
DMI Track
Content Marketing Certification
Master content marketing with an AI-powered edge. The DMI Track: Content Marketing course delivers an end-to-end framework—from research, strategy and ideation to content creation, distribution, and performance optimization. Developed by top industry experts, this course blends strategy, practical tools, and cutting-edge AI tools and applications at every stage of the content marketing process.

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In Deman Skill
CMOs, Sales, LD and HR Leaders globally cite AI Strategy as the top skill gap in their teams.
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*.
44%
Get Promoted
of graduates got a promotion within 12 months after completing their DMI certification. 22% salary increase on average.*
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professional growth.
Content Marketing
[price:TRACK_AIFDM-std]
Enrollment Deadline is Apr 16th
Course Overview
Duration
6.5 Hours Self Paced Learning
Enrollment
Enroll by Apr 16th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Content Marketing Course Overview
Master AI-driven content marketing from strategy to execution. Learn how to develop an holistic content marketing strategy and plan, craft high-quality text, video, and visual content using tools like ChatGPT and CapCut, and build SEO-rich content structures with Google’s E-E-A-T principles. From creating strategic briefs to scheduling and measuring campaigns, you’ll gain the hands-on skills to drive measurable impact across every stage of the content lifecycle.
↗4 Interactive Modules.
↗Associate Level Certification.
↗6.5 Hours of learning content.
↗DMI Professional Membership worth €150 included.
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Content Research with AI Tools↗Creating and Curating Content with AI↗Google’s E-E-A-T and SEO Best Practices↗AI Tools for Text, Image, and Video Content↗Crafting Brand Stories and Buyer Personas↗Building Pillar Pages and Topic Clusters↗Optimizing Campaigns↗Strategic Briefs and Creative Direction↗Content Scheduling and Distribution with AI↗Measuring Campaign Impact
Who's It For?
Content Marketers & Strategists: For professionals planning or optimizing content strategies who want to apply AI-powered research and execution to drive impact.
Copywriters & Digital Creators: Ideal for those crafting digital content—learn how to elevate quality using AI tools, SEO best practices, and Google’s E-E-A-T standards.
Social Media Executives & Content Analysts: For those managing content planning or performance on social platforms—master AI-enhanced scheduling, research, and insights.
Small Business Owners & Entrepreneurs: Perfect for business owners building in-house content capabilities to grow visibility and engagement without relying on agencies.
Marketing Managers & Team Leads: Designed for those leading digital efforts, looking to boost campaign effectiveness and content ROI through smarter strategy and automation.

Learning outcomes in a nutshell

Align content with business goals by defining purpose, mapping the buyer journey, and crafting resonant brand stories.
Use tools like ChatGPT and CapCut to spark ideas, streamline creation, and automate workflows for greater efficiency.
Apply SEO and E-E-A-T principles to create high-quality content that boosts visibility, builds trust, and drives results.
Develop content calendars, repurpose assets across formats, and implement content strategies that scale efficiently using smart curation and AI tools.
Leverage AI for research—use social listening and competitor analysis to spot gaps and shape better strategy.
Create impactful campaigns with clear briefs, defined KPIs, and strong collaboration across teams, agencies, and influencers, to amplify results.
- Plan high-impact content strategies
Align content with business goals by defining purpose, mapping the buyer journey, and crafting resonant brand stories.
- Enhance your content strategy using AI
Use tools like ChatGPT and CapCut to spark ideas, streamline creation, and automate workflows for greater efficiency.
- Create content that ranks and converts
Apply SEO and E-E-A-T principles to create high-quality content that boosts visibility, builds trust, and drives results.
- Master the full content lifecycle—at scale
Develop content calendars, repurpose assets across formats, and implement content strategies that scale efficiently using smart curation and AI tools.
- Make smarter content decisions using data
Leverage AI for research—use social listening and competitor analysis to spot gaps and shape better strategy.
- Deliver content campaigns that drive business value
Create impactful campaigns with clear briefs, defined KPIs, and strong collaboration across teams, agencies, and influencers, to amplify results.
What you'll learn
4 Modules • Approx 6.5 hours Learning content
Module 1 - Strategic Research and Content Planning with AI
Build a strong foundation in content marketing by learning how to use AI to uncover content opportunities and audience insights. Explore core concepts like content intent, evergreen vs. topical content, and the research methods that power effective strategies. Learn to craft creative briefs, shape brand stories, and plan impactful social media content that aligns with business goals.
Knowledge Gain:
Content MarketingContent IntentTopical and Evergreen ContentContent Marketing StrategySocial ListeningCompetitor Content AnalysisGetting Ideas for Content TopicsBrand Personality and StorytellingContent Marketing for SocialOrganic and Paid Content PromotionAligning Content to Priority AudiencesContent Amplification
Module 2 - Creating and Curating High-Impact Content
Learn how to plan, create, and curate content that connects. Build content marketing strategies tailored to audience needs, and apply best practices for compelling, personalized storytelling. Use AI tools like ChatGPT to streamline creation, and boost content performance with SEO techniques, content pillars, topic clusters, and Google’s E-E-A-T framework. Discover tools and tactics to enhance content quality and drive engagement at scale.
Knowledge Gain:
Content GoalsBuyer PersonasCreating and Curating ContentContent TypesContent RepurposingContent Writing and CopywritingE-A-T and Quality ContentKeywords, User Intent, and Interaction SignalsPillar Pages and Topic ClustersWriter’s Block, AI, and Writing Tools Content Types and the Content Creation ProcessOutsourcing ContentDeveloping an Editorial Strategy and Using a Content Calendar
Module 3 - Enhancing Content with AI – From Ideation to Execution
Discover how AI can elevate every stage of the content creation process. Learn to use tools like ChatGPT and CapCut to generate ideas, craft engaging copy and visuals, and streamline publishing through smart scheduling. Explore how AI enhances quality, consistency, and creative output across text, image, and video content—helping you work faster and smarter.
Knowledge Gain:
AI for Content DevelopmentCapCut for Content CreationContent IdeationContent Creation Tools and ModelsGetting Started with ChatGPTImage, Video, and Audio AI ToolsContent Scheduling
Module 4 - Driving Results with AI-Powered Content Campaigns
Turn strategy into impact by learning how to execute and optimize content campaigns. Use AI to conduct competitor and customer research, shape sharper audience insights, and build data-driven briefs. Develop creative strategies that engage, collaborate effectively with influencers and agencies, and deliver measurable results aligned with your campaign goals.
Knowledge Gain:
Competitor ResearchCustomer ResearchCreating Customer PersonasDeveloping a Marketing BriefCreative StrategyContent StrategyChannel Specifications for a Launch Plan

Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.

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Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
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Globally recognized certification

How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Content Marketers & Strategists: For professionals planning or optimizing content strategies who want to apply AI-powered research and execution to drive impact.
Copywriters & Digital Creators: Ideal for those crafting digital content—learn how to elevate quality using AI tools, SEO best practices, and Google’s E-E-A-T standards.
Social Media Executives & Content Analysts: For those managing content planning or performance on social platforms—master AI-enhanced scheduling, research, and insights.
Small Business Owners & Entrepreneurs: Perfect for business owners building in-house content capabilities to grow visibility and engagement without relying on agencies.
Marketing Managers & Team Leads: Designed for those leading digital efforts, looking to boost campaign effectiveness and content ROI through smarter strategy and automation.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Become Certified in Content Marketing
Advance your career by showing you have industry aligned AI skills and knowledge that can drive business success with a globally recognised DMI certification.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Installments
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