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When we have an absence of backlinks, it’s obviously not a good thing at all, and sometimes that happens when we focus too much on transactional content or sales pages. So try and think about how you can create link-worthy content that will do well on social media. Maybe you want to research your competitors, see what they’re doing, get some ideas and some inspiration. And just be proactive. If you’re talking to a newspaper website and they are featuring you in their actual newspaper, and they mentioned you on their website but they don’t link to you, ask them to link to you. Be proactive.Back to Top
Managing Director and SEO Trainer at Zen Optimise
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module covers the basic concepts that underpin SEO. It introduces methods for improving technical SEO and on-page optimization of a website. It explains how to plan and implement a strategic SEO campaign and also covers the best practices for successfully building and maintaining backlinks to a website.