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Matching Content with the Right Channels

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Julie Atherton

Julie is an award-winning digital strategist, with over 30 years’ experience. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up Small Wonder. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises. She is the author of the book, Social Media Strategy which was a top read chosen by Thinkers360. You can find her on X and LinkedIn.

ABOUT THIS DIGITAL MARKETING MODULE

Attracting Customers
Julie Atherton
Skills Expert

This module enables you to understand the drivers and identify relevant content for the buyer community. You will be able to find and create (where required) content, add valuable insights, and match the optimal content with the right channels to nurture leads and maximize your chances of success.