
Study Guide
Download pdf 197 KB
12 years delivering excellence
Join a global community
Globally recognised
Toolkits, content & more
Let’s now consider the role of a social media marketer . The social media marketer:
As a social media marketer, you need to develop several key skills and attributes in order to succeed in your role. For example, you should aim to:
In essence, you have to be social at the core. But what exactly does that mean? You need to facilitate, encourage, and participate in conversations on social media to help connect with others and subsequently build relationships.
As a social media marketer, you need to fulfill a number of important roles. These include the following:
Your role essentially involves showcasing your brand to a vast audience. By establishing a strong online presence, social media marketers can increase brand visibility and reach a larger number of potential customers.
Your role also involves engaging with others , fostering conversations, and establishing connections. By building relationships within your community, you enhance brand loyalty and trust.
Remember that social interactions should involve a value exchange . In other words, don’t just post for the sake of posting or to meet some metric! When you participate in conversations, aim to provide either entertaining content or useful information that resonates with and positively impacts the community.
Where does the social media marketer role fit within a wider marketing department and within the whole organization?
Within the Marketing department, you need to do the following:
And within the wider organization, you should aim to do the following:
As a social media marketer, you contribute to the wider marketing strategy, brand building, customer engagement, and insights. At the same time, you should collaborate with other departments to drive overall goals and success.
Back to TopAlison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.
These walkthrough videos give clear, step-by-step demonstrations and guidance on how to apply key digital marketing concepts and strategies, and use industry-standard tools.
This guide draws your attention to the specific modules and lessons that you need to focus on to prepare effectively and ensure success in your recertification exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience, and explores AI’s transformative impact on social media, detailing its increasing significance, core applications, and leading third-party tools. Best practices for leveraging AI in social media are also highlighted.