Full Screen

Design Principles

Start a FREE Trial View Course

More Free Lessons in

UX, CX and Web Optimization View All →

Get cutting-edge digital marketing skills, know-how and strategy

This micro lesson is from one of our globally recognized digital marketing courses.

Start a FREE Course Preview Start a FREE Course Preview
Global Authority

The Global Authority

12 years delivering excellence

Members

300,000+ Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

Digital Marketing - Study Notes:

The key aspects of web design

A well-made website is one where it’s clear where the visitor can go and what they’ll find, and to enjoy the experience along the way. The priority for great web design is to make everything self-explanatory and as easy as possible for the website visitor. The principles for effective web design are:

 The principles for effective web design are:

  • Simplicity: The site design is not distracting and makes it easy to use and understand. Buttons with CTAs are easy to click on.
  • Easy to navigate: Visitors can get the information or complete the actions they want to easily move from one part of the site to the other.
  • Consistent information: Page information is updated and feels like part of the same web and brand experience.
  • Device-friendly: The website is easy to use on different devices. For example, people can access and view the same pages on mobile as they can on desktop. This might require adding a “view as desktop” link at the bottom of pages.
  • Cohesive design: Colors, layout, typography, and design are the same across all areas of the site to help you enjoy the experience. This includes branding, link colors, photo choice (images) and formatting.
Back to Top
Derek Liddy

Derek is Head of Marketing and e-commerce for Carrolls Irish Gifts. He has over 20 years’ experience developing brands through digital channels, onsite UX/UI, and digital innovation. He has previously worked as the Head of Digital Marketing at Aer Lingus, Head of Online for Anglo Irish Bank, Head of Digital Strategy at Continuum, and has held communications roles at Windmill Lane and Animo Television.

Derek Liddy
Alison Battisby

Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok. 

Alison Battisby

These walkthrough videos give clear, step-by-step demonstrations and guidance on how to apply key digital marketing concepts and strategies, and use industry-standard tools. While relevant to this module, you will not be assessed on this content.

ABOUT THIS DIGITAL MARKETING MODULE

Web Optimization, eCommerce, and Social Commerce
Derek Liddy Derek Liddy
Skills Expert
Alison Battisby Alison Battisby
Skills Expert

This module introduces key concepts and best practices underpinning effective website design and the structure and organization of the types of websites you typically encounter online, including ecommerce, lead generation, and portfolio (or brochure) websites. It covers the role that marketers and the Buyer’s Journey play when planning a website and it will enable you to build and publish a simple, well-designed, and optimized website that is aligned to an organization’s specific business goals. In this module, you will examine the principles of UX and user-centered design to help develop a consistent, responsive, usable, and frictionless online experience across device types. Then you will dive deeper into the specific considerations, tactics, and best practices for developing an effective ecommerce website or app. The module then focuses on the metrics you can use to capture, track, and measure website activity, and the tactics and techniques used to evaluate and optimize the performance of a website. Finally, it looks at how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.

This module introduces key concepts and best practices underpinning effective website design and the structure and organization of the types of websites you typically encounter online, including ecommerce, lead generation, and portfolio (or brochure) websites. It covers the role that marketers and the Buyer’s Journey play when planning a website and it will enable you to build and publish a simple, well-designed, and optimized website that is aligned to an organization’s specific business goals. In this module, you will examine the principles of UX and user-centered design to help develop a consistent, responsive, usable, and frictionless online experience across device types. Then you will dive deeper into the specific considerations, tactics, and best practices for developing an effective ecommerce website or app. The module then focuses on the metrics you can use to capture, track, and measure website activity, and the tactics and techniques used to evaluate and optimize the performance of a website. Finally, it looks at how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.