Validated by the Industry Advisory Council (IAC) Members Include:
Future-proof your career with an industry aligned professional certification
Digital technologies have changed the way we work, live and communicate. That’s why we have designed a professional certification that can make a real difference.
Boost your credibility and advance your career
This certification will help you understand how digital is applied within a business, which channels to use and how to plan for future changes. Armed with new knowledge, you will be possess key fundamental digital skills to stand out from the crowd.
Who is this Professional Certification for?
This program is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. It is perfect for:
Customer facing roles
Aspiring digital specialists
What competencies will you gain?
By earning this certification, you will:
Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
Recognize the opportunity to achieve business goals by adopting a digital mindset. Understand the challenges, risks and reputation issues that affect organizations and the need for management.
Understand the benefits of social media in supporting marketing, sales and branding. Recognize the benefits of social media as a customer service channel.
Program learning outcomes and content
Becoming a Certified Digital Marketing Associate will ensure you are equipped with a fundamental understanding of digital.
FOUNDATION CERTIFICATE IN DIGITAL
Syllabus & Course Overview
A 6-hour course, it will provide you with a knowledge of digital techniques and tactics and how to use them effectively in a business setting to build the digital capability of your role, team and organization— Read Less
Foundations of Digital
The Foundations of Digital module is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and wider business. It will enable you to recognize how customer behavior and expectations have changed with the advance of digital technology. Through the module, you will examine different stages of the customer journey affected by digital and know how to identify opportunities for your role and organization.
- Customer behavior and expectations
- Growth of online
- Customer journey
- Fundamentals of digital
- Digital touchpoints
- Digital marketing vs. traditional
- Digital assets for businesses
- Digital disruption
- Professional development
- Benefits of digital to all departments
- Digital transformation
Web & Email
The Web and Email module will help you understand the importance of an online presence for business. It will also cover key terms to enable you to understand the terminology commonly used in a digital world.The module will also explore online advertising in terms of approach and principles and teach you about the process of conversion. This will include the fundamentals of web design and User Experience (UX) so you understand how to attract visitors to a website or relevant campaign landing page.
- Online presence: websites (web pages and best practice) and key terms
- Online Advertising: Approaches and Principles
- Content & Content Marketing
- Customer journey
- E-commerce fundamentals
- User Experience (UX)
- Email Marketing
This module will help you understand the benefits of social media supporting various departments such as marketing, sales and branding.You will explore key features of social media platforms such as LinkedIn, Facebook, Twitter, Instagram, Snapchat etc. and understand the value of each channel. You will recognize the benefits of social media to business and its role at various stages of the customer journey.
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram, Snapchat etc.)
- The value of social media channels
- Community (management)
- Customer engagement
- Social media and personal branding
- Social advertising and targeting
- Social customer service (basics)
Social Customer Service
The Social Customer Service module will enable you to recognize the benefits of social media and other digital tools as a customer service channel. During the module, you will learn how to use social media to meet the expectations of today’s social, mobile consumers. It will teach the importance of other digital tools (i.e. live chat, AI, listening reputation/brand management etc.) to support and respond to customers.
- Online complaints handling
- Customer service and reporting mechanisms
- Leverage marketing channels
- Negative feedback
- Reputation and reviews
- Brand management
- Listening tools
Challenges & Risks
The Challenges & Risks module will help you to understand the challenges, risks and reputation issues associated with digital that can affect organizations.Through this module, you will learn about the different types of risks associated with digital and why they are important. Along with looking at relevant terms, it covers areas such as data protection, cyber-security, identity theft, malware, hacking etc.
- Risk mitigation (internal and external)
- Data protection
- Trust and threats
- Contingency planning (immediacy of response, 24/7, negative feedback)
- Key terms
- Reputation management
- Data security and collection regulations
- Ethics and cultural etiquette
- Identity theft, malware, hacking etc.
- Legislation, including GDPR
This module will enable you to achieve or exceed business goals by adopting a digital mindset.It will ensure you recognize the importance and value of a digital-first approach and learn how it brings agility to the business. You will understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).
- What is a digital mindset?
- Business agility
- SMART business goals and KPIs
- Digital analytics and analytics tools
Supporting your online learning journey...
Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:
HD video lectures with accompanying downloadable course material.
Resources to help you with your studies including self-directed practical exercises and recommended reading.
An extensive content library how you need it, when you need it.
Certification Roadmap for Industry Professionals
Our suite of certifications enables professionals - at all stages of their career - to progress from Associate to Master to learn relevant and industry aligned skills that can be applied to any role to drive career success.
Delivered by industry leading experts, you will be introduced to the most relevant and transformative aspects of digital
Our specialist product team work closely with leading industry experts to create, review and update the learning outcomes on a regular basis.
Validated by the Industry Advisory Council (IAC) Members Include:
92% of our graduates have said that our course has had a positive impact on their career
Our certifications, developed in conjunction with industry giants and world-class practitioners, have helped a generation of professionals advance their careers.
What our alumni have to say
Stay Connected. Stay Relevant.
An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.
- High-quality templates to boost your employability
- A career zone with access to the latest industry news
- A Continuous Professional Development (CPD) area for certified graduates
Become a Certified Digital Marketing Associate
Boost your credibility and advance your knowledge, role and career.
Frequently asked questions
Who should take this digital marketing course?
Anyone with an interest in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital. A background in a related discipline is not required as the Foundation Certificate in Digital is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
It is the perfect certification to boost your career and is ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels. The only prerequisite is that you want to gain an understanding of digital and enhance your role within a team and business.Upon successful completion, you will become a Certified Digital Marketing Associate.
How much does this digital marketing course cost?
The Foundation Certificate in Digital costs €800 to study online. This includes all course materials and the examination fee (first attempt only).
How long is this digital marketing course?
The digital marketing certificate is approximately 6-hours of digital marketing course content delivered online over a 12-week period. A flexible and accessible program, it can be accessed wherever and whenever you want.
How is the digital marketing certificate assessed?
The Foundation Certificate in Digital is assessed by a one-hour exam administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. The exam includes a range of different question formats are used including Text-based Multiple Choice; Image-based Multiple Choice, Matching and Hot Spot questions. You must achieve a minimum of 60% to pass the exam.
The cost of the exam is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Where will my qualification be recognized?
The Digital Marketing Institute is the global certification body for digital marketing and selling education. Exclusively designed by practicing digital practitioners, the Foundation Certificate in Digital carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
Upon successful completion of the Foundation Certificate in Digital, you will become a Certified Digital Marketing Professional.
What topics are covered in this course?
All aspects of digital marketing are included in this course. From the overview, you will see that the Foundation Certificate in Digital includes the following modules:
Foundations of Digital Web & Email Social Media Social Customer Service. Challenges & Risks Digital Mindset
Is this digital marketing course technical?
In short, no! The Foundation Certificate in Digital is at an associate level and focuses on the fundamentals of digital to equip you with an understanding of digital, its meaning, uses, tools and technologies.
As a Certified Digital Marketing Associate, you will know how digital is applied within a business, which digital channels to use and future changes.how commercial aspect of online marketing.