Digital Marketing - Study Notes:
The impact of AI on social media
Artificial intelligence (or AI) is having a significant impact on social media marketing.
It is now an integrated part of the major social networks and helping to enhance features on these platforms. In fact, Meta, LinkedIn, and TikTok have all invested in new features driven by AI. External third-party AI tools are helping to shape social media activities at scale.
These activities include:
- Content creation
- Social media listening
- Brand awareness campaigns
- Social media advertising management and…
- Influencer research
The AI market in social media is expected to reach $3,714.89 million by 2026.
AI and the customer journey
According to a recent report, AI has been playing a pivotal role in marketing efforts. Indeed, 90% of companies integrating AI to enhance their customer journeys and overall experiences.
AI plays a huge part in improving a customer journey – from discovery, to consideration, to purchase. As innovation in customer experience advances, the customer comes to expect better experiences when they engage with a brand. If a customer has a poor experience and their needs and expectations are not met, they are more likely than ever to abandon the process.
Back to TopWill Francis
Will Francis is a recognized authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.
Alison Battisby
Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.
