Pinterest Posts

Digital Marketing - Study Notes:

What are Pins and what do you post on Pinterest?

Pins are visual bookmarks that you collect on boards. You can save Pins you find on Pinterest or add new ones from websites.

There are several options for what you might pin on Pinterest, but when using the platform for business, each pin should link back to your website to drive traffic and potential conversions.

Boards are where users collect their Pins. Users can:

• Keep Pins based on areas of interest.
• Use Pins to make plans, for example, for a vacation.
• Use Pins to set goals.
• Use Pins to take notes, for example, of recipe ideas.

A pin can contain an image or a video. The types of posts that are best for promoting a business, selling products or services, and driving traffic to a website include:

• Products
• How-to’s and product tutorials
• Recipes
• Blogs
• Infographics
• Promotions

How often to post on Pinterest?

It’s a good idea to save Pins regularly. Consistent, daily activity is better than a once-a-week flurry of activity. Consider how much content you have available, and plan regular times in your social media schedule to dedicate to Pinterest.

Unlike social networks, where your entire audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow as Pinners discover and save your Pins. Your content has a better chance of becoming evergreen on Pinterest, so publishing consistently over consecutive months is the best way to build a dedicated audience.

Optimizing a Pin

To get the most out of your Pin, it is important to adjust your content to fit the style of Pinterest. Doing so will ensure your content has a better chance of standing out and appealing to your potential audience. To optimize a Pin you can follow these best practices:

• First, use vertical pins: Pinterest recommends vertical pins over horizontal pins. Part of the reason for this is that vertical pins take up more space in the feed, creating a cohesive look and feel. The optimal Pinterest graphic has a 2:3 ratio.
• Next, consider your logo placement: For brand strength and recognition, put your logo on every single one of your Pin graphics. Placing it towards the very top or bottom of your Pin is a great way to ensure your mark is on it without overwhelming the image.
• Always use high-quality visuals: Use beautiful, high-quality imagery and video within your Pins. Use professional photography whenever possible, especially for any products you’re showcasing.
• You should also use bold text: Although you want to keep any text on your Pin to a minimum, it’s important to use bold for any text you want to stand out against the rest. Text should be read easily on both desktop and mobile devices, and should not blend in with the background image.
• Next, it’s a good idea to adopt Pinterest SEO: Pinterest is essentially a visual search engine, which means it has its own algorithm and its own search engine optimization rules. You need to focus on your Pinterest SEO and implement these rules on your own profile to see your ranking increase. Include relevant keywords about your Pins within both the titles and the description. These keywords must relate to what is featured in your content, and what users are genuinely searching for.
• Finally, you should use seasonal content: Pinners plan things out twice as early as users on other platforms, so you’ll want to give yourself plenty of time to plan and publish seasonal content.