 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Brief DevelopmentSEO Marketing ConceptsKeyword ResearchContent CreationConnecting Content with AudiencesMeasuring ContentChannel PromotionContent Audit

$[price:dmi-track-content-marketing_paynow]

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What you'll learn

5 Modules • Approx 10 hours Learning content

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Module 1 - Personas and SEO Strategy

1h 18mins

We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.

Knowledge Gain:

Purpose of Content MarketingBuyer PersonasSocial Media Demographics Guide for Digital MarketersDeveloping a BriefSEO Content Marketing Concepts

Toolkits included:

Buyer Persona Template

Digital Marketing Campaign Brief

Expert Insights:

Nail Your Content Strategy with Kate Talbot

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Module 2 - Keywords, SEO, and Voice Search

1h 49mins

Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.

Knowledge Gain:

Keyword Research5 Usability Principles That Make Visitors Stick

Toolkits included:

Infographic: The 5 Steps of Keyword Research

Toolkit & Handbook: On-Site SEO Audit

Case Study/Webinar

Voice Search with Clark Boyd (podcast)

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Module 3 - Creativity and Storytelling

3h 34mins

Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.

Knowledge Gain:

Purpose of Content MarketingEnhancing Your Creativity Your Brand Story Creating Great Content to Connect with Youth Audiences

Toolkits included:

Content Ideation Template

Tools and Templates for Successful Blog Posts

Brand Style Elements Template

Case Study/Webinar

Wimbledon

The Image Recognition Market

Lego: The Building Blocks of a Modern-Day Superbrand

Expert Insights:

The Power of Design-Led Content Marketint

How to Write Well Online

Creating Great Content to Connect with Youth Audiences

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Module 4 - Channel Promotion and Collaboration

2h 14mins

From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.

Knowledge Gain:

Content Scheduling and PromotionHow to Build an Influencer Marketing Strategy Successful CollaborationInbound Channels: Social and Content

Toolkits included:

Content and Channel Matrix Template

Content Production Budget Tracker

Social Media Calendar Template

Email Content & Copywriting Checklist

10 Steps to Creating a Social Media Strategy

Case Study/Webinar

Email Marketing Strategy - The Ultimate Blueprint

Walkthrough: Mailchimp Email Creation

The Skimm

Expert Insights:

How AccuWeather uses social media to distribute content and engage users

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Module 5 - Measuring Performance

1h 19mins

A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.

Knowledge Gain:

Measuring Content Performance Evaluating the Performance of SEO Content Content Audit ChecklistThe Best Social Media Metrics to Focus On

Toolkits included:

Social Content Distribution & Engagement Dashboard

Content Audit Checklist

Expert Insights:

Using Analytics to Boost Content with Stephen Walsh

90%

of our members say their course has had a positive impact on their career

Google Stars

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 170,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMI Certification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review

170,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 160,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Excellent course materials that take one's career to the next level

Dave G, South Africa

For anyone looking to enhance their marketing knowledge, DMI is the way to go.

Erica Weiss, United States

I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.

Andrej S, Slovenia.

170,000+ Members work for companies like:

Brands Logos

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
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Frequently Asked Questions

How much does this Content Marketing short course cost?

The course fee is €395. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

90%

Stars

81%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

Of Alumni promoted upon completion of DMI course

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Join 160.000+ Members

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