Digital Marketing - Study Notes:
Problems with lack of links
When we have an absence of backlinks, it’s obviously not a good thing at all, and sometimes that happens when we focus too much on transactional content or sales pages. So try and think about how you can create link-worthy content that will do well on social media. Maybe you want to research your competitors, see what they’re doing, get some ideas and some inspiration. And just be proactive. If you’re talking to a newspaper website and they are featuring you in their actual newspaper, and they mentioned you on their website but they don’t link to you, ask them to link to you. Be proactive.
Back to TopJoe Williams
Joe Williams teaches search engine optimization at Joe Wills. He holds a degree in Computing Informatics, and he’s been an SEO specialist for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X and LinkedIn.
