CONTENT MARKETING CERTIFICATION
This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.
The Global Authority
12 years delivering excellence
200,000 + Members
Join a global community
Includes DMI Membership
FREE with all courses
Enrollment Deadline is Aug 10th
10 Hours Self Paced Learning
Enroll by Aug 10th
100% Online - On Demand
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Content Marketing Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
↗5 Interactive Modules.
↗Associate Level Certification.
↗10 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Brief Development↗SEO Marketing Concepts↗Keyword Research↗Content Creation↗Connecting Content with Audiences↗Measuring Content↗Channel Promotion↗Content Audit
What you'll learn
5 Modules • Approx 10 hours Learning content
Module 1 - Personas and SEO Strategy
We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.
Purpose of Content MarketingBuyer PersonasSocial Media Demographics Guide for Digital MarketersDeveloping a BriefSEO Content Marketing Concepts
Buyer Persona Template
Digital Marketing Campaign Brief
Nail Your Content Strategy with Kate Talbot
Module 2 - Keywords, SEO, and Voice Search
Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.
Keyword Research5 Usability Principles That Make Visitors Stick
Infographic: The 5 Steps of Keyword Research
Toolkit & Handbook: On-Site SEO Audit
Voice Search with Clark Boyd (podcast)
Module 3 - Creativity and Storytelling
Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.
Purpose of Content MarketingEnhancing Your Creativity Your Brand Story Creating Great Content to Connect with Youth Audiences
Content Ideation Template
Tools and Templates for Successful Blog Posts
Brand Style Elements Template
The Image Recognition Market
Lego: The Building Blocks of a Modern-Day Superbrand
The Power of Design-Led Content Marketint
How to Write Well Online
Creating Great Content to Connect with Youth Audiences
Module 4 - Channel Promotion and Collaboration
From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.
Content Scheduling and PromotionHow to Build an Influencer Marketing Strategy Successful CollaborationInbound Channels: Social and Content
Content and Channel Matrix Template
Content Production Budget Tracker
Social Media Calendar Template
Email Content & Copywriting Checklist
10 Steps to Creating a Social Media Strategy
Email Marketing Strategy - The Ultimate Blueprint
Walkthrough: Mailchimp Email Creation
How AccuWeather uses social media to distribute content and engage users
Module 5 - Measuring Performance
A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.
Measuring Content Performance Evaluating the Performance of SEO Content Content Audit ChecklistThe Best Social Media Metrics to Focus On
Social Content Distribution & Engagement Dashboard
Content Audit Checklist
Using Analytics to Boost Content with Stephen Walsh
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 170,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
200,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 160,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Excellent course materials that take one's career to the next level
Dave G, South Africa
For anyone looking to enhance their marketing knowledge, DMI is the way to go.
Erica Weiss, United States
I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.
Andrej S, Slovenia.
170,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
Members say their course has had a positive impact on their career
200+ 5 Star Customer
Of Alumni promoted upon
completion of DMI course